BRANDE, Denmark, 2017-May-18 — /EPR Retail News/ — Customers are in for a very special experience, when BESTSELLER RØMERHUS opens its doors for the first time on 1 June. Architecture, art, design and delicious treats will set the stage for a fashion store quite out of the ordinary.
Focus has been on creating an immaculate atmosphere when visiting BESTSELLER RØMERHUS. The exterior architecture is worth a visit in itself, but the interior settings will not be outshined. All store inventory has been conceived as individual pieces of furniture rather than the typical solution with large wall displays, and the interior decoration is supplemented with furniture from renown designers such as &tradition, HAY and Jean Prové.
CEILING ARTWORK BY LEMMERZ
The ceiling of the two-story store is supported in the centre by large tree-shaped pillars ending up in a great vault above the store. Like the crown of a tree on top of the pillars, the artist Christian Lemmerz has created a gigantic artwork entitled ‘Dark Rain’. Lemmerz describes the piece as ‘the unconscious mind’s projections on the inside of the skull,’ and the dramatic look helps give the store yet another dimension and sets the stage for an extraordinary retail experience.
For the first time in BESTSELLER history, BESTSELLER’s own brands and collections will be accompanied by other fashion brands in the store. Danish streetwear brand SECRETSAMPLES is one of them. SECRETSAMPLES is characterised by textiles and patterns found in African countries, and all designs are handmade by Kenya’s first registered fairtrade production. The combination of minimalistic designs and colourful African prints represents an exciting addition to the classic collections.
In addition to the wide range of clothes, you can also buy cool fashion and design items, such as books from Kinfolk and nail polish from Uslu Airlines. Top it off with organic sweets from Hey Yum or marshmallows from The Mallows.
On 1 June at 9.30 and the following three days, the store will be buzzing with a full schedule, and you can look forward to goodiebags, magazine launches, performances and strong opening offers.
FACTS ABOUT BESTSELLER RØMERHUS:
1 June 2017 09.30 – with a special opening programme from 1-3 June.
VERO MODA, Y.A.S, ONLY, ONLY & SONS, PIECES, JACQUELINE DE YONG, JACK & JONES, SELECTED, OBJECT, NOISY MAY, VILA, BIANCO, J. LINDEBERG.
HAY, Mario Badescu, Mast Brothers, Simply Chocolate, Hey Yum, Kinfolk, SECRETSAMPLES, Honest Skincare, Pico, Men’s Society, Carmax, The Mallows, LAKRIDS by Johan Bülow, Uslu Airlines.
Vitra, &tradition, FLOS, By Lassen, LINNEA EK BLÆHR, HAY, Curtis Jere, McCollin Bryan, Fil de Fer, Gubi, Dinesen. Story inventory has been designed by RIIS Retail.
Phone: + 45 99 42 32 00
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