Website Optimization Creates Competitive Edge for

A website is an online retailer’s most powerful weapon for creating a competitive edge in today’s global marketplace. A website has only seconds to impress a potential customer before moving on to browse another site. As important as first impressions are to drawing a web surfer into exploring a site, the ease of navigation and filtering will keep them there. is an Internet retailer who has profited from understanding the link between a user friendly website and increased sales. Since its inception in 2007, the Area Rugs Club, a purveyor of all grades of floor coverings, has been dedicated to total customer satisfaction. Winner of the LA Daily News Reader’s Choice Award, the company is widely known for its over-the-top Area Rugs Club benefits; 150% price match guarantee, 30-day in-home trial period and multiple freebies, such as no-tax shipping,rug pads and no restocking fees.

However, com believes value-added opportunities can rapidly lose their value if the website is not kept technologically optimized. Sales Manager James Bajoul explains the Area Rugs Club philosophy, “We have spent many hours enhancing our website’s search component by including filters for color, material, shape, brand and size. Our aim is to make our customer’s shopping experience as pleasant as possible. A fully optimized website is a win-win situation. It allows us to offer the consumer an inventory consisting of thousands of rugs, ensuring the opportunity to find the perfect rug as quickly as possible.”

Going through thousands of rug choices can be a daunting task, however recently updated their website to be even more user friendly. In addition to offering multiple filtering options, a new pop-up box feature provides product information when a mouse rolls over a thumbnail; saving a great deal of viewing time for the consumer.

Strong advocates of value-added customer service, also increased the personalization of the online shopping experience by adding a blog and informative articles to their website, as well as, delving into the social media phenomenon by creating a Facebook page. Interaction with FB friends has helped the Area Rugs Club assess how to better serve both their current and future customer base. is part of a family-owned business founded in 1984. Membership is free and automatic with a first purchase. offers thousands of floor covering options at the lowest prices in the marketplace. Exceptional customer service, an easily navigable website and value-added articles, all serve to optimize a member’s ability to choose the perfect rug for the best value.

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Stay Safe And Seen With Brookes This Winter

With the clocks going back this weekend, British summer time is officially drawing to a close. With daylight time about to get substantially shorter, many workers are facing up to the prospect of darker, colder working conditions and thus, this time of year is a time when change is made. Many workers must change the way jobs are done as well as what they wear to get the job done.

Thankfully,, the UK’s leading discounted workwear retailer, is on hand to help. Packing a quality and affordable collection of workwear clothing perfect for the colder months, Brookes also stocks a wide range of High Visibility clothing too, ideal for the darker evenings.

“It is important workers, especially those working for prolonged periods outside, are prepared for the darker evenings. With it beginning to already get dark quickly, workers need to ensure they are doing everything they can to be seen and thus stay safe,” said founder, Ian Brookes.

“On top of the great selection of thick and warm workwear trousers, knits and sweats to keep your body temperature right, wearing a High Vis layer is just as-an important accessory to highlight your whereabouts.”

Brookes High Vis workwear range includes a varied collection of High Vis items, such as waistcoats, jackets, polo shirts, trousers, and coveralls from popular and established brands including Dickies and Regatta, so there are numerous ways to stay safe amongst poor visibility.

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Autumn Styles and Fashions Thanks to New Deals from

Leading names and brands at leading stores to be had from consumer codes and deals specialist website

Popular retail vouchers website is helping people to save on styles from autumn and winter collections at present through a new choice of style deals available online. The site offers people money-saving deals for over 500 leading brand stores.

The site at the moment has available deals on styles from many top UK retailers, with offering discount voucher codes which can be redeemed at leading high street and online retailers to get winter and autumn styles with big savings.

Examples of the leading name fashion retailers which can be saved at on the website at the moment include Boden, where consumers are able to enjoy bargain deals on numerous items. The site currently helps people to save on lots of Men’s and Women’s autumn and winter clothing.

The latest batch of voucher codes available helps people to get hold of great value deals on many items from leading retailers and among the deals to be had at present are offers like as much as 10% off at many leading stores while there is also free delivery available from lots of retailers.

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Special Savings for Your Halloween Celebrations Thanks to

Bargain deal website offers Halloween promotions useable at the popular Alton Towers, the handy First4Hampers, the tasty Pizza Hut and more

Take the dark chill out of your Halloween spending with money-saving website A new range of promotions has kicked off, with savings on everything from masquerade gear to party ornamentation to help maximise your Halloween festivities.

The savings currently features include; 20% saving on the Halloween Scarefest fun at Alton Towers; a killer deal on the Halloween Basket from First4hampers, which is priced at a low of £28; and little ghouls eat for free over Halloween at a Pizza Hut. If you’re up for a cinematic scream, you’ll be grabbed by the new value price selection on tickets from Odeon Cinemas that can be hooked through

And don’t kill the golden goose at Halloween – save money buying party decorations with 15% off the prices for Halloween posters from the great people at; the boo boxes from Hotel Chocolat will provide the perfect party snacks Grab three of them for just £21.

