Sainsbury’s: Gemma Atkinson launches this year’s official Sport Relief merchandise

Sainsbury’s: Gemma Atkinson launches this year’s official Sport Relief merchandise

LONDON, 2018-Feb-27 — /EPR Retail News/ — Dancing queen, Gemma Atkinson, has a wheelie good time in Sainsbury’s for Sport Relief.

The stunt was promoting the Sport Relief merchandise, available now in Sainsbury’s stores and online with at least 50 per cent of every sale going to Sport Relief. Gemma put her own spin on the everyday task in a four-wheeled routine which dazzled unsuspecting Sainsbury’s shoppers.

For the first time ever, Sport Relief is challenging the nation to beat a billion steps a day, every day from 17th-23rd March, tracking their progress through the brand-new Sport Relief app and looking the part in the official merchandise.

Gemma, who racked up her steps using the app – downloadable via the app store or sportrelief.com, said: “Dancing with a trolley is not as easy as it might look! There were a few near misses, but I had a lot of fun. I hope today has shown just how easy it is to get active, raise money and change lives this Sport Relief.

“So, on your next trip to Sainsbury’s, cha-cha down those aisles to pick up your Sport Relief merchandise and look the part doing your steps.”

Gemma was paired up with one of the store’s trolley collectors in Sainsbury’s Ashton Moss store, Manchester to learn the basics, then let loose in the car park to put her coordination to the test, impressing shoppers with the unusual routine.

One Sainsbury’s colleague who Gemma put in a spin was Lee Mottershead, 23 from Ashton-under-Lyne who said: “I wasn’t expecting to be dancing when I came into work today, least of all with Gemma Atkinson! We do something for Sport Relief in store every year, but nothing quite like this. It’s been really fun, Gemma was a great dance partner.”

Rachel Carrington, Sponsorship Manager at Sainsbury’s said: “We’ve been proud partners of Sport Relief for many years. In 2016, Sainsbury’s colleagues and customers raised over £7 million, making a huge difference to those in need. We’re hoping that our efforts this year will make an even bigger difference and are delighted to have Gemma on board to give this year’s campaign an extra push.”

Sainsbury’s is the official retailer of the Sport Relief merchandise. A donation from each sale will go towards helping vulnerable people across the UK and the world to live happier, healthier and safer lives.

SOURCE: Sainsbury’s

MEDIA CONTACT

press_office@sainsburys.co.uk or call 0207 695 7295.

Sainsbury’s launches its first in-store Zizzi pizza counter

Sainsbury’s launches its first in-store Zizzi pizza counter

Sainsbury’s has unveiled its latest innovative partnership – the supermarket is launching its first in-store Zizzi pizza counter, serving up the brand’s freshly-made, restaurant-quality hot pizzas to go.

LONDON, UK, 2017-Dec-11 — /EPR Retail News/ — The move is part of Sainsbury’s commitment to offer customers a distinct and differentiated choice of quality food for every occasion and follows the successful introduction of Sushi Gourmet counters, Patisserie Valerie products and a Crussh counter to its stores over the last year.

The Sainsbury’s Balham store will be the first to offer shoppers the Italian brand’s pizzas to takeaway, with Zizzi chefs firing up the revolving, stone base pizza oven from Thursday 7th December. The counter will offer a selection of Zizzi’s hand-stretched, stone-baked Rustica pizzas, including vegan options and topping customisation, alongside garlic breads. They will also feature a “Pizza of the Month” special.

Sainsbury’s customers will be able to order the premium pizzas either in store or via Click & Collect on the Zizzi website, paying for the products quickly and easily from a dedicated takeaway check out at the store’s hot food counter. Ready to eat Zizzi pizza from the Sainsbury’s Balham store will also be available to Deliveroo users via the Deliveroo platform. The food delivery market, which includes delivery brands such as Deliveroo as well as traditional takeaways, is expected to increase by 10 per cent a year to £53bn by 2020.

In November, Sainsbury’s also became the first UK supermarket to trial a hot own brand pizza pre-ordering service in three stores – Redhill, Cambridge Eddington and Bradford.

Balham shoppers will be able to bring the pizzeria experience to the comfort of their home, with the added convenience of being able to pick up their favourite grocery products for the perfect meal in at the same time. When asked, Zizzi customers said they’d choose a bottle of Pinot Grigio, bagged salad and a dessert to dine on alongside their freshly prepared pizza.

The partnership with Zizzi strengthens Sainsbury’s mission to innovate within its stores to offer customers a wide range of great quality food for every occasion. The retailer is in the process of rolling out Sushi Gourmet counters to another 30 stores following a successful 20-store trial – on the same day the Zizzi counter launches, the Balham store will also be opening a new Sushi Gourmet counter. In June, Sainsbury’s opened a Crussh counter in its Pimlico store in London, selling premium ‘fit food’ and freshly made juices, smoothies and coffees. Following its initial success, Sainsbury’s also recently extended the roll out of Patisserie Valerie cakes on its bakery counters, with 28 stores now offering the luxury patisserie brand.

Sainsbury’s Director of Fresh Food, Adrian Cook said, “We’re committed to offering our customers an even greater choice of delicious, high-quality food in our stores and, by working with some of the best high street food brands such as Zizzi, we’re attracting new shoppers. We think customers will love the convenience of being able to pick up their ready to eat, restaurant-quality pizza alongside their other favourite foods for a special meal, all under one roof.”

CEO of Zizzi, Steve Holmes said, “We are extremely excited about our new partnership with Sainsbury’s. Changing consumer lifestyles have created opportunities within casual dining and we have seen delivery sales grow rapidly behind the increased demand for restaurant quality food enjoyed at home. Offering our signature Rustica Pizzas to go in Sainsbury’s is a natural progression in offering another convenient way for customers to purchase their favourite pizza, ready to eat”.

SOURCE: Sainsbury’s

MEDIA CONTACT

press_office@sainsburys.co.uk or call 0207 695 7295.

Sainsbury’s opens its first standalone Festive Fizz Bar in Central London

Sainsbury’s opens its first standalone Festive Fizz Bar in Central London

23rd December will be ‘Sparkling Saturday’, with Sainsbury’s shoppers set to buy nearly half a million bottles in a single day. Retailer kicks off the fizz-tive season by opening first standalone ‘Festive Fizz Bar’ in London

LONDON, UK, 2017-Dec-11 — /EPR Retail News/ — Sainsbury’s is forecasting that 23rd December 2017 will be known as “Sparkling Saturday” as shoppers will buy 489,000 bottles of fizz in a single day.  With Christmas Day falling on a Monday, sales are set to “pop” as shoppers do their final preparations for the big day that weekend.

To get party-goers in the mood, Sainsbury’s is opening its first standalone Festive Fizz Bar in Central London, showcasing a range of five different styles of sparkling wine by the glass.

The opportunity could not have come at a better time. As Britain’s love for Prosecco continues – accounting for over 65% of Sainsbury’s annual fizz sales – it has paved the way for British drinkers to explore alternative sparkling wines, such as Crémant de Loire which is hailed to be the next big thing.

French sparkling wine but without the Champagne price tag, Sainsbury’s forecasts 2017 to be the “year of Crémant”.  Made using the same traditional method as Champagne, Sainsbury’s Crémant hails from the chalky soils of Saumur in the Loire Valley, where the conditions are perfect for producing a distinctive Blanc de Blancs style. Sainsbury’s expects December to be a bumper month for the sparkling newcomer. After a 528% rise in sales in the past year alone, demand has led to the introduction of an impressive magnum, just in time for Christmas.

Elizabeth Newman, Head of Beers, Wines and Spirits at Sainsbury’s says: “While Champagne sales peak at this time of year, the alternative sparkling wine market is really booming. Prosecco continues to be an area of strong growth for us (our Taste the Difference variety is up 23% year on year) but its rise has also opened Brits’ eyes to the breadth of sparkling wines out there – from Crémant de Loire, to our English sparkling wine, there really is something for every palate and pocket at Sainsbury’s this festive season.”

To celebrate its diverse range of sparkling wines available in-store this Christmas, Sainsbury’s is launching the Festive Fizz Bar – a pop-up bar in Central London, where a curated menu of five premium sparkling wines from the Taste the Difference range will be on offer by the glass for temptingly tasty prices. Alongside the bubbles, there will also be a selection of antipasti and charcuterie sharing platters on offer.

Elizabeth Newman concludes: “Our first pop-up Festive Fizz Bar gives people the opportunity to taste a range of different styles, so they can purchase with confidence.”

Book a space at the Festive Fizz Bar (from 7th – 9th December) via Eventbrite. There will be limited cover for walk-ins and guests are advised to book to avoid disappointment.

SOURCE: Sainsbury’s

MEDIA CONTACT

press_office@sainsburys.co.uk or call 0207 695 7295.

Specsavers opens at Sainsbury’s Preston Deepdale store

Specsavers opens at Sainsbury’s Preston Deepdale store

 

Specsavers opens its fifth concession in Sainsbury’s, taking its overall UK and Ireland presence to 800 stores.

London, 2017-Dec-05 — /EPR Retail News/ — Sainsbury’s is continuing its mission to provide customers with better choice and convenience with the opening of Specsavers’ 800th UK and Irish outlet in the supermarket’s Preston Deepdale store. The supermarket is also trialling a further group of Specsavers stores, with the total due to reach 15 by March.

The retailer now has a range of partners in stores which increase the offering for customers – from high-end food and drink brands such as Patisserie Valerie and Sushi Gourmet to more practical services including Lloyds Pharmacy, Timpsons and – of course – Specsavers. Following its acquisition of Home Retail Group in 2016, Sainsbury’s has rolled out over 100 Argos digital stores in its estate with plans for 165 by Christmas and 250 by March 2019. Sainsbury’s has also opened 11 mini Habitats in its stores.

Dean Clegg, Director of Property, Sainsbury’s said: “We’re always looking for ways to provide customers with greater choice and convenience in our stores. We are delighted to be the location of Specsavers’ 800th store and it’s a great example of how we are broadening and differentiating our in-store offer to give shoppers even more reasons to visit Sainsbury’s.”

Specsavers celebrated its 800th store with a grand opening attended by its co-founder, Dame Mary Perkins and – in a nod to the store’s location on Flintoff Way – cricketer Andrew ‘Freddie’ Flintoff.

Dame Mary Perkins, co-founder, Specsavers, commented: “Sainsbury’s vision to provide greater choice and convenience to its customers perfectly aligns with our mission to raise awareness of the importance of eye tests and to provide professional and affordable eye care to all. The Deepdale store is the fifth we have opened in a Sainsbury’s since August last year. We are delighted with the success of this collaboration.”

As with all Specsavers stores, Deepdale offers eye tests and hearing tests, contact lens fitting, and a range of affordable and designer glasses. It features the latest technology including Optical Coherence Tomography (OCT), which is usually found in hospital eye departments, and can be used to help screen for and manage conditions such as age-related macular degeneration, glaucoma and diabetic retinopathy.

Media contact:
press_office@sainsburys.co.uk
0207 695 7295

Source: Sainsbury’s

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Sainsbury’s trials new coffee bar in its supermarkets

Sainsbury’s trials new coffee bar in its supermarkets

 

Sainsbury’s is branching into the coffee-to-go market by trialling a new coffee bar at the front of six of its supermarkets. 

London, 2017-Dec-04 — /EPR Retail News/ — The bars, called ‘1869 Coffee’ in reference to the year that Sainsbury’s opened its first shop, enable customers to order Sainsbury’s Own Brand coffees and teas, as well as pastries and cakes (hot panini’s will be available in selected coffee bars) to take away.

