EPR Retail News

Make your pet’s birthday special with PetSmart’s first-ever Birthday Collection

Dog Party Author, DIY Expert, Kimberly Schlegel Whitman, Gives Additional Entertaining Tips for a Great Pup Gathering

PHOENIX, Ariz., 2017-Jul-03 — /EPR Retail News/ — According to the 2016 American Pet Products Association (APPA) National Pet Owners Survey, nearly 30 percent of pet parents buy their dogs birthday gifts. PetSmart is here to serve pet parents across North America with the launch of its first-ever Birthday Collection, an assortment of festive toys, treats, apparel and accessories available year-round to celebrate birthdays and “Gotcha Days” – the day a pet was adopted.

The collection is available at all the 1,500-plus PetSmart stores across North America and PetSmart.com at the Birthday Shop, with items starting at just $4. Included in the festive line are puppy party hats, an “It’s My Birthday” bandana, “Happy Birthday to Me” and “Woof it Up! It’s My Birthday!” tees, plush and vinyl squeaker toys featuring colorful cupcakes, a birthday cake complete with candles and gift boxes, as well as a range of treats like the “Happy Birthday” frosted bone cookie, Birthday Cake Bites, the Pup-Pie Dog Treat, and the Molly’s Barkery at-home decorating kit with biscuits, icing and sprinkles.

“The PetSmart Birthday Collection features a range of items to make birthday or Gotcha Day celebrations even more festive and fun with our pets,” said Kimberly Schlegel Whitman, DIY expert and author of Dog Parties: Entertaining Your Party Animals. “I love the colorful and fun items in the collection.  Whether you are looking for a great gift for a pet, a treat for a four-legged friend or for ways to enhance your next pet party, PetSmart has it all!”

Schlegel Whitman also offered these practical and celebratory tips to throw the perfect dog birthday bash:

Invitations:

Keeping it Friendly:

The Space:

Play Fun Games:

Food/Beverage:

Décor:

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,500 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart® Doggie Day Camp® and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities™ of Canada, invite more than 3,000 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.4 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes PetSmart.com, PetFoodDirect.com, OnlyNaturalPet.com, Pet360.com, petMD.com, Pawculture.com, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 60 million meals in 2017*.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

*Ends 12/31/17.  5 oz. dog food, 1.5 oz. cat food donated to PetSmart Charities to feed dogs and cats in need.  See details at petsmart.com/giveameal. The actual number of meals donated is based on dog and cat food bags sold.  The meal donation estimate is based on historic sales for similar time periods. No guaranteed amount. Rescue Bank and Feeding America will help distribute a large portion of the pet food donation in the U.S.

Source: PetSmart Inc.

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