House Of Fraser Launches Christmas Hampers And Gifts

The department store will be offering a wide range of gourmet gifts and hampers with many items sourced from specialist and exclusive suppliers. Products include cheeses from Paxton & Whitfield, wines from Justerini & Brooks, smoked fish from Inverawe Smokehouse and treats from the Duchy Originals range.

 

House of Fraser will also be offering customers a Luxury Christmas hamper which comes presented in a sturdy wooden crate and features many Christmas essentials including Sarcey champagne, first-class wines and an array of delicious treats. For something a little bit different, House of Fraser also offers the All American Hamper. The hamper contains a number of items, all f r o m the other side of the Atlantic, ranging f r o m Canadian maple syrup and New York Delhi Hot Bombay Mix to Jardine’s Texas pickles and Frank’s Red Hot Chilli n’ Lime sauce. This hamper is available for delivery direct to customers’ door, just in time for Christmas.

For Christmas Day itself, the award-winning KellyBronze is the ultimate Christmas turkey. The turkey guarantees the very best in welfare, farming methods and flavour. For a Boxing Day feast Jimmy’s Farm meat hampers are on offer. These Christmas hampers feature a selection of free range, rare breed meats, including a selection of Jimmy’s Farm pork as well as two sirloin steaks and a rolled back rib of beef sourced directly f r o m other Suffolk farmers. Also being made available online is the Jimmy’s Farm Hamper which includes all British contents ranging f r o m bitter, stout and ale, to farmhouse chutney and apple sauce. The hamper is now available with the Jimmy’s ‘On the Farm’ book and a cook’s apron.

As well as its range of Christmas hampers, House of Fraser will be offering a number of additional luxury food items, including Paxton & Whitfield Pate & Wine, which features Côtes de Duras wine and French chicken liver pate.

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Guide To Buying For Your Man

Men’s footwear brand Base London has indentified that buying Christmas presents for a man can be a real struggle for female shoppers. To counter the awkwardness that comes f r o m the exchange of unwanted presents, Base London has launched an online guide to help women buy the perfect shoes for their man.

The definitive guide for the woman who needs a little help getting the right gift in the right size, Base London’s online Guide to Buying For Your Man, will provide the perfect footwear solution, whether he occupies his weekend on the terrace cheering on his team, chilling out with his mates playing on a games console or being a socialite about town’s hottest venues.

After three simple steps to determine the man in question’s style, interests and needs, Base London will suggest a selection of formal, semi formal and casual shoes or boots to match the man’s desires for gifts this Christmas, leaving the shopper with the simple task of picking f r o m a select group of men’s shoes.

Base London’s Men’s Shoes Guide – Guide to Buying For Your Man – can be found online at www.baselondon.com f r o m Thursday 15 October 2009.

Base London can guarantee delivery in time for Christmas day, as long as the products are ordered online by noon on Tuesday 22 December.

About Base London
Base London was founded in 1995 after a niche was spotted in the market – branded men’s formal shoes for the high street. Previously consumers had the choice of own label or exclusive designer names with nothing in between.

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Breast Cancer Awareness Gnome

GnomeFrenzy is proud to announce the newest addition to its Gnome family. Dressed in pink and wearing a dress emblazoned with the ribbon signifying the fight against breast cancer, this pigtailed Gnome makes her purpose clear. She represents the hope, courage and strength known well by those who have been touched by the disease.

The Gnome is slated for availability beginning in December 2009. The gnome can be pre-ordered starting in October, in conjunction with National Breast Cancer Awareness Month.

Her arrival also heralds a partnership with the National Breast Cancer Foundation, which will receive 15 percent of sales from this special figurine. The Foundation (www.nationalbreastcancer.org) works to save lives by raising awareness of breast cancer by funding free mammograms and providing educational and support services.

By introducing this statuette, GnomeFrenzy’s mission is to support the search for a cure and instill hope for the future by helping to raise awareness about breast cancer and saving lives with early detection.

“We want to make a huge impact on many people’s lives, and what good is having a business if you can’t use it to make the world a better place? More and more people every day are affected in one way or another by breast cancer. The National Breast Cancer Foundation is a wonderful organization with great people and we wanted to be a part of everything that they stand for.” said Andrew Nadler, founder of GnomeFrenzy.

The Breast Cancer Awareness Garden Gnome joins GnomeFrenzy’s collection of sports-themed and whimsical, unaffiliated Gnomes. At 11-1/4 inches tall and constructed with resin, they are perfect for gardens, patios, the home or the workplace.

Established in 2008, Grayslake, IL-based GnomeFrenzy was founded by passionate sports fans. The site, along with www.UltimateSportsDecor.com, is owned and operated by Forward Momentum LLC.

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One-of-a-kind Jacket Set to Auction

FotoLum, a small company really big on innovations, is set to auction off a custom designer, one-of-a-kind, show-stopper jacket. The handmade jacket glows in the dark with an incredible intensity, energy free! No batteries required, kids!

The company intends to make only one of these hand made fashion statements. Forget about turning heads. This jacket will spin them like a top! The jacket appears to have a life of its own through the pure energy it emits. No need for candles during that romantic candlelight dinner.

FotoLum searched the elite world of fashion design and managed to locate an obscure Frenchman in the foothills of the Pyrenees. That man is La Maistre; eccentric, talented and virtually unknown. The canvas he uses to express his art is not the traditional range of rich fabrics the world has to offer, but rather rare cast vinyl.

That fact made La Maistre perfect for the job. FotoLum’s proprietary photo luminescent vinyl is designed for tough durability and safety, not the elegant draping and shaping associated with high fashion design. Created from rare earth minerals combined through heat and pressure, the photo luminescent crystals possess a diamond-like hardness. In fact, Le Maistre commented that in creating this amazing fashion statement, he went through multiple pairs of $300 professional-grade sewing shears.

The FotoLum Jacket glows so brightly, this photo only required a one-second exposure. It glows after being exposed to light – natural or artificial and will NEVER lose it’s ability to charge up and glow.

Clearly, this creation – dubbed the Glow n’ Show Jacket is meant to be worn by an individual as unique as the jacket. And someone very well-off. Rumor has it that the bidding will start at $30,000 US! But the impact it will have when the owner struts into a night club or appears on-stage in a performance will be breathtaking. This jacket is a statement maker and there is only one of them in the entire world. La Maistre hasn’t disclosed the actual amount of time it took him to create his masterpiece, but experts speculate that it could have approached hours in the triple digits.