Run by a Sainsbury’s colleague with specialist barista training, the menu offers a wide range of hot drinks with each store spicing it up and adding their own seasonal specials throughout the year. In the run up to Christmas customers can get their hands on new blends including a honeycomb latte, black forest hot chocolate and gingerbread latte. Mince pies will also be on offer for those looking for a festive treat.

Mintel’s latest reports reveal that the UK coffee shop market has risen by 37% over the last five years[1] and coffee-to-go is high in demand. Sainsbury’s new coffee bar format will look to tap into this market by giving customers their instant caffeine hit while on the move.

Customers in Sainsbury’s West Green, Cambridge Eddington, Slough, Watford and Alton can already pay a visit to the bars, with Sainsbury’s Armada Way store in Plymouth due to kick off the service this week. The bars will be open seven days a week with opening times varying from store to store.

Adrian Cook, Director of Fresh Foods at Sainsbury’s commented, “We want to help all of our customers to live well for less and as part of this we’re continually looking at new ways to be there for our customers, providing a range of convenient and high quality services at their fingertips.

“By giving our customers the chance to grab and go a range of hot drinks and snacks at the front of the store, we are differentiating our in-store offer and delivering a great value takeaway experience. It’s an exciting opportunity for us to listen and understand how our customers respond to a new trial like this.”

Media contact:
press_office@sainsburys.co.uk
0207 695 7295

Source: Sainsbury’s

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Sainsbury’s partners with etiquette experts Debrett’s for a guide to Christmas gift-giving

Sainsbury’s partners with etiquette experts Debrett’s for a guide to Christmas gift-giving

 

Debrett’s new guide to festive faux pas says a text message thank you isn’t enough; don’t Insta-boast and always bring a bottle for the host – but don’t expect to drink it yourself.

London, 2017-Dec-01 — /EPR Retail News/ — Sainsbury’s has teamed up with etiquette experts Debrett’s to help party-goers through the festive season with a guide to Christmas gift-giving, being the perfect host, and how to win at being a guest.

The guide – alongside research into the worst social faux pas – has highlighted where we’re getting it right (and wrong) over the Christmas period. It has been designed to help the half (56%) of the population who say they feel unsure of festive social etiquette. Generous Britons, millions of whom will gift friends and acquaintances from their hairdressers and postmen to their priests with a bottle of something delicious this Christmas, admit that they feel clueless when it comes to correct gifting protocol.

According to the bastion of British manners, many millions of us will fall foul of what they’ve proclaimed to be etiquette blunders this Christmas: 3 million of us will post pictures of presents to Instagram, 33 million will shun stationery for a text message thank you and 4 million will deconstruct hampers to re-gift their contents.

However, guests will be relieved to know that you “officially” can’t go wrong giving food and drink, as nearly half of those questioned think it’s the safest choice for the widest array of people (49%), and a quarter (23%) say a bottle of booze is their go-to gift for hard-to-buy-for friends and family – above books, clothes, jewelry and electronics. In fact, nearly two thirds (62%) will give an alcoholic gift this Christmas and more than a quarter would like to receive food (27%) or a bottle of drink (29%) over any other gift this Christmas, with posh chocolates and whisky topping their lists.

But, while seven in ten (71%) will follow the guidelines and bring a bottle for their host over Christmas, three quarters who do so (73%) will also expect to drink it. According to Debrett’s, it’s perfectly acceptable for a host to serve a bottle given to them by a guest, but it is the host’s decision to do so so guests musn’t feel offended either way.

Lucy Hume, Associate Director at Debrett’s and author of the guide, said: “Sainsbury’s research shows that many of us are still unsure about the etiquette of giving gifts at Christmas. Thankfully, it might be a whole lot simpler than we think, with the majority of us saying we prefer both to give and to receive items of food or drink. There are still some pointers to bear in mind, however, so we’ve joined forces with Sainsbury’s to help answer those gift-giving dilemmas this Christmas.”

Paul Mills-Hicks, Food Commercial Director, Sainsbury’s said: “We want to help our customers live well this Christmas, and that’s why we’ve teamed up with Debrett’s on this fun guide to help our customers navigate the seasonal social complexities. We know that almost a fifth of Brits buy presents for their friends and family from the supermarket and lots will be gifting chocolates or a bottle of something nice to everyone from their relatives to their postman. We’ve got gifts to suit all budgets and tastes – as well as the all-important thank you notes!”

Sainsbury’s and Debrett’s have created the ten-point plan to help guide anxious shoppers through the socially perilous season.

Sainsbury’s and Debrett’s Guide to Christmas Gift-Giving:

Saying Thank You: The handwritten thank you letter may be on the decline but that doesn’t mean you can get away without a show of gratitude – if there’s no headed stationery available, then digital thanks are better than no thanks at all.

Bringing a bottle: Don’t expect to drink a bottle you bring to a party, but do be prepared to open one you’re given.

Social Strife: Posting presents on social media is bad form, as well as unseemly gloating you could also risk outing a re-gifter.

Re-presenting: A hamper you won’t eat all of? Unfortunately, a re-gifted paté or jar of piccalilli just won’t cut the mustard when it comes to good gift-giving etiquette – splash out and buy them their own biscuits, luxury oils or box of chocolates.

Sweet Treats: Christmas, sadly, doesn’t mean a free-for-all on confectionery for everyone. It’s polite to check with parents before unloading sweet treats on their children.

Alcoholic Alternatives: You can’t go wrong with a bottle of booze, but make sure to put some thought into the choice – with cocktails on the rise, spirits can make a fun alternative to wine or whiskey, but stick to port for those traditionalists.

Bearing Gifts: Always come bearing gifts. A bottle of wine or a box of chocolates are customary but if it’s a longer stay over Christmas think about something more substantial.

All wrapped up: You should wrap food and wine to elevate it from a practical contribution to a thoughtful gift.

Making a match: You can have a go at matching the wine to a meal if going over for dinner, but more importantly, just make sure you bring a bottle.

Media contact:
press_office@sainsburys.co.uk
0207 695 7295

Source: Sainsbury’s

Sainsbury’s trials hot pizza pre-ordering service

Sainsbury’s trials hot pizza pre-ordering service

 

In a UK supermarket first, Sainsbury’s is trialling a hot pizza pre-ordering service in three of its stores.

London, 2017-Nov-17 — /EPR Retail News/ — During the trial, customers will be able to order a personalised takeaway pizza by telephone and pick it up in-store just 30 minutes later.

Customers can order a 10 or 14 inch pizza and choose from stone-baked thin and crispy or deep pan bases with a range of toppings available including pepperoni, spicy beef, fresh peppers and roasted mushroom. Shoppers can even specify what time they would like to collect their pizza.

Customers can pay via card at the pizza counter and can also buy up to five associated items at the same time, such as wedges from the hot counter, salad and drinks. This option enables them to skip the checkout queue and keep their takeaway hot.

The service is currently live and being trialled in Sainsbury’s Redhill and Cambridge Eddington stores with the Bradford store due to kick off the service a week’s time. The trial will last for 12 weeks in each store and will be reviewed just after Christmas to assess how popular the service is with customers.

Nicola Goodall, Strategy Executive at Sainsbury’s commented, “We want to help all of our customers to live well for less and as part of this we’re continually looking at new ways to deliver high quality services that offer faster and more convenient options.

“By giving our customers the chance to pre-order personalised hot pizzas and pay at the counter we are saving them time and giving them a great value takeaway experience. As the UK’s first supermarket to test this service, this is an exciting trial for us to listen and understand how our customers respond.”

Media contact:
press_office@sainsburys.co.uk
0207 695 7295

Source: Sainsbury’s

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Sainsbury’s research reveals what makes a modern British Christmas

Sainsbury’s research reveals what makes a modern British Christmas

 

New research from Sainsbury’s into Brits’ festive habits reveals what makes a modern British Christmas 

London, 2017-Nov-15 — /EPR Retail News/ — New research from Sainsbury’s has pin-pointed the fifty things that truly make a great British Christmas, from celebratory bubbles in the morning to a snooze on the sofa.

Over 2,000 people were asked by the retailer to name the things that make the perfect Christmas in their households and the list was wonderfully diverse.

Telling terrible cracker jokes proved to be a sure-fire festive hit with Brits – as awful gags around the Christmas lunch table secured the top spot of Christmas traditions in homes up and down the UK.

Food and drink remains at the heart of the British Christmas experience: a fifth of Brits will have chocolate for breakfast on December 25th, while a quarter will enjoy brunch as well as lunch, a third will sip some fizz before lunchtime, and a quarter of us will complain that we’ve eaten too much before finding space for a little bit more.

Festive frustrations – losing the end of the sticky tape, receiving Christmas cards from people who dropped off the list, getting socks under the tree again and having to develop “gift face” for unwelcome presents – all made the list of the most common Christmas occurrences across the nation.

Sainsbury’s research into what makes “Every bit of Christmas” also identified the activities that take place across the nation on Christmas day. Perhaps predictable was the presence of telly-watching, especially whilst dozing on the sofa, as well as watching big screen classics like A Muppets Christmas Carol.

A fifth of Brits will watch the Queen’s Speech whilst a further fifth will try and walk off a few extra goose fat roasties on the post-lunch walk. Other favourite festive activities included playing secret Santa with work colleagues, watching Christmas lights being switched on and leaving treats out for Santa and Rudolph on Christmas Eve.

Sainsbury’s has celebrated these traditions in musical form in its Christmas advertising campaign this year to show how it’s the little things that come together to create the perfect festive season and mean that households are ‘living well’ at Christmas. In a song written by rapper and comedian Ben Bailey Smith – also known as Doc Brown, members of the public celebrate their love of the top traditions that the research uncovered.

Laura Boothby, Head of Broadcast Communications at Sainsbury’s said: “Christmas means something unique to every household and we all have our favourite moments and traditions that help us live well during the festive season. To understand what makes up a truly British Christmas, we asked the nation about the moments big and small that make up Christmas and we have celebrated them in this year’s Christmas campaign.

From chocolate and crackers to sprouts and sticky tape, Sainsbury’s can help you with everything you need to have a Christmas filled with all of your favourite traditions. And many of our stores are open until late on Christmas Eve for those whose Christmas would be nothing without an emergency last-minute food shop!”

The Sainsbury’s Christmas campaign – which features many of the top traditions – will air throughout the season of good will (and bad jokes). It will also have some cameo appearances from some of the personalities who best capture the nation’s Christmas moments.

