DieHard products launches on Amazon.com to celebrate its 50th Anniversary

Assortment To Include Batteries, Jump Starters, Battery Chargers and Passenger Car Tires

HOFFMAN ESTATES, Ill., 2017-Dec-18 — /EPR Retail News/ — The DieHard brand announced today that it is celebrating 50 years of trusted performance with the launch of DieHard products on Amazon.com. Starting today an assortment of DieHard jump starters, battery chargers and maintainers are available for purchase at www.amazon.com/diehard. Passenger car tires and automotive batteries will be added to Amazon.com in early 2018.

“DieHard is America’s most trusted and preferred  automotive battery brand and the collaboration with Amazon makes it easier for millions to shop the brand,” said Tom Park, President of Kenmore, Craftsman and DieHard brands at Sears Holdings. “As we have previously stated, we want to diversify the revenue streams of our iconic brands and launching on Amazon.com will significantly expand the distribution and availability of the DieHard brand in the U.S., building on the success of our recent Kenmore appliances launch on Amazon.com.”

DieHard products now available on Amazon.com:

Jump starters and vehicle battery chargers and maintainers – A range of battery-related accessories are now available to help jump start and charge batteries.

  • Jump starters: An assortment of portable power products meet the performance needs of batteries. These include the DieHard compact lithium jump starter + phone charger, which can top off a phone’s charge and even jump start a 6-cylinder engine.
  • Vehicle battery chargers and maintainers: A selection of compact shelf chargers and high-powered wheel chargers are available. These include the Wi-Fi enabled DieHard smart charger and maintainer, which allow users to check and charge their battery from a smart device, providing convenience and peace of mind.

DieHard products coming soon to Amazon.com:

Automotive batteries and tires

  • DieHard Advanced Gold Absorbed Glass Mat (AGM) batteries – The non-spillable batteries are designed to provide greater maintenance-free reliability and performance during severe weather such as snow, extreme cold, sleet, rain and heat. The battery also is specifically designed to power today’s vehicles, which draw more energy for start/stop ignitions and accessories, such as onboard DVD, navigation systems, and back-up cameras.
  • Passenger tires – Finally, a tire that lives up to its name. DieHard Silver Touring All-Season tires are engineered with rugged quality and innovation, inside and out. Key features include:
    • Nylon Belt Edge Layers, which increase steering response and cornering.
    • Tension Control Technology, which optimizes ground contact and distributes pressure for better braking and less wear.
    • Cross-Angle Sipes, which create biting edges for better traction in wet/wintry conditions.
    • Tire Profile Optimization, which enhances performance by uniformly expanding the center and shoulder region of the contact area.
    • Advanced Carbon Tread Compound, which promotes long, healthy tire life.
    • 70,000-Mile Limited Warranty, which provides lasting customer satisfaction.

DieHard has demonstrated its power as a brand in the past two years with the successful launch of the DieHard Silver Touring A/S passenger car tires. A national survey among automotive tire purchasers in late 2015 ranked DieHard among the top five leading tire brands, even though DieHard tires did not exist at the time. Within six months of launching in August 2016 at Sears Auto Centers, DieHard tires became one of the leading passenger tire brands at Sears.

Other recent innovations from the DieHard brand include:

  • Launch of the industry leading Wi-Fi smart battery maintainer that remotely provides vehicle battery health on a smart phone or tablet, giving users peace of mind.
  • Launch of a compact lithium jump starter + smart phone charger. It is compact, yet powerful enough to jump start up to 20 vehicles on a single charge.
  • The opening of three DieHard Auto Centers in San Antonio, TexasTroy, Mich. and Roseville, Mich. They offer state-of-the-art technology and services in a contemporary, comfortable setting – that, combined with service from our experienced associates, can help today’s drivers make the right choices for their vehicle’s needs.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members – wherever, whenever and however they want to shop. Sears Holdings is home to Shop Your Way®, a social shopping platform offering members rewards for shopping at Sears and Kmart as well as with other retail partners across categories important to them. The Company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation, with full-line and specialty retail stores across the United States. For more information, visit www.searsholdings.com

About the DieHard Brand
Introduced in 1967, Sears designed the original DieHard automotive battery to produce 35 percent more usable starting power than other similar batteries. Featuring a revolutionary tough, thin-walled case of translucent polypropylene plastic, which was 50 percent thinner than conventional black rubber-type battery enclosures, the design’s extra room meant bigger plates, more acid and extra starting power. During testing, not a single failure was reported in over 26,000 starts in temperatures ranging from sub-zero to more than 100 degrees, hence the name “DieHard.” See more DieHard history and compelling “Battery Torture” video at www.DieHard.com.

Forward-Looking Statements
This press release contains forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Whenever used, words such as “will,” “expect,” and other terms of similar meaning are intended to identify such forward-looking statements. Forward-looking statements, including these, are based on the current beliefs and expectations of our management and are subject to significant risks, assumptions and uncertainties, many of which are beyond the Company’s control, that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Detailed descriptions of risks, uncertainties and factors relating to Sears Holdings are discussed in our most recent Annual Report on Form 10-K and other filings with the Securities and Exchange Commission. While we believe that our forecasts and assumptions are reasonable, we caution that actual results may differ materially. We intend the forward-looking statements to speak only as of the time made and do not undertake to update or revise them as more information becomes available, except as required by law.

Media Contact:
Larry Costello
Sears / DieHard
(847) 286-9036
Larry.Costello@searshc.com

 

SOURCE Sears Holdings Corporation

Sears Holdings signs licensing agreements to expand Kenmore and DieHard brands worldwide

  • Kenmore and Kenmore Elite Floor Care Products to be Sold at Retailers Worldwide
  • DieHard Alkaline Batteries and Flashlights to be Sold at Retailers in Select Countries Internationally

HOFFMAN ESTATES, Ill., 2017-Aug-23 — /EPR Retail News/ — Sears Holdings today (Aug 22, 2017) announced it has signed two licensing agreements that will broaden the reach of its Kenmore and DieHard brands internationally.

Cleva North America, Inc. will manufacture Kenmore and Kenmore Elite vacuums and accessories for distribution at retailers worldwide. The agreement applies to vacuum cleaners, stick vacuums, hand vacuums, robotic vacuums, carpet cleaners, bare floor cleaners, sweepers and accessories.

Dorcy, International will manufacture DieHard Alkaline batteries and flashlights for distribution in the U.S., Puerto Rico and the Caribbean plus Latin America and some locations in the South Pacific. The agreement renews and expands the existing distribution of these DieHard products and applies to: A, AA, AAA, C, D, 6 volt and 9 volt alkaline specialty batteries, as well as flashlights.

“The Kenmore brand is one of the most awarded and trusted American brands and is woven into the fabric of our home lifestyle,” said Tom Park, president of Kenmore, Craftsman and DieHard brands at Sears Holdings. “DieHard is America’s most trusted, reliable and preferred vehicle battery brand. Both of these agreements are examples of our expansion strategy to unleash the power of these iconic brands internationally. We will have direct and active involvement in building the business with our licensing partners and we’re confident that both Cleva and Dorcy will maintain our high quality standards,” Park added.

