MADRID, SPAIN, 2015-11-27 — /EPR Retail News/ — With over 1,000 square metres of retail space, the point of sale is the biggest among more than 920 owned by the brand worldwide.
Inditex Group’s young fashion brand Pull&Bear presents a revamped image with the opening of its new flagship store in Madrid’s Salamanca neighbourhood, the city’s most prestigious and popular shopping district. The new space is the largest retail space of the brand’s more than 920 worldwide stores.
The new store is located at 14 Calle Hermosilla, just steps from Calle Serrano, and boasts over 1,000 square metres of retail space, thus becoming the brand’s largest store to date. The ground floor features a large space devoted entirely to the women’s collections. A set of stairs leads to the lower floor, where shoppers can find the men’s collections displayed around a cosy central lounge.
This store opening reinforces Pull&Bear’s commercial presence in Madrid, the city where the brand first started in 1991. The brand now runs 29 points of sale in the Madrid region, 15 of which are located in the city.
New image
The new image Pull&Bear presents in this flagship store is an evolution of the brand’s California concept and conserves some of its characteristic features, like the iconic surfer van and large LED display panels. The store’s new image features more powerful lighting, a lighter colour palette and simpler décor that turn the collections into the main focus.
Traditional Mediterranean textures like exposed brick, thermal clay and concrete blocks set in a pyramid design were brought in to add warmth to the space. The displays for the collections feature finishes pine, both natural and stained, and cork.
The space also features pillars with backlit fabric that enhances the feeling of openness, white marble floor tiles with black and yellow details, and parquet floors that combine different types of wood.
Following the perimeter of the roof, a metal framework with mirrors and fluorescent lighting complete the game, so that indirect light brings clarity and warmth, while direct spotlights focus attention on the store’s most important item: the garments.
For any press request please contact with:
Communication and Corporate Affairs Division
Edificio Inditex
Avda. de la Diputación s/n
15143 – Arteixo
A Coruña – ESPAÑA
Tlf: +34 981 185 400
Fax: +34 981 185 544
comunicacion@inditex.com
SOURCE: Inditex Group
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