Leading automotive aftermarket parts provider teams up with Interactions Marketing to inspire, educate and activate automotive enthusiasts
SAN DIEGO, 2017-Mar-17 — /EPR Retail News/ — Interactions, the global leader in innovative retail solutions and experiential marketing, and Advance Auto Parts, Inc. (NYSE:AAP), a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers, will hit the road this month for two 2017 Mobile Tours. This year’s Advance Auto Parts Restoration and VIP Tours are designed to engage and educate auto enthusiasts, fans of do-it-yourself (DIY) car repair and professional installer partners where they live and play.
The Restoration Tour kicked off on March 10 at Daytona Bike Week and features a fully branded, state-of-the-art truck and trailer hauling a 1967 Camaro RS that will be restored along the tour route at Advance’s participating TECHNET member shops. The Restoration Tour will deliver a highly immersive, hands-on experience for auto enthusiasts. The VIP Tour, which kicks off in Austin, TX in April at the MotoGP Red Bull Grand Prix of The Americas, also promises to deliver an extraordinary experience for attendees and will feature a custom branded truck with garage-themed components.
This is the fourth consecutive year of Mobile Tours for Advance Auto Parts and Interactions, following the success of last year’s tour, which made 41 stops throughout 17 states in a 9-month timeframe. The 2017 tours focus on deeper customer engagement through interactive and educational experiences, as well as driving traffic to Advance stores through local events, professional installer partnerships and VIP experiences for Speed Perks members.
The Restoration and VIP Tours will feature parking lot events, educational seminars and talk shops for auto enthusiasts across the country. Event attendees will have the chance to win prizes, try out the Speed Perks game app, and on the Restoration tour, meet Tuxlee, the Speed Perks tour mascot and Instagram star. The tours will feature more than 24 events in the first half of the year, including concerts and car shows such as the Barrett-Jackson car auction in West Palm Beach, FL and the CMA Music Festival in Nashville, TN.
“We’re revved up for our fourth annual Mobile Tour with Interactions and are looking forward to an exciting and memorable experience for all of our attendees,” said Advance’s Chief Marketing Officer, Walter Scott. “Throughout this year’s tour, we will be engaging our DIY and professional customers in the experience and setting Advance apart as a company that has a passion for our customers and a passion for yes.”
“Through our partnership last year, we were able to engage with nearly 100,000 event attendees, and we’re eager to once again team up with Advance Auto Parts,” said Nicole LeMaire, Vice President, Interactions. “This year’s tours give us the opportunity to involve new markets and provide consumers with an educational and fun experience. We look forward to supporting this initiative as Advance Auto Parts reaches more DIYers, professional installers and enthusiasts around the country.”
Attendees can spread the word about the event on social media by using the hashtag #AAPRevItUp, visiting the Mobile Tours’ microsite, and by following Interactions Marketing on Facebook and Twitter and also Advance Auto Parts on Facebook, Twitter and on Instagram.
About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of December 31, 2016, Advance operated 5,062 stores and 127 WORLDPAC branches and employed 74,000 Team Members in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The company also serves approximately 1,250 independently owned Carquest branded stores across these locations in addition to Mexico and the Bahamas, Turks and Caicos, British Virgin Islands and Pacific Islands. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts, accessories and other offerings can be found on the Company’s website at www.AdvanceAutoParts.com.
Founded in 1988, Interactions is the global leader in innovative retail solutions and experiential marketing for retailers and brands. With a workforce of more than 45,000 associates around the world, Interactions creates and executes nearly 3 million events every year, managing 5,500 events each day. Interactions offers integrated sales and marketing programs that engage shoppers in-store and outdoor, and provides insights into shopper behavior and customer service that enable retailers and brands to make smarter business decisions and drive significant sales increases. The company has offices around the globe and operates in North America, Europe, South Africa, Australia and Asia. Interactions is a subsidiary of Daymon, the world’s leading full-service, global retail branding and sourcing partner for retailers and manufacturers. For more information on Interactions, visit www.interactionsmarketing.com.
Source: Interactions and Advance Auto Parts, Inc.
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