Sears Holdings signs licensing agreements to expand Kenmore and DieHard brands worldwide

  • Kenmore and Kenmore Elite Floor Care Products to be Sold at Retailers Worldwide
  • DieHard Alkaline Batteries and Flashlights to be Sold at Retailers in Select Countries Internationally

HOFFMAN ESTATES, Ill., 2017-Aug-23 — /EPR Retail News/ — Sears Holdings today (Aug 22, 2017) announced it has signed two licensing agreements that will broaden the reach of its Kenmore and DieHard brands internationally.

Cleva North America, Inc. will manufacture Kenmore and Kenmore Elite vacuums and accessories for distribution at retailers worldwide. The agreement applies to vacuum cleaners, stick vacuums, hand vacuums, robotic vacuums, carpet cleaners, bare floor cleaners, sweepers and accessories.

Dorcy, International will manufacture DieHard Alkaline batteries and flashlights for distribution in the U.S., Puerto Rico and the Caribbean plus Latin America and some locations in the South Pacific. The agreement renews and expands the existing distribution of these DieHard products and applies to: A, AA, AAA, C, D, 6 volt and 9 volt alkaline specialty batteries, as well as flashlights.

“The Kenmore brand is one of the most awarded and trusted American brands and is woven into the fabric of our home lifestyle,” said Tom Park, president of Kenmore, Craftsman and DieHard brands at Sears Holdings. “DieHard is America’s most trusted, reliable and preferred vehicle battery brand. Both of these agreements are examples of our expansion strategy to unleash the power of these iconic brands internationally. We will have direct and active involvement in building the business with our licensing partners and we’re confident that both Cleva and Dorcy will maintain our high quality standards,” Park added.

“We are excited about the opportunity to expand the Kenmore line of vacuums to key retailers and continue the legacy of the Kenmore brand,” said Bob Davis, president of Cleva North America, Inc. “Cleva is passionate in our commitment to bring top performing, high-quality Kenmore vacuums to the market.  With our ongoing attention to product innovation and consumer focused solutions, Cleva will be adding new products to its current award-winning portfolio of Kenmore vacuum cleaners.”

“We are thrilled to be partnering with the DieHard brand to bring this incredible product portfolio to a wider consumer audience,” said Tom Beckett, president and CEO of Dorcy International. “Dorcy’s global development team is working hard to create new and innovative products in this space that reflect the trust and integrity that have long been associated with the DieHard name.”

In other efforts to expand the reach of the Kenmore brand, Sears recently announced the launch of Kenmore products on Amazon.com.

Terms of the deals were not disclosed.

Forward-looking statements:
This press release contains forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Whenever used, words such as “will,” “expect,” and other terms of similar meaning are intended to identify such forward-looking statements. Forward-looking statements, including these, are based on the current beliefs and expectations of our management and are subject to significant risks, assumptions and uncertainties, many of which are beyond the Company’s control, that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Detailed descriptions of other risks relating to Sears Holdings are discussed in our most recent Annual Report on Form 10-K and other filings with the Securities and Exchange Commission. While we believe that our forecasts and assumptions are reasonable, we caution that actual results may differ materially. We intend the forward-looking statements to speak only as of the time made and do not undertake to update or revise them as more information becomes available, except as required by law.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members – wherever, whenever and however they want to shop. Sears Holdings is home to Shop Your Way®, a social shopping platform offering members rewards for shopping at Sears and Kmart as well as with other retail partners across categories important to them. The Company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation, with full-line and specialty retail stores across the United States. For more information, visit www.searsholdings.com

About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for over 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading products across small and large appliance categories. For more information, visit www.kenmore.comwww.cookmore.com/press-kit/ or www.facebook.com/kenmore.

About the DieHard Brand
Introduced in 1967, Sears designed the original DieHard automotive battery to produce 35 percent more usable starting power than other similar batteries. Featuring a revolutionary tough, thin-walled case of translucent polypropylene plastic, which was 50 percent thinner than conventional black rubber-type battery enclosures, the design’s extra room meant bigger plates, more acid and extra starting power. During testing, not a single failure was reported in over 26,000 starts in temperatures ranging from sub-zero to more than 100 degrees, hence the name “DieHard.” See more DieHard history and compelling “Battery Torture” video at www.DieHard.com.