Simon Terry of announced: “Halloween is popular in every year, people just love getting dressed up, themed parties are a real hit and of course the kids love to trick or treat, but Christmas lurks just around the a corner, people need to be careful about their spending and are keen for the best deals. has bargained up some superb promotional offers to make sure customers get the benefit of as many discounts as we can offer, helping to make their spending go further.”

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Families Can Now Visit for Exclusive Half Term Deals

Top money saving site announces many deals for half term from Halfords, LOVEFiLM, Disneyland Paris, bmi and many more.

28 October 2010 – From some of the UK’s famous brands such as Halfords, Red Letter Days, bmi and LOVEFiLM – has just revealed they have a massive selection of exclusive deals on their website so families can enjoy the October half term holidays, despite the damp weather.

The deals that are available on the leading money saving site are entirely exclusive to, due to the fact that staff at the site have worked specially with leading retailers and brands to make this half term more affordable for Brits.

Joining hundreds of amazing discounts and deals at are new additions from popular retailer such as B&Q, Argos, Dorothy Perkins, Marks & Spencer,, La Redoute and plus so many more.

There are many great half term deals which families are able to access at this October. For instance Halfords is offering a 10% discount for those buying bikes and accessories; LOVEFiLM is giving away one month free memberships; is offering a 15% discount; and Marks & Spencer is giving members a free £10 voucher.

Those who want to take a holiday this half term and really make the best of the holiday are not left out as there are also many deals at the money saving website for them. These deals include First Choice offering a selection of last minute deals from only £128; Disneyland Paris providing up to 40% off bookings that are made; and bmi offering a 10% reduction on both UK and European flights.

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Stay Powered Up And Stay Visible, With The Help Of HSS This Winter

As we enter the final week of October, it can only mean one thing; summer is nearing its (official) end and autumn is about to begin. Daylight time is getting shorter and the air is getting colder. For many workers, it is the time of the year when important changes are made to the way jobs are done; how they are done, when they are done, and what they were to get the job done.

HSS Hire, the award winning tool and equipment hire company, are on hand to businesses as well as the self-employed to help with the transition.

The numerous changes which will have to be implemented can be largely narrowed down into two main categories; lighting and power, and thankfully the HSS range of lighting and power equipment includes everything needed to make the change as smooth as possible. A reliable a source of lighting and power is essential for almost any work or industrial environment, and during the colder winter months, this need is intensified.

As the days become darker, earlier, HSS can be on hand to make sure poor lighting and visibility is no longer a hindrance to your busy work schedule. With a dedicated guide aimed at answering all your lighting requirements for winter, HSS has the ability to provide each element required to organise, network and run your lights which remains unrivalled within the hire industry.

HSS can provide the complete lighting package, helping plan your site requirements as well as deliver the items straight to you. Jamie Rice, Category Manager at HSS, says the revamped range is the brand’s most complete yet, saying; “We offer guides on lighting regulations, an interactive lighting demonstration in addition to our extensive lighting range. The collection is comprehensive enough to cover both construction site and public events needs such as concerts and firework displays.”

“In short, HSS can provide the total package to cater for your lighting and power needs.”

HSS can complete your tailored lighting and power needs this winter by supplying from our full range of generators. Products from the range can provide power to run small portable link lighting and also larger generators that can power the largest of event sites. HSS can deliver all the add-ons to get you up and running too, including fuel to power the generators, connection cables to link lights, junction boxed to network lighting systems and traffic ramps to cover cables running over paths.

HSS Hire is also currently running a fantastic heater hire promotion where you can stay warmer for longer, with 4 weeks heater hire for the price of 2 weeks. The offer is available for a limited period this winter, where great savings of 50% can be made

HSS Hire is a UK-based tool and equipment heater hire that has been serving big businesses, trade and DIY customers since 1957. It is the Hire Association Europe’s Hire Company of the Year 2009 and Contract Journal’s Plant Hire Company of the Year 2009. In 2010 it was awarded the HAE’s ‘Excellence in Customer Care’ award.

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Feel The Warmth And Get The Outdoor Look With Regatta This Autumn

With the autumn chill swirling in the air, it is safe to safe summer is now, albeit not quite officially, over. The days are getting shorter and the air is getting colder, but that isn’t stopping the country’s army of outdoor enthusiasts. In fact, it is enticing them to the outside ever more.

Many people view autumn as the ideal time to get outside and seek adventure, largely down to the fresh, crisp air and clear skies which make it the ‘perfect’ hiking conditions.

Online outdoor clothes retailer are on hand to help too, with a fine selection of warm and comfortable outdoor wear which are both high in quality and durability; not to mention affordability.

Perhaps the item of clothing which epitomises what Outdoor Look stands for has just arrived, in the shape of the men’s and women’s Regatta Thor Fleece, which is now available at a heavily discounted price. One of Outdoor Look’s best-sellers, the Regatta Thor Fleece is the perfect hiking companion to take with you on the trail this season.

Engineered with a snug symmetry fabric which is quick drying and complete with an anti-pull finish, the Regatta Fleece is as fashionable as it is light-weight. Available in 5 complimentary colours, the fleece features a full length zip and exceptional warmth to weight ratio, making it popular for hikers and casual wearers alike.

