London, 2017-Jun-12 — /EPR Retail News/ — June 7th, New York. Tonight, Stella McCartney celebrated the launch of her new women’s Spring 2018 collection in New York in her signature garden party. The collection celebrates Stella’s irreverent style, while embracing a sense of individuality as showcased in the 20 looks presented on models in playful island themed vignettes. Embracing the spirit of collection the event was complete with pineapple bowling, a coconut shy game, as guests enjoyed reggae entertainment by Ky-Mani Marley, a steel drum band and DJ set by Rob McKinley.
Guests that joined Stella McCartney to celebrate the evening included: Alec Baldwin, Lauren Hutton, Lily Collins, Helena Christensen, Natalia Vodianova, Anja Rubik, Debbie Harry, Chris Rock, Lorne Michaels, Amanda Peet, Mariska Hargitay, Martha Hunt, Kenya Jones, Jennifer Meyer, Gabrielle Union, Ashley Benson, Craig McDean, Terry Richardson, Michael Avedon, David Jay, Rachel Feinstein, Taryn Simon, Philippa Price, Captain Paul Watson, Mia Moretti, Kitty Cash, Cleo Wade, TK Wonder Quann, and many more.
In Stella McCartney’s continued commitment towards sustainability, the designer also celebrated her collaboration with Parley for the Oceans to raise awareness for ocean conservation by launching two new products made of Parley Ocean Plastic™ materials, yarn and fabric: The new adidas by Stella McCartney Parley Ultra BOOST x shoe for Fall 2017 and the limited edition ‘Ocean Legend’ Falabella Go back pack in honor of Captain Paul Watson to benefit Sea Shepherd Conservation Society for their 40th anniversary. Both are made of upcycled marine plastic debris and will be launched in stores in early July.
Also highlighted at the event is the recent launch of the POP Bluebell fragrance, an intriguing new twist and follow up to POP. The scent celebrates a new generation of pioneering young women with a deeper purpose: embracing sustainability, individuality and a new kind of beauty. Alongside the launch is a POP Bluebell scent is a capsule collection including a backpack, makeup case and sunglasses.
The Women’s Spring 2018 collection will be available in stores starting November.
About Stella McCartney
Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s women’s ready-to-wear and accessories, lingerie, swimwear, fragrance, kids, adidas by Stella McCartney collections and the recently launched menswear range are available through 49 free-standing stores including London, New York, Los Angeles, Tokyo, Shanghai, Hong Kong, Paris and Milan as well around 600 wholesale accounts in key cities worldwide.
Source: Stella McCartney
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