About Cleva North America, Inc.
Cleva North America, Inc. offers an award-winning portfolio of innovative brands, including Vacmaster Professional®, Vacmaster®, Duravac™, Armor All™ and LawnMaster®. With award-winning, proven experience in engineering and motor technology, Cleva incorporates the latest processes and highest standards for engineering, design, and production. The result is high-quality products with exceptional performance and durability. Cleva takes pride in producing a premium product at a great value. We will continue to usher in new, innovative products designed to meet our customers’ needs. For more information on Vacmaster®, visit vacmaster.com; like us on Facebook® (facebook.com/vacmastervacs); or follow us on Twitter® (@vacmastervacs).

About Dorcy International
A Privately held company, headquartered in Columbus, Ohio, DORCY has marketed Flashlight products and batteries for over 55 years and is proud to be business partners with many of the world’s largest retailers.  DORCY is a global enterprise with sales and marketing offices in Basel, Brisbane, Sydney, Hong Kong, Toronto, and is headquartered in Columbus Ohio.  Dorcy’s Competitive Advantages Include: In house design and engineering capability, the widest range of Lighting Products available, speed to market with evolving Market demands – LED, Fashion Trends, Materials and technology. With a complete complimentary Flashlight and Battery Program DORCY has the strongest promotions in the industry. http://www.Dorcy.com.

SOURCE: Sears, Roebuck and Co.

Kenmore wins Women’s Choice Award for major appliances

HOFFMAN ESTATES, Ill., 2017-Feb-04 — /EPR Retail News/ — As the trusted referral source for women, the Women’s Choice Award is delighted to honor the Kenmore® brand for earning the 2017 Women’s Choice Award® as America’s Most Recommended™ Range, Dishwasher, Refrigerator and Washer/Dryer appliances for a fourth consecutive year. This award designation is based on a national survey that was distributed to tens of thousands of women across America who were asked to select the brands that they would highly recommend to their family and friends.

“The Women’s Choice Award’s mission is to simplify her life by recognizing brands tried, tested, and highly recommended by women – making it easy to buy with confidence,” said Delia Passi, CEO and Founder. “By carrying the Women’s Choice Award seal, brands like Kenmore® signify their commitment to empower women to make smart buying choices.”

“The Kenmore brand has been trusted by Americans for more than 100 years and is woven into the fabric of the American lifestyle,” said Tom Park, president of the Kenmore, Craftsman and DieHard brands. “American women are our primary customers and we take pride in listening to women and developing products that meet their needs. So it is an honor to receive ‘The Women’s Choice Award’ from this respected consumer organization. Reliability, performance and service are our hallmarks.”

Women have remarkable spending power and its continually growing. They currently control the majority of the purchasing decisions for consumer goods in America. Women are also likely to influence or manage big ticket purchases as well as everyday purchases, according to a Nielson Report. That, together with a Forbes article stating that word of mouth has been shown to improve marketing effectiveness by 54%, reveals the significance of being a highly recommended brand by women.

Passi commented on how the Women’s Choice Award serves as a competitive differentiator in today’s cluttered marketplace.

“When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for meeting the needs and preferences of their female customers, who are the toughest customer,” Passi said.

“We recently introduced our Kenmore Elite Black Stainless suite of appliances, which are designed based on feedback from our customers, the majority of whom are women,” Park added. “The smudge-proof finish is perfect for busy families, which is feedback we’ve heard, particularly from moms.”

“We are pleased to salute the Kenmore® brand for its focus on excellence, a commitment that is recognized by women consumers nationwide,” said Passi.

ABOUT THE KENMORE BRAND

The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for over 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading products across small and large appliance categories. For more information, visit www.kenmore.com, www.cookmore.com/press-kit/ or www.facebook.com/kenmore.

ABOUT SEARS, ROEBUCK AND CO. 