There really is no better way to stay in tune with Regatta’s mantra of; ‘Make light work of miles’ with the Regatta Thor Fleece now priced at a heavily discounted £12.99, making you a staggering saving of £14.99.

Adventure enthusiast and Outdoor Look founder Ian Brookes says the Regatta Thor Fleece is one of his best ever selling products, and explains it is not hard to see why; “The great thing about such a lightweight but warm fleece is that it is perfect for all year around. During the summer months, a fleece is the perfect item of clothing to wrap around you for the chillier nights. For the rest of the year it makes for perfect hiking wear.”

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Halloween Costumes Cost Less With Online Coupons From

Halloween can be an expensive time of year if you have an entire family to outfit. helps keep costume costs down by offering Halloween-specific coupon codes. The website also allows you to make money with Pays-2-Share. The popular program pays members who upload online coupons to the website 2 percent of all sales resulting from the use of those coupon codes. Head to today to find online coupons for your costume purchases, including these savings opportunities:

10 percent off with no minimum purchase at Costume Craze – This online retailer has thousands of costumes, including one for Pauly D. of “Jersey Shore” fame. Grab this coupon code, or one of the many other coupon codes for Costume Craze on, and take advantage of the savings.

Free ground shipping on orders totaling more than $60 at Costume Discounters – This is just one of 23 online coupons for the online store at

10 percent off of orders totaling $75 or more – In addition to thousands of costumes, this online retailer offers novelty contacts, allowing you to complete your vampire costume, whether it’s inspired by “Twilight” or “Interview With the Vampire.”

20 percent off of all in-stock items at HalloweenMart – You’ll also find coupon codes for free shipping in the HalloweenMart store on Costumes from the online retailer range from angels and fairies to “Star Wars” characters.

To find more online coupons for Halloween costumes, simply search using the “Halloween costumes” tag. You also can search by related tags for more specific coupon codes, such as “adult costumes” and “sexy costumes.” And, of course, the general “Halloween” tag will return online coupons for all of your holiday needs. The community has been using these tags for weeks now to upload coupon codes for Halloween-related purchases. Members also have been quick to report invalid coupon codes, ensuring that fellow members don’t waste time with online coupons that don’t work.

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New Personalized Baby Gifts and Children’s Gifts for Holiday 2010 Arrive at

Baby Stuff Gifts today announced it has added to their assortment new holiday gifts from manufactures of children’s personalized plush toys, hand painted keepsake ceramic plates and ornaments.

Nancilyn Gray Scott a spokesperson for Baby Stuff Gifts states, “The Company’s 2010 holiday collections include personalized gifts for babies and children, from top manufactures such as Little Worm and Company and North American Bear Co. We have added to our online store gifts for Halloween, Thanksgiving, Christmas and Hanukkah, rounding out our offering of specialty holiday baby gifts. Additionally we continue to offer unique personalized baby gifts, as well as personalized baby toys. All are beautifully embroidered and customized with baby’s name and date of birth, or monogrammed with baby’s initials. Now is a great time to select that special gift for baby or child to help celebrate the upcoming holidays”.

Founded in 2007, Baby Stuff Gifts is a privately held, Specialty, On-line Baby Gift Store located in Cary, Illinois. The company specializes in custom embroidered personalized baby accessories, plush toys and dolls, baby gift baskets, baby blankets, bibs and burp cloths, baby shower gifts, nursery décor, hooded baby towels, seasonal gifts, sibling gifts and clothes for babies and children sizes newborn to size 6. The company sells its products domestically as well as to international destinations exclusively over its website at

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Autumn Savings on Dining Out Using

One of the UK’s leading money saving websites has launched a new set of money-off vouchers for people in the UK save their pennies at Ask, the high street restaurant chain. Additionally, the site, can save consumers money at around 300 other retailers.

The latest deal allows the British public to dine at a stylish restaurant this autumn and take advantage of the great savings available at an Ask restaurant. On the website are many deals, one of which is two dinners for £10 using the printable vouchers – this deal also goes towards helping Great Ormond Street Hospital.

Pizza, salad and pasta dishes have offers on them such as the buy one, get another for £1 or two meals for £10. On the website, there are even more Ask vouchers which have even more fantastic deals.

“Eating at Ask, the swanky, chain restaurant is made much easier now with out discount vouchers. Couples, families and groups of friends can all enjoy dining out, but at lower prices. The menus are vast and you’ll always find something on there that takes your fancy”, said Simon Terry from

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Save at Argos Using the Latest Codes from

Helping UK consumers save money this autumn is and their new discount codes from major online store and high street shop Argos. The website also has over 300 other famous name shops which have money-off vouchers and codes. released their new line of codes and vouchers to help UK consumers save money this week on a whole host of products at Argos. Those who like to stay in shape and work out, can save on home or gym equipment – £50 off orders over £250.

Argos discount codes stretch further, with more discounts for gadget lovers and techie equipment. For instance, one computers over £229.99 there are savings and up to 50% off camcorders and cameras.

