Sainsbury’s launches new and improved desserts in stores this month

Sainsbury’s launches new and improved desserts in stores this month
Sainsbury’s launches new and improved desserts in stores this month


London, 2016-Oct-19 — /EPR Retail News/ — This month, Sainsbury’s customers will see a range of show stopping desserts in store. The 120-strong range of new and improved desserts, all in a brand new design, focusses on incorporating customers’ favourite flavours as well as introducing trend-led ingredients like quinoa, yuzu and the ever-popular, salted caramel.

There has also been an investment in the quality of ingredients across both the by Sainsbury’s and Taste the Difference ranges, with all of the desserts made using British cream and free-range eggs.

With autumn fast approaching and cosy nights in on the rise, customers can look forward to enjoying this new range with single, twin pack and sharing options. Some highlights from the revamped range are below:

  • Taste the Difference Sticky Gingerbread & Yuzu Pudding x2 £2.75 – All butter, date, oat and ginger sponge puddings with ginger and yuzu sauce; finished with crystallised ginger pieces
  • Taste the Difference Raspberry & Coconut Quinoa Crumble x2 £2.75 – Heritage raspberry compote topped with a butter-enriched quinoa, coconut and honey crumble
  • by Sainsbury’s Salted Caramel Profiterole Stack £2.50 – 12 choux buns arranged in a stack, filled with fresh cream, topped with a delicious salted caramel sauce and finished with a sprinkling of white chocolate decorations
  • by Sainsbury’s Banoffee Pie £3.50 – Digestive biscuit crumb base, topped with a banana & toffee sauce and fresh cream, finished with milk chocolate shavings and cocoa powder. The base is crispier than ever, with an increased banoffee layer – giving an even more intense hit of banoffee flavour

Other key improvements within the range include; improving our Taste the Difference pastry – with an increased buttery taste which delivers an even more crisp pastry. We have also improved the custard within all of our trifles for a more creamy texture and flavour.

Press Enquiries:
020 7695 7295.

Source: Sainsbury


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