EPR Retail News

Tesco survey: Chinese stir fry is the most well-known dish Brits know how to cook from scratch

CHESHUNT, England, 2015-7-22 — /EPR Retail News/ — A new survey commissioned by Tesco into Brits’ cooking habits has found the humble Chinese stir fry is the most well-known dish people know how to cook from scratch, with 81% of people knowing how to cook one without having to resort to a recipe book.

Spaghetti Bolognese came a close second with 80% knowing how to cook the Italian classic, while 77% of people can cook a traditional Sunday Roast Dinner unaided, bringing the British favourite home in third place.

The survey was commissioned to launch a new online cooking series, Let’s Cookalong, delivered by the Tesco eat Happy Project in partnership with the Children’s Food Trust. The research, conducted with 2,000 people around the country, looked into aspects of our kitchen habits from the recipes we do and don’t feel confident cooking from scratch to how we learn new recipes, what inspires us and how our children are learning to cook.

The research found more than half of UK adults (54%) have committed just five or fewer recipes to memory and a similar proportion (51%) say they roll these out on a weekly basis, if not more often.  As many as one in eight would not be confident cooking an omelette without consulting a recipe, while almost a third (31%) cook a new recipe just once a year or less frequently.

Let’s Cookalong will help boost the culinary knowledge of parents and children throughout the summer as new videos which are added to YouTube each week. Parents and their children will be able to follow a chef cook a variety of child-friendly recipes and meal ideas, starting with picnic-themed recipes  and moving on to Moroccan, Barbeque and Indian in the coming weeks.

 

Josh Hardie, Group CR Director at Tesco, speaking on behalf of the Eat Happy Project said:

“We know families around the country love to cook together, which is really important because children that grow up learning to cook and eat healthily go on to lead healthier lives.

 “Trying a new recipe can seem daunting but tasty, healthy meals needn’t be complicated or need lots of expensive ingredients – this is the inspiration behind our new Let’s Cookalong summer series and we want as many families as possible to take part this summer.”

 

Linda Cregan, CEO of the Children’s Food Trust said:

“If we want our children to take a greater interest in food and eat more healthily it is important to keep mealtimes varied.  This not only makes food more interesting to them but also varies the nutrients they eat, gives them a more diverse palate and helps them be braver with their food choices.”
The top five meals survey respondents said they were confident or very confident cooking without a recipe were:

  1. Stir Fry (81%)
  2. Spaghetti Bolognese (80%)
  3. Sunday roast (77%)
  4. Cottage/shepherd’s pie (74%)
  5. Beef casserole (68%)

The survey found many of these recipes were passed down from our mothers; half of all women (51%) learned the recipes they do know from their mum, while only one in 20 of us (5%) picked them up from our fathers.  This is a trend which looks likely to shift in the future with a third of dads polled (33%) saying they would like their children to learn how to cook from them. It seems that cooking together is becoming a family pastime as a quarter of parents (25%) with children aged between 6 – 10 say they cook together all the time while almost half (49%) do so occasionally.

The survey also revealed the real variety in cooking habits across the UK:

-Ends-

For more information, please contact: Hannah Stewart on hannah.stewart@tvcgroup.com or call 020 7380 8030 / 07931 775628

 

NOTES TO EDITORS

ABOUT THE TESCO EAT HAPPY PROJECT

The Tesco Eat Happy Project is a long-term commitment to help 4 – 11 year olds have a healthier and happier relationship with food. Tesco believes that if children understand more about food and where it comes from, they can make better decisions about what they put on their plates when they grow up.

Tesco’s ambition is to give every primary school-aged child in the UK the opportunity to go on Farm to Fork Trails, Online Field Trips and Let’s Cook courses, to support their syllabus in learning about food and nutrition. All are free and open to every 4 – 11 year old in the country.

The Tesco Eat Happy Project launched in March 2014 and has now seen over 890,000 children find out where their food comes from, as well as how to cook nutritious meals through participation in Farm to Fork Trails, Online Field Trips and Let’s Cook courses.

To understand more about The Tesco Eat Happy Project, please visit http://www.tesco.com/eathappyproject  or tweet us on @EatHappyProject

ABOUT THE CHILDREN’S FOOD TRUST
The Children’s Food Trust is a national charity on a mission to get every child eating better: at home, in childcare, at school and beyond. Follow us on Twitter@childfoodtrust and like us on Facebook. Registered charity number 1118995

 

For more information please contact the Tesco Press Office on 01992 644645
We are a team of over 500,000 people in 12 markets dedicated to providing the most compelling offer to our customers.

Exit mobile version