New premium line of appliances gives homes an elevated look without the need for costly remodels
HOFFMAN ESTATES, Ill., 2015-10-8 — /EPR Retail News/ — In the past, if a home chef wanted professional style appliances, it could mean remodeling his or her kitchen to accommodate larger equipment. Today, the Kenmore brand is addressing that issue by introducing an innovative line of Kenmore PRO® standard-size appliances, including ranges, cooktops, microwaves, dishwashers and refrigerators. Developed with aspiring home chefs in mind, Kenmore PRO appliances provide a beautiful professional kitchen design, luxury performance at an affordable price.
“The all new Kenmore PRO line continues the brand’s legacy of delivering trusted, stylish appliance innovations that home chefs can move right into their existing kitchen space, taking their kitchen experience to a new level,” said Tom Park, president of Kenmore, Craftsman and DieHard brands.
Kenmore executive chef Kari Karch added, “Kenmore PRO appliances are perfect for those who go above and beyond in the kitchen, from fricassee to flambe, the high-level performance that you achieve with these appliances will make every meal a special event, not only because of the amazing food but also for the beautiful kitchen.”
A few highlights of the new Kenmore PRO line include:
Kenmore PRO 30″ Single and Double Wall Ovens and Kenmore PRO Single Cavity Electric and Gas Front Control Freestanding Ranges
- These cooking wonders have some amazing features. Accela-HeatTM technology uses sensors to drive a powerful convection element and accurately controls two fans to transfer heat to the food, saving time by significantly reducing the preheating.
- Turbo Boil® Burners on Kenmore PRO Drop-In Gas Cooktops distribute 18,200 BTUs of heat energy to provide an impressively fast boil time.
- Freestanding ranges feature a stylish front control design for easy reach.
Kenmore PRO Counter-Depth and Standard-Depth French Door Bottom Mount Refrigerators
- The AirTight Crisper features a unique 360-degree seal that goes all the way around the drawer to lock in moisture, helping vegetables stay fresh longer. The MoistureLock grid captures and reintroduces moisture to help maintain optimal humidity levels.
- GeniusCool™ Technology with Dual Evaporators cools the refrigerator and freezer separately, which keeps freshness in the fridge and freezer burn out of the freezer to help food stay fresh.
Kenmore PRO Hidden Control Dishwasher
- Designed to blast dirt and grime from every angle, the Kenmore PRO Hidden Control Dishwasher comes complete with a 360° PowerWash® Spray Arm to leave every dish spot-free and sparkling.
- To pack another punch against dirty dishes, TurboZone® with Rotating Spray Jets hits dishes with a total of six jets to remove stubborn stuck on food, cutting down members’ time scrubbing and pre-washing dish after dish.
Kenmore PRO 36″ Slide-In Gas and Electric Cooktops
- Turbo Boil® flex element allows for rapid boiling and defined simmering to cook favorite entrees, sides and treats with professional style and precision so food comes out right every time.
- Flexible burner options spanning triple ring burners, power burners and dual element burners included in both gas and electric models allow chefs to accommodate any temperature or technique needed to bring the perfect dish to life.
Kenmore PRO 1.8 cu. ft. Over the Range Microwave
- With this Kenmore PRO convection microwave, you can achieve convection oven results in a programmable microwave. Innovative CombiCook Technology helps to evenly brown and crisp foods on the outside while cooking quickly and evenly throughout.
- The precision sensor detects the amount of moisture inside the oven and automatically adjusts the cooking time for optimal results.
- 10 power levels allow you to easily cook, defrost or warm everything from a gourmet meal to leftovers at the perfect temperature.
The complete line of Kenmore PRO appliances can be found online at Kenmore.com and in local Sears stores.
For delicious recipes that showcase the best features of the new Kenmore PRO line, members can find inspiration at Cookmore.com. To interact and share hosting tips and tricks with experts and members of the Kenmore community, members can visit inspiration.kenmore.com.
About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading products across small and large appliance categories. For more information, visit www.kenmore.com, www.cookmore.com/press-kit/ or www.facebook.com/kenmore.
About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members – wherever, whenever and however they want to shop. Sears Holdings is home to Shop Your Way®, a social shopping platform offering members rewards for shopping at Sears and Kmart as well as with other retail partners across categories important to them. The Company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation, with full-line and specialty retail stores across the United States. For more information, visit www.searsholdings.com.
Larry Costello
PR Director
847-286-9036
Larry.Costello@searshc.com
Christine Whitemarsh
Zeno Group for Kenmore
312-396-9764
Christine.Whitemarsh@zenogroup.com
SOURCE: Sears Holdings Corporation
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