BERLIN, Germany, 2017-Jun-20 — /EPR Retail News/ — Zalando aims to offer the best fashion assortment to its customers across Europe because it is a key element to drive customer satisfaction and business. By partnering up with Weekday, Zalando is taking the next step towards its vision to make fashion items available, anytime and anywhere, and become the one-stop fashion destination in Europe. Weekday is part of the H&M group.
Nike joined the Zalando Partner Program
Through the Partner Program, Nike sells its own e-commerce stock to Zalando customers without any intermediary. Nike integrates its articles to the Zalando catalogue that customers can conveniently shop in the Zalando Fashion Store, and ships the orders directly to customers, under Zalando delivery standards. The Partner Program counts more than 170 partner brands by now, among them Bestseller, adidas, Mango, Hallhuber and Superdry.
Local stock integration of four Tommy Hilfiger stores in Berlin
As part of its #IntegratedCommerce approach, Zalando is connecting local stationary stocks of four Tommy Hilfiger stores in Berlin to the Zalando platform. The assortment is digitized and offered online to Zalandos’ customers. This connection will enable Tommy Hilfiger and Zalando to serve customers with advanced convenience services, like same-day delivery directly from the store. Zalando launched the first #IntegratedCommerce pilot in June 2016, by connecting the adidas local performance store in Berlin to its platform.
“Our assortment is a key element of our business and one of the main reasons why consumers perceive Zalando as a top fashion destination. We believe they expect the same choice and availability of Fashion products as they experience with other products on other platforms like Spotify or Netflix. The initiatives that we have announced at Playday, are exemplary for how offline and online commerce will merge closer together in the future”, comments Delphine Mousseau, VP Markets at Zalando.
Zalando (https://corporate.zalando.com) is Europe’s leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories, with free delivery and returns. Our assortment of almost 2,000 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with four centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe, supported by warehouses in Northern Italy and France with a focus on local customer needs. We believe that our integration of fashion, operations and online technology give us the capability to deliver a compelling value proposition to both our customers and fashion brand partners. Zalando’s shops attract over 200 million visits per month. In the first quarter of 2017, more than 68 percent of traffic came from mobile devices, resulting in 20.4 million active customers by the end of the quarter.
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