U.S. Craft Beer Sales Dominate the South American Market


Sao Paulo, Brasil, 2017-Oct-11 — /EPR Retail News/ — Mexico has its tequila, Cuba has rum, Brazilians drink caipirinhas and now America has craft beer.  Though the U.K. holds the most breweries per capita, the U.S. remains the largest producer of craft beer with 5,000+ breweries.  In fact, the craft beer revolution has become so strong and established in Europe and North America that the trend has begun trickling southwards and is dominating sales in places like Argentina, Brazil, Ecuador, and Peru.

“Sales of craft beer in Latin America are growing at between 20% and 40% a year, depending on which country you’re in,” said Daniel Trivelli in a 2016 BBC News article.  President of Copa Cervezas de America, one of the region’s biggest craft beer contests, Trivelli said craft beer sales in Chile grew nearly 25% from the previous year, which represented only 2% of the overall beer market in 2016.

Craft beer is a trend the world over, and South America is jumping on the bandwagon as its culinary scene continues to progress at an astounding rate, its craft brewing scene is getting global recognition through its introduction of America’s most popular and beloved flavors.  Here are a few of the popular craft beers from America you can find on your next visit to Central and South America:

Chub Scotch Ale • Oskar Blues Oskar Blues Brewery • Colorado

Oskar Blues Chub Scotch Ale, which was rated amongst the top 50 beers on Ratebeer comes from a funky little brew pub in Longmont, Colorado.  The dark brown color features a beautiful Beige cream reveals notes of cocoa, coffee, dried and smoked dark fruit.  Its potent alcoholic strength of 8% balances well between its sweet and slightly bitter taste.  From the brewery that began the craft-beer-in-a-can craze, the scotch ale tastes strong with big and deliciously complex flavors.

Even More Jesus • Evil Twin Brewing • New York

A black color and a persistent foam contain an aroma espresso, chocolate, and caramel.  This complex beer produced in limited quantities features an intense flavor of chocolate, coffee, and brown sugar.  Its sweet flavor, high body, and dry coffee aftertaste are recognizable throughout all 12% of its alcohol volume making it worthy of the vote of one of the best breweries in the world.

Independence Pass Ale • Aspen Brewing Company • Aspen, Colorado

Ideal for the adventurous home cook, the Independence Pass Ale is for the friend in the group who doesn’t like IPAs but wants to look like they like IPAs.  This hoppy yet balanced, high altitude rendition of the classic India Pale Ale style won Gold Medals two years in a row at the World Beer Cup, the most prestigious beer competition in the world.  A major catalyst for Aspen Brewing Company, this high-altitude rendition of the classic IPA boasts an all-around fuller flavor and smells of strong caramelized malts when you pour the off-white, hazy and “chunky” amber body into the pint.

Funk-n-Delicious, Belgian-Style Blueberry Sour Ale • Oceanside Ale Works San Diego  

Tastes as sour as blueberry jack hammer to the tongue with a hazy amber color and a thin, white, frothy head. Dedicated to using only the freshest hops and finest barleys, Oceanside Ale Works gifts to the world a series of Belgian style blonde ales spontaneously fermented with wild airborne yeast Blueberry, Peach, and Strawberry.  The Lambic/Belgian sours, aged in Johannesburg Riesling barrels with organic blueberries, gives off a mild sweet aroma and flavor of Belgian sugar, champagne, and grains.  One of the few remaining manual brew houses in the country, this 20-barrel brewery produces a hand-crafted beer with a 6% ABV you are sure to remember.  Whether you’re relaxing in luxury in Peru’s upscale Miraflores district, soaking up the arts in Sao Paulo, or experimenting with flavors in Argentina the craft beer revolution can be found nearby.

About Velour Imports
Velour Imports Limited Liability Company is an export management company which distributes alcoholic beverages through the solicitation of sales of wine, beer, and ciders to a rising number of luxury resorts and hotels around the world. The staff secures purchase orders from approved distributors, importers and agents, in addition to developing brand recognition to help increase those sales. The organization holds federal and state export licenses in compliance with the laws and regulations that the Alcohol and Tobacco Tax and Trade Bureau. The company secures compliance, sales authority, and arranges logistics of product directly from manufacturers.