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through sears.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

ABOUT THE WOMEN’S CHOICE AWARD®

The Women’s Choice Award sets the standard for helping women to make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the trusted referral source for women, WomenCertified Inc., home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women. Women can visit the official website at www.WomensChoiceAward.com to learn more.

MEDIA CONTACT:  
Erica Guzman
WomenCertified Inc.
Marketing Manager
T: (954) 922-0846
eguzman@womenschoiceaward.com

Larry Costello– Sears
Kenmore brand
PR Director
T: (847) 286-9036
larry.costello@searshc.com

SOURCE: Sears, Roebuck and Co.

Kenmore to raise funds to support military home renovations through proceeds from limited edition patriotic laundry pair

HOFFMAN ESTATES, Ill., 2016-Oct-25 — /EPR Retail News/ — In honor of America’s heroes, the Kenmore brand has created a limited edition patriotic laundry pair with an American flag graphic on the back console that was designed, engineered and assembled in the U.S.A. The brand will donate $40 from the sale of each pair, up to a total of $200,000, to Rebuilding Together, a partner of the Sears Heroes at Home program. The money raised will help Rebuilding Together make necessary improvements, modifications and repairs to military family homes nationwide.

“The Kenmore brand is a trusted American legacy brand that is woven into the fabric of the American lifestyle,” Tom Park, president of Kenmore, Craftsman and DieHard brands. “We developed this one-of-a-kind laundry pair to raise funds around Veterans Day for those who have served in the military. We hope these funds can help make a positive impact in their lives.”Other ways Sears shoppers can give back this holiday season through Heroes at Home include:

  • Craftsman Hat– The Craftsman brand will donate $1 from the sale of each beanie to Rebuilding Together, with a minimum donation of $4,000.
  • Ornaments– Two collectible moose and bear Christmas ornaments help raise funds for Heroes at Home this holiday, and are the perfect, meaningful addition to any tree. With every qualifying in-store or online purchase through 12/24, Sears will donate $1 to Rebuilding Together to help military families in need, with a minimum donation of $20,000.

Background on the Kenmore Patriotic Laundry Pair:
Kenmore 4.3 cu. ft. Top Load Washer (Model: 02626734)

  • This Kenmore washer delivers a powerful and worry-free clean, allowing you to tackle laundry day with the press of a button. Designed with intuitive controls and easy operation, you can clean big loads with little fuss – up to 19 towels in one load. Kenmore has built its legacy on durability and performance, and this top load washer with stainless steel tub brings serious cleaning power that will last you and your family through the years. A Triple Action Impeller revs up cleaning power, and nine powerful spray jets and three unique wash basket motions work together for deep cleaning using a high-efficiency design.

Kenmore 7.0 cu. ft. White Electric Dryer w/ SmartDry Plus— Hassle-Free Garment Care (Model:02676134)

  • This Kenmore dryer was designed to make laundry day nice and simple. Whether you’ve got a pile of soaking wet towels, a duvet or a delicate blouse that simply needs refreshing, this Kenmore electric dryer has you covered. SmartDry Plus technology keeps an eye on especially damp laundry while Wrinkle Guard prevents set in wrinkles after the dry cycle. Spend less time babysitting your laundry and more time doing what you want with your day.

The Heroes at Home program has raised more than $20 million over the past nine years thanks to donations from Shop Your Way members, customers and associates, and has funded more than 1,600 home rebuilds. For more information or to donate, visit sears.com/heroesathome.

About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for over 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading products across small and large appliance categories. For more information, visit www.kenmore.com, www.cookmore.com/press-kit/ or www.facebook.com/kenmore.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through sears.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

Media Contacts:
Larry Costello
PR Director
Sears and KCD Brands
847-286-9036
Larry.Costello@searshc.com

Andrew Scutt
Zeno Group
312-245-0688
Andrew.Scutt@zenogroup.com

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Kenmore to raise funds to support military home renovations through proceeds from limited edition patriotic laundry pair
Kenmore to raise funds to support military home renovations through proceeds from limited edition patriotic laundry pair

 

SOURCE: Sears, Roebuck and Co.

