CHARLOTTE, N.C., 2015-3-3 — /EPR Retail News/ — Belk, Inc. announced today the company’s latest collaboration with Lilly Pulitzer, offering an exclusive print murfee scarf. Lilly Pulitzer’s design team created this exclusive print to celebrate the two brands’ longtime and successful partnership.
The Lilly team captured Belk’s modern, Southern style in the print which features mason jars, palmetto trees, sunshine and “Lilly loves Belk” among other details in the design. The scarf will be sold for $118 at participating Belk locations, and can be found in-store at the end of February.
About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation’s largest family owned and operated department store company with 300 Belk stores located in 16 Southern states and a growing digital presence. Its belk.com website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ended Feb. 1, 2014, the company and its associates, customers and vendors donated more than $20.9 million to communities within Belk market areas.
Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, YouTube, Google Plus and Belk Blog, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.
Contact: Jessica Graham, vice president, communications and community relations, 704-426-8333, Jessica_graham@belk.com
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