Cheshunt, England, 2014-5-16 — /EPR Retail News/ — Tesco’s newly revamped finest* range has scooped 22 awards at The Grocer’s Own-Label Food and Drink Awards, nearly a third of the total awards available. Overall, the retailer picked up 29 Gold and 21 Silver Awards, more than any other supermarket.
John Scouler, Commerical Director at Tesco said, “We are absolutely delighted to have won so many awards for the quality of our food. Over the last few years we’ve done a huge amount of work to improve our own label products. Our finest* range is now benchmarked against the very best food on the market and these awards show that we’re getting it right. Even more importantly, our customers tell us that they love the new products.”
Awards judge Paul Beresford, MD of Cambridge Market Research, said, “While consumers are turning to discounters for everyday basics, they still seek out treat-worthy but good value purchases. Tesco has clearly found a winning formula for its premium range.”
Research conducted by Cambridge Market Research found that the award-winning finest*products were seen as “new and different” by 67% of consumers, compared with 51% for all other entrants. finest* lines were also considered to be good value, with 14 of the winning lines scoring higher than the category average.
Notes to Editors
For more information on the awards and judging process, visit http://www.thegrocerownlabel.co.uk/page/judging_process.html
A list of the award winning Tesco products are below:
- British Cheese – Tesco Finest Wensleydale Terrine with Cranberry & Blueberry – Gold
- Cakes, Muffins & Pastries – Tesco Finest Belgium Chocolate Caramel Shortbread – Gold
- Cereal & Cereal Bars – Tesco Finest Fruit & Fibre – Gold
- Chilled Dips – Tesco Finest Butterbean & Roasted Garlic Houmous – Gold
- Chilled & Frozen Meal Accompaniments – Tesco Finest British Chunky Oven Chips made with Maris Piper Potatoes – Gold
- Chilled Pates & Spreads – Tesco Finest Rannoch Smoked Duck Pâté – Gold
- Chilled Pizza – Tesco Finest Wood Fired Salami Napoli Piccante Pizza – Gold
- Coffee & Hot Chocolate – Tesco Finest Fairtrade Guatemalan Roast And Ground Coffee – Gold
- Cooking Sauces – Other – Tesco Finest Italian Pomodorini Tomato Sauce – Gold
- Crackers – Tesco Salt & Black Pepper Crackers – Gold
- Entertaining – Tesco Goats’ Cheese Canapé Kit – Gold
- Ethnic Chilled Ready Meals – Tesco Breaded Chicken Fillets & Katsu Sauce – Gold
- Family Cakes – Tesco Toffee Loaf Cake – Gold
- Fish Ready Meals – Tesco Finest Coquille St Jacques Scallops in a Champagne & Bechamel Sauce – Gold
- Fishcakes – Tesco Finest Smoked Haddock With Gruyere And Spinach Melt In The Middle Fishcake – Gold
- Frozen Desserts – Tesco Finest Scottish Raspberry & Pistachio Semifreddo – Gold
- Fruit & Vegetables – Tesco Eat Fresh Sweet Mini Peppers Family Pack – Gold
- Ice Cream & Frozen Yogurt – Tesco Frozen Yogurt Mango & Passion Fruit – Gold
- Jams, Spreads & Honey – Tesco Finest Salted Caramel Sauce – Gold
- Meat Slices – Tesco Finest Spanish Platter – Gold
- Meatballs & Burgers – Tesco Finest British Pork Spicy Chorizo Style Burgers – Gold
- Premium Pot Desserts – Tesco Finest Heritage Raspberry Panna Cottas – Gold
- Ready to Eat Fish – Tesco Finest Sliced Kiln Roasted Scottish Salmon with Roquito Peppers & Basil – Gold
- Sausages – Tesco Finest Pork, Honey & Fennel Sausages – Gold
- Savoury Pies – Tesco Finest Slow Cooked Scotch Steak Pie – Gold
- Savoury Snacks – Tesco Finest Colossal Cashews – Gold
- Sliced Bread – Tesco Finest Sunflower and Pumpkin Seed Cob – Gold
- Soft Drinks – Tesco Finest Spanish White Grape & English Elderflower Spritz – Gold
- Traditional Chilled Ready Meals – Tesco Chipotle Chilli Pulled Pork – Gold
- Bread Accompaniments – Tesco Finest Italian Provolone, Mozzarella and Pecorino Tear and Share – Silver
- Chilled Dips – Tesco Finest Beetroot & Horseradish Dip – Silver
- Chilled Pates & Spreads – Tesco Smoked Salmon Mustard & Dill Verrines – Silver
- Chilled Snacks – Tesco Finest Hand Finished Runny Scotch Eggs – Silver
- Chilled Vegetable Dishes – Tesco Finest Stuffed Supersweet Chiquino Peppers – Silver
- Entertaining – Tesco Halloumi Cheese Skewers – Silver
- Ethnic Chilled Ready Meals – Tesco Finest Chicken Tikka with Jewelled Rice & Lime Relish – Silver
- Family Cakes – Tesco Finest Carrot Cake – Silver
- Fishcakes – Tesco Finest Thai Prawn Chilli And Lemongrass Fishcake – Silver
- Frozen Vegetable Dishes – Tesco Finest Lemon and Asparagus Hollandaise Melt – Silver
- Fruit & Vegetables – Tesco Finest British Sweet Emerald Green Tomatoes – Silver
- Mayonnaise – Tesco Light Mayonnaise – Silver
- Meat Joints – Tesco Finest Norfolk Outdoor Reared Rack of Pork with Stuffing – Silver
- Meatballs & Burgers – Tesco Finest British Vintage Cheddar Beef Steak Burgers – Silver
- Pot Desserts – Tesco Chocolate Truffle Dessert – Silver
- Ready to Eat Fish – Tesco Smoked Salmon Slices with Sweet Chilli – Silver
- Savoury Pies – Tesco Finest Steak & Burgundy Pie – Silver
- Soft Cheese – Tesco Finest Torta Con Gorgonzola – Silver
- Soft Drinks – Tesco Finest Bitter Lemon Mixer – Silver
- Tea – Tesco Finest Single Estate Ceylon Lovers Leap Tea Bags – Silver
- Wrapped & Coated Fish – Tesco Finest Scottish Salmon Wellington – Silver
For more information please contact the Tesco Press Office on
01992 644645
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