KappAhl’s Sustainable Design Contest 2016 winner Lovisa Malmberg Gomis brings in new and exciting designs this spring

KappAhl’s Sustainable Design Contest 2016 winner Lovisa Malmberg Gomis brings in new and exciting designs this spring


Mölndal, Sweden, 2017-Mar-21 — /EPR Retail News/ — This spring Lovisa Malmberg Gomis – winner of KappAhl’s Sustainable Design Contest 2016 – will bring us new and exciting designs in the form of two multifunctional dresses that can each be used in three different ways.

In the end of April, KappAhl launches the winning entry in KappAhl’s Sustainable Design Contest. Winner Lovisa Malmberg Gomis’ design builds on an idea to create so-called intelligent clothing – that is to say, garments that can be varied and that have multiple areas of use, thereby gaining a longer lifespan. Lovisa has designed two dresses, each with three functions – perfect for both everyday wear and parties.

– By creating a garment that can be used in different ways and in different situations, you extend its lifespan. In a playful and creative way, we can actually make a smarter choice for our environment and future. Sustainability is as simple as that, Lovisa explains.

– Lovisa’s idea for smart clothing is both spot on and an inspiration to us at KappAhl. We work hard to find creative solutions that promote more sustainable fashion consumption. And this is just what Lovisa has done in our competition, with her design for multifunctional dresses, says Maria Segergren, KappAhl’s vice president, assortment and design.

Video materials have been produced to show how the smart dresses can be used. See the films HERE, HERE and HERE.

Lovisa’s dresses will be available in select KappAhl stores and online in the end of April 2017.

To borrow products, please contact:
EKPR & Kommunikation, tel. (+46) 08-667 22 06, info@ekpr.com
High-resolution images can be found at www.kappahl.com/press and www.ekprbildbank.com

For more information :
Monika Kostovska
Fashion PR and Sustainability Marketing Manager
tel. +46 704 71 55 56


Corporate and Investor Relations
Charlotte Högberg
Head of Corporate Communications
Phone: +46 70 – 471 56 31

Fashion and range
Monika Kostovska
Fashion Press Responsible
Phone: +46 70 – 471 55 56

Source: KappAhl


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