“We are excited about the opportunity to expand the Kenmore line of vacuums to key retailers and continue the legacy of the Kenmore brand,” said Bob Davis, president of Cleva North America, Inc. “Cleva is passionate in our commitment to bring top performing, high-quality Kenmore vacuums to the market.  With our ongoing attention to product innovation and consumer focused solutions, Cleva will be adding new products to its current award-winning portfolio of Kenmore vacuum cleaners.”

“We are thrilled to be partnering with the DieHard brand to bring this incredible product portfolio to a wider consumer audience,” said Tom Beckett, president and CEO of Dorcy International. “Dorcy’s global development team is working hard to create new and innovative products in this space that reflect the trust and integrity that have long been associated with the DieHard name.”

In other efforts to expand the reach of the Kenmore brand, Sears recently announced the launch of Kenmore products on Amazon.com.

Terms of the deals were not disclosed.

Forward-looking statements:
This press release contains forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Whenever used, words such as “will,” “expect,” and other terms of similar meaning are intended to identify such forward-looking statements. Forward-looking statements, including these, are based on the current beliefs and expectations of our management and are subject to significant risks, assumptions and uncertainties, many of which are beyond the Company’s control, that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Detailed descriptions of other risks relating to Sears Holdings are discussed in our most recent Annual Report on Form 10-K and other filings with the Securities and Exchange Commission. While we believe that our forecasts and assumptions are reasonable, we caution that actual results may differ materially. We intend the forward-looking statements to speak only as of the time made and do not undertake to update or revise them as more information becomes available, except as required by law.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members – wherever, whenever and however they want to shop. Sears Holdings is home to Shop Your Way®, a social shopping platform offering members rewards for shopping at Sears and Kmart as well as with other retail partners across categories important to them. The Company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation, with full-line and specialty retail stores across the United States. For more information, visit www.searsholdings.com

About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for over 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading products across small and large appliance categories. For more information, visit www.kenmore.comwww.cookmore.com/press-kit/ or www.facebook.com/kenmore.

About the DieHard Brand
Introduced in 1967, Sears designed the original DieHard automotive battery to produce 35 percent more usable starting power than other similar batteries. Featuring a revolutionary tough, thin-walled case of translucent polypropylene plastic, which was 50 percent thinner than conventional black rubber-type battery enclosures, the design’s extra room meant bigger plates, more acid and extra starting power. During testing, not a single failure was reported in over 26,000 starts in temperatures ranging from sub-zero to more than 100 degrees, hence the name “DieHard.” See more DieHard history and compelling “Battery Torture” video at www.DieHard.com.

About Cleva North America, Inc.
Cleva North America, Inc. offers an award-winning portfolio of innovative brands, including Vacmaster Professional®, Vacmaster®, Duravac™, Armor All™ and LawnMaster®. With award-winning, proven experience in engineering and motor technology, Cleva incorporates the latest processes and highest standards for engineering, design, and production. The result is high-quality products with exceptional performance and durability. Cleva takes pride in producing a premium product at a great value. We will continue to usher in new, innovative products designed to meet our customers’ needs. For more information on Vacmaster®, visit vacmaster.com; like us on Facebook® (facebook.com/vacmastervacs); or follow us on Twitter® (@vacmastervacs).

About Dorcy International
A Privately held company, headquartered in Columbus, Ohio, DORCY has marketed Flashlight products and batteries for over 55 years and is proud to be business partners with many of the world’s largest retailers.  DORCY is a global enterprise with sales and marketing offices in Basel, Brisbane, Sydney, Hong Kong, Toronto, and is headquartered in Columbus Ohio.  Dorcy’s Competitive Advantages Include: In house design and engineering capability, the widest range of Lighting Products available, speed to market with evolving Market demands – LED, Fashion Trends, Materials and technology. With a complete complimentary Flashlight and Battery Program DORCY has the strongest promotions in the industry. http://www.Dorcy.com.

SOURCE: Sears, Roebuck and Co.

Kenmore’s launches new line of smart room air conditioners available now in select Sears stores nationwide

Trusted home appliance brand rolls out newly designed smart air conditioners with updated app to make keeping cool a breeze this summer

HOFFMAN ESTATES, Ill., 2017-Jun-08 — /EPR Retail News/ — This summer is set to be a scorcher with the Old Farmer’s Almanac predicting above average temperatures for many parts of the U.S. To help cope with the unseasonably warm weather, Americans can rely on the Kenmore brand’s new line of smart room air conditioners to keep homes cool and comfortable, while helping save money and energy.

Using a wireless Internet connection, the Kenmore Elite Smart Room Air Conditioners allow users to adjust home temperatures from a mobile device* using the Kenmore mobile app. The easy-to-use app provides access to monitor efficiencies, turn units on and off and even set schedules for up to seven days. The smart technology integrates wireless capabilities to provide the flexibility to operate the air conditioner whenever needed from almost anywhere, which can lead to energy and cost savings on utility bills.

“Kenmore is a trusted American legacy brand, woven into the fabric of our American home lifestyle. At Kenmore, we consistently strive to improve the lives of our members through stress-free solutions to every day issues,” said Tom Park, president of Kenmore, Craftsman and DieHard brands at Sears Holdings. “With rising temperatures around the country, the Kenmore brand’s smart room air conditioner line will make homeowners’ lives easier and more cost-effective by giving them control from their mobile device.”

The Kenmore app is designed to be sleek and intuitive, providing users with peace-of-mind and features that can help save time, energy and money.

  • Control on-the-Go: The ability to remotely turn the unit on and off, set a schedule or adjust the temperature provides flexibility to control home climates from anywhere. Use the 24 hour timer to set a schedule to run the units only when needed, or turn the air conditioner on before arriving home to ensure a comfortable temperature upon arrival.
  • Energy Savings: The Kenmore Elite Smart Room Air Conditioners are ENERGY STAR®certified and feature smart technology that allows for easy access and scheduling to run the unit only when needed, helping to save energy and money on utility bills.
  • Power to Match Your Room Size: Available in a variety of sizes from 8,000 BTUs to 25,000 BTUs, these Kenmore Elite Smart Room Air Conditioners help cool medium to large rooms, from 340 to 1,560 square feet in size.
  • Simple Setup: Scan the QR code located on the unit using a mobile device, follow the directions during a brief tutorial and the air conditioner will be up and running.
  • Amazon Alexa Enabled: Allows users to control the air conditioner’s temperature and power settings using voice-controlled technology on any Amazon Echo device**.
  • MSRP: $269.99– $519.99, depending on the model.

The Kenmore Elite Smart Room Air Conditioners feature technology from Afero, a leader in connecting smart devices and providing secure “Internet of Things” product solutions. The air conditioners are available now in select Sears stores nationwide and online at Sears.com. For more information about current Kenmore brand smart products, and the complete line of Kenmore appliances, visit Kenmore.com.