 

 

Voice-controlled intelligent shopper Kenmore Alfie now available at Sears.com

HOFFMAN ESTATES, Ill., 2016-Sep-16 — /EPR Retail News/ — The new Kenmore Alfie is a voice-controlled intelligent shopper that does the research for you to find the right item at the best price, regardless of the retailer. Alfie is an enormous time-saver because it can shop for anything from everyday items like paper towels, printer ink or groceries, to finding the perfect gift by simply saying “Alfie, give me some ideas for a birthday gift for dad.”

Best of all, Alfie not only saves time, it saves money. There is no added fee for the service Alfie provides, and the Kenmore Alfie app* is free in the app store. Once users decide what they want, they simply press a button and Alfie shops the online marketplace to provide a tailored recommendation. This ensures they get the best price available, providing peace of mind that they are always getting a great deal.
“The Kenmore brand is woven into the fabric of the American home by delivering trusted performance with smart and stylish innovations that help our members do things quicker, better and easier,” said Tom Park, president of Kenmore, Craftsman and DieHard brands at Sears Holdings. “Alfie is no exception – we are able to provide a best-in-class, concierge-like service at an affordable price so our members can get back to their everyday lives.”

“Alfie uses our Shop Your Way platform combined with experienced associates who serve as intelligent shoppers behind the scenes to find the products that meet our members’ needs,” said Eui Chung, vice president of social commerce at Sears Holdings.

Alfie is able to learn users’ tastes based on previous purchases, and allows users to shop from history, simplifying the task of reordering frequently purchased or favorite items.

Users can maintain contact with Alfie from anywhere using the Alfie app on their smartphones to easily review options and confirm orders on-the-go. Experienced Alfie personal shoppers are available to assist with orders 24 hours a day, 365 days a year.

Kenmore Alfie can be purchased for $49.99 at AlfieFetch.com, Sears.com or select local Sears stores. For more information about the Kenmore brand, visit Kenmore.com or Cookmore.com.

How to use Alfie:

  1. Download the free Kenmore Alfie app
  2. Follow the prompts to properly complete the setup of Alfie with your Wi-Fi network
  3. Press the ‘talk’ button, voice a request to Alfie and press the ‘talk’ button again
  4. Review recommended options sent via text message through the free Alfie app
  5. Approve the product order via Alfie or the smartphone app and your order is on its way

*In order to use Kenmore Alfie, you will have to install the free Kenmore Alfie app for either iOS (requires iOS 8 and up) or Android™ (Android 4.1 and up) smartphone. In addition, Alfie requires a wireless network connection that is 2.4GHz 802.11 b/g with security OPEN, WEP, WPA, WPA II. Alfie also requires a free Shop Your Way Membership and is subject to its terms and conditions.

About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for over 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading products across small and large appliance categories. For more information, visit www.kenmore.com, www.cookmore.com/press-kit/ or www.facebook.com/kenmore.

Contact:

Larry Costello
PR Director – Kenmore
847-286-9036
Larry.Costello@searshc.com

Andrew Scutt
Zeno Group
312-245-0688
Andrew.Scutt@zenogroup.com

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Voice-controlled intelligent shopper Kenmore Alfie now available at Sears.com
Voice-controlled intelligent shopper Kenmore Alfie now available at Sears.com

 

SOURCE: Sears, Roebuck and Co.

Kenmore introduces premium line of kitchen appliances at an affordable price

New premium line of appliances gives homes an elevated look without the need for costly remodels

HOFFMAN ESTATES, Ill., 2015-10-8 — /EPR Retail News/ — In the past, if a home chef wanted professional style appliances, it could mean remodeling his or her kitchen to accommodate larger equipment. Today, the Kenmore brand is addressing that issue by introducing an innovative line of Kenmore PRO® standard-size appliances, including ranges, cooktops, microwaves, dishwashers and refrigerators. Developed with aspiring home chefs in mind, Kenmore PRO appliances provide a beautiful professional kitchen design, luxury performance at an affordable price.