Lots of products from Argos can help families with children save money using the latest discount codes from the website. There are three for two deals on famous brand toys and popular games as well as nursery products having up to a third off.

The managing director Simon Terry from said: “With the children at school and Christmas just around the corner, our discount codes can help families capture some great bargains right now from Argos and other shops. The website continues to have money saving options for people who are looking to find the best prices for certain products and as it’s updated everyday, there’s something for everyone”.

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Apple Products Auctioned At 90% Discount has announced the launch of a new unique auction website that will sell only new Apple products at a fraction of normal retail prices.

The website guarantees no item will sell for more than 15% of the normal retail price. If an auction reaches more than 15% of retail the successful bidder will get the item for free. Apple iPhones, iPods, iPads, Notebooks, Imacs, iTunes cards are all available on the site.

All items are genuine Apple products, new, sealed and with normal Apple Warrantees.

The website is based on existing penny auction models where the successful bidder must be the last and highest bidder when the clock reaches zero. Apart from the price guarantee other unique features such as “Second Chance Draw” “Under- Bidder Consolation” and FREE World Wide Shipping make it very attractive to bidders.

Although the site has no affiliation with Apple Inc it has a very up market Apple style and feel to it.

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Escapade Launches World’s First Interactive Halloween Flash Site

Escapade fancy dress has unveiled, an interactive and innovative flash based website based around Halloween and designed for user entertainment.

As one of the UK’s predominant fancy dress companies, Escapade have learned a thing or two about Halloween in its 28 year history. The company has combined this knowledge with its love for the fun of the season and have created a Halloween website unlike any other in the world.

The elaborate flash site allows users the chance to really get to enjoy the season of Halloween in a completely interactive and unique way. The stunning site is set out like an adventure land and the longer that the user spends on it, the more they uncover, find and enjoy.

The one of a kind site features a fully interactive flash adventure with graphically enhanced games, food recipes, a plethora of essential Halloween freebies, short stories, cocktail recipes, Halloween stories from around the world and articles ranging from the history of Halloween to legends about notorious characters associated with the season.

An even more exciting feature of the site is that it changes completely between day and night. During the day time the site has content and graphics that are family friendly and aimed at children, but after 7:30pm all of the content on the site alters drastically with a completely new selection of graphic games and content, making it worth a visit at least twice. The site is the first of its kind in the Halloween market and an amazing development for the festive season.

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House of Fraser Launches Casa Couture Homeware

Casa Couture offers a capsule collection of high quality homeware with an emphasis on simple, clean detailing. Created for a sophisticated, design-conscious customer, the range offers a refined, calming collection of homeware that is exceptionally stylish.

In a muted colour palette of soft mineral hues, an understated elegance runs through the heart of the Casa Couture collection. Providing a stylish living room look, a neutral-coloured corner sofa unit is the ideal base on which to relax. Darker accent cushions complement the soft taupe colour, with large textured silk cushions and smaller metallic detail cushions bringing harmony and balance to the muted palette.

Reflecting the Casa Couture signature style, a smart charcoal armchair on a pedestal base is perfectly stylish with a matching round upholstered coffee table. For a chic finishing touch, customers can accessorise the home with elegant clear glass candlesticks and tealight holders, adding colour with dark green ribbed vases and amethyst-coloured multifaceted vases. For a scented delight, appeal to the senses with the Casa Couture signature fragranced candles. Shoppers can choose from ‘Reflect’, ‘Retreat’, ‘Sense’ and ‘Balance’ high fragrance candles, all with a burn time of 60 hours.

Customers can also purchase fine bone china dinnerware, elegant glassware and Casa Couture cutlery as part of the collection. For cooking and serving, a choice of pure white fine bone porcelain oven-to-tableware is a beautiful and versatile addition to the kitchen cupboard. When serving something extra special, Casa Couture cutlery offers beaten metal serveware which provides an extra polished look that is guaranteed to impress your guests. Coordinate with stylish horn serving bowls and matching salad servers for a collection that is perfect for dinner party food and drink.

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Compare This Season’s Savings on Fashion Shops With

The best deals at fashion shops such as Warehouse, Debenhams, Oasis, House of Fraser, Marks & Spencer and BHS can now be found at, the money saving website, which has its own discounts exclusive to the site.

There’s free delivery at Boden and 11% off; up to 50% off at Debenhams, Warehouse, Crew Clothing, Marks & Spencer, New Look and Jones Bootmaker; has £15 off purchases more than £40; and more savings at shops such as White Stuff, Laura Ashley, Wallis, Fat Face and many more.

As the website is regularly updated with new offers and savings, the featured discounts are emailed to customers so they hear about them first.

The fashion offers manager at, Hannah Wride said: “We have some brilliant discount vouchers savings at high street stores, with the mid-season sales starting. Customers who favour certain shops can find the deals to suit them best, and we’ll be adding more discounts every week”.

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UGG Boots – Australian Farmers Favoured Boot?

