IRVING, TEXAS, 2016-Jul-26 — /EPR Retail News/ — 7‑Eleven, Inc., the world’s largest convenience retailer, and Redbox , America’s destination for new-release entertainment, are bringing back their popular free movie night offer this summer. Movie-lovers can receive a FREE Redbox movie night with every Big Gulp® fountain drink purchase, while supplies last. The exclusive offer runs through Aug. 31 at participating U.S. 7‑Eleven® stores and promo codes can be redeemed through October 31, 2016.
A peel-off label with a unique Redbox promo code is attached to the side of Big Gulp promotional cups. The codes for a free one-day DVD rental can be entered online or at any of Redbox’s nearly 35,000 U.S. locations.
Last summer, 20 million free Redbox movie rentals were available to movie-lovers who purchased their favorite Big Gulp soft drinks at 7‑Eleven stores. It was Redbox’s first promotion with 7‑Eleven and the biggest in the entertainment rental company’s history. Expanding on this success and consumer excitement, Redbox and 7‑Eleven are offering over 30 million free Redbox movie rentals.
“We are offering our Big Gulp customers a new level of value, a cold delicious Big Gulp drink at a great price and the ability to feed their desire to watch newly released summer movies.” said Laura Gordon, vice president of Brand Innovation and Marketing. “Customers can quench their thirst with a Big Gulp during the hot, busy summer days and relax with a Redbox movie at night.”
To find a nearby Redbox location, consumers can enter their ZIP codes at redbox.com/locations or download the Redbox app, which lets users find a location, browse and reserve movies in advance.
“Last year’s Big Gulp-Redbox movie nights exceeded all our expectations,” said Michael Wokosin, VP, digital marketing, CRM and partnerships at Redbox. “Summer is the season when studios release some of the year’s biggest action films for consumers to enjoy in the comfort of their homes. 7‑Eleven proved to be the perfect outlet to reach movie fans across the U.S.”
About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and licenses more than 10,700 7‑Eleven stores in North America. Globally, approximately 59,500 7‑Eleven stores serve customers in 17 countries. Find out more online at www.7‑Eleven.com.
Redbox, an Outerwall Inc. (Nasdaq: OUTR) brand, offers new-release DVD, Blu-ray Disc® and video-game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 4 billion discs and is available at nearly 35,000 U.S. locations, including leading grocery, drug and convenience stores, and select Walgreens, Walmart and McDonald’s locations. For more information, visit www.redbox.com and for more information about Outerwall Inc., visit www.outerwall.com.
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