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Co-operative Clothing Takes To The Big European Stage

October 13, 2009 Co-operative Clothing will be taking its first steps into Europe next month, exhibiting an extensive range of its products at the A+A Exhibition 2009 in Dusseldorf, Germany.

A+A 2009 will be the biggest international event of the year for companies involved in safety, security and health at work, and will showcase products from all over the world such as corporate clothing.

Clothing Managing Director Designate for The Co-operative Group, Mark Wilkinson, will be taking both North and South of England Sales Executives Calvin Weightman and Sean Noon to showcase the variety of sectors for which The Co-operative Group’s clothing division manufactures.

Mark Wilkinson said: “A+A is Europe’s largest uniform exhibition and is our first serious foray into Europe. We expect both trade and end user contacts to visit, and we’ll be hoping to make use of sterling’s current weakness to underline the excellent value which our products offer.”

This year, A+A’s major topic for the first time is disaster control, a timely subject which is currently at the forefront of many people’s minds.

The programme at the A+A Congress has been extended to include a day-long “Disaster Control Forum” to be held on November 4. The talks and discussions here revolve around the general theme “Overcoming Disasters – A Challenge for the Population, the State and the Economy”.

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Bundle Up With Columbus Day Savings Of 25% Off All Sweaters And Outerwear At Naartjie Kids

Naartjie Kids, the original name in fun clothing sizes 0 – 10, introduces its first line of kids sleepwear, just in time for cozy winter nights. In addition, to help keep children toasty, Naartjie Kids Columbus Day Sale, October 8 through October 14, 2009, gives online and in-store shoppers 25 percent off the entire stock of regular price sweaters and outerwear,

“Winter time is full of festivities and part of that includes family traditions like gearing up for cold weather with the addition of a new sweater or coat,” said Joe Norwood, director of marketing, Naartjie USA. “This season, Naartjie Kids introduces a fun, new way to stay warm indoors with the introduction of our new sleepwear line, along with great deals on sweaters and outerwear.”

Bedtime has never been more fun than with Naartjie Kids new sleepwear collection that includes one-piece footed or two piece styles. The children’s pajamas fit infants and toddlers from 3 months to 10 years . They come in a variety of color palettes and the styles reflect Naartjie Kids’ current Winter Collection that includes Spot & Woody and Clover & Kitty themes in two-piece garments for girls, and Spot & Birdy two-piece pajamas for boys.

The Winter Collection is inspired by Spots and natural Woody prints for both girls and baby girl clothes and include velour pieces such as dresses and tunics. Infused with the textures of winter such as velour and soft cotton, “Over the River and Through the Woods” is the girls theme that features pieces pretty enough for holiday photos yet comfortable enough to fall asleep in on the drive home from Grandma’s house. A ‘first’ for Naartjie includes a matching Mommy tunics and girls dresses — the perfect ensemble for holiday photos and winter parties.

For boys, the Winter Collection features Antarctic explorers, maps, GPS guidance, faux fur trims and fluffy textures. Wintry hues such as explorer green/creek and dazzle/Antarctic fat stripes accented in wintry hues such as explorer green and creek, and dazzle and Antarctic liven up the season in stylish pants, sweaters and shirts.

Naartjie Kids’ designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie Kids uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

The ultimate in mix and match, Naartjie Kids introduces new colors, prints and styles within a grouping to allow customers to mix and match across the entire assortment. In addition, shoppers can mix and match between Naartjie Kids seasonal collections, which showcase the freshest and broadest color assortment in the industry, distinctive detailing, mixing of fabrics, appliqués and embroidery details. Always “Kid-Friendly” design concepts made primarily of natural fabrics that feature weight-right fabrications for maximum comfort and easy care. Each item is designed and constructed for easy-wear comfort, whether the garment is dressed up or dressed down.

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WOMbat Clothing Customers To Go Bonkers For Conkers

IT’S conkers season again, and to bring the spirit of the game alive for their customers, WOMbat Clothing stores are to stage conkers tournaments for all-comers over the next three weekends.

Participants don’t even need to go to the trouble of hunting for their own conkers, as the stores are being supplied with plenty of ready-strung horse chestnuts, so that customers can recreate the excitement of one of the ultimate school playground games in their WOMbat Clothing store.

This is a great chance for customers to relive some of their most memorable playground moments, or even perhaps for some to discover the excitement and elation of a conker tournament for the first time. And because the stores are providing the ammunition, there’ll be no accusations of‘nut nobbling’, or any of the other unsporting practices which school mates might have resorted to.

Store visitors will be able to either take part in a league contest with fellow WOMbat customers, challenge WOMbat staff to a ‘fight to the death’ or, if the queues at the tills start getting a little long, a rapid-fire best-of-three or best-of-five shoot-out. And there’ll be prizes of 10% off purchases made, or £10 WOMbat vouchers, depending on the format of the competition each store chooses. Details will be posted in each store.

Staff will officiate at every game, and in the event of any disputes will have the final say.

“We thought this would be a great way of encouraging people into our stores, and an event which would demonstrate that the WOMbat Clothing brand is all about fun, excitement and a passion for life,” said WOMbat’s Victoria Tingey.

Anyone interested in taking part can find the location of your nearest WOMbat Clothing store here, and call in on the next three Saturdays and Sundays to take part in the Great British conker fight.

Or they might just want to cheer on their mates and watch the action unfold. Either way, it’s a great way to experience what one of the newest, funkiest clothing retailers on the block is all about, and to discover a range of fun, funky and environmentally-friendly sports and leisure clothing as well as fair trade clothing that’s ‘born to be worn’.

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POD Retail Displays Have Launched Their Innovative New Website With Hundreds Of Retail Display Products

POD Retail has branched out from the exhibition industry into the retail industry with their wide range of glass display cabinets. They have gone on to incorporate a range of picture and poster display for point of sale, cable and rod mounted displays for effective window displays, queue management systems including point of purchase display stands and outdoor retail display products.

POD Retail Displays

Not only can POD Retail Displays now provide a greater choice of retail display products, but also information displays, exhibition stands and outdoor display equipment.

Joe Plosky commented on the new website developments “Over the past few months we have been working really hard to get a functional, user friendly, informative website to display our great range of retail products. Our display cabinet range has been a huge success, and we know our other retail products add great value to retailers. We know all of our customers are going to benefit from the changes.”

The careful selection of all these retail display products has resulted in a great choice of quality shop displays at reasonable prices. We have selected high quality retail products that provide value for money, but that will also stand up to the strains that a public environment can put on display products.

