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Tag: The Fluid Consumer

Accenture book The Fluid Consumer, by Teo Correia: Consumer packaged goods companies must re-focus on consumer rather than goods

Accenture book The Fluid Consumer, by Teo Correia: Consumer packaged goods companies must re-focus on consumer rather than goods   NEW YORK, 2016-Nov-19 — /EPR Retail News/ — Consumer packaged goods (CPG) companies must re-focus on the consumer rather than goods, according to a new book from Accenture entitled The Fluid Consumer, by Teo Correia. Accenture estimates that the…

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