Paris, 2017-May-16 — /EPR Retail News/ — For the second edition of the event – at the IO Factory in the capital’s 13th arrondissement – start-ups, developers, data scientists, designers and other innovative people will be asked to focus on digital pathways over the three-day period and develop dedicated solutions for local products and solutions designed to improve customers’ in-store experience. Attendees will be supported by Carrefour mentors, the aim being to develop a solution in record time.
The event will feature two challenges:
> Design fast, simple tools so our producer-partners can more effectively present their products at a bricks-and-mortar and digital marketplace within the store, the aim being to boost their business and enhance the consumer experience.
> Design tools, platforms or applications to help our in-store teams better understand and interact in real time with customers… and improve their experience.
Attendees will be supported over this 48-hour period by mentors specialised in data, e-commerce, information systems and the customer experience. They will also have access to Carrefour’s data, or the data of its partners, such as Waze. Throughout the whole event, they will all have free Carrefour.io (1) and Microsoft Azure (2) accounts – Tech2Grow’s official partners.
Up for grabs: 6 weeks of business incubation for the 5 selected projects, and €10,000 to be shared among the winners.
The event will take place in Paris’ largest fablab: the IO Factory in the 13th arrondissement (181 rue du Chevaleret). In September 2016, “Back2Hack” was attended by 103 people and resulted in 18 projects. The 6 finalists were given 10 weeks of incubation support.
(1) Carrefour.io is a cloud-based platform designed to provide secure access to the APIs and data which make up the Carrefour ecosystem – both for developers and for the group’s trusted partners as part of an open innovation approach.
(2) Microsoft Azure is an open, flexible cloud computing platform for developers.
For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:
. By phone:
Switchboard: +33 (0)1 41 04 26 00
For journalists: +33 (0)1 41 04 26 17
. By e-mail: presse_groupe@
Source: Carrefour Group
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