CHESHUNT, England, 2015-11-03 — /EPR Retail News/ — Tesco is pulling out all the stops – well at least the bottle stops – to help customers pick the right wines for the important moments in life. From the first date, meeting the in-laws for the first time or for that much anticipated night in front of the TV, Tesco has the right wine to hit the spot.
In a new guide for customers – What To Drink Now – the retailer also provides a 30 second guide on how to pair wine and food. Tesco is recommending the following wines for occasions which include:
- The First Date Pouilly-fume (pronounced pwee foo-may)
- Meet The Parents Chateauneuf du pape
- The Wedding Day Cava (suitably celebratory, but affordable enough to keep guests watered all evening)
- Boys Night In Merlot (perfect accompaniment for a night in with the boys and a big bowl of crisps)
- The Anniversary Sancerre (a grown-up grape, evocative of that very first bottle)
The move comes after the retailer demystified wine shopping online and in store- with customer reviews, simpler & lower prices and more space given to bestselling wines. With the broadest wine range of any retailer in the country, with over 650 wines, Tesco is balancing the importance between choice and convenience, to help the millions of customers who buy wine at Tesco.
Tesco’s Master of Wine James Davis said: ‘There is something special about enjoying a fantastic glass of wine. At Tesco we don’t want anything to hamper that experience, which is why we’ve tried to make wine shopping so simple, you’ll think you’ve had one glass too many!
‘With our new guide, simpler pricing and customer reviews, we’ll help you find the perfect wine for everything you eat, everything you attend and everything else.’
Tesco is also trialing a new wine finder www.tescowinefinder.com, which will help customers pick the perfect wine to suit their tastes. With simple questions like ‘how strong do you like your tea?’, or whether you prefer a roast to more exotic meals, the new app will help customers find their perfect wine.
Examples of some of the changes for popular lines, now available in store or online:
- Plaza Centro Prosecco WAS £12.99 NOW £6.50
- Dino Pinot Grigio WAS £9.99 NOW £5.00
- Castillo San Lorenzo Reserva £12.99 NOW £6.50
- Tesco Finest* Malbec WAS £7.99 NOW £6.00
- Tesco Finest* Old Vines Tempranillo WAS £7.99 NOW £5.50
ENDS
Notes to Editors
- For the third year in a row the International Wine Challenge has awarded Tesco ‘Own Label Range of the Year’
- Instead of running lots of promotions, we’ve decided to do things differently. We’re going to offer the same, simple, low prices on wines – all the time. This means that for customers they’ll no longer have to navigate lots of deals. We’re being more transparent, so they will be able to get the wines they love at better, everyday prices.
- Wine prices will be simple, clear, straightforward and as much as possible round numbers – for example, £5, £5.25, and £5.50.
- Customers will have the opportunity to sample many of the Tesco’s wines at the Tesco wine fair, held at Olympia, London on the 31st-1st November. For more information please go to http://www.tescowinefair.com/
- A copy of the pdf of the new guide is available upon request
- Examples of customer reviews which will be seen in store:
For more information please contact the Tesco Press Office on 01992 644645
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