Introducing the new Krispy Kreme Reese’s Peanut Butter Doughnut!

Introducing the new Krispy Kreme Reese’s Peanut Butter Doughnut!

 

Combining Two Iconic Flavors, the New Doughnut is Available for a Limited Time Only at Participating U.S. Shops

WINSTON-SALEM, N.C., 2017-Aug-07 — /EPR Retail News/ — Your two favorite things – Krispy Kreme Doughnuts and Reese’s Peanut Butter – are about to become your new favorite thing. Introducing the new Krispy Kreme Reese’s Peanut Butter Doughnut, available for a limited time only at participating shops in the U.S.

“Similar to our hot, fresh doughnuts, the matchmaking of chocolate and peanut butter is a delicious combination that consumers have enjoyed for generations,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts. “In partnering with The Hershey Company, we’re satisfying an intense desire that Krispy Kreme and Reese’s fans never knew they had.”

Combining two iconic American flavors, the new Krispy Kreme Reese’s Peanut Butter Doughnut is filled with a Reese’s Peanut Butter Kreme™ filling, dipped in chocolate icing and topped with a chocolate and peanut butter drizzle, and Reese’s Mini Peanut Butter chips and peanuts.

Go to www.krispykreme.com/reeses to find a participating Krispy Kreme shop near you. Share your experience on social by tagging @krispykreme and using the hashtag #ReesesPeanutButterDoughnut.

About Krispy Kreme Doughnut Corporation

Krispy Kreme Doughnut Corporation is a global retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,300 retail shops in 31 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

Contact:
Sarah Roof
336-726-8878
Manager of Corporate Communication
sroof@krispykreme.com

Source: Krispy Kreme Doughnut Corporation

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