7‑Eleven, Inc. launches chatbot platform that allows quick and easy conversation with customers

IRVING, Texas, 2017-Nov-16 — /EPR Retail News/ — Today (Nov. 15, 2017), 7‑Eleven, Inc. launches a trailblazing chatbot platform that is poised to propel the convenience retailing industry into a new era of “conversational commerce.”  The company has a compelling history of innovation, being the first company to sell fresh brewed coffee in to-go cups, operate 24 hours a day, and have a self-serve soda fountain. The retail giant’s culture of innovation only continues to expand, constantly reaching more customers in a way that makes engaging with 7‑Eleven delightful and effortless.

The 7‑Eleven Bot on Messenger allows millions of 7‑Eleven fans to engage with the brand from within one of the world’s most popular social channels, Facebook. Approximately 1.3 billion people use Messenger each month and 7‑Eleven saw a unique opportunity to reach customers in their online ecosystem by leveraging the Messenger app. The cutting-edge technology is driven by Conversable, a conversational intelligence software platform that leverages automation and machine learning technology.

Here’s how it works: Consumers using Messenger can engage in a conversation with the 7‑Eleven Bot by chatting with 7‑Eleven on Messenger.  The chatbot allows customers to engage with 7‑Eleven easily and quickly. Users can sign up for the 7Rewards® customer loyalty platform, find a store location near them, learn about the latest discount offers … and so much more, 24/7.

“Today’s digital-savvy consumers expect brands to be present when and where they choose, in an effortless manner, and 7‑Eleven Bot on Messenger allows that to happen,” said Gurmeet Singh, 7‑Eleven Chief Digital Officer. “We are launching a unique loyalty experience for our consumers through an intelligent BOT. Using groundbreaking technology, customers immediately receive a digital card in messenger and can scan to start earning points, check status as well as collect coupons when they choose. Bye-bye physical loyalty cards. This new form of customer experience proves that 7‑Eleven is redefining convenience through digital as well as pioneering a new era of loyalty programs. Our digital team constantly looks for new and innovate ways to surprise and delight our customers.”

This cutting-edge 7‑Eleven Bot on Messenger platform is the latest innovation for the 7‑Eleven Digital team, which is using a wide range of advanced technologies to appeal to the needs of on-the-go, time-starved and digital-reliant consumers, especially those in the Millennial and Gen Z demographics. The company is consistently developing new ways they can delight and surprise customers while researching even better solutions to consumer issues.

The 7Rewards loyalty program has recently expanded to gives members the opportunity to earn and redeem points—including bonus points—while they shop. This is in addition to the original “Buy 6 Cups-Get the 7th Free” 7Rewards offer on any 7‑Eleven® proprietary beverages such as coffee, Big Gulp® fountain drinks and Slurpee® semi-frozen drinks. Digital coupons are also redeemed through the 7Rewards app, which can be downloaded from the Apple Store or Google Play. Customers can earn, participate and get rewarded in more ways than before.

A few of 7‑Eleven’s many other customer-centric innovations: the growing availability of Amazon Lockers for package pickup; expansion of on-demand customer delivery service in 35 cities in collaboration with Postmates®; and an alliance with the PayNearMe® app to help cash users pay for a variety of bills within a 7‑Eleven® store.

Not only will the 7‑Eleven Bot on Messenger improve and advance, but the chatbot is just the beginning of 7‑Eleven’s digital innovation. The retail giant will continue to implement more ground-breaking digital revolutions to enhance the customer experience, solve more problems, and make engagements with 7‑Eleven even more delightful.

About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and/or licenses more than 63,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private-brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer-loyalty platform on the 7‑Eleven mobile app, or on social media at FacebookTwitter and Instagram.

About Conversable

Conversable is a conversational intelligence platform that powers the intersection of AI with messaging and voice. This AI-driven platform helps brands reach customers with automated experiences on all major messaging and voice applications. Global brands trust Conversable technology to enable conversational commerce, resolve common customer requests and deliver content on-demand to reach their customers where they are. Conversable was founded by Andrew Busey and Ben Lamm. The company is headquartered in Austin, Texas, with additional offices in Dallas. To learn more, please visit www.conversable.com.