The popularity of the UGG Boot is increasing rapidly across the globe, and more people than ever before are looking to purchase a pair of their very own UGG Boots. The unseen, and somewhat unexpected affect of this, is that the UGG Boots are causing quite a stir for Australian Sheep Farmers as they now need to meet the high demand levels generated by the UGG boot manufacturers.

Sheep skins were once considered to be a useless by-product when creating other wool merchandise, but farmers now have to become accustomed to tackling the heightened level of demands for the skins. The Sheep Farmers can now look to increase their profits further by creating business models which are adaptable to new found levels of demand.

During the recession, sheep skins were available for purchase for as little as $1 with many farms and tanneries reported to be burning excess skins as it was not cost effective to actively promote and distribute them. However, the issues of financial distress are being to dissipate for most consumers meaning that they have more disposable income and with winter fast approaching this extra income seems to be being placed in boots, such as the UGG.

This resurgence in demand for the product has consequently led to a rise in demand for the raw materials required to manufacture them. Australian Sheep Farmers are now looking to find new methods of production which help to produce higher quality sheep skins. The investment to place in these improved production styles should be easy to come by as several reports have now placed the price of Sheepskin closer to $21.

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Ernest Jones Has Announced The Launch Of Amanda Wakeley Jewellery

Ernest Jones, the diamond and watch specialist has announced the launch of Amanda Wakeley jewellery, exclusively designed for Ernest Jones. Winner of three British Fashion Awards for Glamour, Amanda Wakeley is synonymous with luxury and sophistication. The collection at Ernest Jones features four key themes of stylish jewellery; ‘The Statement’, ‘Linear Vintage’, ‘Skinny Diamonds’, The Drop and ‘The Zodiac’. Each theme captures a mood and look perfectly, whilst remaining glamorous, fashionable and elegant.

Inspired by the understated allure of her fashion collections, the Amanda Wakeley jewellery collection has been created exclusively for Ernest Jones. Each luxurious piece is crafted from chic sterling silver and hand-set with dazzling white, black or coffee-coloured diamonds.

Commenting on The Statement Collection, an elegant collection of jewellery for every day or evening wear, Amanda Wakeley said: “I wanted to create some bold pieces within the range by juxtaposing large sculptural shapes with tiny pavé diamond strips.”

The Linear Vintage Collection from Amanda Wakeley combines the ‘contemporary, clean lines of dazzling diamonds with classic vintage inspired milgrain finishing, with key pieces including vibrant sterling silver and diamond pendants, hoop earrings, rings and bangles.’

The Skinny Diamonds Collection is ‘designed to be equally beautiful worn alone or stacked to give an endless layering combinations for a truly personalised look.’

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Displaysense Glimpses A Different Cost Of The Economic Climate

Displaysense has revealed that throughout the recession and continuing into the gradual economic recovery, a rise in crime targeting retail and fashion retailers has been seen. This is the conclusion reached by the company after speaking to its customers and reviewing its sales figures since the recognised start of the downturn in the winter of 2008.

Displaysense, leading suppliers of clothes hangers and clothes steamers has reportedly seen unexpected and continuing growth in parts of their business that seem to back up reports from several customers who cite theft of display units as the motivation behind their purchase.

A 27% rise in demand for individual components for display stands rather than full units could be interpreted in a number of ways to counter the companies assertion that retail and fashion stores have been targeted for their displays by thieves.

However, last year, Reuters reported that the global economic crisis might not only fuel a rise in crime but also seriously hinder police operations to combat the increase due to sweeping government cut backs. Sociologists indicate that crime has increased during every recession since the late 1950s – a clear sign that people can be persuaded to break the law when they’re desperate.

It is directly via their consumers that the Displaysense draws much of its evidence, and being one of the biggest names in the display industry, the Hertfordshire company is well placed to make such claims. It reports that it is seeing an increase in incidents of its customers becoming victims of thieves that appear to be targeting specific display items. These include stolen wheels from mobile clothes rails, particular parts of mannequins such as the hands and even shelves from wall displays.

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Debenhams Launches Ultimate App For Shoppers On The Move

Time-poor consumers can now shop with Debenhams directly from their mobile whether on the morning commute or waiting for friends at the pub.

Even the Saturday shopping excursion is transformed by the Debenhams mobile app, saving customers both time and money. The innovative ‘Barcode Scanner’, the first by a high street retailer, uses the phone’s camera to snap product barcodes, automatically checking pricing and reviews. Buying via the app avoids queuing and means products can also be saved for a post-payday splurge.

Simon Forster, Online Trading Director for Debenhams said: “This is the app that every shopper has yearned for. Acting as a pocket personal shopper, downloading the Debenhams app means that getting lost, not being able to find your size and having to carry heavy bags home are pitfalls of shopping trips past.

“The ultimate shopping companion whether at home, on the bus or pounding the pavements, this is the app that could put Trinny and Susannah out of business.”

Customers no longer have to scroll endlessly through reams of products online. The app’s personalised ‘My Debenhams’ tab narrows down the selection of items displayed by type, brand, colour, price and size.

