- 180,000 items available via B2B technical wholesale site
- New B2B online strategy puts customer first
Jena, Germany, 2017-Jun-20 — /EPR Retail News/ — The Imbema Groep has taken sales for its group of technical wholesale businesses online across five sectors with Intershop. The new B2B web shop features 180,000 items, 35,000 of which are available from stock across the construction and infrastructure, gas, water and energy, offshore, maritime and mobility industries.
Jan-Willem Mantel, COO at Imbema Group explains, “Our customer needs to be able to obtain his information quickly and easily, and be inspired. He is key in everything we do. Self-service, self-control and automation are part of that. In other words: a well-functioning online environment, in which the customer can find information on products, prices, delivery times, pending orders, track and trace etc. With Intershop and our implementation partner Salmon we have achieved more in the last two months than in the past five years.”
Imbema Groep had previously started shaping an e-commerce strategy with its ERP supplier. Focused on the interface and IT infrastructure rather than the customer, the initiative soon ran into issues. Once implementation times became very protracted and it became clear that functionality was severely lacking, the project was scrapped.
Research by the Imbema Groep team revealed that fewer and fewer customers have a need for interaction with sales agents. More than 50% orientate themselves online and after that 93% wish to make the purchase online. As a result, the organization has become much more focused on inspiring the customer with success stories and facilitating the online purchase behavior.
The resulting multi-business site is based on Intershop Commerce Management 7.7 and Salmon’s Sellsmart solution, both of which fully integrates with Imbema Groep’s existing ERP application.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop’s limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.
Intershop Public Relations
Head of Corporate Communication
Phone: +49 3641 50-1000
Fax: +49 3641 50-1309
Source: Intershop Communications AG
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