The range of retail display products include light box displays, cable mounted displays, freestanding display stands, literature stands and in queue management systems.

In this difficult period for many retailers, it is good to have a company that can provide small shops and stores to large corporate companies with the retail displays they need to effectively promote their products and services.

A Boards, Pavement Signs, Forecourt signs, Promotional counters and Picture and poster displays are just some of the retail display equipment that can help retailers advertise and promote their goods. All these display products and more can be found on POD Retail Displays website at http://www.pod-retail-display-systems.co.uk.

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New Multi-Channel Retailer Fancy Dress Outfitters Has Launched Its Brand New Consumer Website

Designed to appeal to both regular party-goers and fancy dress newbies alike, the website offers a wealth of fantastic character costumes and accessories to ensure that your party is the place to be.

The new Fancy Dress Outfitters website offers more than 3000 products, ranged into six main categories, which have been selected based on intensive user research so that finding the right costume is a pain-free and intuitive customer experience. Within each category, visitors will find that they can simply fine-tune the products displayed by using carefully chosen data refines such as gender, price range, character and theme while looking for inspiration, or they can use the advanced onsite search if they already have an idea of what they’re looking for.

F r o m licensed movie, music and TV character costumes, such as Spider-Man costumes, Lara Croft fancy dress and the ever-popular Ghostbusters outfit, as well as a huge selection of sexier, more risqué versions of timeless classics with a sexy fancy dress range.

To celebrate its launch, Fancy Dress Outfitters is offering free standard delivery (usually £4.99) on all orders for a limited time only. The site also offers a tracked delivery service and a premium guaranteed next day service.

Brian Fletcher, Head of eCommerce at Fancy Dress Outfitters, said: “Fancy dress is more popular than ever – for some folks there are never enough excuses to get dressed up – and as fancy dress enthusiasts ourselves, we’re really excited to launch fancydressoutfitters.co.uk.

“We know that our customers are going to have the best time dressing up in our outfits – whatever the occasion – but we also wanted their online shopping experience to be second-to-none, and we’re confident that the continued, customer-focused development of our website and offer will ensure that when buying fancy dress online fancydressoutfitters.co.uk is their first, and only, stop.”

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Shared Online Coupon Codes At CouponChief.com

Several shops and stores create schemes to attract consumers into purchasing their products; you name it, f r o m food to fashion. One of the best schemes that have gotten the attention of consumers for so many years has been coupons. Coupons used to be found in newspapers and interested shoppers used to cut them out and bring them to their desired store and buy their discounted items. Coupons gives consumers the best deal at the same time giving the stores good sales because of the amount of people coming due to the coupons.

Coupons are now brought into a whole new level. One does not need to search for newspaper coupon clippings and cut them out. Coupons can now be found through the internet—the online coupons. There is only one site of this caliber where one can get reputable brand name online coupons, and that is at CouponChief.com.

When coupons were only available at newspapers, there is no one you could ask or confirm if the coupons are actually worth their sale or discounts. Wrong information usually wastes time and energy. Several ads even commit false advertising. So how does CouponChief.com help makes these common mistakes better?

At CouponChief.com, everyone is involved. This is not only a place where you can obtain Online Coupons. This website also allows its members to comment on the online coupons available. Sharing of knowledge and information greatly helps other consumers on whether the coupon is a good sale or not, or if the quality or services are good, etc.

CouponChief.com is always u p d a t e d. When a certain coupon reaches the expiry date, it is removed f r o m the site. In this manner, consumers will not have a misconception that an online coupon is still valid for the item for sale or an available service.

The online coupons are called the coupon codes. Since coupons are found online rather than on a piece of paper, coupons are now inputted into codes. Coupon codes are easy to obtain as newspaper coupons. All you have to do is visit CouponChief.com, and it will allow you to search for available coupons of almost every and nay item for sale, such as jewelries, toys, gardening materials, clothes, health, sporting goods, furniture, gadgets, etc.

Krissy Lim is an active and satisfied member of CouponChief.com. She has also shared numerous Coupon codes to other members, which made her enjoy the 2% revenue earnings. With CouponChief.com, there is nothing to lose.

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Gold Recycling Service at H.Samuel

H.Samuel has launched a new gold recycling service, offering consumers the opportunity to exchange their old and unwanted jewellery for cash.

With the rise in gold prices and a growing demand for websites offering cash for gold, H.Samuel has begun to offer customers a high quality and secure service. Operating as an online-only offering, consumers simply have to request a pack, send in their gold and wait for a quote by email or telephone. If they accept the quote, a cheque will be sent to them within 72 hours.

In these cash strapped times and with Christmas fast approaching, H.Samuel’s new gold recycling service could prove a great help for consumers who find themselves a little bit short of cash. With none of the risks involved in taking out a loan, plus the added security of using a major high street retailer, raising some extra cash couldn’t be easier, safer or more convenient.

H.Samuel gold recycling is easy to use; customers fill in their details and a gold recycling pack will be sent to them free of charge and with no obligation.

After receiving their gold recycling pack, customers complete the enclosed form and place their unwanted gold into the protective packaging provided. The items are then posted using the prepaid special delivery envelope. Postage is free and the package is insured for up to £500.

H.Samuel will then contact the customer with a valuation by phone or email. The customer can either accept or reject the offer. If the customer accepts the valuation, a cheque will be sent to them within a few days.

H.Samuel will buy gold in any condition, even if it is tangled, broken or has missing stones. This applies to rings (not stone-set), earrings (singles or pairs), loose earring backs and body jewellery, cufflinks, tie pins etc, hallmarked and un-hallmarked gold, and gold which has been purchased abroad. There is no need for customers to clean or sort items before sending.

The new H.Samuel Gold Recycling service is unfortunately unable to accept: gold plated jewellery, platinum, silver, stone set jewellery (e.g. diamond rings), coins, bars, ingots, sovereigns and kruggerands, watches, new items or items that appear new (e.g., price tagged) or dental gold.

Gold recycling at H.Samuel is perfect for consumers who want to exchange gold for cash with a trustworthy and secure service.

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Love’s Embrace Jewellery Collection at Ernest Jones

Ernest Jones has announced the launch of the Love’s Embrace jewellery collection featuring a range of silver and gold pendants, earrings and rings all set with diamonds. This is a glamorous collection of jewellery with pieces featuring an intertwined, tear-shaped love heart design set with diamonds to symbolize a loving embrace.

