- Kroger launches new initiative to end hunger and eliminate waste
“Moonshot” Initiative Aims to End Hunger in Communities and Eliminate Waste in the Company by 2025
CINCINNATI, 2017-Sep-20 — /EPR Retail News/ — The Kroger Co. (NYSE: KR) today (Sept. 19, 2017) announced a new, national effort aimed at ending hunger in the communities Kroger calls home and eliminating waste across the company by 2025.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8164551-kroger-zero-hunger-zero-waste/
“No family in a community we serve should ever go hungry, and no food in a store we operate should ever go to waste,” said Rodney McMullen, Kroger’s chairman and CEO.
Across the United States, 42 million Americans struggle with hunger. At the same time, an estimated 72 billion pounds of food ends up in a landfill every year.
“More than 40 percent of the food produced in the U.S. each year goes unconsumed, while one in eight people struggle with hunger. That just doesn’t make sense,” Mr. McMullen said. “As America’s grocer and one of the largest retailers in the world, we are committing to doing something about it.”
Kroger’s visionary Zero Hunger | Zero Waste plan includes the bold commitments outlined below, in keeping with the company’s Purpose to Feed the Human Spirit™.
Kroger is also crowdsourcing for solutions, asking communities, partners and other stakeholders to help provide ideas, feedback and best practices as the effort evolves.
“We don’t – and we won’t – have all the answers,” said Jessica Adelman, Kroger’s group vice president of corporate affairs. “While we are clear about our vision, we are flexible about how to get there. We are working closely with both Feeding America and World Wildlife Fund (WWF), our longstanding partners, to develop transparent metrics to track our progress.”
“And we are inviting everyone who is passionate about feeding people and protecting the planet to join us in our mission to end hunger in our communities and eliminate waste across our company by 2025,” Ms. Adelman added.
“Hunger exists in every county and affects every demographic group in this country,” said Diana Aviv, CEO of Feeding America®. “If we are to succeed in creating a hunger-free America, it will take the combined efforts of a variety of groups – policymakers, nonprofits, individuals and corporations – working together with the 200 network member food banks. Kroger is stepping up to the challenge and we look forward to working with them on their Zero Hunger | Zero Waste plan.”
“The production and consumption of food has the largest environmental footprint of any human activity. By wasting less food, we can reduce the environmental impact of food production while also conserving biodiversity and wildlife habitat,” said Sheila Bonini, Senior Vice President, Private Sector Engagement, WWF. “Kroger’s zero waste commitment sets a new standard for food waste reduction goals and will have a ripple effect across their supply chain and industry.”
Zero Hunger | Zero Waste: A Plan to End Hunger In Kroger Communities
and Eliminate Waste In The Kroger Co.
- Establish a $10 million innovation fund within The Kroger Co. Foundation to address hunger, food waste and the paradoxical relationship between the two.
- Accelerate food donations to provide three billion meals by 2025 to feed people facing hunger in the places Kroger calls home. In partnership with its customers, associates and other partners, Kroger has donated one billion meals via combined food and funds donations since 2013.
- Donate not just more food, more balanced meals via Kroger’s industry-leading fresh food donations program. Kroger has been feeding people facing hunger since the company’s inception in 1883, and as a founding partner of Feeding America, the nation’s largest hunger relief organization, Kroger has longstanding partners with food banks across the country. Today, Kroger store associates are empowered to identify meat, produce, dairy and bakery items for donation that remain safe, fresh and nutritious. Last year, Kroger donated the equivalent of 46 million fresh meals to local food banks in addition to dry goods and shelf-stable groceries.
- Advocate for public policy solutions to address hunger and to shorten the line at food banks, lobbying for continued funding of federal hunger relief programs, and for public policies that help communities prevent and divert waste from landfills, including recycling, composting and sustainability programs that can be scaled for maximum impact.
- Achieve all Zero Waste 2020 goals outlined in the annual Kroger sustainability report.
- Eliminate food waste by 2025 through prevention, donation and diversion efforts in all stores and across Kroger. Develop transparent reporting on food loss and waste.
- Join forces with both new and longstanding partners to identify opportunities, leverage data, and determine where by working together Kroger can help the most.
- Transform communities and improve the health of millions of Americans by 2025 by making balanced meals more readily available, sharing scalable food waste solutions with other retailers, restaurants and local governments, and working within Kroger’s supply chain to reduce farm-to-fork food loss.
“Zero Hunger | Zero Waste is a vision for the America we want to help create with our associates, customers and stakeholders,” Mr. McMullen said. “This is our moonshot.'”
“We recognize we have a lot of work to do,” he added. “But we know when Kroger’s more than 443,000 associates put their passion to work to make something happen, we can uplift our communities, the planet and each other.”
Follow our journey and join the conversation at thekrogerco.com and #ZeroHungerZeroWaste.
About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
About WWF
WWF is one of the world’s leading conservation organizations, working in 100 countries for over half a century. With the support of almost 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment, and combat climate change. Producing enough food while limiting our impact on the environment is one of the biggest challenges of our time, and WWF is working to drive sustainable food systems to conserve nature and feed humanity. Visit www.worldwildlife.org to learn more and follow our news conversations on Twitter @World_Wildlife.
About Kroger
At The Kroger Co., we are dedicated to our Purpose: to Feed The Human Spirit™.
SOURCE: The Kroger Co.
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