  1. Telling terrible cracker jokes
  2. Losing the end of the Sellotape
  3. Falling asleep in front of the television during Christmas Day afternoon
  4. Wrapping gifts on Christmas Eve
  5. Drinking fizz before lunch
  6. Watching film classics, like the Muppets Christmas Carol
  7. Getting a Christmas card from someone you’ve not sent one to
  8. Receiving a pair of socks, again
  9. Complaining you’ve eaten too much, then going in for more
  10. Circling TV programmes in the Christmas television guide
  11. Having Christmas brunch and lunch
  12. Last minute emergency food shopping
  13. Watching the Queen’s speech
  14. Going for a post-lunch walk
  15. Saying “I still have the receipt if you don’t like it” at least once
  16. Big heads tearing through paper hats
  17. Having chocolate for breakfast
  18. Pretending to like Christmas presents and having to use your best “gift face”
  19. Drinking mulled wine
  20. Leaving a mince pie, carrot and drink out for Santa
  21. Getting creative with the leftovers
  22. Wearing your new Christmas clothing all day
  23. Writing Christmas cards just in time for the last post
  24. Driving around to see the houses that have gone big on outdoor decorations
  25. Wearing a novelty Christmas jumper on the day itself
  26. Forgetting to label gifts and having no idea who they’re for
  27. Finding creative hiding places for presents
  28. Having to do a top-up Christmas shop, because you can’t resist eating and drinking some of the delicious treats before the day itself
  29. Eating at least two Turkey dinners before Christmas day itself
  30. Playing secret Santa with work colleagues
  31. Writing thank you letters
  32. Seeing the lights switched on in the town centre
  33. Being woken by the kids at 5.00 am
  34. Using an actual nut cracker
  35. Trying to find a present for Dad, always the trickiest person to buy for
  36. Sending Christmas gift list letters to Santa
  37. Getting out the emergency chairs for the big family meal
  38. Enjoying the Salvation Army band in the centre of town
  39. Forgetting where the Christmas decorations were put away the previous year
  40. Battling over the favourite chocolates in the selection box
  41. Eating Brussels sprouts for the first and only time this year
  42. Re-gifting a present in an emergency
  43. Dancing at the work Christmas party
  44. Playing charades as a family
  45. Kissing someone under the mistletoe
  46. Eating roast chestnuts
  47. Finding a satsuma at the end of the stocking
  48. Flicking through catalogues and circling the items you want
  49. Going to a Santa’s Grotto with the kids
  50. Trying to get children to go to sleep on Christmas Eve

Media contact:
press_office@sainsburys.co.uk
0207 695 7295

Source: Sainsbury’s

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Sainsbury’s unveils its 2017 Christmas advertising campaign

Sainsbury’s unveils its 2017 Christmas advertising campaign

 

London, 2017-Nov-14 — /EPR Retail News/ — Sainsbury’s has unveiled its Christmas advertising campaign which is a change in direction from the ‘Christmas specials’ of recent years into an extension of the retailer’s year-round Living Well campaign.

Sainsbury’s has unveiled its Christmas advertising campaign which is a change in direction from the ‘Christmas specials’ of recent years into an extension of the retailer’s year-round Living Well campaign. From pigs in blankets to novelty socks, ripped paper hats to Brussels sprouts, “Every Bit of Christmas” celebrates the many ways that Brits live well over the festive season.

The campaign centres around an upbeat, festive song written by lyricist Ben “Doc Brown” Smith and composed by Mikis Michaelides. It features members of the public and Sainsbury’s colleagues singing about the things that help them to live well at Christmas time.  It also includes cameos from well-known festive favourites Ricky Tomlinson and Kermit the Frog.

In a departure from the ‘Christmas special’, this year’s creative is an extension of Sainsbury’s year-round campaign launched in January which celebrates the ways that the nation lives well and the joy of food. Staying true to the year-round creative, the campaign is filmed in black and white, features real people rather than actors and heroes the retailer’s food products.

Laura Boothby, Head of Broadcast Communications at Sainsbury’s, said: “Living well has been at the heart of our advertising all year and there is no better time to celebrate that than at Christmas. There are so many rituals and moments that makes each person’s Christmas special and we wanted to feature as many of these as possible – and all set to a catchy festive tune!”

The campaign launches with a 90 second spot which airs for the first time at 19.45 during The X Factor on ITV, and will be shared simultaneously across the retailer’s social channels: FacebookTwitterInstagramYouTube and Snapchat. Throughout the festive period a variety of films and social content will run across broadcast, print, social media, audio, digital display and outdoor advertising.

The campaign was shot on location in London, Cardiff, Manchester and Glasgow with a cast of 200 people – and some of their pets – as well as three colleagues from Sainsbury’s. It was directed by We Are From L.A, the talented French directing duo famed for making Pharrell Williams’ “Happy” music video.

The campaign is borne from the insight that Christmas is the time of the year that people most enjoy living well and take joy in all the little things that make it so special.  The song’s lyrics feature some of the things that make up a typical modern Christmas in the UK. Research commissioned by Sainsbury’s revealed that cracker jokes and losing the end of the sticky tape topped the list.

The creative agency behind this year’s campaign is Wieden+Kennedy London. The media agency is PHD and digital agencies are Analog Folk and Gravity Road.

Media contact:
press_office@sainsburys.co.uk
0207 695 7295

Source: Sainsbury’s

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Sainsbury’s launches two vinyl compilation albums from its new Own Label imprint

Sainsbury’s launches two vinyl compilation albums from its new Own Label imprint

 

London, 2017-Nov-02 — /EPR Retail News/ — Sainsbury’s customers can now pick up some exclusive, freshly pressed vinyl alongside their freshly pressed fruit juices.

Following Sainsbury’s huge success in the vinyl revival, with one in every 20 vinyl records sold in the UK now purchased in a Sainsbury’s store, from Friday 3rd November, the supermarket will launch two vinyl compilation albums from its new Own Label imprint, via Universal and Warner Music. The records will be available in over 160 Sainsbury’s superstores around the country.

The first supermarket offering of its kind, the exclusive records have been tailored specifically to the tastes of Sainsbury’s shoppers. The two 20 track double albums ‘Hi Fidelity – A Taste Of Stereo Sound’ and ‘Coming into Los Angeles – A Taste of West Coast’ capture the classic sounds of the 60s and 70s, lining up iconic vinyl favourites such as Fleetwood Mac, Cat Stevens and Elton John alongside some lesser discovered artists.

Despite the rise of online music streaming services, the UK vinyl revival has seen sales of the format jump 37.6 per cent in the first half of 2017 to £37.3m . Sainsbury’s began stocking vinyl in March 2016 for the first time since the 1980s and already accounts for almost 70 per cent of the total grocery vinyl market.

The two Own Label compilations have been curated by renowned music journalist and Saint Etienne musician Bob Stanley. The artwork was inspired by the most iconic product designs to come out of Sainsbury’s in-house design studio, led by Peter Dixon between 1962 and 1977.

Sainsbury’s Head of Music and Books, Pete Selby, said: “Our customers’ love of vinyl shows no sign of abating, so alongside the classics albums, we want to offer our shoppers something they won’t find anywhere else. Our exclusive Own Label records have been carefully tailored towards the inquisitive, cultured tastes of our customers so we’re confident that they’ll love the sound of our new releases and our ever increasing vinyl range.”

Sainsbury’s has sold almost 300,000 vinyl albums to date, from classic artists across the decades to current chart hits and new releases. The retailer’s best-selling album to date is Fleetwood Mac’s ‘Rumours’, with over 12,000 units sold.

Media contact:
press_office@sainsburys.co.uk
0207 695 7295

Source: Sainsbury’s

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UK: Sainsbury’s earns the highest tier of accreditation in the government’s Disability Confident Programme

UK: Sainsbury’s earns the highest tier of accreditation in the government’s Disability Confident Programme

LONDON, 2017-Oct-31 — /EPR Retail News/ — The Department for Work and Pensions has announced that Sainsbury’s has achieved Disability Confident Leader status – the highest tier of accreditation in the government’s Disability Confident Programme. Sainsbury’s, which employs over 190,000 colleagues, is the largest retailer to achieve this status.

  • Largest retailer to achieve highest tier of accreditation in the Department for Work and Pensions’ Disability Confident Programme
  • Awarded to organisations who take positive action to employ disabled people and encourage other employers to do the same

The Department for Work and Pensions has announced that Sainsbury’s has achieved Disability Confident Leader status – the highest tier of accreditation in the government’s Disability Confident Programme. Sainsbury’s, which employs over 190,000 colleagues, is the largest retailer to achieve this status.

In order to be granted this status, which is underpinned by an independent validation, Sainsbury’s had to demonstrate not only that it takes positive action to employ disabled people and follows best practice, but that it proactively encourages other employers to make the journey to becoming Disability Confident.

The Disability Confident Programme was launched by the Department for Work and Pensions a year ago with the aim to help employers recruit and retain disabled people and people with health conditions for their skills and talent. As part of the scheme, the Department for Work and Pensions also set up the Disability Confident Business Leaders Group, which is engaging with the business community on disability employment. Tim Fallowfield, Sainsbury’s Company Secretary and Corporate Services Director was appointed as Chair of the group last December. Over 5,000 businesses have signed up to the group.

Tim Fallowfield, who is also Sainsbury’s Board Sponsor for Disability and Carers, commented: “We want to be the most inclusive retailer, where all our colleagues can fulfil their potential. We are very proud to have achieved the status of Disability Confident Leader, which recognises our hard work in this area. We have developed a number of initiatives, from our You Can programme which enables us to recruit colleagues who may face barriers to employment, to creating a guide to workplace adjustments for our managers. Through our involvement in the Disability Confident Business Leaders Group, we hope to encourage as many employers as possible to feel confident in employing people with a disability, providing those colleagues with the opportunity to realise their potential.”

Penny Mordaunt, Minister for Disabled People, Health and Work, commented: “As the largest retailer to become a Disability Confident Leader, Sainsbury’s is acting as a champion within the industry and leading others to make the most of the talents that disabled people can bring to the workplace.

“Disabled people make up almost a fifth of the working age population, and becoming a Disability Confident employer sends a powerful message to potential employees that they will get the support they need to thrive.”

SOURCE: Sainsbury’s

MEDIA CONTACT

press_office@sainsburys.co.uk or call 0207 695 7295

Sainsbury’s launches Tu Formal its first-ever full range of men’s formalwear and Tu Premium for men

Sainsbury’s launches Tu Formal its first-ever full range of men’s formalwear and Tu Premium for men

Sainsbury’s smartens up menswear by launching Tu Formal & Tu Premium for men

LONDON, 2017-Oct-24 — /EPR Retail News/ — Sainsbury’s is poised to take on Ted Baker and Reiss with the launch of Tu Formal, its first-ever full range of men’s formalwear and Tu Premium for men. From 17th October, both ranges will be available online and in up to 250 Sainsbury’s stores nationwide.

The Tu Formal collection focuses on fabrics sourced from the UK and includes two British wool three-piece suits (£160). The 100% wool tweed fabric is produced by a family-owned mill in the Yorkshire Dales which has been producing wool fabric for the past 150 years. This is the first time a UK supermarket has stocked men’s suits made with fabrics produced in Britain. They will be on offer alongside a wider range of jackets made with the iconic Scottish fabric, Harris Tweed (£130).

Sainsbury’s 20-piece Tu Premium menswear collection – the first premium supermarket clothing range for men – encapsulates key trends for the season, with sharp tailoring and high-quality fabrics, such as jeans in four-way stretch denim and wool blend coats and knitwear. Statement pieces include a camel Crombie coat (£60) and wool borg collar jacket (£55), while accessories include wool beanie hats (£8).

Sainsbury’s clothing business grew by over four per cent in the last financial year and menswear is the fastest growing clothing category.  Sales of menswear increased almost 13 per cent in the year to September 2016. Wool-rich suits and blazers were standout performers – Sainsbury’s sold over 1,200 Harris Tweed jackets last Autumn/Winter season, with the range performing particularly well online. These results gave the retailer the confidence to invest in a much broader, on trend collection for this season.

Last year the UK menswear market was estimated to have grown 2.8 per cent, more than twice that of the women’s clothing market and is forecast to grow by 12.3 per cent over the next four years to reach £16.3 billion by 2021.

The launch of the two new menswear collections follows the success of Tu Premium for women, which launched in September 2016 in response to growing customer demand for the Tu brand to be bolder and more confident with its fashion. The collection enjoyed strong sales from the outset, with a black leather biker jacket (£95) selling out online in just seven days.

Sainsbury’s Commercial Director, James Brown, said: “Menswear is the fastest growing area of Tu clothing and, having had a fantastic response to our premium womenswear launch, we wanted men to have a similar choice of high quality, on trend styles at fantastic value. The new Tu Formal and Tu Premium menswear collections, designed to be a cut above typical menswear supermarket clothing ranges, allow us to go head-to-head with high street brands.”

