Tag Archives: Jack Forestell

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Visa announces the availability of its suite of sensory branding for merchants, terminal manufacturers and developers

Verifone, Equinox Payments, Ingenico Group, and Poynt Sign-on to Pilot New Visa Sensory Branding: Sound, animation, and haptic (vibration) that signifies completed transactions

NEW YORK, 2018-Jan-16 — /EPR Retail News/ — NATIONAL RETAIL FEDERATION “BIG SHOW” – Visa (NYSE: V) today (Jan. 14, 2018) announced that its suite of sensory branding is now available as a pilot program for merchants, terminal manufacturers and developers. In a world increasingly filled with voice-commands, networked appliances and payment-enabled wearables, Visa’s unique sound, animation and haptic (vibration) cues signify completed, secure transactions in digital and physical retail environments when consumers pay using Visa.

“Our research has shown that Visa’s sensory cues signal speed, trust and convenience among consumers,” said Jack Forestell, head of global merchant solutions, Visa Inc. “As new payment experiences proliferate, we are helping our partners assure their customers that their transaction has been quickly and securely completed, no matter how they prefer to pay.”

Covering approximately 60 percent of the U.S. merchant point-of-sale terminal market1, manufacturers Equinox Payments, Ingenico Group, Poynt, and Verifone are working with Visa to pilot sensory branding with merchant partners in the coming year. According to a recent consumer study conducted in eight countries, 81 percent 2 of participants said they would have a more positive perception of merchants who used either the sound or animation cues. Additionally, less than a second in length2, the sound of Visa was found to signal speed and convenience.

“We are pleased that Visa will be first to take advantage of new Verifone capabilities that enable distinctive experiences for cardholders,” said Vin D’Agostino, executive vice president at Verifone. “We believe merchants and consumers benefit from a more personalized and relevant experience at check out and offer a powerful and open platform to allow innovators like Visa to create those experiences at the last inch of commerce.”

“Equinox is thrilled to be part of Visa’s innovative sensory branding initiative,” said Rob Hayhow, vice president, Equinox Payments. “Our Luxe family of devices has been designed to take full advantage of this technology by putting the customer experience at the forefront of every transaction.”

Visa’s sensory branding is scheduled to be available as a software development kit (SDK) for iOS, Android, and Web solutions on the Visa Developer Platform on January 31st. Developers can visit https://developer.visa.com/ to learn more about integrating the features into their solutions.

As a presenting sponsor of NRF 2018’s Innovation Lab, Visa’s sensory branding will be showcased at NRF 2018: Retail’s Big Show in New York, where attendees can test the technology through an immersive, interactive demonstration. To explore how industry leaders like Visa are forging new frontiers in digital transactions, Visa CEO Al Kelly will discuss the future of commerce and payments at the conference alongside Karen Katz, president and CEO, The Neiman Marcus Group, Inc. and Jon Fortt, co-anchor of CNBC’s “Squawk Alley” on Tuesday, January 16 from 10:30-11:15 am ET. Additionally, Matt Smith, vice president of Visa’s Platform Strategy will be hosting a panel of retailers directly after the keynote on the Innovation Lab Stage with Chris Plunkett (CMT Group) at 11:30 a.m. ET.

About Visa Inc.

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit usa.visa.com/aboutvisa, visacorporate.tumblr.com and @VisaNews.

1 Nilson Report #1114, July 2017
2 IPG Lab 2017

Media Contacts:
Visa Inc.
Kryssa Guntrum
415-805-4488
kguntrum@visa.com

Source: Visa Inc.

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Visa launches new program to encourage businesses to go cashless

SAN FRANCISCO, 2017-Jul-13 — /EPR Retail News/ — Today (Jul. 12, 2017) Visa (NYSE:V) announced it is launching a major effort to encourage businesses to go cashless. Aiming to create a culture where cash is no longer king, the program will give merchants increased ability to accept all forms of global digital payments. Visa will be encouraging and helping merchants go cashless by using innovation to their advantage in order to stay competitively connected to their customers.

To encourage businesses to go cashless, Visa is announcing The Visa Cashless Challenge, with a call to action for small business restaurants, cafés or food truck owners to describe what cashless means for them, their employees and customers. Visa will be awarding up to $500,000 to 50 eligible US-based small business food service owners who commit to joining the 100% cashless quest.

“At Visa, we believe you can be everywhere you want to be, and that it should be easy to pay and be paid in more ways than ever – whether it’s a phone, card, wearable or other device,” said Jack Forestell, head of global merchant solutions, Visa Inc. “With 70% of the world, or more than 5 billion people, connected via mobile device by 20201, we have an incredible opportunity to educate merchants and consumers alike on the effectiveness of going cashless.”

Benefits of Going Cashless

Visa has recognized the net benefits for merchants when they reduce dependency on cash transaction. Visa recently conducted a study that found that if businesses in 100 cities transitioned from cash to digital, their cities stand to experience net benefits of $312 billion per year. According to this study, in New York City alone, businesses could generate an additional $6.8 billion in revenue and save more than 186 million hours in labor, by making greater use of digital payments. This amounts to more than $5 billion annual costs savings for businesses in New York. The complete results with the benefits of going cashless for businesses will be included in the “Cashless Cities: Realizing the Benefits of Digital Payments” report that will be released by Visa later this year.

Cashless in Action

To showcase the benefits of going cashless, Visa will tap into its sponsorship as the official payment partner of Formula E to offer cashless, digital payment acceptance at the first-ever Formula E race in Brooklyn, the New York City ePrix.

“To Visa, a cashless culture means convenience, security and ease of use. That translates to freedom for consumers and merchants alike,” said Forestell. “The Formula E race is the ideal backdrop because just as Formula E is bringing the future to racing, Visa is bringing the future to payments.”

In addition, local New York City restaurants, including 2nd City, Fish Cheeks, and Mulberry and Vine are offering their customers cashless experiences during the race weekend. These participating venues are bringing to life paperless, seamless and enhanced payment experiences for their customers over the weekend.

About Visa

Visa Inc. (NYSE: V) is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 65,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead with prepaid or pay later with credit products. For more information, visit https://usa.visa.com/ and @VisaNews.

1 Source: Cisco Visual Networking Index Global Mobile Data Traffic Forecast Update, 2015-2020

Contact:
Aida Hadzibegovic
415-805-4242
ahadzibe@visa.com

Source: Visa Inc.