About the Kenmore Brand

The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for over 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living, with industry-leading products across small and large appliance categories. For more information, visit www.kenmore.com, www.cookmore.com/press-kit/ or www.facebook.com/kenmore.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through sears.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

*Remote control and monitoring functionality of Kenmore® Smart products requires a smartphone or tablet, wireless router with a continuous home internet connection and the free app.  These devices are not included.  Supports iPhone® and Android™ mobile devices.  Mobile devices not included with product. iPhone® is a registered trademark of Apple Inc.  Android™ is a trademark of Google Inc.
** Amazon Echo device sold separately.

Contact:

Larry Costello
PR Director
847-286-9036
Larry.Costello@searshc.com

Amanda Morales
Zeno Group for Kenmore
312-245-0170
Amanda.Morales@zenogroup.com

SOURCE: Sears, Roebuck and Co.

Craftsman brand wins one Gold and two Bronze Edison Awards for innovation

Craftsman brand wins one Gold and two Bronze Edison Awards for innovation

 

Awards Celebrate 30 Years of Honoring Innovators and Innovation

NEW YORK, 2017-May-02 — /EPR Retail News/ — The Edison Awards, celebrating 30 years of honoring the best in innovation and excellence in the development of new products and services, announced that the Craftsman brand was voted a winner of one Gold and two Bronze Edison Awards for innovation at the recent event at The Capitale in New York City.

The Craftsman® Flex Claw™ Hammer received a Gold Edison Award while the Craftsman Sidewinder™ Flat Tape and Craftsman Smart Lawn™ Connect Kit won Bronze Edison Awards.”I’m so proud of our product development team,” said Tom Park, president of the KCD Brands division at Sears Holdings. “They found a way to bring innovation to the most basic of tools – the hammer – by giving it more functionality with four clawing positions. Our Craftsman Sidewinder Measuring Tape makes you say ‘why didn’t I think of that?’ And the Craftsman Smart Lawn app allows you to view the tractor’s performance diagnostics, giving you peace of mind, plus money saving maintenance tips, weather tracking and more – everything you need to keep the best yard on the block.”

Edison Award Winning Products from Craftsman:

  • Built for speed and convenience, the versatile Craftsman Flex Claw Hammer allows you to drive nails with precision and pry boards with excellent access and leverage thanks to a jointed head. The head locks in four different clawing positions to access difficult angles. Made of forged carbon steel with a magnetic nail starter and rubber grip, this hammer is the new twist on a classic.
  • The Craftsman Sidewinder Measuring Tape features an exclusive design that allows the body to lie flat unlike traditional tape measures. Combined with a rear tang to hold the tape measure in place, it allows you to measure without the tape tipping over. It also has an auto blade lock, micro texture grip surface and a writable surface to note measurements that make it a “must-have” for the toolbox.
  • The Craftsman Smart Lawn Connected Riding Mowers provide the complete care system for your mower. Take command of your lawn care with the wireless-enabled Smart Lawn app from Craftsman. Just download the free Smart Lawn app to your smart device and follow the on-screen instructions to connect your mower using wireless technology. It notifies you when it’s time to change the oil, replace the air filter, replace blades and check battery status. Access DIY maintenance videos, the owner’s manual and shop for parts and accessories.

Winning an Edison Award has become one of the highest accolades a company can receive in the name of innovation and business. The awards are named after Thomas Alva Edison (1847-1931) whose inventions, new product development methods and innovative achievements literally changed the world, garnered him 1,093 U.S. patents, and made him a household name around the world.

“Our judges recognized Craftsman as a true innovator out of the many products in its category,” said Frank Bonafilia, executive director of the Edison Awards.

The ballot of nominees for the Edison Awards was judged by a panel of more than 3,000 leading business executives including past award winners, academics and leaders in the fields of product development, design, engineering, science and medical.

In addition to the Awards Gala, the annual Edison Awards program encompassed a full-day “Meet the Innovators Forum” and the “Innovators’ Showcase,” which offered guests a hands-on experience with many of the winning products.

Craftsman at Sears
The Craftsman brand has been America’s most trusted tool brand for generations, woven into the fabric of the American lifestyle. And Sears is your first destination for Craftsman products, with the widest selection on the planet and the original home of Craftsman. Craftsman at Sears continues to develop innovative tools and products, earning a reputation for unsurpassed quality and durability. This includes a full range of hand and power tools that meet the needs of the DIY user and the demanding professional. In addition, Craftsman at Sears also includes lawn and garden products and tool storage. Plus, Craftsman at Sears is part of Shop Your Way®, a social shopping experience where members have the ability to earn points and receive benefits when shopping at Sears stores and Sears.com/Craftsman.

About the Edison Awards
The Edison Awards is a program conducted by Edison Universe, a non-profit, 501(c)(3) organization dedicated to fostering future innovators. The Awards have been recognizing and honoring the best in innovations and innovators since 1987. They honor game-changing innovations that are at the forefront of new product and service development, marketing and human-centered design, and are one of the highest accolades a company can receive in the name of successful innovation. For more information about the Edison Awards complete program and a list of past winners, visit www.edisonawards.com.

*Craftsman and related marks are used under license

For More Information,
Contact:

Larry Costello
PR Director – Sears Holdings
(847) 286-9036

SOURCE: Craftsman at Sears

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Sears opens first-of-its-kind DieHard Auto Center Driven by Sears in San Antonio, Texas

Sears opens first-of-its-kind DieHard Auto Center Driven by Sears in San Antonio, Texas

 

HOFFMAN ESTATES, Ill., 2017-Feb-17 — /EPR Retail News/ — Sears is opening a first-of-its-kind DieHard Auto Center Driven by Sears that is designed to meet the ever-changing needs of today’s driver. The new store at 8551 Wurzbach Road in San Antonio, Texas, opens on Friday, February 17.

The DieHard Auto Center leverages interactive in-store merchandise displays and advanced diagnostic technology. It offers a suite of services and amenities, including:

  • DieHard 360° Vehicle Assessment: Looking to buy or sell a used car? Customers can get a comprehensive 120-point inspection to assess the vehicle’s condition to help them buy, sell, or just maintain their vehicle with confidence.
  • DieHard Edge Maintenance Plans: Provides 36 months or 45,000 miles, (whichever comes first) of covered maintenance locked in at today’s discounted prices (savings range from 25% to 40% off regular retail prices), DieHard Edge is available in three flexible plans.
  • Digital Tire Journey: A web app that relies on IBM Watson Natural Language Classifier service to help customers identify the appropriate tires to fit their driving preferences. Customers can also use touchscreens in store to access the Digital Tire Journey.
  • Free Wi-Fi: Enabling customers to be productive or entertained while their vehicle is serviced.

“The new DieHard Auto Center Driven by Sears is another example of how we’re unleashing the power of the DieHard brand,” said Brian Kaner, president of Sears Automotive.  “It offers state-of-the-art technology and services in a contemporary, comfortable setting – that, combined with our experienced associates, can help today’s drivers make the right choices for their vehicle’s needs.”