Sainsbury’s is the UK’s sixth biggest clothing retailer by volume and tenth by value. Over the past three years, Tu clothing sales have grown by more than 20 per cent.

SOURCE: Sainsbury’s

PRESS CONTACT
press_office@sainsburys.co.uk or call 0207 695 7295.

Habitat to open four new Mini Habitat stores within Sainsbury’s supermarkets by mid-November 2017

Habitat to open four new Mini Habitat stores within Sainsbury’s supermarkets by mid-November 2017

Interiors brand to open four further Mini Habitat concession stores in Sainsbury’s by mid-November

LONDON, 2017-Oct-24 — /EPR Retail News/ — Habitat is to launch four further new Mini Habitat stores by mid-November 2017. New Mini Habitat stores within Sainsbury’s supermarkets will open in York (Monk’s Cross), Manchester (Cheadle), Newcastle (Heaton) and London (Wandsworth), taking the total to ten.

The 2,000sqft stores will follow the same footprint as the brand’s six current Mini store-in-store formats as Habitat looks to create a network of regional touchpoint stores to help support its multi-channel growth strategy. With over 60% of sales now being made online through the www.habitat.co.uk website, further investment in smaller footprint concession formats is aimed at expanding Habitat’s brand awareness with Sainsbury’s customers as well as helping to increase online shopper confidence by allowing customers to ‘touch and feel’ the quality of the products in convenient store locations.

Each Mini Habitat store will showcase an edited range of over 600 products, all designed by the Habitat design team in London, with a range of price points across furniture, upholstery, lighting, homewares and textiles. Customers will be encouraged to touch and feel products on display as well as browse the habitat.co.uk website on integrated in-store digital screens and iPads that allow them to access the full product portfolio of over 4,500 products. Dedicated Habitat staff will also be in-store to explain product features and highlight additional product options online that can be ordered for home delivery or Click & Collect from over 2000 locations in the UK.

Clare Askem, Managing Director of Habitat, said: “We’ve learnt lots of lessons from our six trial Mini stores in Sainsbury’s this year and these have been addressed in our upcoming store openings. We’ve refined our product range based on customer feedback, while our in-store visual merchandising and service proposition has been adapted to what customers want on a ‘weekly shop’ basis.”

“Our customers increasingly want choice, flexibility and speed and we are evolving the brand into a truly multi-channel business that allows customers to shop how and when they want – be that online, in-store or a combination of the two.”

Habitat’s digital sales are showing strong growth – over 60% of sales now come from habitat.co.uk and it is increasing its digital services, having recently launched Click & Collect, where customers can pick up over 3,000 small homeware products from over 2,000 Sainsbury’s locations at a time that suits them.

Askem continued: “We believe physical stores will remain important to Habitat which is why we are evolving our store offer and rolling it out to four further shops.“

Mini Habitat in Sainsbury’s Monks Cross, York launches 25 October 2017

Mini Habitat in Sainsbury’s Cheadle, Manchester launches 1 November 2017

Mini Habitat in Sainsbury’s Newcastle Heaton, Newcastle launches 8 November 2017

Mini Habitat in Sainsbury’s Wandsworth, London launches 15 November 2017

SOURCE: Sainsbury’s

PRESS CONTACT
press_office@sainsburys.co.uk or call 0207 695 7295.

Sainsbury’s rolls out Chop Chop one-hour delivery service to customers across London zone 1 and 2

Sainsbury’s rolls out Chop Chop one-hour delivery service to customers across London zone 1 and 2

 

  • Sainsbury’s Chop Chop delivery service has been rolled out to five more London boroughs
  • Over 70,000 more postcodes will be added, giving Sainsbury’s the biggest reach of UK supermarkets offering one-hour delivery
  • Baby emergency products and weekend brunch ingredients among the most popular shopping items

London, 2017-Oct-18 — /EPR Retail News/ — Following a successful trial in its Pimlico and Wandsworth stores, Sainsbury’s is now rolling out Chop Chop, its one-hour delivery service, to customers across Zone 1 and 2.

Sainsbury’s was the first UK supermarket to trial an on-demand, one hour, grocery delivery service last year; giving customers a new way to shop. Now the retailer will extend its trial to add over 70,000 more postcodes to the service catchment area. This takes its total reach to over 1.7 million customers, giving Sainsbury’s the largest reach of UK retailers offering a one-hour delivery service.

Chop Chop is a service that enables customers to order up to 25 items from Sainsbury’s, via an IOS or Android app, and have them delivered by bicycle or moped within one hour, for a flat fee of £4.99. Since its launch in September last year, the service has proved particularly popular with customers looking to purchase weekend brunch ingredients and baby emergency products as well as ‘dinner for tonight’ items and post party celebration remedies.

Shoppers who order via the app within store opening hours will be able to receive their groceries within an hour on the same day, depending on slot availability. The service will be open to shoppers seven days a week at all participating stores.

Clodagh Moriarty, Director of Online at Sainsbury’s commented, “We’re delighted the trial of our Chop Chop delivery service in Wandsworth and Pimlico has proven to be such a success. Our ambition is to help our customers live well for less and saving them time by offering one-hour delivery is one way we’re doing just that.

“We were the first UK supermarket to introduce one-hour delivery last year and this roll-out will give us the largest reach to shoppers across London. It’s an exciting time for our customers and we hope to see continued success of Chop Chop within these new boroughs.”

Chop Chop is now available in all or parts of: Barnet, Brent, Camden, City of London, Ealing, Hackney, Hammersmith & Fulham, Islington, Kensington & Chelsea, Lambeth, Merton, Southwark, Tower Hamlets, Wandsworth and Westminster. Customers can check if Sainsbury’s delivers to them by putting their postcode into the App.

Contact:

press_office@sainsburys.co.uk
020 7695 7295

Source: Sainsbury

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Sainsbury’s rolls out fuelService app to enable disabled drivers pre-book refuelling assistance

Sainsbury’s rolls out fuelService app to enable disabled drivers pre-book refuelling assistance

 

Sainsbury’s has rolled out an app with not-for-profit organisation fuelService to enable drivers to pre-book assistance when refuelling their cars at a Sainsbury’s petrol station

  • fuelService app enables disabled and vulnerable drivers to ask ahead for assistance
  • Sainsbury’s hopes to give disabled drivers the flexibility to travel with the confidence of knowing someone will be there to assist them
  • The service will initially be available at over 300 Sainsbury’s petrol stations 

London, 2017-Oct-10 — /EPR Retail News/ — Sainsbury’s has rolled out an app with not-for-profit organisation fuelService to enable drivers with disabilities or impairments to pre-book assistance when refuelling their cars at a Sainsbury’s petrol station. Drivers are no longer at risk of being left waiting, or forced to drive to other petrol services unsure if a member of staff has seen them.

fuelService is an app or telephone service that enables customers to locate a petrol station that offers assistance and ask staff if they will be able to help before driving there, it then lets the station know when they arrive. Sainsbury’s colleagues can quickly respond to a request from drivers and let them know if they will be available to help within the next 30 minutes.

On acceptance of the request, the station will be notified when the customer parks up and which pump they are at. By simply pressing a button, staff can acknowledge their arrival and inform the customer how long they will be.

Following a successful trial in 58 stations, fuelService and Sainsbury’s will now roll the service out to over 300 petrol stations across the UK, including areas such as London, Manchester, Cardiff and Edinburgh.

The service is available primarily via an app on IOS, Android or Windows Phones, with an interactive telephone line, SMS and online booking options also available. It will be open to customers seven days a week at all participating stations.

Sainsbury’s is the first UK supermarket to offer this service and hopes to give disabled drivers the flexibility to travel with the confidence of knowing someone will be there to assist them.

Tim Fallowfield, Company Secretary, Corporate Services Director & Board Sponsor for Disability, Age and Carers at Sainsbury’s said, “We are delighted to be working with fuelService to make this option available to as many of our customers as possible. We want to be the most inclusive retailer, making all our customers feel welcome when they shop with us. Sainsbury’s is focusing on delivering great service that works for everyone, which is why it’s important we offer an alternative interactive telephone service alongside the app for those without smartphones. We hope people spread the word to make sure those that need it most are aware the service is available.”

Niall El-Assaad, founder of fuelService commented, “It’s fantastic that Sainsbury’s is the UK’s first supermarket to offer this service to its customers. Refuelling has always been a frustrating issue for disabled drivers. While you have your independence in being able to drive, the limited options to pump your own petrol can leave you with a very restricted route. Often the only option is to beep your horn, flash your lights and wave your blue badge about – a method which can be very embarrassing and also offers no guarantee of service. By providing customers with the option to quickly check for assistance in advance we hope to give them more freedom to travel without any constraints.”

Graham Footer, Chief Executive, Disabled Motoring UK added: “Refuelling continues to be a daily struggle for disabled motorists and it’s a challenge that has been going on for far too long. Everyone with a disability or impairment can benefit from a solution like this and it’s great to see Sainsbury’s leading the way and making it easily accessible to thousands of its customers.”

Contact:

press_office@sainsburys.co.uk
020 7695 7295

Source: Sainsbury

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Sainsbury’s identifies the biggest foodie trend this autumn – perfectly seared steak adorned with edible gold leaf!

Sainsbury’s identifies the biggest foodie trend this autumn – perfectly seared steak adorned with edible gold leaf!

 

Pair new restaurant quality steak and opulent edible gold leaf to achieve the most ‘Insta-worthy’ date night, in the comfort of your own home    

London, 2017-Oct-05 — /EPR Retail News/ — Steak night will never be the same again! Sainsbury’s identifies the biggest foodie trend heading across the Atlantic this autumn – perfectly seared steak adorned with edible gold leaf. First seen on the plates of Silicon Valley’s biggest hotshots, the gold leaf is applied liberally to quality cuts of meat, creating a uniquely luxurious and ‘Insta-worthy’ dish. The ultimate indulgence!

It is no secret that food is the new social currency, with top quality meat taking centre stage as demonstrated by the likes of @Nusr_et’s 9 million-strong social following – there are now nearly 7.5 million posts of #steak on Instagram and over 165,000 of #steaknight alone. As restaurant trends trickle into our every-day eating and the nights draw in, customers are craving the opportunity to recreate these delicious moments at home.

Sainsbury’s is meeting this demand through the introduction of its new steakhouse-inspired cuts, now available in stores and online. Paired with Taste the Difference Edible Gold Leaf 23 CT, you can now wow your significant other by creating this lavish new trend.

The new restaurant cuts in the Sainsbury’s range are:

  • Taste the Difference British Bone in Ribeye Steak (price/kg: £22.00/kg) – serves two, matured for 30 days and best cooked medium
  • Taste the Difference British Bone in Sirloin Steak (price/kg: £20.00/kg) – serves two, matured for 30 days and best cooked medium rare
  • Taste the Difference British Picanha Steak (£5.00) – serves one, this tender cut popular in Brazil is matured for 30 days and best cooked medium rare
  • by Sainsbury’s Flat Iron Steak (£3.50) – serves one, matured for 21 days and best cooked medium rare

How to get the gold rush at home:

  1. Rub the steak all over with a glug of olive oil and a good pinch of sea salt and black pepper
  2. Add the steak to a hot pan, then cook for six minutes for medium-rare, or to your liking, turning every minute (adjust timings depending on your chosen cut)
  3. A minute from the end of cooking, add a knob of butter one minute from the end of cooking and baste the steak
  4. Leave to rest for at least 10 minutes in a warm place
  5. Apply the gold leaf to the top surface liberally – tweezers are recommend
  6. Serve immediately with your choice of classic sides, such as sweet potato fries and roasted vine tomatoes
  7. Don’t forget to set up the perfect Instagram shot and share your masterpiece using #goldstarsteak – no filter required!