The ‘Wish List’ and ‘Gift List’ features have been designed to help shoppers cope with their shopping, particularly in the run-up to Christmas. Savvy users can email friends and family with their very own wish list of gifts created by scanning products in store or selecting via the app.

They can also organise their own shopping by using the gift list tab to allocate products to friends and family in their address book.

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Top Gift Ideas For October 2010

Gifts Guide UK reviews the top gift ideas from all of the leading gift retailers, choosing the best gift ideas to make your present buying easier. This month we’re going to look at novelty gifts as there have been some great products launched onto the market in this genre.

Tipped as a potential Christmas best seller, Dave The Funky Shoulder Monkey is definitely one to watch. Dave is essentially a robotic monkey that interacts with kids and big kids alike through the clever use of a secret remote control. Dave can shake hands, give high 5’s, sleep, cry, burp and pass wind, along with many other actions which really give him a personality of his own.

Leading toy retailer Hamleys have identified Dave The Funky Shoulder Monkey in their top ten toys for Christmas and manufacturers are concerned they are going to struggle to meet demand making this one of the most sought after toys of the year.

Next we give you Fairy Jars, which as the name would suggest are jars that look like you’ve managed to catch the fairies from the bottom of the garden in them. Through the clever use of solar powered LED lights these jars really do look magical with the six LED lights which gently fade in and out creating a truly beautiful ambiance.

Hang them from trees in your garden, use them to light up pathways or simply keep them on your windowsill, the fairy jars are a gift idea that will certainly get your friends and loved ones talking.

The last of our top gift ideas for October 2010 is the My Scratch Map. This clever poster has a gold foil layer on top of the world map which allows you to scratch off where you have been in the world, subtly letting you boast to all your friends about all the great places you have been to.

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Wrap Up Warm With Work Wear This Winter, Says Brookes

October has arrived, and it is all a bit too sudden. Just 5 weeks ago the weather was warm and bright and t shirts and shorts were in full flow. Now, with just a couple of weeks until the days get ‘shorter’ with the clocks going back, it is time to prepare for darker nights and colder mornings; you and your workers are going to need to stay warm.

Luckily, online workwear retailer is here to help. Having recently celebrated 10 years in trading, founder Ian Brookes has kitted out a few workforces during his tenure, and with the winters seemingly getting colder each year, he is not expected the importance of being properly kitted out to be diminished.

“September is definitely the cross-over month from warm to cold. I have some staff come into the office in shirts and some in thick fleeces. But when October arrives, you definitely notice a difference, so it is important you are fully prepared.”

“Last year we had the coldest winter for 31 years, and this year it is expected to be a similar story. With Brookes however, you can keep warm and your company identity, by making use of our personalised hoodie service.”

Brookes personalised clothing service stretches across many of their other products too, with established workwear brands such as CAT, Carhartt, and Dickies all available at trade prices.

“Just because the weather is colder no longer means your staff have to compromise on a smart professional look. Embroidered body warmers are a perfect fashionable way to keep warm if working outside, and they look smart too,” added Brookes.

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Foxtail Keychain Fur Tails In All Colors! Now Out On DOLLSKILL.COM

Dolls Kill designer Shoddy Lynn ( is a busy girl. She dj’s dance music to the masses around the globe, while also spending endless hours in studios producing dance music that’s played for thousands of raving kids. Somewhere in there, she also makes time for her own fantastic accessory line, DOLLS KILL.

Online shop: Dolls showcases a collection of handpicked designers and original designs. These hard to find pieces and designers are handpicked by their iconic elements and “uniform worthy” style by Miss Shoddy Lynn.

This seasons Dolls Kill collection focuses on the popular fur foxtail fashion. We are sure you’ve seen these tails, from Paris to Los Angeles, hanging on purses, belt loops, backpacks and key chains, just about anywhere that needs a little high fashion treatment. Most notably the foxtail fashion has been spotted on Posh Spice and Kayne West. Remember that big furry Kool Aid colored fluff on Victoria Beckham’s handbag she was seen carrying around LAX? That was a Candy Apple Double Dipped, SO POSH Foxtail: as seen here:

Bright, surprising, refreshing and oh so crave worthy fur fashion accessories that give you some Davy Crocket flare just about anywhere you clip them. The kids want color! They got it:

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Elbow Friend Takes Flight In SkyMall and CompUSA Stores

ELBOW FRIEND is proud to announce their ergonomic, ultra-comfortable chair add-on has been newly re-designed and is now available through SkyMall In-Flight Magazine and CompUSA stores throughout the country.

The Elbow Friend is the revolutionary, patent-pending ergonomic armrest solution for reducing the Forearm Fatigue felt by every day chair users during prolonged usage.

It is used in office and home environments, waiting rooms, wheelchairs, student dorms, medical rehabilitation and occupational therapy, and is now available for use in vehicles. It provides the necessary elbow and forearm cushion support that many stock chairs lack in their hard plastic armrests or weak memory foams and gels.

Available colors now include solid corporate colors such as Black and Navy, as well as more vibrant colors including Red, Green, Gold and the new Hot Pink Elbow Friend, with custom logo imprinting also available.

