U.S. Craft Beer Sales Dominate the South American Market

Sao Paulo, Brasil, 2017-Oct-11 — /EPR Retail News/ — Mexico has its tequila, Cuba has rum, Brazilians drink caipirinhas and now America has craft beer.  Though the U.K. holds the most breweries per capita, the U.S. remains the largest producer of craft beer with 5,000+ breweries.  In fact, the craft beer revolution has become so strong and established in Europe and North America that the trend has begun trickling southwards and is dominating sales in places like Argentina, Brazil, Ecuador, and Peru.

“Sales of craft beer in Latin America are growing at between 20% and 40% a year, depending on which country you’re in,” said Daniel Trivelli in a 2016 BBC News article.  President of Copa Cervezas de America, one of the region’s biggest craft beer contests, Trivelli said craft beer sales in Chile grew nearly 25% from the previous year, which represented only 2% of the overall beer market in 2016.

Craft beer is a trend the world over, and South America is jumping on the bandwagon as its culinary scene continues to progress at an astounding rate, its craft brewing scene is getting global recognition through its introduction of America’s most popular and beloved flavors.  Here are a few of the popular craft beers from America you can find on your next visit to Central and South America:

Chub Scotch Ale • Oskar Blues Oskar Blues Brewery • Colorado

Oskar Blues Chub Scotch Ale, which was rated amongst the top 50 beers on Ratebeer comes from a funky little brew pub in Longmont, Colorado.  The dark brown color features a beautiful Beige cream reveals notes of cocoa, coffee, dried and smoked dark fruit.  Its potent alcoholic strength of 8% balances well between its sweet and slightly bitter taste.  From the brewery that began the craft-beer-in-a-can craze, the scotch ale tastes strong with big and deliciously complex flavors.

Even More Jesus • Evil Twin Brewing • New York

A black color and a persistent foam contain an aroma espresso, chocolate, and caramel.  This complex beer produced in limited quantities features an intense flavor of chocolate, coffee, and brown sugar.  Its sweet flavor, high body, and dry coffee aftertaste are recognizable throughout all 12% of its alcohol volume making it worthy of the vote of one of the best breweries in the world.

Independence Pass Ale • Aspen Brewing Company • Aspen, Colorado

Ideal for the adventurous home cook, the Independence Pass Ale is for the friend in the group who doesn’t like IPAs but wants to look like they like IPAs.  This hoppy yet balanced, high altitude rendition of the classic India Pale Ale style won Gold Medals two years in a row at the World Beer Cup, the most prestigious beer competition in the world.  A major catalyst for Aspen Brewing Company, this high-altitude rendition of the classic IPA boasts an all-around fuller flavor and smells of strong caramelized malts when you pour the off-white, hazy and “chunky” amber body into the pint.

Funk-n-Delicious, Belgian-Style Blueberry Sour Ale • Oceanside Ale Works San Diego  

Tastes as sour as blueberry jack hammer to the tongue with a hazy amber color and a thin, white, frothy head. Dedicated to using only the freshest hops and finest barleys, Oceanside Ale Works gifts to the world a series of Belgian style blonde ales spontaneously fermented with wild airborne yeast Blueberry, Peach, and Strawberry.  The Lambic/Belgian sours, aged in Johannesburg Riesling barrels with organic blueberries, gives off a mild sweet aroma and flavor of Belgian sugar, champagne, and grains.  One of the few remaining manual brew houses in the country, this 20-barrel brewery produces a hand-crafted beer with a 6% ABV you are sure to remember.  Whether you’re relaxing in luxury in Peru’s upscale Miraflores district, soaking up the arts in Sao Paulo, or experimenting with flavors in Argentina the craft beer revolution can be found nearby.

About Velour Imports
Velour Imports Limited Liability Company is an export management company which distributes alcoholic beverages through the solicitation of sales of wine, beer, and ciders to a rising number of luxury resorts and hotels around the world. The staff secures purchase orders from approved distributors, importers and agents, in addition to developing brand recognition to help increase those sales. The organization holds federal and state export licenses in compliance with the laws and regulations that the Alcohol and Tobacco Tax and Trade Bureau. The company secures compliance, sales authority, and arranges logistics of product directly from manufacturers.

Announcing easy access to American craft beer, Velour Imports sponsored the BeerFluence #localgoesglobal, social media campaign. Running until November 4th, each week features product reviews from a different blogger, homebrewer, or journalist from Brazil, Panama, the Cayman Islands, or the U.S. For full campaign details, or a list of to participating partners, visit velourimports.online.

Brazilian investment company Península takes 10% stake in Carrefour subsidiary in Brazil

Boulogne-Billancourt, France, 2014-12-18 — /EPR Retail News/ — The Carrefour group announces today that the Brazilian investment company Península, chaired by Abilio Diniz, is taking a 10% stake in its subsidiary in Brazil.