Announcing easy access to American craft beer, Velour Imports sponsored the BeerFluence #localgoesglobal, social media campaign. Running until November 4th, each week features product reviews from a different blogger, homebrewer, or journalist from Brazil, Panama, the Cayman Islands, or the U.S. For full campaign details, or a list of to participating partners, visit velourimports.online.

Kiwi breweries and India Pale Ales win big at New World Beer & Cider Awards

AUCKLAND, New Zealand, 2017-Apr-07 — /EPR Retail News/ — Kiwi breweries and India Pale Ales (IPA) were the big winners at this year’s New World Beer & Cider Awards. New Zealand breweries won 10 out of the 12 classes while IPA took home nearly 20 per cent of the awards’ Gold medals.

Chair of the independent judges, beer writer and author Michael Donaldson says with so many strong entries selecting a Champion in each class was very difficult for the judging panel. A standout was the hotly contested IPA class with more than 70 entries from 45 breweries, which finally came down to technical excellence.

“IPA is the fastest growing sector in the brewing industry, so it’s a highly competitive class in any awards. There are so many techniques to brewing an IPA, different ways to use hops, malt structure, bitter-sweet balance, level of alcohol, all of these create varied flavour profiles which the judges have to assess.

“When it came to selecting the Champion from our five finalists, what stood out for the judges was the technical excellence of Epic’s Armageddon IPA. And it’s not for the first-time Armageddon has triumphed. This is the second year running that Armageddon has won best IPA in this competition, not to mention their other local and international awards. It’s now the benchmark for quality in the IPA category.”

Donaldson says the diversity of the winners illustrates the strength of the local brewing industry.

“We’ve got long-established brewers such as Hawke’s Bay Independent, whose Pure Lager was a revelation in the lager class, craft darlings ParrotDog, who produce a gem of a pilsner to win that class as well as relative newcomers such as Spark’s Brewing, whose Outlander Extra Stout has only been around for a couple of years but has already made a name for itself as one of the best in the country.”

He reserved special praise for Bach Brewing and Good George Brewing, who both took two Champion titles this year.

“Bach Brewing’s Witsunday Blonde IPA is a complex but approachable beer while their Driftwood Pale Ale packs in great flavour without being too high in alcohol. Good George showed there are plenty of ways to use hops, with a restrained dose in their very approachable Amber Ale to something different in their Drop Hop Cider.”

Donaldson says with the local craft brewing industry growing strongly there’s never been more competition for retail shelf space.

“These awards make Gold medal winners available in all New World stores nationwide. They help shoppers explore outside their comfort zone and give them the confidence to try the unfamiliar. When they choose a Gold medal beer or cider they can be sure it’s a very good drop.”

Steve Anderson, Managing Director, Foodstuffs (NZ) Ltd, says the New World Beer & Cider Awards are the only New Zealand awards that can give winners an instant boost in sales and brand visibility.

“All Gold medal winners are guaranteed distribution in New World stores,” says Anderson. “So being awarded a Gold medal in our competition guarantees a nationwide audience.”

“It gives us great pleasure to be able to support the local brewing industry, and in turn give our shoppers ready access to such fantastic, award-winning brews. That said, we know from previous years that there’s always huge demand for the winning beers and ciders, so anyone who’s keen to try them should get to their local New World to avoid missing out.”

More than 500 beers and ciders were entered by 81 local and international breweries. The entries were blind-judged by a panel of 19 independent expert judges using a collaborative method based on technical excellence, balance, mouthfeel, and most importantly, drinkability.

Champion and Gold winners will be available in New World stores nationwide from Monday 3 April. To see all the medal winners, please visit newworld.co.nz/goodstuff

Contact:

Tel: +64 4 472 6435
Fax: +64 4 472 6412

Source: Foodstuff NZ