- H&M and Zara Larsson partner with the release of her first full-length album So Good and an exclusive capsule collection
H&M is proud to reveal a collaboration with Zara Larsson, one of Time Magazine’s “30 Most Influential Teens of 2016”, with the release of her first full-length album later this spring and an exclusive capsule collection to come.
STOCKHOLM, SWEDEN, 2017-Feb-25 — /EPR Retail News/ — This year, H&M continues its commitment to supporting and empowering music talent by joining forces with Zara Larsson, the Swedish singer-songwriter who consolidates her breakthrough with the international album release So Good. Through its in-store digital screens H&M promotes the new album before its worldwide release on 17 March and the opportunity to pre-save Zara Larsson’s hotly anticipated album So Good at hm.com from today. By pre-saving the album it will automatically be added to your Spotify music library when it’s released.
“I’m so happy to be working with H&M on this collaboration. I’ve always loved the brand, they’re fun and accessible to all kinds of girls which are key elements for me, plus the team is so fun to work with! I can’t wait to share what we’ve been working on with you!” Zara Larsson
The collaboration also includes an exclusive capsule collection developed by Zara Larsson together with H&M´s design team. By mixing edgy streetwear and glamorous stagewear the collection reflects her personal style. The capsule collection will be available in selected stores and online from May 18.
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