Featuring earrings, pendants and rings, consumers can put together an entire look from this one collection, allowing them to wear all their Love’s Embrace jewellery together for a stunning effect. Alternatively, consumers can simply accessorise with individual pieces to enhance their look.

The pendants in the Love’s Embracecollection either feature a symbolic embrace design or interlocked love hearts. Crafted in silver, white gold and two-tone gold, each piece includes a diamond set at its heart for a dazzling effect.

The earrings in the Love’s Embrace collection are crafted in 9ct white gold and feature the embrace design with a diamond at their centre.

The rings in the Love’s Embrace collection are also crafted in 9ct gold, and feature a fifth carat diamond for some extra dazzle and to enhance the symbol of love and romance.

The romantic design, high quality materials and the theme of the Love’s Embrace jewellery collection offers consumers a truly romantic and thoughtful gift for any occasion. It doesn’t matter if it is a birthday, anniversary, Mother’s Day, Christmas or Valentine’s day, Love’s Embrace jewellery offers consumers a truly romantic and quality gifting opportunity for any occasion.

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Celerant included in the CPA Advisor’s 2009 Retail/POS Review

Celerant Technology, a leader in the retail software industry, was included in the CPA Advisor’s 2009 Retail/POS Review. Celerant Command Retail received top scores in all areas, including ease of use, modules/scalability, features/functionality, integration, tracking/reporting, and retail value.

“We are proud to have received such exceptional feedback from the CPA Advisor’s Software Review,” stated Ian Goldman, Celerant President and CEO. “The results are indicative of the quality of the Celerant product, as well as our commitment to developing and implementing advanced software that provides retailers with a complete retail management solution. The detailed report delves into Celerant Command, explaining a number of different features and functionality within the system.”

The CPA Advisor’s 2009 Retail/POS Review provides an overview of Celerant Command Retail, referring to it as “A sophisticated, fully integrated real-time retail management system. More than just a point-of-sale (POS) product, Celerant offers users a series of integrated modules.” It goes on to say, “For retailers who want a web presence and have multiple locations, Celerant Command Retail is a product that should be seriously considered.”

The review also discusses the software’s advanced reporting functionality, saying “Command Retail’s CRM Module is impressive, with the ability to track customer purchasing profiles, monitor purchases for rewards and loyalty card programs, and even track family shopping habits. The Data Mining module provides a tool to analyze data stored in the system to spot trends and performance issues. The Reporting and Analysis module provides users with excellent reporting capabilities throughout.”

Celerant Command Retail provides retailers with a complete software solution that fully integrates the point of sale on the front end with back office functionality, inventory control, warehouse, distribution, allocation, advanced reporting and E-Commerce. Command goes beyond these functions by integrating with professional third-party accounting software, including QuickBooks, MAS 90, and Great Plains, in addition to its own integrated general ledger that will soon be available. For more information, go to http://www.celerant.com/financial_applications.cfm.

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SimplyWeddingStuff.com Provides Easier Navigation And Intuitive Shopping Interface

SimplyWeddingStuff.com, the ultimate online destination for unique wedding favors, bridal shower favors and gifts today announced its redesigned web site. The new site enables customers to easily search for products through a more intuitive shopping interface. In addition, the new web site organizes the company’s vast selection of products into easily accessible categories for a hassle-free shopping experience.

“Typically, by the time they plan their own wedding, a couple has been to a number of weddings, each with different themes and styles,” says Brenda Knutson, customer service manager, SimplyWeddingStuff.com. “We are committed to helping brides and grooms plan their dream weddings by offering truly novel favors and gifts. Today, we extend this commitment by enhancing our customers’ online shopping experience. Whatever theme or idea they conjure up, our team is able to find just the right party favors, gifts and games to ensure they’ll have a most unique, memorable day.”

Offering its signature “Buy more, save more” discount, SimplyWeddingStuff.com features $10 off $100 purchase, $25 off $200 order and $45 off $300 order. For more information, visit http://www.simplyweddingstuff.com.

About SimplyWeddingStuff.com
The ultimate online destination for unique wedding favors, SimplyWeddingStuff.com is a division of BigDotofHappiness.com. SimplyWeddingStuff.com caters to brides with the most discriminating tastes seeking creative, out-of-the-box ideas for wedding favors, bridal shower favors and bridal shower invitations. SimplyWeddingStuff.com provides all the party planning essentials a couple needs, including bridal shower games, bachelorette party favors and much more. To learn more or to search for products, visit http://www.simplyweddingstuff.com.

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Budget-Conscious Jewelry Lovers Will Delight In The Latest Fall Trends

Lauren Klein, a leading online retailer of designer jewelry, today introduced two of the latest additions to its line of quality fashion, costume and fine jewelry. The new arrivals include fun, colorful gemstones and stylish gold earrings and rings to accessorize new fall wardrobes or to update existing clothing with a splash of color.

Budget-Conscious Jewelry Lovers Will Delight In The Latest Fall Trends


Good Charlotte Dance Floor Anthem (I Dont Want to Be in Love)
Jackal and Hyde Beyond
Spinegrinder Runaway Boy
Chymera A Question
Sarah Mclachlan Fallen
Geriba Guaranteed
Interceptor Together (bonus dub)
Entheogenic Vervain
Michael Mind Ride Like the Wind (Club mix)
Alias Gladiator (4×4 remix)

“Just because it’s fall doesn’t mean you have to stop wearing color, in fact gemstone jewelry never really left the fashion scene,” said Sarah Leight, manager, Lauren Klein. “Don’t let your wardrobe be a victim of predictably neutral fall color. Instead, take advantage of affordable prices on the hottest looks in jewelry that include a sparkling spectrum of baubles. At Lauren Klein, we’re always adding fresh, inspired pieces to our collection.”

F r o m earrings and necklaces to playful mobile phone charms, colored gemstones are found in many accessories today. In addition to the latest trends, Lauren Klein offers customers the most competitive prices on jewelry that fits any style or wardrobe, regardless of season. Select f r o m a cadre of handpicked designers as well as traditional favorites such as rose gold diamond necklaces, diamond necklaces, diamond rings and yellow gold diamond necklaces.

New items that are quickly becoming favorites are the Flower Lace Diamond Yellow Gold Earrings inspired by a trendy Italian designer. The Yellow Gold Wire Diamond Cocktail Ring is a feminine but eye-catching style that delicately criss-crosses to form the ring and is accented with real diamonds.