Please visit for more product FAQs and consumer reviews or, if you would like a free sample sent with our wholesale/re-sale pricing guide in volume orders, please contact us at your convenience.

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Furniture Choice Expand Its Product Range For The Christmas Period

With Christmas being a time where a lot of stores see very strong sales, Furniture Choice has grown its range to help deal with the rush.

New products, many of which are exclusive to Furniture Choice will be added to the leather sofas, leather recliners, fabric sofas and corner sofa ranges offering a greater choice to customers.

Mark Saville, Operations Manager at Furniture Choice said: “We have paid close attention to customer demand over the past year and seen a steady shift towards higher priced items. Leather sofas upholstered in more expensive hides along with leather recliners and corner sofas have all seen improving sales. We have therefore started to bring in new products to cater to this changing customer demand.”

To fit in with customer demand, the new product ranges will feature two new recliner ranges and two new modern leather and fabric corner sofas, due to the rise in popularity of both products.

As Christmas is a time when customers have friends and family coming to visit, many of them look to buy a new sofa, simply to accommodate everyone or to brighten up their home for the festive season. Furniture Choice has released the new range in time for Christmas, so customers will have more choice due to the significant increase in stock that will be available.

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YouGov Survey Suggest UK Consumers Fritter £Millions Away Daily

Consumers don’t haggle, they tip needlessly in restaurants, they discard money off vouchers and pay over the odds for credit charges – at a time when money is tight, people are still wasting their cash.

• Before purchasing, only a third of consumers check the prices of banking rates (31%) and credit card interest rates (35%)
• 10% refuse to negotiate prices in shops
• 40% of defect goods remain unreturned
• 67% of ladies do not wear the new shoes and clothes they buy
• 78% of money saving vouchers get thrown out
• 29% of restaurant tipping is unnecessary if the service or food is bad

08 October 2010 – A new YouGov survey has shown reports of £millions being wasted by British consumers everyday. From tipping double in restaurants, paying higher than normal banking charges, putting money off vouchers in the bin and not comparing prices, Brits are wasting money which they should be looking after, especially at a time like this.

Across the British Isles, 2,000 people responded to the survey which was for the money saving website,, and found that 43% have been paying higher than normal bank charges, 78% threw away money off vouchers and 29% tipped in restaurants where it wasn’t necessary.

“Keep the change” is a regular quote for 14% of men who try to show off in front of their friends or workmates. Ladies buy new shoes and clothes (67%), then do not wear them. Despite the usefulness of comparison websites, only 35% of people check the credit card interest rates and 31% check the bank rates before buying.

Mr S. Terry from stated, “Too much money is being wasted in the UK according to the survey. People willingly tip in restaurants where it’s not needed and are not akin to haggling. People in the UK need to check their daily spending and see where cutbacks can be applied. Making positive changes to the way you spend helps in managing your finances more efficiently”.

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Hotter Shoes Mission For Comfort Continues As It Widens Its Collection

Hotter Comfort Concept, the leading women’s comfort shoe specialist, has launched a new EEE width fitting as part of its mission to bring comfort to the nation’s feet.

Following research amongst its online, mail order and high street store customers, the UK shoemaker discovered an increased demand for wider fitting shoes mirroring longstanding trends that show that UK women’s feet are getting wider and longer. To cater for this growing market the company has introduced its best selling Dew and Leap styles in EEE fit for the first time and will be monitoring sales to decide whether to extend the range for Spring/Summer 2011.

“We’ve built our reputation designing and making comfortable women’s shoes that look good and which help keep our customers active,” commented Product Design Director Paul Sayers. “Over the years we have noticed that women’s feet are getting longer and wider, in fact our women’s extra fit (EE fit) shoes make up 45% of our collection and so moving to EEE fit is a logical step.”

Hotter’s new extra extra width shoes will give thousands more women the opportunity to enjoy their shoes and avoid the pain of having to break in new shoes that don’t fit properly. The brand’s design and manufacturing teams have decades of experience creating footwear that looks stylish but which incorporates discrete comfort features such as smooth internal seams, lightweight soles, padded heels and removable insoles.

Paul Sayers said “Nowadays women’s lifestyles in particular are so busy that they can’t afford to slow down because their shoes don’t fit properly and are causing them pain. In a recent YouGov survey we discovered that by far the majority of women refuse to endure pain caused by new shoes for longer than thirty minutes and for us even this is too long. Women’s shoes should be immediately comfortable and fit perfectly, which means offering plenty of half fit and width fitting options.”

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Escapade Announces Arrival Of Avatar Costumes

Escapade has announced its recent acquisition of a large selection of officially licensed Avatar costumes from American costume manufacturer Rubies.

Fancy dress costumes from the film, which has gone on to top the list of the highest grossing movie of all time, are expected to be among the most popular during Halloween 2010.

The new collection includes full costumes of the film’s most popular characters including Jake Sully and Neytri, as well as a large selection of Avatar masks, and wigs. Avatar fans can even recreate their favourite battles in the film with Na’vi spears and Na’vi bow and arrows.