Rebecca Deeley, Product Developer at Sainsbury’s comments: “We know that a steak dinner is now much more of an occasion, and many of our customers are seeking inspiration from restaurants for on-trend cuts and accompaniments to try something new.  Applying our edible gold leaf over a perfectly seared and succulent steak can quickly transform a classic evening meal into something truly sensational!”

To find out more about Sainsbury’s variety of meats visit us at www.sainsburys.co.uk.  Taste the Difference Edible Gold Leaf 23CT is available here.

Source: Sainsbury’s

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Sainsbury’s Car Buying Index: 41% of UK adults believe they will buy an electric car in the next decade

Sainsbury’s Car Buying Index: 41% of UK adults believe they will buy an electric car in the next decade

LONDON, 2017-Sep-06 — /EPR Retail News/ — Sainsbury’s Bank Loans research indicates 41% of adults believe they may switch to electric cars within the next decade

One in four UK adults (23%) is considering buying an electric car within the next five years, according to new research(1) from Sainsbury’s Bank Loans. The supermarket bank’s latest Car Buying Index, which tracks consumers’ car purchase intentions, reveals that recent Government announcements designed to boost the switch to zero-emission vehicles are convincing large numbers of motorists that their future is electric.

Government announcements

First came news from the DVLA that Vehicles registered from 1 April this year would see CO2 calculations change. After the first year, the amount of tax depends on the type of vehicle, with petrol or diesel vehicles charged £140 a year compared to £130 for alternative fuel vehicles and no tax at all for vehicles with zero CO2 emissions. Vehicles with a list price of more than £40,000 will be charged a rate based fuel consumption, and an additional rate of £310 a year for the next 5 years(2)

In June’s Queen’s Speech the Government announced it would introduce an Automated and Electric Vehicles Bill which would require the installation of charging points at motorway service areas and large fuel retailers(3). In July it committed to banning the sale of all new petrol and diesel cars and vans from 2040 as part of its clean air plan(4).

Drivers’ intentions

While 23% of adults are considering buying an electric car in the next five years, a total of 41% believe they will buy one in the next decade(1). The surge is not likely to be immediate, however, with just 3% of those who intend to buy a car over the next six months planning to choose one powered by electricity, compared to 52% who will opt for a petrol vehicle, 22% who plan to buy a diesel car and 14% who will opt for a hybrid. One in ten (11%) did, however, say they are ‘seriously considering’ buying an electric vehicle for environmental reasons, increasing to 16% who would seriously consider doing so if all petrol stations and motorway services had electric charging points(1).

Registrations of electric vehicles are increasing, with 13,800 being registered in the first quarter of 2017, a 17% rise on the same period the year before(5)

Sainsbury’s Bank’s research found that recently introduced vehicle tax changes were affecting the vehicle choice of many motorists. One in five who plan to buy a car (19%) said they would deliberately avoid buying new vehicles with higher petrol or diesel emissions because they are more expensive to tax, and 15% said they would deliberately spend less than £40,000 on a new car in order to avoid the vehicle tax surcharge(1).

Robert Oag, Head of Loans at Sainsbury’s Bank said: “Over the last six months around four in ten of our personal loans were arranged by customers in order to buy cars(6). As well as considering the type of car that’s going to be economical for you, and the environment, it’s important you consider the best way to finance the vehicle too.

“Right now, personal loan rates are very low which means monthly repayments and total interest could work out lower than some other finance options. Make sure you do your homework and make a decision that best suits your needs.”

Six per cent of those planning to buy said they had bought a diesel or petrol car since 1 April this year and been caught out by the new vehicle tax rules, while 13% said they were unaware that the calculations had changed(1).

Concern over potential future rules is also proving a deterrent to buying diesel vehicles for some motorists, with 19% of buyers saying they would deliberately avoid buying one because they fear new rules such as city centre low-emission zones would be introduced that would cost them more money(1).

Sainsbury’s Bank is offering customers a typical rate of 2.9% APR representative on loans between £7,500 and £15,000 taken over one to five years(7). Nectar customers taking out a loan over one to three years could get an even lower rate. Sainsbury’s Bank has a loan calculator to help customers gauge what their monthly repayments and total repayable amount would be with different Sainsbury’s Bank loans.

Sainsbury’s Bank offers the following tips for those looking to buy a car:
– Check the new vehicle tax rules carefully before you buy – while some pure electric cars remain eligible for no tax, this is not the case with low-emission hybrids or combustion-engined cars, though tax is now partially calculated based on the level of CO2 emissions. You can check the new tax rules here
– Know the market: the What Car? Target Price for each make and model is a good guideline
– When a new model or facelifted version of a car is launched, or is imminent, the ‘old-look’ model can be bought at a greater discount.
– Larger discounts are often available before the introduction of new registration plates.
– If asking for a drop in price is a daunting prospect, try getting additional extras thrown in with the deal, such as a SatNav, Bluetooth or metallic paint.
– Make sure you’re fully decided on the car you want, and on your budget. Don’t be persuaded into spending more than you can afford – and if you don’t like the deal, walk away.
– Shop around. Visit more than one dealer to compare prices and test their willingness to do you a deal. Let them know you’re considering other options.
– Never respond too quickly to an offer/deal. Pause before answering – or say you’ll think about it – to let the dealer know that you’re not desperate.

-Ends-
Notes to Editors
(1) Sainsbury’s Bank commissioned Opinium Research to survey 2,006 nationally representative UK adults aged 18+ between 4-8 August 2017. Opinium Research is a member of the British Polling Council and abides by its rules).
(2) https://www.gov.uk/government/news/new-vehicle-tax-rates-from-1-april-2017
(3) http://www.bbc.co.uk/news/technology-40352884
(4) https://www.theguardian.com/politics/2017/jul/25/britain-to-ban-sale-of-all-diesel-and-petrol-cars-and-vans-from-2040
(5) http://news.sky.com/story/queens-speech-introduces-electric-vehicles-bill-10922239
(6) Sainsbury’s Bank Loans data August 2017
(7) APR representative. The actual rate we offer may be higher depending on your personal circumstances, credit assessment procedures and other related factors.

For further information, please contact: bank_communications@sainsburys.co.uk / Citigate Dewe Rogerson 020 7368 9571

About Sainsbury’s Bank
To view our latest press releases and product information, please visit the Sainsbury’s Bank online media centre at www.sainsburysbank.co.uk/media

Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury’s Bank provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times. Our products consistently top best buy tables and regularly win awards for quality, price and service.

Sainsbury’s Bank plc. Registered Office, 33 Holborn, London EC1N 2HT (registered in England and Wales, no 3279730) is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (register no. 184514). Sainsbury’s Bank plc is covered by the Financial Services Compensation Scheme (FSCS).

SOURCE: Sainsbury’s

Godiva chocolates makes debut in Sainsbury’s supermarkets and convenience stores nationwide

Godiva chocolates makes debut in Sainsbury’s supermarkets and convenience stores nationwide

LONDON, 2017-Sep-06 — /EPR Retail News/ — Sainsbury’s customers across the country can now treat themselves to delicious Belgian chocolates with the premium Godiva chocolate brand going on sale in 500 stores. This is the first time the Godiva brand has ever been sold in a UK supermarket.

From Sunday 3rd September, Godiva chocolates will be available in 500 Sainsbury’s supermarkets and convenience stores nationwide. Before this, the Belgian brand was only available in 11 locations in the UK, including Harrods and its own Godiva boutiques.

The new range includes the exclusive Godiva Masterpiece Collection, including filled chocolate tablets and individually wrapped pieces, as well as gifting and sharing boxes and tablets from Godiva’s core range, all expertly crafted with premium Belgian chocolate.

To make the Godiva chocolate range really stand out for customers, bespoke display fixtures have also been designed for the majority of stores.

The Godiva launch follows the introduction of a number of food concessions and brand partnerships in Sainsbury’s supermarkets. Patisserie Valerie cakes and gateaux are now available at 18 in-store bakery counters while the retailer is launching 30 more Sushi Gourmet concessions by the end of the financial year, bringing the total number of in-store sushi counters to 50.

In June, Sainsbury’s also opened a Crussh concession in its Pimlico store in London, selling premium ‘fit food’ and freshly made juices, smoothies and coffees.

Sainsbury’s Category Manager for Impulse, Rachel Clark, said: “We’re committed to offering our customers the greatest choice of delicious and differentiated food in our stores. Godiva is a leading, premium chocolate brand and the partnership we’re announcing today is a great example of how we’re innovating in our stores to bring our customers an exciting choice of high-quality products and brands that many won’t be able to find anywhere else.”

Jon Eggleton, Managing Director UK & Ireland, pladis said: “Godiva combines nine decades of traditional Belgian chocolate artistry with the latest innovation to offer a sensory experience that is loved by consumers worldwide. We are hugely excited to be expanding in the UK, working with Sainsbury’s to bring luxurious, premium products and in-store experiences that are brand new to this market. The Masterpiece range will showcase three of Godiva’s best-selling signature flavours crafted in the shape of the original boutique chocolates: The Ganache Heart, Hazelnut Oyster shell and Caramel Lion. We are confident this launch will delight discerning chocolate lovers across the UK.”

SOURCE: Sainsbury’s

MEDIA CONTACT

For corporate press enquiries please contact press_office@sainsburys.co.uk or call 0207 695 7295.

 

Sainsbury’s kicks off Argos Click & Collect service in convenience stores nationwide

Sainsbury’s kicks off Argos Click & Collect service in convenience stores nationwide

 

London, 2017-Aug-30 — /EPR Retail News/ — Customers will be able to pick up their Argos and Tu orders from over 100 Sainsbury’s Local stores by the end of 2017. One year after the acquisition of Argos, this furthers Sainsbury’s strategy of serving customers whenever and wherever they want to shop. 100th Argos digital store in a Sainsbury’s supermarket opened in Barnstaple, North Devon on 19 August.

Sainsbury’s today (29 August 2017) announced it is launching the popular Argos Click & Collect service in 100 Sainsbury’s Local convenience stores nationwide.  The initiative will enable customers to order Argos products and Tu clothing online and collect their purchases closer to where they live or work.  The launch follows a successful three month trial in six Sainsbury’s Local stores.

Announcing the launch, Sainsbury’s Group CEO, Mike Coupe, said:
“As customer shopping habits change, people increasingly want flexibility, speed and choice. More customers than ever are ordering online and choosing to collect from a store, which makes their lives easier and frees up their valuable time.  Offering the Argos Click & Collect service in Sainsbury’s Local stores makes it even more convenient for our customers to buy our products.”

He added, “Argos’ leading digital capability is an important differentiator for Sainsbury’s and is key to our future strategy. Over half of all Argos sales originate online and around 80 per cent of customers then opt to collect their purchases from one of our stores, that day or the next.”

The launch of the Argos Click & Collect service to 100 Sainsbury’s convenience stores is due to be complete by the end of 2017.

The acquisition of Home Retail Group in September last year enabled Sainsbury’s to accelerate its strategy to be a multi-product, multi-channel retailer, serving customers quickly and conveniently whenever and wherever they want to shop.  Less than one year on from the  acquisition, Sainsbury’s opened its 100th Argos digital store in a Sainsbury’s supermarket in Barnstaple, North Devon and the plan to open 250 Argos digital stores in Sainsbury’s supermarkets is on track for March 2019, six months ahead of the original schedule.

