Toys“R”Us® to bring “awesome” holiday moments to its stores nationwide this season

Stores Nationwide Kick Off November with The Great Big AWWWESOME Holiday Toy Fest, Professional Santa Photo Opportunity and More

WAYNE, NJ, 2016-Nov-02 — /EPR Retail News/ — As the calendar turns to November and customers ready for the inherent holiday shopping to come, Toys“R”Us® today (November 1, 2016) unveiled plans to bring “awesome” holiday moments to its stores nationwide this season. Beginning this weekend, the company’s brick and mortar locations across the country will begin to look – and feel – a lot like Christmas, from professional Santa photo package opportunities to a special event where kids and families can test the season’s hottest toys before sending their Wish Lists to the North Pole.

“Toys“R”Us is offering something truly unique and unmatched for customers by delivering the magic of the holidays right in-store,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us, Inc. “Whether it’s a Santa Claus sighting, holiday music and merriment or our toy-testing events, customers can expect to find magical moments big and small when they visit our stores.”

Santa Readies His Sleigh, Heads to 100 Select Toys“R”Us and Babies“R”Us Stores
This Saturday, November 5, Jolly Old Saint Nick will retreat from the North Pole and take up temporary residency at every kid’s favorite toy store – making for an incredible combination of fun and holiday cheer. To help parents check off their own wish lists this season, they can now skip the hours-long line at the nearby mall, meet and take photos with Santa at 100 select Toys“R”Us and Babies“R”Us stores across the country and complete their holiday shopping all in one stop. As an extra gift to moms and dads, they’ll find the photo packages competitively-priced at $29.99 (plus tax) and reservations a cinch at www.toysrus.com/visitsanta** .

Click to Tweet: Hear those sleigh bells jinglin’? Santa’s coming to town! Reserve your spot at a @ToysRUs or @BabiesRUs near you! www.toysrus.com/visitsanta

In-Store Toy Celebration Helps Build Excitement and Wish Lists
As gift-givers grow anxious about delivering the magic of the holidays to the kids in their lives, Toys“R”Us is offering an opportunity for customers to experience first-hand the toys that will truly bring smiles to kids’ faces this holiday season. With live demos of NERF blasters, the Think & Learn Code-a-Pillar, Paw Patrol Zoomer Marshall, Brightlings and more, parents, grandparents, aunts and uncles can take note of the playthings that are absolute must-haves. The “Great Big AWWWESOME Holiday Toy Fest” is designed to be a truly unique experience and the opportunity to interact with the toys that will surely top Wish Lists this season. The event will take place at Toys“R”Us stores nationwide on Saturday, November 5 from 12:00 pm to 2:00 pm, complete with raffles, make-and-take activities and giveaways while supplies last.

Baby’s First Christmas Events
There is no shortage of holiday merriment in-store for the newest of parents this season. On Saturday, November 5, 12 and 19, Babies“R”Us will host Baby’s First Christmas Events at its stores nationwide from 10:00 to 11:00 am for families celebrating their little ones’ very first holiday. Customers can design an “Ugly Christmas Sweater,” take photos in front of winter-themed backdrops and peruse in-store “Baby’s First Christmas Shops,” which provide parents with first mementos, fun apparel and more.

Customers are invited to visit online or at their nearby locations for Babies“R”Us in-store events and Toys“R”Us in-store events. For company news and updates throughout the holiday season, please visit https://www.toysrusinc.com/press or follow @ToysRUsNews on Twitter.

**Santa will be in stores on Saturdays and Sundays from November 5 to December 11. Beginning on December 12, Santa will be in the stores every day of the week through December 22 at Toys“R”Us and December 24 at Babies“R”Us locations.

About Toys”R”Us, Inc.
Toys”R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys”R”Us and Babies”R”Us stores in the United States, Puerto Rico and Guam, and in more than 765 international stores and over 245 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys”R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys”R”Us and Babies”R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contact:

Candace Disler
973-617-5518
candace.disler@toysrus.com

Taylor O’Donnell
973-617-5634
taylor.odonnell@toysrus.com

Source: Toys”R”Us

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