Customers now also have the ability to really get into the Avatar spirit with the official face paint and make up kit that can be easily used to transform users into a variation of any character from the film.

Escapade’s Director, Bhupendra Maisuria said: “We are really excited by the arrival of the Avatar costumes. Almost everyone who has seen the film wonders what it would be like to live in Pandora or to be one of the Na’vi people and while Escapade can’t get you to Pandora, we can now at least help with the fantasy of becoming your favourite Avatar character.”

Further Avatar themed products that will soon be part of the collection include the deluxe Jake Scully costume and mask and Neytri wigs for adults.

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‘Making Clothes Personal’ is the Mantra for eBrookes founder Ian Brookes has once again laid the spotlight on the online retailer’s popular clothes personalisation service, and is insisting customisable clothing is beneficial for workforces across the country., one of the UK’s leading quality discounted workwear suppliers, provides a full customisation service across the eBrookes range of workwear, and the process is proving increasingly popular.

“Making clothes personal” is the eBrookes mantra, and Brookes believes adopting a work uniform with a company logo gives a company brand more personality:

“We have had a steady stream of customers looking to embroider their company logo across their workwear, and more recently we have had sports teams looking to create an identity on their kit,” explained Brookes

“My impression is this is the reason why clothes personalisation is so popular; it gives a workforce a greater sense of belonging and identity which creates happiness and increases productivity. Personalised workwear is very effective way to promote a company brand and to create authority for a company.”

You can add your company logo to the fine selection of workwear at for as little as £1.10, another reason Brookes feels the service has been a success;

“The discounted embroidery service is part of the eBrookes commitment to bringing quality clothing and service at an affordable price.”

Indeed, prides itself on offering an extensive range of workwear and leisurewear clothes sold at trade prices. Fruit of the Loom Polo shirts, Regatta jackets, and sweatshirts, in addition to High Visibility safety wear and steel toe work boots.

The ebrookes brand has been providing quality and affordable workwear to workforces around the country for over ten years, offering an extensive range of quality and durable garments at unbeatable discounted prices. eBrookes provide a range of Hi Vis and personalised clothing which are ideal for workforces and teams, from established brands such as Dickies, Regatta, Fruit of the Loom, and Carhartt.

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Escapade Announces Its Interactive Halloween Costumes

Escapade has announced its new range of interactive Halloween costumers available online. The new moving costumes give the wearer the ability to interact with and really bring their costume to life.

The new range of Halloween fancy dress costumes includes Ani-Motion masks which allow the user to bring Werewolf, Goblin and Ghoul costumes to life with a moveable jaw that allows the masks mouths to open and close as the wearer opens and closes theirs.

Escapade also has a large selection of Greyland film Halloween horror masks that conform to the wearers face. These masks allow the person wearing them to eerily convey their own facial expressions through the masks.

Director Bhupendra Maisuria is excited about the new range of interactive costumes saying: “Now the costume wearer has the ability not only to enter the fantasy world of fancy dress, but also to really bring that fantasy to life with a series of costumes that encourage engagement and participation.”

The range of costumes includes Star Wars costumes such as light Sabers and Darth Vader sound boxes for outfits that allow the wearer to turn themselves into their favourite Star Wars character. Customers also have the choice to turn themselves into a beer keg that has the ability to spray beer, or men’s and women’s tequila costumes that have built in holsters, not for guns, but for tequila bottles and shot glasses.

Escapade also stock a range of board game costumes, so the wearer can turn themselves into a human Twister or Operation board for the night.

The site also offers many Halloween Accessories including the new addition of an interactive Halloween costume that allows its wearer to open and close wings that span to nearly eight feet.

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Parcel Firm Launches ‘US Address Rental Service’

Consumers with an eye for American goods can ‘rent’ a delivery address in the US and have the items forwarded to the UK.

Shoppers who want to buy goods only available in the US can now ‘rent’ an American address which enables them to ship products to the UK.

Many US online retail companies only offer limited delivery services to the UK, with items such as iPods and other electrical goods not being shipped outside of the US. But the UK shipping company Parcel2go has launched a service giving customers a US mailing address to accept delivery of goods only available to US consumers.

It then forwards the goods to the UK using companies such as Federal Express, UPS or City Link.

Parcel2go founder, Fil Adams-Mercer, said: “Around 95% of US websites will not ship outside the US because of customs bureaucracy. With America being as big as it is, it doesn’t need the rest of the world. Now UK customers will be able to use us as their ‘address’ in the US when buying from these sites. Parcel2Go will then arrange delivery on from there.”

Purchasing products on the dollar rate means some items may be cheaper, for example a fourth generation 8GB iPod Touch on the US Amazon site works out at an estimated£47 less than if you ordered it on Amazon UK ; however subsequent delivery and shipping fees bulk up the overall cost, meaning the service is only likely to prove cost-effective if the customer uses it several times a year.

”There is a demand for a service like this because when the pound was two to the dollar, people were ordering deliveries in their thousands because it was much cheaper than buying things here,” Adams-Mercer said. ”Also, some products like the iPad were only available in America first – and there is a niche market of people that want to get products when they are first released.”

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