Source: Sainsbury’s

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Sainsbury’s predicts five top food trends expected to hit our screens from GBBO 2017

Sainsbury’s predicts five top food trends expected to hit our screens from GBBO 2017

 

London, 2017-Aug-21 — /EPR Retail News/ — With the return of GBBO in just a few short weeks, baking fans across the UK are dusting off the weighing scales, donning their aprons and hoping for some brilliant bakes.  Ahead of the 12 week baking marathon, here Sainsbury’s predicts five top food trends expected to hit our screens from episode one.

Alternative sugars; Those in the know are opting for alternative sugars such as coconut and date syrup, experimenting beyond the traditional caster sugar to achieve different results. Sainsbury’s, whose baking aisle features an extensive range, has seen products such as Organic Rice Malt Syrup up 148% and Date Syrup up 32% since they arrived in store.

Boozy baking; 2016 saw contestants adding a ginny twist to their recipes for a more grown-up bake. Expect to see more of this in 2017 as contestants look to their take boozy bakes to new levels with tipples such as Prosecco, Gin & Tonic and Rum.

Garnishes and glitter; The recent launch of Edible Blossoms in Sainsbury’s saw packs flying off the shelves, with the demand surpassing sales expectations. Now widely available, they’re a beautiful way to give cakes a show-stopping quality, whilst adornments such as edible glitter, shimmer pearls and luxurious gold leaf nod to this year’s beauty trends.

Autumnal tones; As summer turns to autumn, rainbow and unicorn bakes will become a thing of the past. This year’s bakers will be channelling more muted and neutral tones in the style of Chetna Makan’s favourite shade of mustard

Botanical and herb flavourings; Already popular on restaurant menus, expect to see contestants experimenting with botanical flavours in both sweet and savoury bakes, such as angelica root, thyme, rosemary, black pepper, saffron and fennel.

Former Great British Bake Off semi-finalist Chetna Makan says “Every year baking trends change and evolve, often reflected within Great British Bake Off. In my experience, what was trendy and current in the baking world definitely influenced my recipes and baking decisions on the show. This year, expect to see a lot more neutral icing shades and unusual decorations such as edible flowers in both the show-stoppers and signature bakes.”

Sioned Read, Sainsbury’s buyer for home baking added “Bake Off always has a huge impact on customer behaviour which we see reflected in sales from the baking and food aisles. For example, in 2016 after the contestants created Jaffa cakes, searches for Orange Jelly increased by 150% overnight on our groceries website. I’m always on the lookout for the signature ingredients of the season and aim to deliver an exciting range that allows customers to recreate the challenges at home. Based on recent baking trends, I expect our new Prosecco flavouring, alternative sugars and edible gold leaf will be firm favourites for 2017.”

Notes to Editors

A new range of alternative sugars are available in store and online from £1

Edible Blossoms are available in store from £3 per punnet

Edible Glitter, Shimmer Pearls and Gold Leaf are available in store and online from £1

Gin & Tonic, Prosecco and Rum flavours are available in store and online from £1

Food Colourings are available in store and online from £1

A range of packaged and fresh herbs are available in store and online from £0.70

To view the full baking range available at Sainsbury’s visit: http://www.sainsburys.co.uk/

Source: Sainsbury’s

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Sainsbury’s trials 30-minute Click & Collect grocery service via Chop Chop app

Sainsbury’s trials 30-minute Click & Collect grocery service via Chop Chop app

 

Trial taking place from Sainsbury’s Pimlico store via the Chop Chop app. Customers pay via app and pick up shopping just 30 minutes after ordering online

London, 2017-Aug-15 — /EPR Retail News/ — Sainsbury’s is today (11 August 2017) launching a trial that enables customers to order their shopping via the Chop Chop app and pick it up from store just 30 minutes later, for no fee.

The launch will see the retailer become the UK’s first supermarket to offer sub one-hour collection options. The trial is taking place at Sainsbury’s Pimlico store, where the supermarket’s one-hour delivery service Chop Chop is already available.

During the trial, which is limited to the Android version of the Chop Chop app, customers will be able to select and pay for up to 25 items for collection in 30 minutes, seven days a week, with no fee for the service. The orders will be packed and ready for the customer to retrieve by showing their order number at the store’s Chop Chop desk. This number will be available via the app or can be sent in an email depending on the preference of the customer.

Clodagh Moriarty, Director of Online at Sainsbury’s commented, “We want to offer a customer experience that is differentiated in terms of price but also in terms of service, with complete customer autonomy and excellent flexibility.

The way customers are shopping is changing as they look for faster and more convenient options and we want to continue leading the way in giving them the services they need to shop wherever and whenever they want. We were the first UK supermarket to introduce one-hour delivery last year and we’re now delighted to be the first to trial a 30 minute Click & Collect service. It’s an exciting time for the business and we hope to see a positive response from our shoppers.”

Contact:

press_office@sainsburys.co.uk
020 7695 7295

Source: Sainsbury

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Sainsbury’s expands its line-up of sportswear brands with officially licensed NFL clothing

Sainsbury’s expands its line-up of sportswear brands with officially licensed NFL clothing

 

  • Tie-up with NFL builds on Sainsbury’s growing line-up of sportswear brands
  • Initial online launch includes 8 T-shirts for each team playing in sold-out London games
  • Wider in-store offer with vintage-effect T-shirts, team hoodies and sweats will follow
  • American football is growing in popularity in the UK, with 13 million fans

London, 2017-Aug-10 — /EPR Retail News/ — As more Brits become fans of American football, Sainsbury’s has launched an exciting new partnership with America’s National Football League (NFL), to sell officially licensed sports apparel ahead of the start of the NFL season in September.

It’s the first time that officially licensed NFL clothing has been sold by a UK supermarket and the initiative strengthens Sainsbury’s existing line-up of successful sports brands which includes Russell Athletic, Admiral and the British Lions and Six Nations rugby kit.

This week and ahead of the NFL International Series taking place in London this summer, team T-shirts for all eight teams playing in the UK will be available on the Tu clothing website (£14). A range of NFL and American football inspired vintage-effect T-shirts are also on offer online and will become available in 123 stores nationwide from August.

To celebrate the end of the season and the Super Bowl, even more NFL team T-shirts, hoodies and sweatshirts will come on stream.

The NFL currently has 13 million UK fans1 and the sport is rapidly gaining more followers.  All four NFL games being played at Wembley and Twickenham this summer – the most London has ever hosted – have sold out.

The NFL collection joins a growing stable of sports brands on offer at Sainsbury’s. The retailer has recently seen a strong performance from its first official British Lions collection, as well as its well-established Six Nations rugby merchandise. Sainsbury’s has also sold clothing for Euro and World Cup Football tournaments.

Sainsbury’s Commercial Director, James Brown, said: “American football has become hugely popular in the UK, so we’re really excited that our customers can show their support with high quality, official NFL sportswear from Sainsbury’s. We’ve got a great track record on clothing for British sporting events and we’re confident that we’re onto another winner with our NFL licensed sportswear.”

Sainsbury’s is the UK’s sixth biggest clothing retailer by volume and tenth by value. Over the past three years, Tu clothing sales have grown by more than 20 per cent.

Contact:

press_office@sainsburys.co.uk
020 7695 7295

Source: Sainsbury

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Sainsbury’s Bank Travel Money research: UK holidaymakers plan to spend £836 million more this summer than this time last year

Sainsbury’s Bank Travel Money research: UK holidaymakers plan to spend £836 million more this summer than this time last year

 

The sum of the top five currencies bought from Sainsbury’s Bank Travel Money in the first five months of 2017 was 26 per cent higher than the same period in 2016

London, 2017-Jul-19 — /EPR Retail News/ — As the summer holiday season heats up, new research(1) from Sainsbury’s Bank Travel Money (www.sainsburysbank.co.uk/travel/money) reveals people plan to take around £836 million(2) more in spending money – or £34 per holidaymaker – than this time last year. The reason for this is to offset the fall in Sterling’s value against popular holiday currencies.

The pound is currently worth around three per cent less against the Euro than it was a year ago, and one per cent less against the US Dollar(3).

The sum of the top five currencies bought from Sainsbury’s Bank Travel Money in the first five months of this year was 26 per cent higher than the same period in 2016(4).

To help their money go further on holiday, the findings(1) indicate 9 per cent of people have specifically chosen all-inclusive vacations this summer, and 6 per cent have booked self-catering breaks for this reason.

Nearly one in 20 people (4 per cent) say they will go on fewer excursions whilst on holiday abroad, and 3 per cent have decided to take their summer vacation in the UK this year. In total, just over one in five (22 per cent) plan to make one or more changes to their summer holidays to ensure they get the most out of their money.

Simon Taylor, head of Travel Money at Sainsbury’s Bank said: “A fall in Sterling against popular currencies has made holidaymakers shop around for the best deal. Sainsburys shoppers can benefit from better rates when they use their Nectar card to purchase instore and online from Sainsbury’s Bank Travel Money.”

Sainsbury’s Bank Travel Money’s findings(1) reveal 21 per cent of people claim they have bought on average £455 of foreign currency at an airport travel money bureau over the past 12 months, despite offering some of the least competitive rates. Its research also reveals that on 5 July 2017 its own Sterling exchange rate was on average 11 per cent higher than the average rates offered for Euros at travel money bureaux at five different UK airports, and 10 per cent higher than the average rates for US dollars(5).

Sainsbury’s Bank Travel Money offers Nectar cardholders competitive rates on Euro and US Dollars at its instore bureaux and all currencies online, with 0 per cent commission on foreign currency and the opportunity to collect Nectar Points(6). In addition store customers can be reassured they are getting a good rate with the pledge to beat any store rate from any M&S or PO bureau within a 3 mile radius of the bureau, during the summer period(7).

There are over 50 currencies available to order, with next day collection available for Euros and US Dollars(8). Open seven days a week and with convenient parking, customers can also purchase a Travel Money Card – the Sainsbury’s Bank Multi-currency Cash Passport TM MasterCard® and collect travel money whilst shopping(9).

Sainsbury’s Bank is also currently running an offer for travel money customers by providing a discount of up to 40 per cent on its travel insurance(10) product. Customers who buy currency between 17 May and 29 August will receive a discount code for discounted travel insurance.

Customers can order currency online or by telephone on 0345 301 2724 and collect from one of over 230 travel money bureaux within Sainsbury’s stores, or receive free home delivery for orders of £500 or more.

www.sainsburysbank.co.uk/travel/money

Notes to editor:

This press release is information for journalists only and is not intended to be a promotion to be acted upon by consumers.

Rates and information correct at date of issue.