Lauren Klein specializes in all types of jewelry — whatever the style, Lauren Klein has it all. F r o m traditional diamond jewelry to trendy fashion jewelry, Lauren Klein carries only the best selection of women’s jewelry — rings, earrings, necklaces, bracelets, anklets and baby jewelry — at the most competitive prices. The company’s new Monogram Collection offers personalized jewelry for that extra special touch.

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Lasoo.com.au Helps Consumers Search Out The Best Deals On Those ‘Must Have’ Products

Lasoo.com.au helps consumers search out the best deals on those ‘must have’ products to develop a shopping essentials list before hitting the stores for a day of retail therapy.

Using Lasoo means shoppers can make the most of their time by being armed with the knowledge of where to go in their local area to pick up the best bargains on what they want, making the whole shopping experience even more rewarding.

In 2009 the most searched products on Lasoo have included TVs, shoes, iPods and the Nintendo Wii. This shopping trend is set to continue as more and more people discover that by pre-shopping they can save money and time on buying those essential items, leaving plenty of time for fun – browsing and pure impulse purchases.

Picking up a bargain is always a cause for celebrations among friends, giving the savvy shopper ultimate bragging rights about their ability to hunt out a great deal. Whether looking for some winter essentials like a cute hat and scarf combo or some new trendy home accessories, Lasoo.com.au users are able to find the best prices on the latest sale items from Australia’s top retailers. These retailers include: Dick Smith, Myer, Aldi, K Mart, Toys R Us, and many more.

Visitors to Lasoo can also create personalised wishlists and email alerts, which let them know when the items they have been dreaming about go on sale.

Pre-shopping at Lasoo.com.au is changing the retail experience, offering consumers a new quick and cost-effective way to approach their shopping and still try before they buy in-store.

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The Launch Of The Boho Soho Jewellery Collection

Ernest Jones, the diamond and watch specialist has announced the launch of its latest range with the Boho Soho charm jewellery collection. With a combination of modern designs and a bohemian feel, the new Boho Soho range is a stunning complement to this winter’s fashions, offering a stylish and edgy look for consumers.

According to the Boho Soho team, the concepts and designs of this collection are born out of passion and have been created by a team of individuals, craftsmen, dreamers and designers. The collection consists of five capsule lines which are firmly aimed at the 20 something professional. Boho Soho jewellery is for women who know their own style and have an eye for fashion.

Perfect for any occasion, each of the new Boho Soho jewellery pieces carries a silver hallmark and features Boho Soho’s own logo, creating a unique brand and feel to each item. The Boho Soho collection features a wide range of charms from star sign charms, through to cake charms for birthdays, postcards, caged hearts and champagne celebration charms.

The new Boho Soho designs offer five key lines to choose from. The ‘Artisan’ line which features fabulously heavy day wear jewellery. ‘Minarette’ adds glamorous crystals to a more substantial look and feel. The ‘Volute’ range has a caged back design and an elliptical shape and is made up of two pieces that chime together when worn.

The ‘Dilletante’ range, on the other hand, would seem to have been designed exclusively for those with romantic intentions as it features love hearts encased in a heavy disc while the ‘Mouchette’ collection combines silver and seed shapes to give a silver waterfall effect.

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Cloggs Has Announced The Opening Of A New Flagship Retail Shoe Store In Birmingham

The new Midlands shoe store opened its doors in the Bull Ring Shopping Centre on September 12th, and marks a huge milestone for the company.

Until recently, Cloggs had concentrated on growing its business online. Now, the opening of the new store in the heart of the Bullring Shopping Centre will put it at the forefront of one of Europe’s largest shopping venues, alongside some of the UK’s largest brands.

Stocking all of the major brands Cloggs sells online in a state-of- the-art shop, retail customers are now able to buy UGG Boots, including all the latest must-have styles such as UGG Bailey Button and Cardy UGGs. Shoppers at the new Cloggs.co.uk Bullring store will also be able to purchase all the classic boot brands ready for the winter such as Dr Martens, Fitflop Boots and Timberland Boots.

Fans of Cloggs will also be pleased to know that the new Birmingham store is able to offer a pre-order service, next day delivery and touch screen terminals where they can view and interact with the Cloggs.co.uk website from the comfort of the shop.

Cloggs are also introducing a new MBT collection of boots and shoes, which can only be bought from the Bullring store. Commonly known by their slogan ‘The anti-shoe’, MBT is a healthy brand of footwear designed to stabilise the body by supporting the body and preventing joint and back pain.

Nick Thomas, Cloggs.co.uk Director, said:

“The opening of this flagship store is a landmark moment for us. We’ve been able to showcase our amazing selection of footwear brands in a retail environment, whereas we’ve always focused entirely on online sales before. It is a great opportunity for shoppers to get the best selection of brand-name footwear on the market at really competitive prices. In addition to all the top brands we sell, there are store exclusives such as the MBT collection and really handy pre-order and next day delivery services.”

At present the Bullring is the 10th largest shopping centre in the UK, just behind St David’s Centre in Cardiff and Liverpool One in Liverpool. Commercial activity in the Bullring dates back to the Middle Ages and – thanks to the 36.5 million visitors it attracted in its first year of opening – it’s one of the most important retail landmarks in the UK. 2000sq feet of this landmark now houses Cloggs.

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Glowing Non-Slip Material Set to Save Lives and Prevent Injury

Negotiating a flight of stairs in the dark is the stuff of horror movies. Hands grapple for a railing, feet poke tentatively into the invisible abyss for the next step, and the mind struggles to push away the image of a terrible head over heels tumble to the bottom. Add moisture to that scenario and you’ll probably opt for the elevator.

But in a building emergency, the stairwell is the only option. Because of that possibility, the Federal Government has stepped in with strict specifications for photo luminescent usage. In 2008 alone, slip and falls cost the U.S. $36 Billion. Glow in the dark products provide effective illumination when the lights go out, but also provide highly visible indication in the light with their natural bright yellow color. When non-skid properties are added, safety is greatly enhanced.

FotoLum, a leading photo luminescent application developer and manufacturer, has developed non-slip solutions that in many cases exceed those Federal Regulations. Manufactured using 100% recycled materials and proprietary photo luminescent crystals, the FotoLum Glowing Non-Slip is presented in both an aluminum substrate and a tape version. The tape also uses a proprietary adhesive backing providing a superior bond to clean, solid surfaces.

Usage applications include: Public Building and Stadium Steps, Walkways, Boats, Marinas, Industrial Vehicles and more…

FotoLum is currently finalizing the details of an 8,000 step installation in the MidWest United States with other venues to follow in 2009 and 2010. Eventually, by Federal Law, all public venues will be required to utilize to have lighted steps for safety.

