- Express introduces Express “Your Life, Your Dress Code” brand platform with the launch of its Spring 2017 campaign
COLUMBUS, Ohio, 2017-Mar-06 — /EPR Retail News/ — Express, Inc. (NYSE: EXPR) today ( Feb. 28, 2017) announced the Express “Your Life, Your Dress Code” brand platform with the launch of their Spring 2017 campaign.
The new brand platform celebrates the customer who is progress-driven and leverages their passions and values to achieve both personal and professional success. This achiever attitude and spirit of optimism is at the core of Express brand values.
Express believes that fashion is inspiring, uplifting and fun, and that clothes can serve a higher purpose. Fashion can give the wearer the confidence to try new things, to meet new people, take on new challenges, reach beyond limits, and reflect passion and optimism for what’s next. Each individual has their own dress code, and Express delivers confident styles that allow each customer to embrace what’s next in their day and life. From day to night and college to career, Express stands for progress, helping each customer to get to the next level.
“Our ongoing mission is to inspire our customers—the innovators, game changers and go-getters—to emphasize and celebrate their own confident style,” said David Kornberg, Express president and CEO. “Whether they’re going on their first job interview or out for cocktails with friends, ‘Your Life, Your Dress Code’ is meant to encourage the Express customer to get to what’s next in their day and in their life.”
The first phase of “Your Life, Your Dress Code” will launch with the brand’s Spring 2017 integrated marketing and advertising campaign that will premiere across digital, social media, broadcast and in-store platforms beginning March 2017 and will continue with upcoming collaborations and brand initiatives. The Express Spring Collection offers customers the quality, detail and fit that reflects what they have achieved and says they’re ready for what’s next.
Customers can explore new spring styles for their dress code beginning March 2017 at Express stores nationwide and online at express.com. Get in on behind-the-scenes action by following @Express on Instagram, Twitter, Snapchat and Facebook and @ExpressMen on Instagram.
About Express, Inc.:
Express is a specialty apparel and accessories retailer of women’s and men’s merchandise, targeting the 20 to 30-year-old customer. Express has more than 35 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions at an attractive value addressing fashion needs across work, casual, jeanswear, and going-out occasions. The company currently operates more than 650 retail and factory outlet stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, Canada, and Puerto Rico. Express merchandise is also available at franchise locations in Latin America. Express also markets and sells its products through its e-commerce website, www.express.com, as well as on its mobile app.
SOURCE: Express, Inc.
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