“DieHard is America’s most trusted automotive battery brand,” said Tom Park, president of Kenmore, Craftsman and DieHard brands. “In 2016, we introduced DieHard tires, which have been well-received by our customers, as we have continued to see positive, strong sales since their introduction. As we have also expanded the brand into automotive consumer electronics accessories, it’s a natural evolution to extend the brand to automotive service. Now, when you bring your vehicle to a DieHard Auto Center, you can have the same peace of mind you expect from DieHard products.”

During Friday’s grand opening celebration, members and customers can enjoy free food and prizes, including: DieHard wi-fi maintainers valued at $99.99 and compact lithium jump starters valued at $69.99. In addition, KJ97 IHeart radio will be broadcasting from the store on Friday.

The celebration will continue over the weekend, with the DieHard Auto Center giving away a DieHard 360 Vehicle Assessment on Saturday, Feb. 18 and Sunday, Feb.19 to two lucky winners. In addition, key vendors including AutoZone®, Continental Tire®, Michelin Tire® and Valvoline® will participate in the celebration.

DieHard Auto Center specials throughout the grand opening weekend include:

  • An additional 10 percent off DieHard batteries, starting as low as $99.99 (offer valid in-store only through March 2, 2017).
  • Buy three, get one free on all DieHard tires with installation, plus get an additional 10 percent off (offer valid in-store only through March 2, 2017).
  • 50 percent off oil changes (offer valid through March 2, 2017)
    • $14.99 conventional oil
    • $24.99 blend oil
    • $34.99 synthetic oil
    • Includes up to 5 quarts of Valvoline® oil and $3.49 filter

Operating hours for the new DieHard Auto Center Driven by Sears are Monday through Saturday, from 8 a.m.– 7 p.m. and Sunday from 10 a.m.– 5 p.m. For more information about the new San AntonioDieHard Auto Center Driven by Sears, visit Searsauto.com/diehardauto.

About Sears Auto Center
Sears Auto Center is a leading provider of automotive maintenance and repair services and parts, with more than 600 locations nationwide offering a full array of passenger and light truck tires, including RoadHandler™, Michelin® and Goodyear®, DieHard tires, DieHard batteries, Craftsman®auto accessories and more. Sears has a long history as America’s trusted place for car care, having offered auto parts since 1905 and service since 1931. Sears Auto Center offers customers convenient locations and hours – open seven days a week, as well as an extensive menu of services. Sears Auto Center is a division of Sears, Roebuck and Co. For more information on Sears Auto Center please visit www.SearsAuto.com. Facebook: www.Facebook.com/SearsAuto | Twitter @SearsAuto.

About the DieHard brand
Introduced in 1967, Sears designed the original DieHard automotive battery to produce 35 percent more usable starting power than other similar batteries. Featuring a revolutionary tough, thin-walled case of translucent polypropylene plastic, which was 50 percent thinner than conventional black rubber-type battery enclosures, the design’s extra room meant bigger plates, more acid and extra starting power. During testing, not a single failure was reported in over 26,000 starts in temperatures ranging from sub-zero to more than 100 degrees, hence the name “DieHard.” See more DieHard history and compelling “Battery Torture” video at www.DieHard.com.

About Sears, Roebuck and Co. 
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through sears.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

MEDIA CONTACT: 
Larry Costello
Sears Holdings
(847) 286-9036
Larry.Costello@searshc.com

SOURCE: Sears, Roebuck and Co.

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Kenmore wins Women’s Choice Award for major appliances

HOFFMAN ESTATES, Ill., 2017-Feb-04 — /EPR Retail News/ — As the trusted referral source for women, the Women’s Choice Award is delighted to honor the Kenmore® brand for earning the 2017 Women’s Choice Award® as America’s Most Recommended™ Range, Dishwasher, Refrigerator and Washer/Dryer appliances for a fourth consecutive year. This award designation is based on a national survey that was distributed to tens of thousands of women across America who were asked to select the brands that they would highly recommend to their family and friends.

“The Women’s Choice Award’s mission is to simplify her life by recognizing brands tried, tested, and highly recommended by women – making it easy to buy with confidence,” said Delia Passi, CEO and Founder. “By carrying the Women’s Choice Award seal, brands like Kenmore® signify their commitment to empower women to make smart buying choices.”

“The Kenmore brand has been trusted by Americans for more than 100 years and is woven into the fabric of the American lifestyle,” said Tom Park, president of the Kenmore, Craftsman and DieHard brands. “American women are our primary customers and we take pride in listening to women and developing products that meet their needs. So it is an honor to receive ‘The Women’s Choice Award’ from this respected consumer organization. Reliability, performance and service are our hallmarks.”

Women have remarkable spending power and its continually growing. They currently control the majority of the purchasing decisions for consumer goods in America. Women are also likely to influence or manage big ticket purchases as well as everyday purchases, according to a Nielson Report. That, together with a Forbes article stating that word of mouth has been shown to improve marketing effectiveness by 54%, reveals the significance of being a highly recommended brand by women.

Passi commented on how the Women’s Choice Award serves as a competitive differentiator in today’s cluttered marketplace.

“When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for meeting the needs and preferences of their female customers, who are the toughest customer,” Passi said.

“We recently introduced our Kenmore Elite Black Stainless suite of appliances, which are designed based on feedback from our customers, the majority of whom are women,” Park added. “The smudge-proof finish is perfect for busy families, which is feedback we’ve heard, particularly from moms.”

“We are pleased to salute the Kenmore® brand for its focus on excellence, a commitment that is recognized by women consumers nationwide,” said Passi.

ABOUT THE KENMORE BRAND

The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for over 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading products across small and large appliance categories. For more information, visit www.kenmore.com, www.cookmore.com/press-kit/ or www.facebook.com/kenmore.

ABOUT SEARS, ROEBUCK AND CO. 

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through sears.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

ABOUT THE WOMEN’S CHOICE AWARD®

The Women’s Choice Award sets the standard for helping women to make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the trusted referral source for women, WomenCertified Inc., home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women. Women can visit the official website at www.WomensChoiceAward.com to learn more.

MEDIA CONTACT:  
Erica Guzman
WomenCertified Inc.
Marketing Manager
T: (954) 922-0846
eguzman@womenschoiceaward.com

Larry Costello– Sears
Kenmore brand
PR Director
T: (847) 286-9036
larry.costello@searshc.com

SOURCE: Sears, Roebuck and Co.

Kenmore brand wins five Reviewed.com’s 2016 Best of Year awards

HOFFMAN ESTATES, Ill., 2016-Nov-17 — /EPR Retail News/ — The Kenmore brand has won five 2016 Best of Year Awards from Reviewed.com. The winning Kenmore appliances span the kitchen, living room and laundry room – allowing Americans to be amazing in every aspect of their home life.

“It is an honor to receive these prestigious awards for our product innovations from this distinguished and respected consumer organization,” said Tom Park, president of the Kenmore, Craftsman and DieHard brands. “The Kenmore brand has been trusted by Americans for more than 100 years and is woven into the fabric of the American lifestyle. As we enter the busy holiday season, our members can trust that when they come home to Kenmore, they will find products that will make life easier so they can focus on what’s important – spending time with their families.”

