- Customers are invited to in-store tasting events across the UK to sample the best of M&S’ Christmas food range
- Christmas canapés, cheese and desserts will be available to taste in all M&S Foodhalls from 1st – 3rd December
LONDON, 2016-Dec-02 — /EPR Retail News/ — M&S is hosting a Taste of Christmas event in its foodhalls across the UK from today (01 Dec 2016) until Saturday 3rd December. Today also sees the release of its final Christmas food advert – ‘Tis the season… for all day feasting.
The team of food experts at M&S have created a must-have collection for festive entertaining. Customers will be able to sample show-stopping canapés, sophisticated snacks, desserts and drinks that are only available at M&S.
The three day Taste of Christmas event, taking place at 600 stores, offers a great opportunity for those looking for inspiration to try special and new products that help them plan their Christmas dining. In-store experts will be on hand to advise customers on combining plates, canapés and drinks.
M&S has launched 290 new food products this Christmas and expects to sell 400 million mince pies and 100 million party food items over the Christmas period.
There is a treat available for every moment during the festive season including Twice Smoked Salmon Blinis that make the perfect breakfast treat, Mini Porcini Mac ‘n’ Cheeses to spoil party guests, Salted Caramel Profiteroles and special Christmas Smoked and Spiced Cheeses to follow the main event. Drinks on offer have a suitably festive twist with Mince Pie Martinis, Christmas Cake Liqueurs and the American inspired Christmas Cobbler, which is the ultimate contemporary sherry cocktail.
Sacha Berendji, Director of Retail at M&S said: “The taste events are a great way for our teams in stores to make the run up to Christmas special for our customers. With 290 new food products on offer this Christmas, the event gives customers a chance to try some exciting treats and get into the festive spirit.”
This year’s series of four ‘Tis the Season food ads tap into the key moments for customers this festive season. The final ad released today, ‘Tis the Season… for all day feasting, focuses on preparing all the essentials for the big day. The beautiful food shots show off the very best of M&S this Christmas and are complemented by a festive twist of the popular and iconic Clean Bandit track.
M&S Corporate PR Team
0208 718 1919