This transaction is a significant first step in the plan, previously announced by Carrefour group Chairman and Chief Executive Officer, Georges Plassat, to bring outside investors into the capital of its Brazilian subsidiary in order to strengthen its local ties and support its growth. Through this transaction, Carrefour Brazil will benefit from the widely-recognized local retail experience of its new shareholder in order to continue the development of its multi-format model.

This opening of the capital of the Brazilian subsidiary could also include a listing on the Brazilian stock exchange in the future.

With sales of more than 34 billion Reais in 2013, Brazil is Carrefour’s second-largestt market. At the helm of the Brazilian subsidiary since 2013, Charles Desmartis is rolling out Carrefour’s development plan in the country. It includes the renovation and expansion of the store network (under the Carrefour, Carrefour Bairro and Atacadão banners) and the development of new convenience formats under the Express and Supeco banners. Carrefour is also working on the relaunch of its e-commerce activities in the second half of 2015 and the development of the real estate adjacent to some of its stores.

Península, through its Península II Fundo de Investimento em Participações fund, is investing an amount of 1.8 billion Reais (€525 million) to take a 10% stake in Carrefour’s Brazilian subsidiary, valuing the company at 20.4 billion Reais. In addition, Península holds options allowing it to raise its stake to a maximum level of 16% within the next five years. The closing of the transaction is immediate.

Georges Plassat, Chairman and Chief Executive Officer of Carrefour group, declared: “I am delighted to welcome Península to the capital of Carrefour Brazil. Abilio Diniz will bring us his unrivalled knowledge of Brazil’s retail market and business landscape. As we prepare to celebrate the 40th anniversary of our presence in the country in 2015, Abilio Diniz is the best partner to support our growth. The agreement we have reached is a clear demonstration of our long-term commitment to Brazil, our second-biggest market.”

Abilio Diniz, Chairman Península, declared: “We are thrilled to become a significant partner of Carrefour in Brazil. It is an excellent investment opportunity for Península, as Carrefour is acknowledged as a reference in global retail and it boasts a high-quality team in Brazil. As a member of the Board of Directors and of the Strategy and Human Resources committees of Carrefour’s Brazilian subsidiary, I will contribute, through my knowledge and passion for retail, to supporting its expansion plans and consolidating its presence in the country. I have a longstanding relationship of trust with Carrefour, going back to my meeting with its founder, Marcel Fournier. I have known Georges Plassat for more than 20 years and admire his leadership and action in Carrefour’s turnaround.”

About Carrefour Brazil
Carrefour is preparing to commemorate in 2015 its 40 years of presence in Brazil and is recognized as a pioneer in the retail market. Carrefour is present in all regions of the country through its Carrefour hypermarkets, Carrefour Bairro supermarkets, Carrefour Express proximity stores and Atacadão and Supeco banners, totalling 256 stores. Carrefour Brazil has also developed credit solutions for its clients that it offers through its financial services division. Additionally, Carrefour reaches Brazilian consumers through its 68 petrol stations and 122 pharmacies. Brazil is Carrefour’s second-largest market after France, with 2013 sales of over 34 billion Reais and 72,000 employees today.

About Carrefour Group
The Carrefour Group is the leading retailer in Europe and the second-largest retailer in the world, employing 365,000 people. With more than 10,600 stores in more than 30 countries (at September 30, 2014), it generated revenues of €100.2 billion under banners in 2013.

As a multi-local, multi-format, and multi-channel retailer, Carrefour is a partner for daily life. Every day, it welcomes more than 10 million customers around the world.

For more information: www.carrefour.com, @GroupeCarrefour on Twitter
About Península Participações Península is the investment vehicle of Abilio Diniz and his family. It is a professionally managed company that manages assets of over R$ 10 billion. Peninsula’s key areas of focus are: global financial assets, direct investments in public and private companies and real estate investments.

Península’s direct investment mandate focuses on investing in businesses where it can actively support entrepreneurship and excellence in management, leverage its competencies, capabilities and connections and create exceptional contribution to its stakeholders. Its core investment industries are retail, consumer products and education.

CARREFOUR GROUP – Group Communication Tel: +33 (0)1 41 04 26 17
CARREFOUR GROUP – Investor Relations Tel: +33 (0)1 41 04 26 00
CARREFOUR BRAZIL- Communication Tel: +55 11 3514-0705 / +55 11 3514-0722
BRUNSWICK GROUP Tel: +55 11 307667620
PENÍNSULA (France) – Arnaud Monnin Tel: + 33 1 44 50 51 77 / Cel: + 33 6 24 76 83 40
PENÍNSULA (France) – Danilo Rocha Tel: + 33 1 44 50 03 83 / Cel: + 33 6 46 47 09 79
PENÍNSULA (Brazil) – Simone Iwasso Tel: + 55 11 3147 7900 / Cel: + 55 11 97261-1738
PENÍNSULA (Brazil) – Alessandra Paz Tel: + 55 11 3702-5159 / Cel: + 55 11 99926 -9354