Available exclusively at Sears, the Kenmore brand’s Reviewed.com Best of Year Awards include:

For more information on Reviewed.com’s 2016 Best of Year awards visit http://www.reviewed.com/awards/best-of-year-2016. To learn more about the Kenmore brand and its line of trusted appliances, visit Kenmore.com.

About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for over 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading products across small and large appliance categories. For more information, visit www.kenmore.com/, www.cookmore.com/press-kit/ or www.facebook.com/kenmore.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through sears.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

About Reviewed.com
Reviewed.com’s product experts use lab testing to rate and review the latest consumer electronics and home appliances, helping guide consumers purchases. Reviewed.com editors select the best performing and best value products for the company’s Editors’ Choice and Best of Year Award programs. Founded in 1988, the company was acquired by USA TODAY in January 2011 and powers technology coverage in USA TODAY and Gannett media properties. Reviewed.com reaches more than 2 million monthly U.S. unique visitors.

Contact:

Larry Costello
PR Director
847-286-9036
Larry.Costello@searshc.com

Andrew Scutt
Zeno Group
312-245-0688
Andrew.Scutt@zenogroup.com

SOURCE: Sears, Roebuck and Co.

Kenmore to raise funds to support military home renovations through proceeds from limited edition patriotic laundry pair

HOFFMAN ESTATES, Ill., 2016-Oct-25 — /EPR Retail News/ — In honor of America’s heroes, the Kenmore brand has created a limited edition patriotic laundry pair with an American flag graphic on the back console that was designed, engineered and assembled in the U.S.A. The brand will donate $40 from the sale of each pair, up to a total of $200,000, to Rebuilding Together, a partner of the Sears Heroes at Home program. The money raised will help Rebuilding Together make necessary improvements, modifications and repairs to military family homes nationwide.

“The Kenmore brand is a trusted American legacy brand that is woven into the fabric of the American lifestyle,” Tom Park, president of Kenmore, Craftsman and DieHard brands. “We developed this one-of-a-kind laundry pair to raise funds around Veterans Day for those who have served in the military. We hope these funds can help make a positive impact in their lives.”Other ways Sears shoppers can give back this holiday season through Heroes at Home include:

  • Craftsman Hat– The Craftsman brand will donate $1 from the sale of each beanie to Rebuilding Together, with a minimum donation of $4,000.
  • Ornaments– Two collectible moose and bear Christmas ornaments help raise funds for Heroes at Home this holiday, and are the perfect, meaningful addition to any tree. With every qualifying in-store or online purchase through 12/24, Sears will donate $1 to Rebuilding Together to help military families in need, with a minimum donation of $20,000.

Background on the Kenmore Patriotic Laundry Pair:
Kenmore 4.3 cu. ft. Top Load Washer (Model: 02626734)

  • This Kenmore washer delivers a powerful and worry-free clean, allowing you to tackle laundry day with the press of a button. Designed with intuitive controls and easy operation, you can clean big loads with little fuss – up to 19 towels in one load. Kenmore has built its legacy on durability and performance, and this top load washer with stainless steel tub brings serious cleaning power that will last you and your family through the years. A Triple Action Impeller revs up cleaning power, and nine powerful spray jets and three unique wash basket motions work together for deep cleaning using a high-efficiency design.

Kenmore 7.0 cu. ft. White Electric Dryer w/ SmartDry Plus— Hassle-Free Garment Care (Model:02676134)

  • This Kenmore dryer was designed to make laundry day nice and simple. Whether you’ve got a pile of soaking wet towels, a duvet or a delicate blouse that simply needs refreshing, this Kenmore electric dryer has you covered. SmartDry Plus technology keeps an eye on especially damp laundry while Wrinkle Guard prevents set in wrinkles after the dry cycle. Spend less time babysitting your laundry and more time doing what you want with your day.

The Heroes at Home program has raised more than $20 million over the past nine years thanks to donations from Shop Your Way members, customers and associates, and has funded more than 1,600 home rebuilds. For more information or to donate, visit sears.com/heroesathome.

About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for over 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading products across small and large appliance categories. For more information, visit www.kenmore.com, www.cookmore.com/press-kit/ or www.facebook.com/kenmore.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through sears.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

Media Contacts:
Larry Costello
PR Director
Sears and KCD Brands
847-286-9036
Larry.Costello@searshc.com

Andrew Scutt
Zeno Group
312-245-0688
Andrew.Scutt@zenogroup.com

###

Kenmore to raise funds to support military home renovations through proceeds from limited edition patriotic laundry pair
Kenmore to raise funds to support military home renovations through proceeds from limited edition patriotic laundry pair

 

SOURCE: Sears, Roebuck and Co.

 

 

Voice-controlled intelligent shopper Kenmore Alfie now available at Sears.com

HOFFMAN ESTATES, Ill., 2016-Sep-16 — /EPR Retail News/ — The new Kenmore Alfie is a voice-controlled intelligent shopper that does the research for you to find the right item at the best price, regardless of the retailer. Alfie is an enormous time-saver because it can shop for anything from everyday items like paper towels, printer ink or groceries, to finding the perfect gift by simply saying “Alfie, give me some ideas for a birthday gift for dad.”

Best of all, Alfie not only saves time, it saves money. There is no added fee for the service Alfie provides, and the Kenmore Alfie app* is free in the app store. Once users decide what they want, they simply press a button and Alfie shops the online marketplace to provide a tailored recommendation. This ensures they get the best price available, providing peace of mind that they are always getting a great deal.
“The Kenmore brand is woven into the fabric of the American home by delivering trusted performance with smart and stylish innovations that help our members do things quicker, better and easier,” said Tom Park, president of Kenmore, Craftsman and DieHard brands at Sears Holdings. “Alfie is no exception – we are able to provide a best-in-class, concierge-like service at an affordable price so our members can get back to their everyday lives.”

“Alfie uses our Shop Your Way platform combined with experienced associates who serve as intelligent shoppers behind the scenes to find the products that meet our members’ needs,” said Eui Chung, vice president of social commerce at Sears Holdings.

Alfie is able to learn users’ tastes based on previous purchases, and allows users to shop from history, simplifying the task of reordering frequently purchased or favorite items.

Users can maintain contact with Alfie from anywhere using the Alfie app on their smartphones to easily review options and confirm orders on-the-go. Experienced Alfie personal shoppers are available to assist with orders 24 hours a day, 365 days a year.

Kenmore Alfie can be purchased for $49.99 at AlfieFetch.com, Sears.com or select local Sears stores. For more information about the Kenmore brand, visit Kenmore.com or Cookmore.com.