(1) Sainsbury’s Bank commissioned Opinium Research to survey 2,004 nationally representative UK adults aged 18+ between 28th April to 2nd May 2017. Opinium Research is a member of the British Polling Council and abides by its rules
(2) 942 respondents stated they went abroad last year and plan to/have this year/2004 = 47%
47% of Brits is 24,345,738 (using adult figure of 51,767,000) x £34 = £836,055,067
(3) Sainsbury’s Bank analysis of exchange rates (xe.com) between Sterling and the Euro and Dollar on 5th July 2017 compared to 5th July 2016.
(4) Source: Sainsbury’s Travel Money
(5) Sainsbury’s Bank analysis of own data and analysis of data on Travelmoneymax.com for Heathrow Airport, Gatwick Airport, Edinburgh Airport, Luton Airport and Norwich Airport
(6) Nectar points may take up to 60 days to appear on your account. Customers can collect Nectar points on all instore, phone and online purchases of foreign currency. The number of Nectar points collected is based on the value of the currency transaction: 5 points are collected for transactions between £0 and £249.99; 10 points for transactions between £250 and £499.99; 20 points for transactions between £500 and £799.99 and 50 points for transactions of £800 or more. A Nectar card must be presented at the time of purchase instore, or a Nectar card number quoted online or by phone at the time of purchase. The Nectar loyalty programme is operated independently of Sainsbury’s Bank by Aimia Coalition Loyalty UK Ltd; and the collection and use of points is governed by the Nectar Collector Rules, set out in the registration pack and available at www.nectar.com. Sainsbury’s Bank reserves the right to alter, cancel or withdraw this offer without prior notice.
(7) Rate Promise: You must supply details of the amount, currency and instore rate advertised; name and address of Post Office or M&S which must be within a 3 mile radius of your chosen Sainsbury’s Bank Travel Money bureau; and time of rate to be beaten (must be same day). Available instore only, not online or by phone. Applicable on a like-for-like basis on currencies available to buy from Sainsbury’s Bank Travel Money bureaux. Purchases only, must be requested before a purchase is made. If your chosen currency is out of stock, we will order it for you. Orders must be collected within 5 days of the order date. We reserve the right to verify the advertised rate. An offer to beat a particular competitor’s rate is valid only on the day it is made. Not available on buy back transactions or prepaid card reloads. Sainsbury’s Bank reserves the right to alter or withdraw this offer at any time without prior notice.
(8) Orders collected at instore bureaux – Euros & US Dollars can be collected next day, other currencies in 3 days. A £1.99 administration fee applies to all online orders under £100 collected instore.
(9) Sainsbury’s Bank Multi-currency Cash Passport™ is issued by R. Raphael & Sons plc, pursuant to license by MasterCard International Inc. MasterCard® is a registered trademark of MasterCard International Incorporated. R. Raphael & Sons plc is a UK bank authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (registration number 161302) and is permitted to issue e-money. Head office and registered office at 19-21 Shaftesbury Ave, London, W1D 7ED, company registration number 01288938.
(10) Sainsbury’s Bank Travel Insurance is Underwritten by Cigna Europe Insurance Company S.A-N.V. Offer only applies to Travel Money purchased instore, online or by phone and includes home delivery or collection from Sainsbury’s Bank Travel Money bureaux between 17/05/17 and 29/08/17. Excludes buy back and money transfer transactions. Travel Insurance must be purchased by 26/09/17 using the discount code online. Terms, conditions and exclusions apply to all insurance policies. To qualify for Travel Insurance you need to be 16 years of age or over. Discount does not apply to any part of the premium you pay to cover any pre-existing medical conditions. Copies of the full policy wording and complaint procedure are available on request or by visiting sainsburysbank.co.uk. Offer cannot be used in conjunction with any other promotion or coupon. Sainsbury’s Bank reserves the right to alter, cancel or withdraw the offer without prior notice.

For further information, please contact:
Sainsbury’s Bank press office
0131 286 0010
bank_communications@sainsburys.co.uk

Emma Murphy / Phil Anderson
Citigate Dewe Rogerson
020 7638 9571

Source: Sainsbury

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Sainsbury’s expects strawberry sales to increase by 700% during the British season (April to October)

Sainsbury’s expects strawberry sales to increase by 700% during the British season (April to October)

 

London, 2017-Jul-08 — /EPR Retail News/ — Sainsbury’s expects strawberry sales to increase by 700% during the British season (April to October) with sales peaking during Wimbledon. During summer, the traditional courtside snack are the retailer’s best-selling product for four months, outselling all other products, even milk and bread.

  • Strawberry sales increase 700% during British strawberry season
  • Wimbledon stores see 1600% spike in sales of single-serve fizz bottles
  • Strawberries predicted to be best-selling product for four months over summer

Over the past year, more than 126,000 tonnes of strawberries were sold in the UK (1) and it was recently named the UK’s favourite fruit (2) Alongside a surge in strawberries, sales of sparkling wine increase by 24% (3) during the second week of Wimbledon at local stores. For tennis fans stocking up on their way to Henman Hill, convenience wins; 20cl single-serve bottles jump an impressive 1600% in stores local to the Wimbledon tournament. (4)

Champagne and strawberries may be the most famous combination but last year, over seven times as many customers buying strawberries in the run up to Wimbledon opted to purchase an alternative sparkling wine such as Prosecco(5). Sainsbury’s commissioned research with flavour expert Professor Barry Smith – founding director of University of London’s Centre for the Study of the Senses – to reveal the best drinks pairings for top strawberry varieties, using scientific methods to pair the flavour components of the different varieties and sparkling wines. One of the most successful pairings is Sainsbury’s Taste the Difference Crémant de Loire with the Murano strawberry.

Professor Barry Smith: “Using the same traditional bottle fermentation method as Champagne, this is a sparkling wine with a sophisticated flavour profile: crisp apple notes with what wine makers call noble bitterness. It is fully satisfying when partnered by the Murano strawberry, whose sweetness, fruitiness and density provides a depth of flavour to match the wine.”

Sainsbury’s strawberry technician Peter Czarnobaj says: “There’s much more to strawberries than meets the eye and it can take years to develop each variety. What I love about Murano is that it perfectly balances sweetness with acidity as well as having a great shape and depth of colour. We sell more strawberries than any other product for up to 16 weeks so it’s important that our customers can enjoy British-grown strawberries for as long as possible.

The supermarket offers 18 different varieties of British strawberries throughout the season including the Murano, Sonata and Majestic. The best-selling Murano was first developed for Sainsbury’s in 2014 and is noted for its winning combination of flavour and vibrant colour.

Laurence Olins, Chairman of British Summer Fruits, the industry body that represents 98% of berries sold in UK supermarkets said: “This season’s strawberry production reflects a robust and expanding soft fruit category that is able to meet the growing consumer demand.”

Strawberry varieties

  • Sainsbury’s British Strawberries 400g, Elsanta, £1.75 – an established Dutch variety, it’s large, firm and glossy and widely available in the UK
  • Sainsbury’s British Strawberries 400g, Sonata, £1.75 – slightly juicier and with a sweeter taste and likely to be heart-shaped
  • Sainsbury’s Taste the Difference British Strawberries 300g, Majestic, £2 – developed to have strong flavour and colour
  • Sainsbury’s British Strawberries 400g, Murano, £1.75 good depth of flavour and aroma, a more meaty variety

Strawberry facts:

  • Strawberries were cultivated by the Romans as early as 200 BC.
  • In medieval times they were regarded as an aphrodisiac and a soup made of strawberries, borage and soured cream was traditionally served to newly-weds at their wedding breakfast
  • In the 16th century strawberries were sold in cone-shaped straw baskets thus becoming one of the earliest packaged foods
  • Strawberries are the only fruit with seeds on the outside! (6)

Footnotes:

  1. British Summer Fruits
  2. Diabetes UK study June 2017
  3. Sainsbury’s sales data
  4. Sainsbury’s sales data
  5. Nectar
  6. British Summer Fruits

Contact:

press_office@sainsburys.co.uk
020 7695 7295

Source: Sainsbury

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Sainsbury’s announces the arrival of its edible flowers range

Sainsbury’s announces the arrival of its edible flowers range

 

London, 2017-Jul-05 — /EPR Retail News/ — Summer is well and truly underway and as temperatures soar, Instagram has come up smelling of roses with edible flowers emerging as the food trend of-the-moment. To conisde with the warmer weather Sainsbury’s has announced the arrival of its edible flowers range, the answer to any foodies dream for adding a special Instagram touch to your summer dishes

Arriving in time for summer, Sainsbury’s edible floral assortment is inspired by the rise in demand both online and off. Influenced by popular cookery shows and social channels like Pinterest, customers are now taking to their kitchens to create Instagram-worthy dishes.

Grown by local producers in the Vale of Evesham, the brightly coloured edible flowers, including varieties such as tagete marigold, viola, dianthus, cornflowers, borage and nasturtium flowers, can be used in summer salads, as cake toppings or even garnish smoothies and cocktails. Already available as part of Sainsbury’s Salad Bowl range, the new edible selection features these varieties in a standalone punnet to allow customers to use their own creativity in how they use the versatile flowers.Vanessa Rider,

Sainsbury’s Buyer for Edible Flowers said “I’m really pleased to announce the launch of our edible flowers range especially during British Flower Week. It’s great to see the first colourful buds going into our edible selection and onto our shelves in the coming weeks – I’m confident customers will love the instant summer glamour that they will add to their dishes.”James Seymour, Product Development Manager at Westlands Nursery said “The summer season is the perfect time to liven up sweet and savoury dishes with these flowers. We’ve been working to curate the perfect selection of edible varieties for the Sainsbury’s punnet, that will be both beautiful and delicious.”Sainsbury’s already sells edible flowers as part of their by Sainsbury’s Mozzarella & Flower Blossom Salad Bowl 130g (£2.50) and will also be launching a punnet of Edible Flower varieties in the fresh herbs fixture for £3, available from the end of June. To find out more and to shop the range, visit www.sainsburys.co.uk

Contact:

press_office@sainsburys.co.uk
020 7695 7295

Source: Sainsbury

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Sainsbury’s research reveals UK prefers dogs to cats!

Sainsbury’s research reveals UK prefers dogs to cats!

LONDON, 2017-Jun-29 — /EPR Retail News/ — Its official – The UK prefers dogs to cats! New research from Sainsbury’s Bank Pet Insurance (1) reveals 46 per cent of people prefer dogs compared to 30 per cent who like our feline friends better. Around a quarter of us (24 per cent) have no preference either way.

• 46 per cent(1) of people prefer dogs to cats compared to 30 per cent who like cats better
• New online interactive pet map helps you find out whether cats or dogs are more popular in your area
• Newcastle has the highest percentage of households with dogs, and Norwich has the highest percentage with cats(1)
• Benefits of pet ownership include overcoming loneliness (29 per cent); improving fitness (28 per cent) and combatting depression (24 per cent)(1)
• Over one million people claim their pets have played ‘cupid’ in helping them find ‘love’ (1)

When looking at the UK’s 20 biggest cities, the findings show Belfast is the dog ‘capital’ of the UK where 63 per cent of people prefer them. Brighton and Norwich have the highest percentage of people (40 per cent) in the cat camp(1).

Around 19 per cent(1) of UK households have a cat, a similar number have a dog and 8 per cent have both. Around 74 per cent of Sainsbury’s own pet insurance customers insure dogs versus 26 per cent insuring cats(2).

In terms of location, 41 per cent of households in Newcastle own a dog, which is the highest of the 20 cities in the UK surveyed, and Brighton has the lowest with 14 per cent. For cats, 44 per cent of homes in Norwich have a moggy, with Newcastle having the lowest figure of 19 per cent.

To find out which pets are making people happy in your neck of the woods check out Sainsbury’s Pet Insurance’s new interactive pet map. It tells you whether you live in a cat or dog area and the most popular breeds in it. You can also find out whether your pet’s name ranks in the nation’s favourites.
www.sainsburysbank.co.uk/petmap(3),

Benefits of owning a pet 

Whatever camp you’re in, Sainsbury’s Bank Pet Insurance findings(1) indicate that both cat and dog owners feel they have a better quality of life because of their pets. 88 per cent of dog owners said their pet made them feel happier than they otherwise would be, and the corresponding figure for cat owners is 85 per cent(1).

Tom Thomson, Head of Sainsbury’s Bank Pet Insurance said: “Although our research shows the nation has a preference for dogs, it’s clear that owning a cat or dog can be hugely beneficial to your quality of life. They are loving members of the family and can help us to relax and enjoy life.