In a retro-fit application, the aluminum stair overlays are bonded to the steps with a proprietary, “green”-recognized adhesive; a high performance silyl-terminated, solvent free, UV resistant, moisture curing polyether (tri-polymer). It is a multi-purpose structural sealant designed for difficult bonding and sealing applications. The adhesive bonds aggressively to EPDM, PVC, BUR, coal tar, SBS modified bitumen, granulated APP, asphalt shingles, many types of coated metal, metal flashing details and window glass without emitting harmful fumes while curing.

Features and Benefits of the FotoLum Aluminum Glowing Non-Slip include:

. Photo luminescent epoxy charges in any natural or artificial light source and illuminates for hours
. Exceeds New York City Building Code Local Law 26 Chemical resistant and UV stable
. Meets A.D.A. Standards
. Ideal for new construction as well as replacement stairways
. Stair treads and flat plates can be anchored into cement, steel or wood surfaces during construction

Fotolum Glowing Non-Slip Tape can be applied almost anywhere:

Meets or exceeds the following Federal specifications: OSHA 1920.24 | MIL-L-3891 | MIL-S-17951C | MIL-W-17951C | MIL-W-5044C
. Clearly visible glow-in-the-dark material
. Safely identifies steps during power failure
. Non-toxic / Non-radioactive
. Rechargeable from any light source
. Easy to clean
. Long-wearing, mineral abrasive tread
. Meets OSHA requirements

Fotolum products carry a manufacturer’s warranty ranging from one to four years, with the life of some products exceeding 10 years.

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Two-Hour Delivery Time Slot Avoids Need To Waste A Whole Day Waiting In

The customer comes first! The Co-operative Electrical gives its buyers the chance to choose which day they would like their appliance to be delivered on. This completely removes the hassle of waiting around for “approximate delivery days”.

This allows customers to work around their appointed delivery date, and helps make The Co-operative Electrical’s whole delivery service more efficient – because if a customer is expecting a delivery, staff don’t need to spend time confirming dates and times.

And The Co-operative Electrical even saves its customers’ time and energy once their delivery has arrived, as the delivery staff place the item into whichever room it is required, so that it is ready to be connected.

Then, to complete the job, they’ll even ‘do the green bit’ by taking away and recycling the customer’s packaging.

The Co-operative Electrical succeeds in delivering 98% of all orders within just two days of them being placed. Better still, this enhanced service is completely free. But it is now even better…

It’s a real bind having to wait in at home – even taking valuable time off work – to be there to take a delivery of say a new television or washing machine.

It works like this: a customer goes online to http://www.coopelectricalshop.co.uk, and chooses a product showing the ‘FREE Rapid Delivery’ icon. All the major kitchen appliances listed with Free Rapid Delivery are available from stock, so the customer chooses their delivery date and is then notified by either text message and/or email of the scheduled two-hour ‘window’ for their delivery. The email and text are usually sent by the time the customer gets home from work on the day before their scheduled delivery, giving them time to organise themselves and make any necessary arrangements.

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Free Gift Wrap and Birthday Reminders At BigSmileToys.com

BigSmileToys.com, a leading online toy store, is offering a host of new tools to aid parents shopping online. Some of the new features include free gift wrapping, free shipping (for orders over $99) and birthday reminders, to help busy parents.

“With back-to-school season in full swing, most dual-income families already have their hands full coordinating homework and soccer practice,” said Steve Scartozzi, president BigSmileToys.com. “Our new online birthday reminder and free gift wrap service help today’s busy parents simplify their over-scheduled lives.”

The Internet is the first place parents turn to when looking for information about quality toys and gifts. To that end, BigSmileToys.com seeks to help simplify gift giving for customers with online tools while offering great gifts for birthdays, holidays and special milestones in a child’s life. Ordering a present, choosing the wrapping and having it mailed can all be done with a few mouse clicks.

About BigSmileToys
BigSmileToys.com is the online division of a Philadelphia-area retail store with more than 48 years of experience in the toy and gift business. Voted best toy store in the Western Main Line for eight consecutive years, BigSmileToys.com also has been named best toy store in Chester County by Philadelphia Magazine. BigSmileToys.com is an authorized dealer of Madame Alexander Dolls, Calico Critters, Breyer Horses, Mighty World Toys,Magformers and Playmobil Toys, to name a few.

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Elemis Has Released Its Essential Beauty Secrets Collection To Coincide With The Breast Cancer Awareness Month

The awareness campaign is run by registered charity Breast Cancer Care who will be receiving a £10,000 donation from Elemis in October.

The limited edition Essential Beauty Secrets collection was made available on 1 September 2009. Presented in a pink cosmetic bag, the collection contains four award-winning Elemis products, including the Limited Edition Pink Pro-Collagen Lifting Treatment Neck and Bust ‘boob tube’. The kit includes a Five Step Breast Check guide to make sure women regularly monitor themselves for any abnormal changes.

Included in the collection is Pro-Collagen Lifting Treatment Neck and Bust 15ml, Pro-Collagen Marine Cream 30ml, Pro-Collagen Oxygenating Night Cream 30ml and Papaya Enzyme Peel 15ml.

The Pro-Collagen Lifting Treatment Neck and Bust is a daily cream that helps firm slackening skin to minimise the signs of ageing. Pro-Collagen Marine Cream is an anti-ageing cream that has been clinically proven to reduce the depth of wrinkles by up to 78% and increase skin hydration by up to 45% after 15 days.

To complement the Pro-Collagen Marine Cream, the Pro-Collagen Oxygenating Night Cream is a moisture-rich night cream that helps increase oxygen levels in the skin overnight by up to 41% after just 28 days and assists the skin’s natural regeneration process. The Papaya Enzyme Peel is an exfoliating cream that helps to moisturise, repair and protect the skin.

Noella Gabriel, director of product and treatment development, said: “We wanted to create this exclusive and affordable collection to help raise awareness of Breast Cancer Care nationally. At the same time, we are giving ladies the feel-good-factor of these great products, in a stunning pink cosmetics bag. We hope the ‘boob tube’ is a reminder to do the five step check regularly.”

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110% Price Guarantee At Diamond Manufacturers

Diamond Manufacturers has introduced a policy whereby customers can get a 110% refund of the difference in price if they find the same item cheaper elsewhere within ten days of making a purchase.

The 110% guarantee means that customers can now buy engagement rings, wedding rings or other pieces of jewellery from Diamond Manufacturers, knowing that they will get the lowest price available anywhere online and offline.