How to use Alfie:

  1. Download the free Kenmore Alfie app
  2. Follow the prompts to properly complete the setup of Alfie with your Wi-Fi network
  3. Press the ‘talk’ button, voice a request to Alfie and press the ‘talk’ button again
  4. Review recommended options sent via text message through the free Alfie app
  5. Approve the product order via Alfie or the smartphone app and your order is on its way

*In order to use Kenmore Alfie, you will have to install the free Kenmore Alfie app for either iOS (requires iOS 8 and up) or Android™ (Android 4.1 and up) smartphone. In addition, Alfie requires a wireless network connection that is 2.4GHz 802.11 b/g with security OPEN, WEP, WPA, WPA II. Alfie also requires a free Shop Your Way Membership and is subject to its terms and conditions.

About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for over 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading products across small and large appliance categories. For more information, visit www.kenmore.com, www.cookmore.com/press-kit/ or www.facebook.com/kenmore.

Contact:

Larry Costello
PR Director – Kenmore
847-286-9036
Larry.Costello@searshc.com

Andrew Scutt
Zeno Group
312-245-0688
Andrew.Scutt@zenogroup.com

###

Voice-controlled intelligent shopper Kenmore Alfie now available at Sears.com
Voice-controlled intelligent shopper Kenmore Alfie now available at Sears.com

 

SOURCE: Sears, Roebuck and Co.

Sears brings back trusted paint brands to its stores

HOFFMAN ESTATES, Ill., 2016-Aug-31 — /EPR Retail News/ — With home improvement projects on the rise due to a strong housing market1, Sears is bringing paint back to its stores with offerings for every use and every price point – providing convenience to its members, and making it the one-stop-shop for weekend warriors. The retailer is bringing trusted brands to the paint aisles – including Craftsman, Weatherbeater and Easy Living.

Paint offerings will be available in Sears home improvement sections, along with paint accessories, including everything needed to get the job done. Sears is dedicated to having a trained sales team in all paint stores to assist customers in finding the best product for their project.

Sears will be reintroducing paint in 23 stores across the country before rolling the offering out to all of its retail locations. Test markets include: Albany, N.Y., Glen Burnie, Md., Oak Brook, Ill., Aurora, Ill.,Des Moines, Iowa, Westland, Mich., Sterling Heights, Mich., Novi, Mich., Livonia, Mich., Saginaw, Mich., Flint, Mich., Muncie, Ind., Altoona, Pa., Lansing, Mich., Louisville, Ky., Whitehall, Pa.,Wilmington, Del., Moorestown, N.J., Pittsburgh, Pa., Greensburg, Pa., Waldorf, Md., St. Clairsville, Ohio., Niles, Ohio.

“After stepping away from the paint business in 2012, we are seeing the demand from our customers to bring it back. With updated paint mixing technology, and by enlisting dedicated and trained associates, we are confident the time is right to re-enter the category and fill a need for our members,” said Dean Schwartz, vice president of Tools, Lawn and Garden at Sears.

“This is an exciting moment as the Craftsman brand is entering the paint category for the first time. Earlier this year, our other flagship brands Kenmore and DieHard entered new categories with TVs and tires, respectively. The addition of paint as a Craftsman category is a testament to the strength of these brands as they continue to play a role in the fabric of the American lifestyle,” said Tom Park, president of Kenmore, Craftsman and DieHard brands.

Craftsman:

  • The Craftsman brand has been a trusted name in tools for nearly 90 years, and is now expanding its product offering by entering the paint category. Featuring canned enamels and rust preventative aerosols, Craftsman paint is perfect for use directly on metal, porches, garage floors, etc.
  • Price range: $5.99 – $32.99

Weatherbeater:

  • An exterior paint brand featuring fade, mold and mildew resistant properties, Weatherbeater is a trusted brand with a strong following of loyalists at Sears. Offered in more than 1,200 colors, it’s intended for use on front doors, siding, trim and shutters.
  • Price range: $13.99 – $33.99

Easy Living:

  • Intended for interior application, Easy Living paint comes in over 1,200 colors, and offers one coat coverage for quick and easy paint jobs. Perfect for busy households, Easy Living is washable, mold and mildew resistant, and offers ultra-cover stain blocker.
  • Price range: $2.49 – $28.99

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through sears.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

About the Craftsman Brand
The Craftsman brand is America’s most trusted tool brand. For more than 88 years, the Craftsman brand has developed innovative tools and products, earning a reputation for unsurpassed quality and durability, trusted for generations. The Craftsman brand offers a full range of hand and power tools that meet the needs of the DIY user to the demanding professional. In addition, the Craftsman brand also offers lawn and garden products and tool storage. The Craftsman brand also has a free membership program called Craftsman Club® which gives tool enthusiasts access to exclusive deals, members-only projects, expert tips and news on the latest tool innovations from the brand. Craftsman Club is part of the Shop Your Way® network, so points can be redeemed for purchases at Sears and Kmart and online at www.Craftsman.com. For more information, visit www.CraftsmanClub.com.

1 Joint Center for Housing Studies of Harvard University, Leading Indicator of Remodeling Activity (LIRA), July 21, 2016

Contact:

Larry Costello
PR Director
847-286-9036
Larry.Costello@searshc.com

Patrick Roach
Zeno Group
312-396-4396
Patrick.Roach@zenogroup.com

SOURCE: Sears Holdings Corporation

DieHard brand to host “From the Start” fan contests

“From the Start” Fan Contest to Award “Diehards” with an Experience of a Lifetime

HOFFMAN ESTATES, Ill., 2016-Jun-09 — /EPR Retail News/ — DieHard®, America’s most trusted auto battery brand, is on the hunt to find the country’s biggest, most passionate diehard fans across numerous categories through its “From the Start” contest. From now through December 11, the DieHard brand will celebrate the lovers of sports, music, cars, food and more by rewarding 14 individuals with their very own custom diehard fan experience.

To enter the DieHard From the Start contest, consumers are encouraged to visit DieHardFans.vote and submit their story, along with a photo, describing how they first became diehard devotees. The contest is open to fans from all walks of life, including music aficionados, sports fanatics, foodies, auto junkies, craft beer enthusiasts and collectors.

“The DieHard From the Start contest pays homage to fans who have been hooked since day one – whether it was the first time he or she set their eyes on a muscle car or the first time they became entranced by the ballpark – and have since shown years of unwavering passion,” said Tom Park, president of Kenmore, Craftsman and DieHard brands. “We couldn’t be more excited to reward those who go above and beyond to wear their fandom on their sleeve. We want to power their passion. For nearly 50 years, the DieHard brand has been equally fanatical about its products, providing durability and the highest performance to power our customers’ lives, even under the toughest of conditions.”

From June through December, the DieHard brand will host seven separate fan contests – one per month – and will select 10 finalists each month for whom the public will cast their vote. After a brief voting period, two grand prize winners each month will receive a $4,000 certificate redeemable towards the custom fan experience of their choosing. Travel packages within the U.S. may include hotel accommodations, air transportation, concert and/or game tickets and can be customized to the winners’ request.

The DieHard brand offers a full range of automotive and alkaline batteries, portable power products, phone cases, flashlights, high-performance work boots and more. In addition, Sears Auto Center is the home of DieHard, trusted by generations of American drivers to keep them on the road with a full range of services and products.  To learn more about the DieHard brand, visit http://www.DieHard.com. To follow the contest, find submission inspiration and official contest rules, visit DieHardFans.vote.

