JCPenney to open its doors at 2 p.m. on Thanksgiving Day for its annual Black Friday sale

  • Stores Open at 2 p.m. on Thanksgiving Day for Black Friday Shopping
  • JCPenney Beckons Black Friday Bargain Hunters With Coupon Giveaways up to $500 off and Amazing Deals on TV’s, Toys, Smart Home Tech, Beauty, Diamonds, Smart Watches, Boots and More

PLANO, Texas, 2017-Nov-07 — /EPR Retail News/ — This season, JCPenney is inviting shoppers to take “The JCPenney Holiday Challenge” and get everything on their list for less than they think. Through its engaging marketing campaign, JCPenney will showcase its assortment of unique, must-have gifts at amazing prices, such as 55” and 65” high definition televisions from Samsung and LG, Playstation 4 consoles, Google Home devices, Samsung SmartThings products and toys from LEGO®, Star Wars™, Barbie®, Melissa & Doug® and more, inspiring shoppers to rediscover JCPenney as the ultimate holiday shopping destination.

“We are stepping up our game when it comes to showcasing the breadth of newness, excitement and value within our gift assortment this year, proving that if shoppers go to JCPenney looking for a special gift, they will come out finding so much more,” said Marci Grebstein, chief marketing officer for JCPenney. “By leveraging this key shopping period, we are looking to surprise holiday shoppers with the level of relevant merchandise available at JCPenney, updating their perception of our brand this season and beyond.”

The Ultimate Savings Challenge: The Annual JCPenney Black Friday Sale
JCPenney will open its doors at 2 p.m. on Thanksgiving Day for its annual Black Friday sale. For customers who wish to get a head start on their holiday shopping, Black Friday sale prices will be available at jcpenney.com four days earlier, beginning Sunday, Nov. 19. For shoppers who cannot wait for the Company’s Black Friday sale, JCPenney will host a “Black Friday Prices Now” sale from Nov. 16-18, offering Black Friday prices on select items within pajamas, towels, cookware, jewelry and accessories.

When stores open on Thanksgiving Day, early shoppers will be greeted with an envelope containing a coupon worth $10 off $10, $100 off $100 or $500 off $500 or more purchase, while supplies last. Coupons are valid for use in stores only starting on Thanksgiving Day. Stores will continue to remain open for the Company’s Black Friday sale until Friday, Nov. 24 at 10 p.m. This year’s Black Friday deals include exciting offers such as:

  • $2.99 Home Expressions® 100 percent cotton towel
  • $4.99 JoJo Siwa hairbows
  • $5 pajama pants for the family
  • $8.99 Disney® Collection medium plush toy
  • $9 Women’s St. John’s Bay® cable sweater with matching $5 St. John’s Bark dog sweater
  • $12.99-$22.99 Liz Claiborne® charging accessories
  • $14.99 wet brush and mini flat iron set
  • $15 and under beauty product deals from Sephora inside JCPenney
  • $19.99 women’s boots
  • $19.99 cooks™ 2.5 L. convection air fryer
  • $20 1/10 CT. T.W. diamond studs or pendant in sterling silver
  • $20 Xersion puffer jacket for him and her
  • $23.09-$39.99 girls’ collectibles Num Noms and Hatchimals
  • $29.99 Skyrider Falcon 2 Pro drone with camera
  • $29.99 kids’ 4D augmented reality and virtual reality kits
  • $39.99 iLive voice activated concierge wireless speaker with Amazon Alexa
  • $39.99 5-pc Protocol® Garrison luggage set
  • $49.99 iTouch smart watch
  • $59.99 Keurig® K55 brewer (after $20 mail in rebate)
  • $79.99 Google Home smart speaker and home assistant
  • $149.99 Samsung SmartThings home monitoring kit
  • $199.99 Playstation4 1TB console
  • $499.99 Samsung 55” class ultra HD 4K smart TV 54.6” diagonal screen
  • $995 Samsung 26 cu. ft. 3-door French-door refrigerator

Following the retailer’s Black Friday sale, the savings continue with the JCPenney Cyber Monday sale from Nov. 25-29, offering over 100,000 deals – twice as many compared to last year – in stores and online at jcpenney.com with free shipping on orders of $25 or more. Store customers on Saturday, Nov. 25 will also be treated to a $10 off $10 or more coupon giveaway while supplies last.