If a Diamond Manufacturers customer finds the same item at a lower price within ten days of a purchase, the customer simply needs to fill in a form with details of the order and proof of the lower price found. A refund will then be sent to the customer. Alternatively, if someone finds a lower price before they make a purchase, Diamond Manufacturers will apply the discount to the item equivalent to 110% of the price difference.

A spokesman for Diamond Manufacturers said: “You can now buy engagement rings and jewellery at the lowest price guaranteed anywhere, from the internet to the high street.”

Plain wedding rings and loose diamonds are excluded from the 110% guarantee. Diamond Manufacturers is not responsible for and does not honour printing or typographical errors and manufacturer or company related promotional coupons. Products that are part of a closeout, clearance, below cost loss leader or bulk quantity item are also exempt.

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New Fragrance Named ‘Love Etc’ Launched By The Body Shop

The fragrance has been created exclusively for The Body Shop by one of the world’s most talented perfumers, Dominique Ropion, who has worked with the world’s leading perfume brands, including Cacharel, Givenchy, Calvin Klein, assisting in the development of fragrances such as Armani ‘Code’, ‘Lovely’, ‘Dune’, ‘Euphoria’ and ‘Amarige’. Working closely with the Body Shop’s in-house team, Ropion created Love Etc which combines jasmine, vanilla, sandalwood and musk cream.

To gain greater insight into the generation of 20-30 year old women who most identify with the values behind ‘Love Etc’, The Body Shop also worked with respected socio-cultural trend expert Jolanta Bak.

“Perfume is a vehicle of dreams and aspirations – it conveys emotions, dreams, aspirations,” said Jolanta. “This fragrance appeals to women for whom ethical values are very important. They believe in justice, fairness and sharing, and they are less individualistic than previous generations.”

‘Love Etc’ is the very first Eau De Parfum to feature alcohol made from a fair trade and organic ingredients, grown in the foothills of the Andes, promoting environmental sustainability and biodiversity.

The launch of ‘Love Etc’ is supported by a new ‘Love Etc’ homepage which features video uploads of what people from around the globe expressing their views and opinions on love via the mediums of music, song and dance. Visitors to the ‘Love Etc’ homepage are also invited to send a love letter to a friend or loved one. The love letters can be sent direct or anonymously in order to share the love around the globe.

Customers are also invited in store to learn more about how the fragrance was created, with free samples of ‘Love Etc’ also be available in store. ‘Love Etc…’ will be available online and on the high street from September.

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Reflective Pet Collars Saves Pets’ Lives

It has been calculated that currently there are somewhere on the order of 72 million dogs owned by Americans. Those faithful pups are outnumbered by 82 million domestic cats! So it is inevitable that at any given time thousands of pets are roaming free, having escaped their owners for some “exploring” time.

Tragically, many of those escaped pets end up wandering onto the road and unseen, get struck by motor vehicles. The main reason for these accidents are the pets’ lack of visibility to the drivers.

FotoLum – a leading developer of photo luminescent products and solutions – has developed a line of pet collars designed to provide that visibility in multiple modes. Designed, developed and manufactured in Lenexa, Kansas, the FotoLum GlowTie 3-Way Collar is a unique solution born from years of research and testing. It utilizes high-grade, proprietary, photo luminescent materials, proven 3M Scotchlite retro-reflective coating, and high-visibility nylon webbing resulting in pet collar safety performance unmatched in the industry.

As you might imagine, the FotoLum GlowTie 3-Way Collar creates visibility in three ways. The base material is made of high-visibility, 1,100 psi coated nylon webbing. Its bright fluorescent orange color is an eye-catcher. The matching orange 3M retro-reflective shines brightly when hit with light, such as that from a vehicle’s headlights while the glow in the dark photo luminescence glows brightly for hours after proper charging from a natural or artificial light source. Available in 21″, 23″ and 25″ lengths, the fluorescent orange leashes come with a standard paw print pattern, or can be customized with the consumer’s request. Properly charged, the dog collars illuminate, then indicate for up to 12 hours.

FotoLum has just released the GlowTie Cat Collar available in full glow or glow with silver tread-plate reflective. The cat collar utilizes a unique bright blue glow in the dark color which will glow for up to 8 hours when properly charged. Collars are one size, 12″ long, and can be trimmed to fit smaller cats.

These collars can also benefit the pet owners as well. Results from a survey conducted by the U.S. Consumer Product Safety Commission from 2001-2006 revealed an astounding yearly average of 87,000 fall injuries associated with dogs and cats. Any pet owner knows that their pet shows love by staying close. Take a step without looking and before you know it, your feet are tangled up with Fido.FotoLum GlowTie 3-Way Collar increases indoor visibility through their superior glow in the dark performance and high-visibility design.

All Fotolum products are made in the USA and recharge over and over, lasting for 10 years or more.

The same material used in the FotoLum GlowTie 3-Way Collars is used on helmet and equipment patches implemented by the Fire Department of New York and many other fire departments across the nation, including Atlanta and Los Angeles, to which FotoLumsupplies.

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Displaysense Has Been Carrying Out Big Changes To Its European Online Advertising Campaigns In Order To Meet The Demands Of Its International Customers

According to Displaysense, the UK’s leading supplier of display cabinets and mannequins, many companies are not tackling all of the issues surrounding international language barriers and could be missing out on business as a result.

Due to the success of the company’s European website Displaysense.com, Displaysense has been bombarded over recent months with more and more seemingly unusual enquiries for products, which has largely been due to poor translation and misunderstanding of products and their purpose.

The company’s sales team has faced strange requests over the past year, including a customer from France searching for a ‘naked female model’, when they meant mannequin, and a lady from Germany enquiring “if your Fach came with screws”, with ‘Fach’ meaning ‘shelf’ in German. They have also dealt with partial translations from European customers, such as the Polish customer who was looking for some cack stands, when they meant cake stands.

In order to better service their international customers and avoid further embarrassment to the Displaysense sales team, keyword translations are to be added to the website’s search tool. As in the example of the shelving unit, the search tool will direct foreign users who use such phrases or words to the correct product and provide the facility to pay in Euros rather than sterling.

Steve Whittle, the marketing manager at Displaysense commented: “This is only the start of our international “driving business forward” campaign, where we shall aim to optimise our European site to offer the best in customer search results and the products put before them. Eventually we would hope to offer domain specific sites that are fully translated, but that is some time off yet.”