About the DieHard brand
Introduced in 1967, Sears designed the original DieHard automotive battery to produce 35 percent more usable starting power than other similar batteries. Featuring a revolutionary tough, thin-walled case of translucent polypropylene plastic, which was 50 percent thinner than conventional black rubber-type battery enclosures, the design’s extra room meant bigger plates, more acid and extra starting power. During testing, not a single failure was reported in over 26,000 starts in temperatures ranging from sub-zero to more than 100 degrees, hence the name “DieHard.” See more DieHard history and compelling “Battery Torture” Video at www.DieHard.com.

MEDIA CONTACTS:

Larry Costello
Sears Holdings
847-286-9036
Larry.Costello@searshc.com

Patrick Roach
Zeno Group for DieHard
312-396-4396
Patrick.Roach@zenogroup.com

SOURCE DieHard

Sears® and the Craftsman® brand announce the return of Craftsman tools as title sponsor of the World of Outlaws®

Sears® and Craftsman® Brand Sign Three-Year Agreement That Renames the World of Outlaws Sprint Car Series and World of Outlaws Late Model Series

HOFFMAN ESTATES, Ill., 2016-Feb-04 — /EPR Retail News/ — Sears® and the Craftsman® brand, America’s most trusted tool brand, announced today the return of Craftsman tools as a major presence in motorsports, becoming the title sponsor of the World of Outlaws®.

The three-year agreement, which begins immediately, renames the two premier series in dirt track racing to the “World of Outlaws Craftsman Sprint Car Series” and “World of Outlaws Craftsman Late Model Series.” This is the first time the two top series in grassroots motorsports have shared a title sponsor.

“The Craftsman brand has been trusted for generations by those who take pride in working on their car,” said Tom Park, president of Kenmore, Craftsman and DieHard brands at Sears Holdings. “Our Craftsman Club members are passionate about building, improving and even racing their own cars. That’s why we’re excited for the Craftsman brand and Sears to team up with the World of Outlaws, which has over one million fans who are working on their cars every week and reaches tens of thousands of racers who are competing at dirt tracks across the country. These individuals exemplify what it means to be a craftsman and we are honored to be part of their lives as the title sponsor of the World of Outlaws.”

“Sears offers a true one stop shop for World of Outlaws racers, fans and auto enthusiasts all over the country to unleash the potential of their own cars,” said Dean Schwartz, vice president of tools, lawn and garden at Sears Holdings. “That’s because Sears offers an unsurpassed selection of accessible, quality mechanics tools and storage, and the Craftsman brand delivers innovative products like our new Extreme Grip Series of hand tools. With their know-how and Craftsman tools, local racers may even compete against the best dirt track drivers in the country when the World of Outlaws comes to town. Craftsman hand tools at Sears are guaranteed to perform with our full lifetime warranty on hand tools or we’ll replace them.”

Through its relationship with the World of Outlaws, the Craftsman brand will celebrate the 25thAnniversary of the Craftsman Club by giving its members the chance to earn free tickets to series events, as well as Craftsman gear and other great prizes.

The relationship with the Craftsman brand is a first-of-its-kind arrangement for the World of Outlaws. The deal is one of the largest agreements in grassroots racing and connects the Craftsman brand with both sprint car and late model fans at nearly 140 events across the United States and Canada.

“We are beyond excited to begin 2016 with an incredible partner like the Craftsman brand,” said World of Outlaws CEO Brian Carter. “For 87 years, the Craftsman brand has built a reputation as solid as the products it sells. To bring together the Craftsman brand and the World of Outlaws is a phenomenal opportunity. We look forward to showcasing the Craftsman brand and tools to our dedicated fans all across the country.”

Founded in 1978, the World of Outlaws Craftsman Sprint Car Series enters 2016 with one of the busiest schedules ever which kicks off during DIRTcar Nationals at Volusia Speedway Park inBarberville, Fla. The series will travel coast-to-coast to more than 90 events. The World of Outlaws Craftsman Late Model Series competes nearly 50 times at 30 different venues including the season opener at Screven Motor Speedway in Sylvania, Ga.

“The World of Outlaws is one of the most recognizable and enduring brands in all of motorsports with a fan base that is unsurpassed in their dedication,” said World of Outlaws Chief Marketing Officer Ben Geisler. “Every year, the World of Outlaws Craftsman Sprint Car Series and World of Outlaws Craftsman Late Model Series deliver edge-of-your-seat racing to every corner of the country. It is a natural fit to bring together one of the largest concentrations of DIY’ers in all of sports, with America’s most trusted tool brand. The Craftsman brand makes a statement and we are thrilled they have chosen the World of Outlaws as the platform for their return to motorsports.”

To learn more about the World of Outlaws, visit http://www.WorldofOutlaws.com. Follow the World of Outlaws Sprint Car Series on Facebook at http://www.Facebook.com/WorldofOutlaws and on Twitter at http://www.Twitter.com/WorldofOutlaws, #WoOCraftSCS. Follow the World of Outlaws Late Model Series on Facebook at https://www.facebook.com/worldofoutlawslatemodelseries and on Twitter at https://twitter.com/WoOLateModels, #WoOCraftLMS.

To learn more about Craftsman, visit http://www.Craftsman.com. Follow Craftsman on Facebook at http://www.Facebook.com/Craftsman, on Twitter at http://www.Twitter.com/Craftsman and on Instagram at http://www.Instagram.com/Craftsman.

About Craftsman
The Craftsman brand is America’s most trusted tool brand. For 87 years, the Craftsman brand has developed innovative tools and products, earning a reputation for unsurpassed quality and durability, trusted for generations. The Craftsman brand offers a full range of hand and power tools that meet the needs of the DIY user to the demanding professional. In addition, the Craftsman brand also offers lawn and garden products and tool storage. The Craftsman brand also has a free membership program called Craftsman Club which gives tool enthusiasts access to exclusive deals, members-only projects, expert tips and news on the latest tool innovations from the brand. Craftsman Club® is part of the Shop Your Way® network, so points can be redeemed for purchases at Sears and Kmart and online at Craftsman.com. For more information, visit www.CraftsmanClub.com.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members – wherever, whenever and however they want to shop. Sears Holdings is home to Shop Your Way®, a social shopping platform offering members rewards for shopping at Sears and Kmart as well as with other retail partners across categories important to them. The company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation, with full-line and specialty retail stores across the United States. For more information, visit www.searsholdings.com.

About World of Outlaws
Founded in 1978, the World of Outlaws®, based in Concord, N.C., is the premier national touring series for dirt track racing in North America, featuring the most powerful cars on dirt, the World of Outlaws® Craftsman Sprint Car Series and the World of Outlaws Craftsman Late Model Series(SM). Annually, the two series race nearly 140 times at tracks across the United States and Canada. CBS Sports Network is the official broadcast partner of the World of Outlaws. DIRTVision.com® also broadcasts all World of Outlaws® events over the Internet to fans around the world. To learn more about the World of Outlaws, visit WorldofOutlaws.com.

