Waitrose to make all of its own-label tea products Fairtrade certified by October 2017

London, 2017-Jul-11 — /EPR Retail News/ — Waitrose has today ( 10 July 2017) announced it will be extending its commitment to Fairtrade produce by making 100% of its own-label tea Fairtrade certified by October 2017. This will mean all 46 Waitrose tea products will be Fairtrade, which clearly symbolises to customers that the tea farmers […]

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Waitrose Commercial Director Mark Williamson to retire

London, 2016-Sep-13 — /EPR Retail News/ — Mark Williamson, Commercial Director at Waitrose, is to retire at the end of January 2017. Rupert Thomas, currently Marketing Director at Waitrose, will move into the Commercial Director role from February 2017.  Rupert’s replacement will be announced at a later date. Mark joined Waitrose in 2004 and has been […]

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Waitrose to launch major campaign showing customers first-hand where their food comes from

Campaign features live footage from Waitrose farm in industry first LONDON, 2016-Apr-14 — /EPR Retail News/ — Waitrose is to launch a major campaign taking customers beyond the barn door to real farms, giving customers the chance to see first-hand where their food comes from. The campaign kicks off with a series of TV adverts which […]

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Waitrose launches its first ever customer magazine dedicated entirely to gardening

LONDON, 2016-Mar-22 — /EPR Retail News/ — Waitrose aims to build on its growing share of the horticultural market by launching its first ever customer magazine dedicated entirely to gardening. The 132 page magazine, called Waitrose Garden, is the first issue in a seasonal series, with issue two following later this year. The magazine will be […]

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Waitrose launches Pick Your Own Offers its first TV advertising campaign to highlight its money-saving scheme

LONDON, 2016-Jan-21 — /EPR Retail News/ — From this week, Waitrose will launch its first TV advertising campaign to highlight its money-saving scheme Pick Your Own Offers. Pick Your Own Offers gives customers the power to choose their own savings, as customers can select which ten products from over 1,000 they’d like to save 20 per […]

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Waitrose’s Pick Your Own Offers initiative proved a success with 700,000 customers signing up in just three months

Waitrose boosts scheme with hundreds of extra products LONDON, 2015-9-11 — /EPR Retail News/ — ‘Pick Your Own Offers’, the game-changing initiative from Waitrose, has proved a success with 700,000 customers signing up to the scheme in just three months, with more products now being added to the offer. The ground-breaking scheme gives customers the […]

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Waitrose to air its long-awaited Christmas TV advert with a pioneering soundtrack sung by members of the public

LONDON, 2014-11-7— /EPR Retail News/ — This week, Waitrose will air its long-awaited Christmas TV advert with a pioneering soundtrack sung by members of the public. Rather than a high profile star, a Partner (employee) will play a lead role in the festive ad which will focus solely on the Waitrose brand for the first […]

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