Debenhams launches its innovative new 'Slimsuit' which has been dubbed a 'diet in a swimsuit' for its ability to create the illusion of instant inch-loss.
The fashion retailer is expecting record sales of the swimsuit, following customer research revealing that 92% of women dread getting into their swimwear and 55% of those questioned said they slimmed…
Debenhams has reported that sales of swimsuit styles which are traditionally associated with the under 30s are soaring thanks to role model glamour-grannies like Helen Mirren and Goldie Hawn taking the plunge.
So strong is the trend that swimwear buyers have dubbed the skimpy beachwear the 'grankini'.
Sales of bikinis at fashion retailer Debenhams have risen…
Debenhams has broken ranks with the rest of the high street by using un-airbrushed photography in its windows to launch new swimwear lines for the summer.
Debenhams believes that the over use of some digital photography techniques to create unrealistic body shapes and flawless skin can make women feel more insecure about their natural…
Debenhams has discovered that with the 'staycation' trend still going strong, as many people continue opting for a budget-saving British holiday this year, 80% of women say they would not wear a bikini when heading to a British beach for their summer break - despite 91% saying they always wear one abroad.
The leading…