Wow! That’s JCPenney?
Throughout the season, holiday shoppers will discover a surprising selection of gifts at JCPenney this year, from the latest trends in fashion, jewelry, accessories and home décor, including the retailer’s limited-edition exclusive capsule collection, Tracee Ellis Ross for JCPenney, to the hottest products in beauty from Sephora inside JCPenney. Along with its Disney Collection inside JCPenney shop, JCPenney has also added 40 percent more toys and games in store, as well as new electronic categories such as televisions, home audio systems and the season’s coolest tech gadgets along with a selection of smart watches from top brands such as Samsung, LG and Garmin®. In addition to the retailer’s compelling private brands, shoppers can also expect to find leading national brands from Nike® and adidas® to Levi’s®, Kitchenaid® and more.

It’s On!: The JCPenney Holiday Challenge
The Company kicked off its holiday marketing campaign today with the first of five television commercials featuring real holiday shoppers, asking how much they spent last year on holiday gifts, and then inviting them to beat that number with the “JCPenney Holiday Challenge.” Cameras follow along as each person shops, capturing their reactions as they discover the retailer’s inspiring and affordable selection of gifts. The retailer will also air versions of the “JCPenney Holiday Challenge” in Spanish catering to the Hispanic market.

JCPenney will invite customers to share their savings using the #JCPchallenge hashtag and snapping a photo of their shopping haul or the bottom of their JCPenney receipt to show how much they saved. The campaign will be further supported by digital, direct mail and email components, and prints ads in top fashion magazines will highlight the Tracee Ellis Ross for JCPenney collection. Additionally, a dedicated TV spot promoting the Company’s Black Friday sale will air during the NFL’s annual Thanksgiving Day football games – one of the most highly watched events on television.

JCPenney will continue its philanthropic tradition by teaming up with its signature charity partner, the YMCA, to provide giving sprees to underserved families. This year, families affected by the recent hurricanes will receive brand new home appliances, courtesy of LG, Samsung and GE, along with a $5,000 JCPenney shopping spree.

Adding to the spirit of giving, JCPenney will host a holiday relief station backstage at the Nickelodeon HALO Awards 2017 to pack boxes of relief supplies, benefiting Y kids in Puerto Rico. The boxes will include water, batteries, flashlights, backpacks, kids’ pajamas, socks and underwear, along with comfort items such as teddy bears and activity pads. JCPenney is the exclusive retail sponsor of the Nickelodeon HALO Awards premiering Sunday, Nov. 26, at 7 p.m. (ET/PT), across Nickelodeon, TeenNick and Nicktoons.

To download this release or related images and video b-roll footage of JCPenney stores and Black Friday merchandise, please visit: http://jcpnewsroom.com/newsreleases/2017/1106_challenge_holiday_shoppers_to_get_more_for_less.html

About JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home furnishings retailers, combines an expansive footprint of approximately 875 stores across the United States and Puerto Rico with a powerful e-commerce site, jcp.com, to connect with shoppers how, when and where they prefer to shop. At every customer touchpoint, she will get her Penney’s worth of a broad assortment of products from an extensive portfolio of private, exclusive and national brands. Powering this shopping experience is the customer service and warrior spirit of over 100,000 associates across the globe, all driving toward the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

JCPenney Media Relations:
(972) 431-3400
jcpnews@jcp.com 
follow us at @jcpnews

Investor Relations:
(972) 431-5500
jcpinvestorrelations@jcpenney.com

Source: J. C. Penney Company, Inc.

