Macy’s introduces Brookstone products in stores and online this holiday season

Macy’s introduces Brookstone products in stores and online this holiday season
Macy’s introduces Brookstone products in stores and online this holiday season


NEW YORK, 2016-Oct-19 — /EPR Retail News/ — This week, Macy’s launches a new partnership with specialty retailer Brookstone, to bring uniquely designed, high-quality gifts to 347 stores and this holiday season.

“Brookstone is a brand known for exceptionally innovative products that aim to improve your quality of life and Macy’s is the premiere destination for holiday gifts,” said Tim Baxter, Macy’s Chief Merchandising Officer. “By offering Brookstone at Macy’s – from headphones and speakers to kitchen gadgets or the perfect massage – their extraordinary items will add to our electronic offerings just in time for the holiday shopping season.”

“Macy’s is the perfect showcase for Brookstone, and we’re proud to be in their wonderful stores,” said Brookstone CEO, Steven Goldsmith. “Macy’s has always been about giving customers high-quality brands, exciting products and enjoyable shopping experiences. These are values Brookstone and Macy’s share, and we’re thrilled to bring Brookstone innovations to Macy’s customers in time for the 2016 holiday gift season.”

Brookstone products are designed to do amazing things in surprising ways and make everyday moments more interesting – for music and massagers, toys and tech, gadgets, gizmos, gear and gifts. For those who like to stand out in a crowd, quirky Cat Ear Headphones are the perfect way to enjoy music privately, or through the cat ear speakers when sharing songs with friends. Big Blue Party™ indoor-outdoor speakers are wireless, weatherproof and deliver exceptional, omnidirectional sound. The Nap™ Massaging Wrap uses soothing vibration and ultra-soft fabric to bring neck massage to a whole new level, while the Towel Warmer ensures no one ever has to step out of the shower in the cold again.

Additional Brookstone products available at Macy’s include:

  • 6-in-1 Tool Pen; $14.99
  • 5-in-1 Gardener’s Tool; $24.99
  • Snackman™ Motion-Sensing Snack Dispenser; $39.99
  • Auto Emergency Tool and Flashlight; $19.99
  • Grill Alert Bluetooth® Cooking Thermometer; $69.99
  • Big Blue Mini™ Wireless Travel Speaker; $49.99
  • Wireless Mobile Projector; $299.99
  • Flight Force™ Stunt Drone; $59.99
  • Original Sånd by Brookstone; $19.99
  • Aperto Auto-sensing Wine Opener; $39.99

Macy’s will carry more than 30 Brookstone items in store and online at, priced from $14.99 to $299.99, beginning in mid-October.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at

About Brookstone, Inc.

Founded in 1965, Brookstone is a U.S.-based product developer and retailer of wellness, entertainment, and travel products that are fun to discover, smart to use and beautiful in design. Brookstone products are available at its 200+ retail locations at malls and airports throughout the U.S., online at, via its Brookstone catalog and through select premium retailers.

Brookstone is a member of Sanpower Group Company. Sanpower Group Co., Ltd. is a private conglomerate whose primary businesses are engaged in technology and modern service industries. With big data serving as its core competitive advantage, Sanpower is rapidly building up an industrial ecosystem across the finance, health and commerce sectors. The company now has an excess of RMB 100 billion in both total assets and annual gross sales, and a controlling stake in more than 100 subsidiaries. Through this diverse set of businesses, Sanpower provides growth opportunities for a 90,000-strong global workforce, including 30,000 staff from its non-Chinese enterprises.

Macy’s Media Relations:
Holly Thomas

Julie Strider Fukami

Source: Macy’s


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