Debenhams has discovered that with the ‘staycation’ trend still going strong, as many people continue opting for a budget-saving British holiday this year, 80% of women say they would not wear a bikini when heading to a British beach for their summer break – despite 91% saying they always wear one abroad.
The leading department store uncovered the great cover-up contradiction when they asked customers if holidaying in Britain affected their usual choice of swimwear, and identified the reasons for this newfound modesty among those staying at home for their break.
No longer the preserve of older women, less revealing swimwear options such as theskirted swimsuit are enjoying a surge in popularity among women of all ages, with a rise in sales of more than 112% year-on-year compared to skimpier styles such as bikinis.
Sasha Nagalingham, Swimwear Buyer for Debenhams, explained: “Despite a reputation for leaving inhibitions at the door in places like Alicante and Antigua, traditional British reserve takes over in Bognor and Brighton – its geographical modesty.”
Via EPR Network
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