Media Contacts:
Larry Costello
Sears Holdings / Craftsman
(847) 286-9036
Larry.Costello@searshc.com

Aaron Fiedler
World of Outlaws
(704) 707-0229
afiedler@dirtcar.com

SOURCE Sears Holdings Corporation

 

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Craftsman® World of Outlaws®

Kenmore introduces premium line of kitchen appliances at an affordable price

New premium line of appliances gives homes an elevated look without the need for costly remodels

HOFFMAN ESTATES, Ill., 2015-10-8 — /EPR Retail News/ — In the past, if a home chef wanted professional style appliances, it could mean remodeling his or her kitchen to accommodate larger equipment. Today, the Kenmore brand is addressing that issue by introducing an innovative line of Kenmore PRO® standard-size appliances, including ranges, cooktops, microwaves, dishwashers and refrigerators. Developed with aspiring home chefs in mind, Kenmore PRO appliances provide a beautiful professional kitchen design, luxury performance at an affordable price.

“The all new Kenmore PRO line continues the brand’s legacy of delivering trusted, stylish appliance innovations that home chefs can move right into their existing kitchen space, taking their kitchen experience to a new level,” said Tom Park, president of Kenmore, Craftsman and DieHard brands.

Kenmore executive chef Kari Karch added, “Kenmore PRO appliances are perfect for those who go above and beyond in the kitchen, from fricassee to flambe, the high-level performance that you achieve with these appliances will make every meal a special event, not only because of the amazing food but also for the beautiful kitchen.”

A few highlights of the new Kenmore PRO line include:

Kenmore PRO 30″ Single and Double Wall Ovens and Kenmore PRO Single Cavity Electric and Gas Front Control Freestanding Ranges

  • These cooking wonders have some amazing features. Accela-HeatTM technology uses sensors to drive a powerful convection element and accurately controls two fans to transfer heat to the food, saving time by significantly reducing the preheating.
  • Turbo Boil® Burners on Kenmore PRO Drop-In Gas Cooktops distribute 18,200 BTUs of heat energy to provide an impressively fast boil time.
  • Freestanding ranges feature a stylish front control design for easy reach.

Kenmore PRO Counter-Depth and Standard-Depth French Door Bottom Mount Refrigerators

  • The AirTight Crisper features a unique 360-degree seal that goes all the way around the drawer to lock in moisture, helping vegetables stay fresh longer. The MoistureLock grid captures and reintroduces moisture to help maintain optimal humidity levels.
  • GeniusCool™ Technology with Dual Evaporators cools the refrigerator and freezer separately, which keeps freshness in the fridge and freezer burn out of the freezer to help food stay fresh.

Kenmore PRO Hidden Control Dishwasher

  • Designed to blast dirt and grime from every angle, the Kenmore PRO Hidden Control Dishwasher comes complete with a 360° PowerWash® Spray Arm to leave every dish spot-free and sparkling.
  • To pack another punch against dirty dishes, TurboZone® with Rotating Spray Jets hits dishes with a total of six jets to remove stubborn stuck on food, cutting down members’ time scrubbing and pre-washing dish after dish.

Kenmore PRO 36″ Slide-In Gas and Electric Cooktops

  • Turbo Boil® flex element allows for rapid boiling and defined simmering to cook favorite entrees, sides and treats with professional style and precision so food comes out right every time.
  • Flexible burner options spanning triple ring burners, power burners and dual element burners included in both gas and electric models allow chefs to accommodate any temperature or technique needed to bring the perfect dish to life.

Kenmore PRO 1.8 cu. ft. Over the Range Microwave

  • With this Kenmore PRO convection microwave, you can achieve convection oven results in a programmable microwave. Innovative CombiCook Technology helps to evenly brown and crisp foods on the outside while cooking quickly and evenly throughout.
  • The precision sensor detects the amount of moisture inside the oven and automatically adjusts the cooking time for optimal results.
  • 10 power levels allow you to easily cook, defrost or warm everything from a gourmet meal to leftovers at the perfect temperature.

The complete line of Kenmore PRO appliances can be found online at Kenmore.com and in local Sears stores.

For delicious recipes that showcase the best features of the new Kenmore PRO line, members can find inspiration at Cookmore.com. To interact and share hosting tips and tricks with experts and members of the Kenmore community, members can visit inspiration.kenmore.com.

About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading products across small and large appliance categories. For more information, visit www.kenmore.com, www.cookmore.com/press-kit/ or www.facebook.com/kenmore.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members – wherever, whenever and however they want to shop. Sears Holdings is home to Shop Your Way®, a social shopping platform offering members rewards for shopping at Sears and Kmart as well as with other retail partners across categories important to them. The Company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation, with full-line and specialty retail stores across the United States. For more information, visit www.searsholdings.com.

Larry Costello
PR Director
847-286-9036
Larry.Costello@searshc.com

Christine Whitemarsh
Zeno Group for Kenmore
312-396-9764
Christine.Whitemarsh@zenogroup.com

SOURCE: Sears Holdings Corporation

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Kenmore introduces premium line of kitchen appliances at an affordable price

Kenmore introduces premium line of kitchen appliances at an affordable price

Sears Holdings: Tom Park appointed president Kenmore, Craftsman & DieHard business unit

HOFFMAN ESTATES, Ill., 2015-9-16 — /EPR Retail News/ — Sears Holdings Corporation (NASDAQ: SHLD) today announced the appointment of Tom Park as president, Kenmore, Craftsman & DieHard, the company’s iconic brands business unit.

Park most recently served as the vice president and general manager of the Linksys division of Belkin International where he has held various senior level roles since 2004. Prior to Belkin, he served as the director of finance for Walt Disney Imagineering, the arm of the company focused on theme parks, resorts and other real estate development. Park was promoted to vice president and controller of Disney Consumer Products and then to vice president and general manager of Disney Collectibles, which later became Walt Disney Classics under his leadership. He also was senior vice president of Disney Direct Marketing and president of The Disney Store Worldwide. Park has also previously held positions at Unisys, EStyle and MGA Entertainment.

“Tom is a veteran in the consumer and business-to-business technology space,” said Edward S. Lampert, Sears Holdings’ Chairman and Chief Executive Officer. “His experience at Disney, one of the country’s most treasured brands, in addition to his over 30 years of experience in sales, operations, sourcing and logistics, product management and finance, positions him well to serve as the steward of our brands as we continue to transform our company.”

Park holds a Bachelor of Science degree in Accounting from Villanova University.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members – wherever, whenever and however they want to shop. Sears Holdings is home to Shop Your Way®, a social shopping platform offering members rewards for shopping at Sears and Kmart as well as with other retail partners across categories important to them. The Company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation, with full-line and specialty retail stores across the United States. For more information, visit www.searsholdings.com.

NEWS MEDIA CONTACT:

Sears Holdings Public Relations
(847) 286-8371

 

SOURCE Sears Holdings Corporation