Contact:
7‑Eleven, Inc.
Corporate Communications
media@7-11.com

Source: 7‑Eleven, Inc.

7‑Eleven, Inc. wins No. 1 position in Entrepreneur magazine’s 38th annual Franchise 500

IRVING, TEXAS, 2017-Jan-13 — /EPR Retail News/ — 7‑Eleven, Inc. has won the coveted No. 1 position among the franchise elite in Entrepreneur magazine’s 38th annual Franchise 500. Billed as the most comprehensive franchise ranking in the world, the Franchise 500 presents the top franchise opportunities based on an in-depth evaluation that measures financial strength, stability, growth rate, and brand power.

“As a franchisor, being recognized as the No. 1 business opportunity by Entrepreneur Magazine is a tremendous honor,” said 7‑Eleven President and CEO Joe DePinto. “In turn, we recognize that our franchise owners are the key to this iconic brand’s success and share this award with them. Together, we have created a winning franchise system and work every day to provide new opportunities to entrepreneurs.”

Entrepreneur evaluates companies on several key factors: costs and fees, size and growth, support, brand strength, and financial strength and stability. All franchises are given a cumulative score based on more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500 in ranking order.

Since its inception, Entrepreneur’s Franchise 500 has come to be recognized as a competitive measure for franchisors and an important research tool for entrepreneurs looking for business opportunities.

“We spend months gathering and crunching data to produce the Franchise 500 ranking,” said Jason Feifer, editor-in-chief of Entrepreneur, “and have developed new ways to measure and analyze franchisors as new critical data points come into play. Franchising is ever-evolving, and factors such as social media presence and financing availability have become increasingly important.”

7‑Eleven created the convenience store concept 90 years ago when a Dallas ice-dock operator decided to offer milk, eggs, and bread in response to his customers’ needs. The company’s first expansion outside of Texas was in Florida. The retailer entered the franchising arena in 1964 with the acquisition of Speedee Mart, a chain of franchised convenience stores in California.

Today, 7‑Eleven is the largest convenience store in the world. 7‑Eleven operates, franchises or licenses more than 61,000 stores in 18 countries. Almost 11,000 of those are in North America, and 7‑Eleven plans to increase its U.S. presence significantly in the coming years. Currently, 90 percent of 7‑Eleven stores in the U.S. are franchised.

7‑Eleven’s growth strategy attracts a high-quality, diverse mix of individuals to franchise new and existing stores, and encourages current Franchisees to acquire additional stores. The convenience retailer features attractive franchising programs for military veterans along with opportunities for independent convenience store owners to convert and operate their stores under the 7‑Eleven Brand.

“We have aggressive growth goals.” DePinto said, “This is an exciting time for entrepreneurial business owners to join an iconic brand and franchise network.”

To streamline the franchising process, 7‑Eleven has developed an online application, and franchise candidates can be approved, trained to operate their stores in as little as three to six months. Candidates can visit Franchise.7‑Eleven.com to apply.

“7‑Eleven is always looking for new Franchisees to serve their communities, including diverse candidates and retired veterans looking for a second career,” said Larry Hughes, 7‑Eleven vice president of Franchise Systems. “As we have expanded our fresh and hot food program, entrepreneurs with restaurant and food service experience have begun to seek us out. We welcome enthusiastic entrepreneurs who meet our qualifications to see for themselves why 7‑Eleven is the best franchise opportunity.”

About 7‑Eleven, Inc.

7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises or licenses more than 61,000 stores in 17 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for payment services, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer loyalty platform on the 7‑Eleven mobile app, or on social media at Facebook, Twitter and Instagram.

Contact:

7‑Eleven, Inc.
Corporate Communications
media@7-11.com

Source: 7‑Eleven, Inc.