“The all new Kenmore PRO line continues the brand’s legacy of delivering trusted, stylish appliance innovations that home chefs can move right into their existing kitchen space, taking their kitchen experience to a new level,” said Tom Park, president of Kenmore, Craftsman and DieHard brands.

Kenmore executive chef Kari Karch added, “Kenmore PRO appliances are perfect for those who go above and beyond in the kitchen, from fricassee to flambe, the high-level performance that you achieve with these appliances will make every meal a special event, not only because of the amazing food but also for the beautiful kitchen.”

A few highlights of the new Kenmore PRO line include:

Kenmore PRO 30″ Single and Double Wall Ovens and Kenmore PRO Single Cavity Electric and Gas Front Control Freestanding Ranges

  • These cooking wonders have some amazing features. Accela-HeatTM technology uses sensors to drive a powerful convection element and accurately controls two fans to transfer heat to the food, saving time by significantly reducing the preheating.
  • Turbo Boil® Burners on Kenmore PRO Drop-In Gas Cooktops distribute 18,200 BTUs of heat energy to provide an impressively fast boil time.
  • Freestanding ranges feature a stylish front control design for easy reach.

Kenmore PRO Counter-Depth and Standard-Depth French Door Bottom Mount Refrigerators

  • The AirTight Crisper features a unique 360-degree seal that goes all the way around the drawer to lock in moisture, helping vegetables stay fresh longer. The MoistureLock grid captures and reintroduces moisture to help maintain optimal humidity levels.
  • GeniusCool™ Technology with Dual Evaporators cools the refrigerator and freezer separately, which keeps freshness in the fridge and freezer burn out of the freezer to help food stay fresh.

Kenmore PRO Hidden Control Dishwasher

  • Designed to blast dirt and grime from every angle, the Kenmore PRO Hidden Control Dishwasher comes complete with a 360° PowerWash® Spray Arm to leave every dish spot-free and sparkling.
  • To pack another punch against dirty dishes, TurboZone® with Rotating Spray Jets hits dishes with a total of six jets to remove stubborn stuck on food, cutting down members’ time scrubbing and pre-washing dish after dish.

Kenmore PRO 36″ Slide-In Gas and Electric Cooktops

  • Turbo Boil® flex element allows for rapid boiling and defined simmering to cook favorite entrees, sides and treats with professional style and precision so food comes out right every time.
  • Flexible burner options spanning triple ring burners, power burners and dual element burners included in both gas and electric models allow chefs to accommodate any temperature or technique needed to bring the perfect dish to life.

Kenmore PRO 1.8 cu. ft. Over the Range Microwave

  • With this Kenmore PRO convection microwave, you can achieve convection oven results in a programmable microwave. Innovative CombiCook Technology helps to evenly brown and crisp foods on the outside while cooking quickly and evenly throughout.
  • The precision sensor detects the amount of moisture inside the oven and automatically adjusts the cooking time for optimal results.
  • 10 power levels allow you to easily cook, defrost or warm everything from a gourmet meal to leftovers at the perfect temperature.

The complete line of Kenmore PRO appliances can be found online at Kenmore.com and in local Sears stores.

For delicious recipes that showcase the best features of the new Kenmore PRO line, members can find inspiration at Cookmore.com. To interact and share hosting tips and tricks with experts and members of the Kenmore community, members can visit inspiration.kenmore.com.

About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading products across small and large appliance categories. For more information, visit www.kenmore.com, www.cookmore.com/press-kit/ or www.facebook.com/kenmore.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members – wherever, whenever and however they want to shop. Sears Holdings is home to Shop Your Way®, a social shopping platform offering members rewards for shopping at Sears and Kmart as well as with other retail partners across categories important to them. The Company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation, with full-line and specialty retail stores across the United States. For more information, visit www.searsholdings.com.

Larry Costello
PR Director
847-286-9036
Larry.Costello@searshc.com

Christine Whitemarsh
Zeno Group for Kenmore
312-396-9764
Christine.Whitemarsh@zenogroup.com

SOURCE: Sears Holdings Corporation

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Kenmore introduces premium line of kitchen appliances at an affordable price

Kenmore introduces premium line of kitchen appliances at an affordable price