LONDON, 2015-8-13— /EPR Retail News/ — Sainsbury’s is today launching its Tu clothing website http://tuclothing.sainsburys.co.uk, providing nationwide access to the collection. For the first time, customers across the whole of the UK will be able to buy the Tu clothing range from the comfort of their own homes.
- New Tu online website launches today
- Clothing range available for delivery across the UK
- 93 per cent of customers within 10 minute drive of a Click and Collect store
A selection of Tu clothing is already available in over 400 Sainsbury’s stores, though customers previously only had access to the full Tu clothing range if they lived near one of the 160 stores carrying the full collection. The new online store, which includes womenswear, menswear and childrenswear, means that a much wider range of items is now available for next day delivery, standard delivery and click and collect. 710 stores will offer click and collect, including 112 convenience stores.
Tu clothing sales grew to £800m earlier this year and Sainsbury’s is currently the UK’s seventh largest clothing retailer by volume and 10th largest by value*. Sainsbury’s already brings Tu customers new collections every six weeks and is focused on being a destination for ‘high street style at supermarket prices.’
The retailer has launched 19 successful collections with Gok Wan, increasing market share and driving double digit sales growth. Sainsbury’s sells a pair of Gok for Tu jeans every minute in stores and a pair of knickers every three seconds. Sainsbury’s launches fresh Tu collections every six weeks, with new stock in stores every week and new trends landing within 8 weeks of them appearing on the catwalk. Customers are also shopping Tu’s childrenswear ranges more frequently than ever before and Tu is the fifth largest childrenswear retailer by volume and seventh by value**. Tu is third in the UK for children’s Halloween dress up***.
Sainsbury’s Director of Online, Robbie Feather, said: ‘We are focused on providing excellent quality and value, with a talented in-house Tu design team. This launch is in line with our mission to give customers access to our products and services whenever and wherever they want and will significantly increase the reach of our already successful Tu brand. Customers have increasingly been looking to buy Tu online, and we have seen a really positive reaction to the new site from the selection of postcodes that have had access to it over the past few months. We’re already seeing particularly strong online sales of dresses and childrenswear and look forward to customers’ reaction to the new site.’
Notes to Editors
- The Tu website will be live from Thursday 13th August.
- * Kantar Worldpanel Data 24w/e to 5th July 2015
- Sainsbury’s is currently the UK’s seventh largest clothing retailer by volume and 10th largest by value.
- ** Kantar Worldpanel Data 24w/e to 5th July 2015
- Tu is the 5th largest childrenswear retailer by volume and 7th largest childrenswear retailer by value.
- *** Kantar Worldpanel Data 52w/e to 26th October 2014
- Tu was the 3rd largest retailer of ‘fancy dress items’ during last Halloween, accounting for 11.4% spend and 11.2% of volumes.
- Sainsbury’s marked Tu’s 10th birthday in September 2014 with its largest ever fashion collection.
- 3.8 million customers were selected from the Nectar database to take part in a Tu Online trial in which they could purchase product using an access code to an exclusive version of the Tu Online site.
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