With changes in global trade impacting upon all forms of businesses on a day to day basis, Displaysense has recognised that it is now more important than ever to ensure that communication barriers are broken down and businesses focus their strategies upon the wider world.

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ElbowFriend.com, The Ergonomics Brand, Adds New Vendors And New Color

Ergonomics office brand Elbow Friend is happy to announce working with Georgia based healthcare services company Cypress Care, and online retailer Chairarmpads.com. Elbow Friend is also introducing a new color in its line of ergonomic chair accessories: The Midnight Black Elbow Friend, for the professional corporate environment.

Midnight Black joins other professional colors such as Executive Gray and Royal Navy, along with its more vibrant original colors Grassy Green, Sunflower Gold and Racin’ Red.

The Elbow Friend is a super-plush, detachable armrest cushion that attaches with velcro straps or adhesive velcro to a chair’s armrest. It was created by a Film & Television Editor who has spent more than a decade sitting in uncomfortable office chairs. Elbow Friend retails for $22.95 for a pair, samples and Press Kit are available to the Press.

“I found it to be especially effective when using a computer mouse.” – Theresa Wozniak, OTR (Occupational Therapist)

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New Visible Brilliance By Elemis

British spa and skincare brand Elemis has launched the latest product in its skincare range: an innovative skin radiance booster suitable for all skin types and ages.

With the skin containing minerals that are important in maintaining a healthy glow, Visible Brilliance from Elemis aims to bring brightness and luminosity back to skin that has been damaged by environmental pollution and lifestyle stresses. This new skin radiance booster from Elemis actively targets the skin’s metabolism to brighten, lift and re-energise fatigued and stressed skin.

Harnessing the power of multi-minerals including Copper, Zinc and Magnesium combined with Red Seaweed, Swiss Garden Cress, Blonde Pea Protein and Dew Bean, it restores and repairs the skin for instant radiance.

Noella Gabriel, Director of Product and Treatment at Elemis, commented: “Everyone’s lifestyle manifests itself in different ways. As a result, today’s ‘modern skin’ reflects the signs of stress, pollution, medication and early menopause. The skin starts looking dull, lifeless and imbalanced. To restore radiance we wanted to develop a lightweight serum that is easily absorbed and power-packed with minerals and vitamins that are key to the improvement of skin function and cell renewal. With Visible Brilliance, customers will see an instant glow.”

Upon application in the morning and evening, users of the new serum will notice an iridescent gold and silver appearance, resulting in a translucent glow to the skin. When combined with Elemis’ Pro-Collagen Marine Cream, the serum also helps to create an ideal base for makeup application.

About Elemis
timetospa (commonly referred to as Time2Spa) is the official online store for Elemis, the pioneering British spa and skin care brand.

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Labor Day Sale At Naartjie Kids

Naartjie Kids, the original name in fun clothing sizes 0 – 10, announced its Labor Day Sale featuring an additional 40% off all summer clearance merchandise purchased at Naartjie Kids retail stores, f r o m September 3 through 7. In addition, online customers will receive 25% off the entire stock of fall transitional items.

Beginning September 8 – 16, Naartjie Kids features their Fall Sale with savings up to 40% Off on selected fall fashions.

“Traditionally, Labor Day has been considered the final weekend of summer, with retailers promoting back-to-school sales at fever pitch,” said Joe Norwood, director of marketing, Naartjie USA. “This year, Naartjie Kid’s blow-out sale provides a wonderful opportunity to get great deals on summer and fall transition pieces that can be worn throughout the early months of fall.”

Naartjie Kids currently operates 25 stores across the U.S., with locations in Arizona, California, Colorado, Connecticut, Kentucky, Oregon, Utah, Virginia, Washington and Florida. Five additional retail stores are slated to open in Texas, Massachusetts, New Jersey and Georgia later this year. Naartjie Kids has 18 retail stores in South Africa with design headquarters in Cape Town. Offering a full selection of kids’ apparel online, Naartjie Kids USA also serves international customers throughout the world.

About Naartjie Kids
Naartjie Kids was founded in 1989 in Cape Town, South Africa when designer Anne Eales sought an alternative to the limited selection of children’s clothes available as she shopped for her three young boys. F r o m its very conception, Naartjie was about KIDS… playful, vibrant, active, colorful, natural, always changing. We offer great kids clothes, baby boy clothes, baby girl clothes, basics and accessories for girls, boys, and newborns to 10 years of age — all at surprisingly affordable prices. Naartjie Kids’ corporate headquarters are located in Salt Lake City, Utah.

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‘Board Brite’ Protective, Rechargeable Glow Strips Are A Hit With Boarders

One thing all skate boarders and long boarders can agree upon is the destructive damage caused to their decks from the inevitable “bail out”, crashing their board into a curb. A leading developer and manufacturer of photo luminescent products has solved that problem with an extremely cool side-effect. Board edges that glow brightly in the night – energy-free!

'Board Brite' Protective, Rechargeable Glow Strips Are A Hit With Boarders

Board Brite is created using military-grade, proprietary vinyl infused with rare earth photo luminescent crystals. It’s a process Board Brite’s parent company, Fotolum, has perfected for over a decade. The end result of this unusual combination of elements is a product that both protects and illuminates boards and boarding equipment. Backed with a superior 3M adhesive, the strips can be put nearly anywhere, giving the rider the power to customize boards accessories and safety equipment. In fact, the website states, “Use on decks, trucks, wheels, helmets, pads, gloves, skateboards, longboards, snowboards, surfboards, skimboards, kneeboards, skates, skis, and anything else you can think of!”

Prior to the introduction of Board Brite, boarders only protection alternatives were awkward nose and tail guards requiring invasive glues or screws. And illumination was limited to cutting holes in the board to install lights which also required the clutter of wires and the bulkiness of batteries. The self-adhesive 3M backing allows for a quick, clean application and it is waterproof which opens up applications for the water sports market.

The material used in the Board Brite is a variation of that used on helmet and equipment patches implemented by the Fire Department of New York and many other fire departments across the nation to which FotoLum supplies.

FotoLum also provided the photo luminescent vinyl used in shoes sold to help promote the August released movie G.I.Joe: The Rise of Cobra.

The company is involved in a broad range of industry applications ranging from photo luminescent, non-slip stair treads for public stadiums; to photo luminescent indoor and outdoor signage; to a variety of safety applications for home and business.

The company’s well-known After-Lite product which attaches to a compact fluorescent bulb is widely embraced by the “green” community for its energy-free emergency lighting capabilities.

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