Boulogne-Billancourt, 2017-Feb-25 — /EPR Retail News/ — For the second year in a row, Carrefour and its “Retail Lab” will be partnering Viva Technology in Paris between 15 and 17 June.
Once again, start-ups working alongside major groups – one of the key factors behind the success of the first edition – will play a central role in the event, thanks to partners who are particularly active in the digital ecosystem and the involvement of start-ups from all over the world.
The event will serve as an opportunity for Carrefour to highlight its open innovation policy: an organisational structure, concrete projects, a culture with the involvement of everybody across all levels of the company and across all Carrefour professions. For this second edition, all of the countries in which the group operates will be involved, and there will be examples of both Carrefour’s innovations and those of its start-up partners from all over the world.
The Viva Technology conference last year involved nearly 50 start-ups selected to take part in challenges organised as part of Carrefour’s Retail Lab. There were also some 200 or so start-ups which had come to meet the Innovation teams; this provided evidence of the sheer diversity of the Carrefour professions involved in the initiative – as well as helping to generate a buzz around the event. Optimiam, hosted at the Carrefour Lab, was the overall winner of the Viva Technology competition with its anti-waste application.
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Source: Carrefour Group
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