JCPenney launches new back-to-school multimedia marketing campaign

PLANO, Texas , 2016-Jul-20 — /EPR Retail News/ — This back-to-school season, JCPenney has curated the best assortment of trend-right apparel, shoes and accessories so every kid can start the new school year with a look that’s #SoWorthIt. “So You. So Worth It” is the inspirational tagline behind the Company’s new back-to-school multimedia marketing campaign, debuting … Continue reading JCPenney launches new back-to-school multimedia marketing campaign