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Tag: pharmaceutical marketing

New research underscores need for continued monitoring of pharmaceutical marketing practices to help drive down overall drug spending

WOONSOCKET, R.I., 2017-May-03 — /EPR Retail News/ — CVS Health (NYSE: CVS) today (May 2, 2017) lauded findings from new research showing that policies limiting pharmaceutical sales activities at academic medical centers resulted in a modest, but significant change in prescribing behavior. The research, published today in an issue of the Journal of the American Medical…

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