EPR Retail News

Power Meals now on sale in the Market Café areas of select Wegmans Food Markets

Rochester, NY, 2017-Jan-26 — /EPR Retail News/ — What’s in a Power Meal? Fresh, whole ingredients packed with amazing flavor served with balanced nutrition. For people looking for the right fuel to lead healthier, better lives through food, Power Meals provide a balance of nutrients that will keep you satisfied and full of energy until the next meal. Great as a lunch or dinner, Power Meals are now available at most Wegmans Food Markets, and priced in the $8-$15 range, depending upon the ingredients.

Wegmans’ Meal Development Team wanted Power Meals to hit a nutritional “bulls-eye,” and they scrambled a few customary steps to get there. This time, instead of having Wegmans’ nutritionists tweak recipes that chefs had already created to make them healthier, the process began with the nutritionists setting the parameters that Power Meals had to meet.

“We’ve learned a lot in recent years about how nutrients like protein and fiber can help people feel satisfied longer, so they’re less tempted to make choices which don’t align with their health goals,” says Wegmans Nutritionist Kirby Branciforte, RDN. “We also know what many people struggle with in terms of putting together well-balanced meals. So we created the guidelines for Power Meals for the chefs to follow in order to make it easier for folks.”

Power Meal guidelines: 600 calories or less; 25 grams or more of protein; at least five grams of fiber; under 1,000 mg of sodium; less than 10 grams of added sugar; at least one cup of vegetables.

Here are the first eight Power Meals developed. They’re now on sale in the Market Café areas of select stores. (Note: stores may carry a selection, rather than all eight varieties):

Already, Power Meals have become a sensation at Wegmans stores.

“We did a pilot launch of Power Meals a few of months ago at our Pittsford, N.Y. store and it’s been incredibly successful,” says Executive Chef John Emerson. “We listened to our customers and they wanted easy meal solutions that pack a nutritional punch without compromising on flavor. Power Meals check all of those boxes at a competitive price point.”

“We know our customers want meals that deliver on both flavor and health” says Nutritionist Branciforte.  “We try to offer many different tools to make it easier for families to eat balanced meals in portions that can keep everyone feeling their best.”

Wegmans Food Markets, Inc. is a 92-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. The family-owned company, recognized as an industry leader and innovator, celebrated its 100th anniversary in 2016. Wegmans has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for 19 consecutive years, ranking #4 in 2016.

Press Contact:
Jo Natale
Vice President of Media Relations
585-429-3627

Source: Wegmans Food Markets, Inc.

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