JCPenney hosts Pair Up with JCPenney campaign to provide kids in-need with basic clothing items

JCPenney hosts Pair Up with JCPenney campaign to provide kids in-need with basic clothing items

 

  • National Study Commissioned by JCPenney Finds Low-Income Children in Need of Basic Clothing Items
  • For Every Pack of Kids’ Underwear and Socks Sold, Retailer will Donate a Pack to the YMCA

PLANO, Texas, 2017-Jul-31 — /EPR Retail News/ — This back-to-school season, JCPenney is inviting customers to “pair up” by participating in a special buy one, give one promotion that will provide kids in-need with basic undergarments. From Aug. 1-15, for every pack of kids’ socks and underwear sold at JCPenney, the retailer will donate a pack to the Y, up to 750,000 pairs. The retailer’s Pair Up with JCPenney campaign is in response to findings from a national study commissioned by JCPenney, America’s Youth: The Need for Basic Necessities, which sheds a light on an invisible need: many underserved kids across the country are going without basic clothing essentials, which can impact their academic achievement.

“Today (July 27, 2017), many children go to school without basic clothing needs like socks and underwear. When kids don’t have these items, they often feel insecure, embarrassed and don’t want to fully engage in school activities,” said Marci Grebstein, chief marketing officer for JCPenney. “As one of the largest apparel companies in the country, we knew we could begin to make a difference by addressing this pressing need. When our customers purchase a pack of kids’ socks or underwear this back-to-school season, they will be joining us in making a difference to ensure more kids have what they need to succeed this school year.”

Earlier this year, JCPenney commissioned a study that included a survey of parents of school-aged children, along with one-on-one interviews with key organizations and thought leaders to obtain in-depth, anecdotal knowledge and key insights about the need for basic clothing items. Key findings from the America’s Youth: The Need for Basic Necessities national study* found:

  • 40 percent of low income parents worry about their child having enough socks and underwear.
  • Of the parents that reported sending their children to school without socks or underwear, 51 percent shared they did so because they could not afford to provide their child with enough pairs of socks or underwear to make it through the week.
  • 55 percent of parents whose children did not have underwear and socks to wear said their children wanted to skip school or refused to go to school because they were embarrassed by not having any.
  • Nearly half of parents living in poverty say socks (48 percent) and underwear (46 percent) are among the hardest items to find at second hand stores and garage sales, and are not usually an item handed down from friends and family.
  • Around half of parents shared that their children need new socks (55 percent) and underwear (48 percent) every couple of months.

The Pair Up with JCPenney initiative builds on the retailer’s signature charity partnership with the Y. Through its collaboration with the Y, JCPenney intends to strengthen the communities where its customers and associates live, work and shop by supporting the Y’s work in helping kids, families and communities reach their full potential. To help ensure kids have what they need to succeed, The JCPenney Foundation made a $1 million contribution to the Y earlier this year in support of the organization’s national early childhood, afterschool and preschool programs.

“As a leading nonprofit, the Y is dedicated to nurturing the growth of every child and teen, including the nine million who participate in Y programs. We’ve seen first-hand how the lack of basic essentials—from healthy foods and school supplies to socks and underwear— can affect their ability to focus and learn, making it harder for them to reach their full potential,” said Bela Moté, national director of character development for Y-USA. “We’re thrilled to see our partner JCPenney bring national awareness and support to this important issue, and we look forward to being able to provide much-needed basics that help kids’ confidence and self esteem.

JCPenney customers shopping for kid’s underwear and socks this season can choose from an array of leading national and private brands, including Total Girl®, Arizona, GoldToe,® Maidenform® and more. To raise further awareness of the need for basic clothing items among school-aged children, the retailer has launched jcpenneypairup.com, along with a public service announcement, which JCPenney will amplify across YouTube and its social media channels.

