racing for a cause
West Des Moines, IA, 2015-3-31 — /EPR Retail News/ — Hy-Vee is pleased to partner with the Pinky Swear Foundation to sponsor several Hy-Vee Pinky Swear Kids Triathlons and 5K Family Runs in cities across the Midwest. We are excited to help with the foundation’s efforts to raise funds and awareness for the families of children who are suffering from cancer.
Hy-Vee is collaborating with the foundation to bring youth triathlons and family-friendly 5K runs to several of the communities it serves. In summer 2015, races will be held in Des Moines, Minneapolis, Omaha, the Quad Cities and Kansas City. The new Hy-Vee Pinky Swear Kids Triathlons will be fun, fitness-friendly and accessible to youth of all skill levels. At most event locations, parents and family members will be able to join the fun the next day by participating with the children in a 5K run. These events reinforce our commitment to health and wellness while providing exciting opportunities to engage children in fundraising and giving back to their communities.
the story behind pinky swear
What began as a promise between a father and son has turned into a nationwide triathlon series and fundraiser for children fighting cancer.
Before 9-year-old Mitch Chepokas died of cancer, his dad, Steve, made a pinky swear promise with him to continue to help children with the disease. Today, Pinky Swear provides immediate needs support and unique family programs to families with children who have cancer. To accomplish this, the foundation holds youth triathlons in a dozen states across the country and encourages kids to fundraise and build support for other children in need.
Visit pinkyswear.org to learn more about Pinky Swear and ways you can get involved.
partnering for success
Pinky Swear embodies two core focuses that are also central to Hy-Vee — health and wellness and community support. We are proud to partner with the foundation and our customers to raise money for families in need while engaging families in events that promote a healthy lifestyle.
Through this partnership, we hope to raise awareness for the foundation, place a spotlight on its mission and provide more fundraising opportunities through additional kids triathlon and 5K family events. We look forward to our customers joining us in working to make a difference in the lives of families in the communities we call home.
2015 Event Schedule
| Des Moines Kids Triathlon Date: July 11, 2015 Location: Raccoon River Park |
Omaha Kids Triathlon Date: Aug. 7, 2015 Location: Cunningham Lake |
Quad Cities Kids Triathlon Date: Aug. 15, 2015 Location: Bettendorf YMCA |
| Des Moines 5K Family Run Date: July 12, 2015 Location: Principal Park |
Omaha 5K Family Run Date: Aug. 8, 2015 Location: TBD |
Kansas City Kids Triathlon Date: TBD Location: TBD |
| Minneapolis Kids Triathlon Date: Aug. 1, 2015 Location: Lake Nokomis |
Quad Cities Kids Triathlon Date: Aug. 15, 2015 Location: Bettendorf YMCA |
Kansas City 5K Family Run Date: TBD Location: TBD |
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