“Good quality pet insurance is essential in order to protect your animal from accident or illness. And to ensure they make a speedy recovery and get back to fulfilling their key role in the family as soon as possible. “

Despite the positive impact dogs and cats have on our lives, around 70 per cent of dogs and 85 per cent of cats are not insured(2), which is alarming because veterinary treatment can be very expensive – the average pet insurance claim in 2016 was £757,which was 5 per cent higher than in 2015(4).

When it comes to how cats and dogs enhance their owners’ lives, the research(1) revealed the main benefit is overcoming loneliness (29 per cent); followed by owners improving their overall fitness (28 per cent) and then combatting depression (24 per cent). Some 18 per cent say their pets have helped them to be increasingly sociable by meeting more people, and 6 per cent say they helped them to cope better with their disability.

Pets have also played ‘cupid’ for around 1.1 million people who claim that owning a cat or dog helped them to meet a partner(1).

Sainsbury’s Pet Bank Insurance lets customers build a policy to suit their pet’s needs. There are three policy levels to choose from as well as additional cover options available. For further information people can call 0330 102 6703 or go online at www.sainsburysbank.co.uk.

Notes to Editors
(1) Sainsbury’s Bank commissioned Opinium Research to survey 4,008 nationally representative UK adults aged 18+ between 25 April-5 May 2017. Opinium Research is a member of the British Polling Council and abides by its rules). Figures have been scaled up using a nationally representative sample (51,339,000).
(2) Sainsbury’s Bank pet insurance data, customers on book May 2017
(3) The data used for the interactive tool is based on research amongst thousands of Sainsbury’s customers around the UK (its own customer panel circa 5000), as well as Sainsbury’s Pet Insurance customers. The findings for location are therefore indicative, and relate to the breakdown of cat and dog ownership amongst Sainsbury’s customers in that region, and the breeds of dogs and cats they own. The Opinum research was used to determine most popular pet names.
(4) ABI, 12th April 2017

Sainsbury’s Pet Insurance is sold, underwritten and administered by Allianz Insurance plc

For further information, please contact:
Sainsbury’s Bank on 0131 286 0010 bank_communications@sainsburys.co.uk /Citigate Dewe Rogerson 020 7368 9571

SOURCE: Sainsbury’s

Sainsbury’s launches new Taste the Difference Chocolate, Avocado & Coconut Brownie Puddings

Sainsbury’s launches new Taste the Difference Chocolate, Avocado & Coconut Brownie Puddings

 

Love chocolate? Love avocado? Satisfy your craving for both with Sainsbury’s new brownie pudding

London, 2017-Jun-23 — /EPR Retail News/ — Sales of on-trend avocado have soared in recent years – Sainsbury’s has seen a 41% sales increase in the last year alone, whilst The Grocer* reports that British sales have risen nearly 200% in the last 5 years.  And now there are more ways than ever to get your avo fix!

This week Sainsbury’s has launched new Taste the Difference Chocolate, Avocado & Coconut Brownie Puddings. Fudgy and rich, the brownie uses Belgian dark chocolate, avocado and coconut and is topped with Belgian chocolate sauce and finished with delicate flakes of toasted coconut.

Simply warm in the microwave for less than a minute and indulge in the gooey chocolate goodness.

Taste the Difference Chocolate, Avocado & Coconut Brownie Puddings (2x 95g) £2.75 – with Belgian chocolate sauce and toasted coconut

Further highlights from the range include:

Taste the Difference Blueberry & Lemon Sponge (400g) £3.75 – with a tangy curd sauce and crisp granola crumble topping, perfect for sharing with the family

Taste the Difference Vanilla Latte Cheesecake Slices (2 x 91g), £2.75- with coffee and Madagascan vanilla and a dusting of cocoa, an indulgent treat for two

Taste the Difference St. Clement’s Cheesecake slices (2 x 93g) £2.75 – with a tangy orange and lemon curd and creamy Belgian white chocolate ganache, the ideal picnic pudding for two

Contact:

press_office@sainsburys.co.uk
020 7695 7295

Source: Sainsbury

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Sainsbury’s introduces 28 new craft beers and ciders at its Northern Ireland stores

Sainsbury’s introduces 28 new craft beers and ciders at its Northern Ireland stores

 

  • Sainsbury’s Northern Ireland stores welcome 28 new locally made craft beers and ciders
  • Craft brewery MourneMountains to launch three new products in Sainsbury’s

London, 2017-Jun-14 — /EPR Retail News/ — Sainsbury’s will be introducing 28 new craft beers and ciders to the shelves of its Northern Ireland stores this week. As part of plans to extend the regional product offering in supermarkets, Sainsbury’s is bringing on board 6 small producers based in Northern Ireland, including Mourne Mountains Brewery, Hilden Brewery and Armagh Cider Company. The new lines, of which three will only be available in Sainsbury’s, are set to launch in up to 13 of Sainsbury’s stores in Northern Ireland this week.

As the craft beer movement continues to flourish, Sainsbury’s has been working to grow their supply base in Northern Ireland and extend the range. Sainsbury’s will be stocking a nearly 40-strong range of locally made beers, ciders and spirits available in Northern Ireland, offering a wider choice and giving customers the chance to try products produced nearby.

Sainsbury’s now works with 7 Northern Irish breweries, ciders producers and distillers all of whom will be launching new products with Sainsbury’s as part of this expanded range. These new additions will allow customers to choose from a wide array of locally made beers, from Pilsner and Gluten Free Lagers, to IPA, Blonde Ale and Stout styles.

Claire McAlinney, Sainsbury’s regional buyer for Northern Ireland said: Small-batch produced beer and cider is having a real renaissance in Northern Ireland at the moment and it’s been great working with so many of these skilled producers to bring locally made craft beers and ciders to Sainsbury’s customers in Northern Ireland.

The range will launch from this week in up to 13 stores across Northern Ireland. Please see below for a full list of new products.

Whitewater Bees Endeavour 500ml
Whitewater Maggies Leap Ipa 500ml
Hercules Brewing Yardsman Bpa 500ml
Hercules Brewing Yardsman Ipa 500ml
Hercules Brewing Yardsman Lager 500ml
Hilden Brewery Barneys Brew 500ml
Hilden Brewery Belfast Blonde 500ml
Hilden Brewery Headless Dog 500ml
Hilden Brewery Hilden Halt 500ml
Hilden Brewery Twisted Hop 500ml
Mourne East Coast Ipa 330ml
Mourne Gold Pale Ale 330ml
Mourne Mist Pilsner 330ml
Carsons Crisp Cider 500ml
Maddens Mellow Cider 500ml
Doyles Autumn Berry Cider 500ml
Doyles Honey Cider 500ml
Doyles Summer Fruit Cider 500ml
Doyles Sweet Cider 500ml
Tempted Irish Dry Cider 500ml
Tempted Irish Medium Cider 500ml
Tempted Irish Sweet Cider 500ml
Mcgraths Irish Craft Blonde 330ml
Mcgraths Irish Craft Pale Ale 330ml
Mcgraths Irish Craft Red 330ml
Mcgraths Irish Craft Stout 330ml
Foxes Rock Ipl 500ml Abv
Foxes Rock Gluten Free Lager 500ml

Contact:

press_office@sainsburys.co.uk
020 7695 7295

Source: Sainsbury

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Sainsbury’s to host Open Farm Sunday events at farms across the UK on 11th June

Sainsbury’s to host Open Farm Sunday events at farms across the UK on 11th June

 

  • As part of its commitment to supporting British farmers Sainsbury’s sponsors events at farms across the UK including
  • Visitors encouraged to take part in on-farm family activities
  • Open Farm Sunday takes place on 11th June

London, 2017-Jun-09 — /EPR Retail News/ — Farms across the UK will throw open their gates to the public on 11th June to celebrate Open Farm Sunday. The Sainsbury’s sponsored event will encourage visitors to discover the world of British farming and promises to be a great day out for all of the family.

For the second year running, Sainsbury’s is sponsoring events at eight farms which supply Sainsbury’s with a range of products including dairy, poultry and fresh produce:

  • Goldsland Farm – Cardiff
  • Uncle Henry’s Farm – Lincolnshire
  • G’s Fresh Farm – Cambridgeshire
  • Triptree Farm – Colchester
  • Greenfield Farm – Gloucestershire
  • Frogmary Green Farm – Somerset
  • North Farm – Dorset

Colleagues from the nearby stores will pop on their wellies and join farmers to run an action packed series of activities throughout the day including scarecrow building and seed planting – great fun for families with children. Visitors will also be able to sample some tasty products at the Sainsbury’s stand including British strawberries, Taste the Difference Best of British cherry tomatoes and a refreshing Elderflower pressé.

Beth Hart, Sainsbury’s Head of Agriculture & Sourcing, said: “Sainsbury’s has a long heritage supporting British farming and we’re really excited to be sponsoring Open Farm Sunday again. We strive to source as much British produce as possible and we’re really proud to be welcoming customers onto local farms.

“This year we’ve planned some really fun activities for visitors of all ages and we’ll have colleagues rolling up their sleeves and talking to people about British farming and the journey food takes from field to fork.”

Open Farm Sunday, the farming industry’s annual open day, is managed by LEAF (Linking Environment And Farming) and provides an opportunity for the public to meet farmers and build their knowledge and trust in British farming and food.

Now in its twelfth year, Open Farm Sunday has welcomed more than 1.8 million visitors to sites across the UK since it started in 2006.

For more information about Open Farm Sunday visit: https://farmsunday.org/

Contact:

press_office@sainsburys.co.uk
020 7695 7295

Source: Sainsbury

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Sainsbury’s expands its range of non-dairy milks in stores nationwide

Sainsbury’s expands its range of non-dairy milks in stores nationwide

 

Sainsbury’s reveals it has doubled its range of non-dairy milks in 300 stores nationwide

London, 2017-Jun-05 — /EPR Retail News/ — How do you take your coffee? The answer is no longer black or white. Modern milk substitutes such as oat, almond, rice, coconut and hemp have now joined soy in the rapidly increasing choices of alternatives for customers who avoid dairy milks, for health or personal preference reasons. Today (02 June 2017) Sainsbury’s is giving customers even more choice by doubling its range of non-dairy milks in 300 of its stores to help cater for those choices.

After seeing growth in this category of 11.5% last year, and 28.8% over two years, Sainsbury’s is adding 18 new plant based milks to it aisles. Within the new range, Sainsbury’s will be the only major supermarket stocking dairy alternatives from the iconic Califia Farm brand, including iced coffee in 1litre or 750ml ‘take home’ packs and drink-of-the-moment, cold brew coffees with nut milk.

Some examples of the new products customers can find in Sainsbury’s are:

  • Califa Farms Almond Milks & Cold Brew Coffees; a premium nut-milk based product. Califia Farms use Californian almonds to produce these products and are the 3rd largest brand in the US with a strong Californian heritage. The range is vegan friendly and these products are exclusive to Sainsbury’s*.
  • Plenish; These premium nut-based milks are made with just three simple ingredients. All natural, the range has no additives, preservatives or sweeteners.

James Curtis, Milks Buyer at Sainsbury’s said “We’re delighted with the performance of our dairy alternative milk range over the last year. By adding these fantastic quality, great tasting branded lines like Califia Farms, we will be a real destination shop for customers looking to replace regular milk with non-dairy alternatives.  In particular, we expect cold brew coffees made with nut milks and additional dairy products like Kefir to continue to build in popularity over the coming months and years.”

For more information visit www.sainsbury’s.co.uk

Contact:

press_office@sainsburys.co.uk
020 7695 7295

Source: Sainsbury

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