LONDON, 2016-Nov-29 — /EPR Retail News/ — CURRYS PC World saw a rise in shoppers opting for click and collect on Black Friday.
With 10 orders per second being processed during peak trading time (2-3pm on Friday), the electrical retailer saw an 8% YOY surge in customers choosing to pick up their items in store later on, making the most of the omni-channel shopping options available to them. Two thirds of online visitors were from mobile devices.
Home delivery also saw an increase compared to the same time last year as TVs were once again a hot favourite. Shoppers were also eagerly getting their hands on laptops, Google Chromecasts and Samsung Tablets as well as large kitchen appliances.
More shoppers were hunting deals online at 7am this year, an hour earlier than in 2015, while evening traffic was also up in comparison to Black Friday 2015.
About Dixons Carphone
Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in eleven countries.
Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and KNOWHOW.
Dixons Carphone’s primary brands include Carphone Warehouse, Currys and PC World in the UK & Ireland, Elkjøp, Elgiganten, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain, Sweden and Norway. Our key service brands include KNOWHOW in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.
Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.
Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.
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Source: Dixons Carphone
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