In addition to supporting the Y through the Pair Up program, the retailer plans to organize several JCPenney volunteer events at local Y’s across the country. These events would give JCPenney associates an opportunity to mentor and interact with Y kids by setting goals for the school year and decorate back-to-school banners. Kids would receive backpacks filled with a pack of socks and a limited supply of gift cards.

*America’s Youth: The Need for Basic Necessities, Morar Consulting, April 2017

A report on the research findings from America’s Youth: The Need for Basic Necessities study can be accessed at jcpenneypairup.com and jcpnewsroom.com.

About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation’s largest apparel and home furnishings retailers, is on a mission to ensure every customer’s shopping experience is worth her time, money and effort. Whether shopping jcp.com or visiting one of over 1,000 store locations across the United States and Puerto Rico, she will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands. Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

About The Y:
The Y is one of the nation’s leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – regardless of age, income or background – to nurture the potential of children and teens, improve the nation’s health and well-being, and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the long-standing relationships and physical presence not just to promise, but to deliver, lasting personal and social change. To learn more about the Y, please visit: http://www.ymca.net/forabetterus/

JCPenney Media Relations:
(972) 431-3400
jcpnews@jcp.com; follow us at @jcpnews

Investor Relations:
(972) 431-5500
jcpinvestorrelations@jcpenney.com

Source: J. C. Penney Company, Inc.

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JCPenney appoints Marci Grebstein as executive vice president, chief marketing officer

PLANO, Texas, 2017-May-24 — /EPR Retail News/ — JCPenney [NYSE: JCP] today (May 23, 2017) announced that Marci Grebstein will join the Company’s executive leadership team as executive vice president, chief marketing officer in June. A highly accomplished marketing executive, Grebstein brings over 20 years of retail marketing experience overseeing advertising campaigns, brand positioning, market analysis and digital strategies designed to enhance brand awareness and accelerate revenue growth. Grebstein will report to Chairman and Chief Executive Officer Marvin R. Ellison.

“Marci is an outstanding senior leader with a proven track record of developing winning marketing strategies for a diverse cross-section of leading national retailers,” said Ellison. “As we focus on enhancing our Home Refresh strategy, better utilizing customer data and optimizing our omnichannel capabilities, her broad retail expertise will be invaluable as we seek to differentiate our business through strategic marketing initiatives that will entice new and loyal customers to choose JCPenney for their homes and families.”

Grebstein most recently served as chief marketing officer for Lowe’s Home Improvement, where she was instrumental in driving an integrated and data-driven omnichannel marketing approach to build customer loyalty and position the company for continued growth. Prior to her role as chief marketing officer for Lowe’s, she served as vice president of advertising for the retailer, leading the development and execution of Lowe’s overall advertising strategy and ensuring that the company’s brand promise was brought to life consistently across all platforms.

Prior to joining Lowe’s, Grebstein worked for Food Lion of Delhaize America, overseeing the repositioning of the grocery store chain in her role as vice president of marketing and brand strategy. Grebstein also spent 16 years at Staples, Inc., holding positions of increasing responsibility to include vice president of business-to-business marketing and e-commerce. Grebstein holds a Bachelor of Science degree in management and marketing from Boston College.

“I have been inspired by the continued progress of one of America’s most iconic retailers in the midst of a highly competitive and ever evolving retail environment,” said Grebstein. “I am eager to begin working with Marvin and the entire team at JCPenney to lead a marketing strategy that will continue to build on the Company’s momentum in achieving sustainable growth and profitability.”

About JCPenney:

J. C. Penney Company, Inc. (NYSE:JCP), one of the nation’s largest apparel and home furnishings retailers, is on a mission to ensure every customer’s shopping experience is worth her time, money and effort. Whether shopping jcp.com or visiting one of over 1,000 store locations across the United States and Puerto Rico, she will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands.  Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

Media Relations:
(972) 431-3400
jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements and Company information.

Investor Relations:
(972) 431-5500
jcpinvestorrelations@jcpenney.com

Source: J. C. Penney Company, Inc.