Ahold USA brands strengthen their digital capabilities and optimize their eCommerce offerings with new initiatives

Ahold USA brands strengthen their digital capabilities and optimize their eCommerce offerings with new initiatives

Zaandam, The Netherlands, 2017-Oct-16 — /EPR Retail News/ — Are you looking for more savings, faster shopping and a more transparent connection with your local grocer? The Ahold USA brands are working hard to make it happen.

Stop & Shop, Giant Food Stores, Martin’s Food Markets and Peapod have launched a series of initiatives to strengthen their digital capabilities and optimize their eCommerce offerings. With investments in digital coupons, new websites, mobile app improvements and a new recipe center, the brands are further improving the customer experience in the digital age.

Here are some of the milestones:

  • One million new digital users (and counting) over the last year
  • More than 179 million digital coupon activations so far this year — a 179% increase compared to the previous year
  • New responsive brand websites, leading to 20% growth in web traffic over the last year
  • A 76% increase in monthly app users and tripling of mobile app downloads
  • Over one million social media followers across platforms

The brands have improved the digital circular experience, letting customers quickly clip relevant items, browse bonus buys, add items to their shopping lists, and even load coupons directly onto their loyalty cards.

To help customers with meal planning, more than 3,700 recipes featured in Ahold USA’s monthly Savory consumer magazine are available in an online shopping tool and customers can transfer ingredients directly into their Peapod shopping carts.

Knowing that connecting digitally can create a stronger relationship with customers, this year the Ahold USA brands launched a new YouTube video campaign, “Fresh Stories,” with engaging videos about their fresh product suppliers, and expanded their social media presence by launching on Instagram.

SOURCE: Ahold Delhaize

MEDIA CONTACT

Ellen van Ginkel
Director External Communications
media.relations@aholddelhaize.com
+31 88 6595134

MARTIN’S Food Markets to close its remaining nine stores in the greater Richmond and Williamsburg communities this summer

Richmond, VA, 2017-May-19 — /EPR Retail News/ — MARTIN’S Food Markets today (May 18,2017) announced it will close its remaining nine stores in the greater Richmond and Williamsburg communities this summer.

“Throughout this difficult process, our top concern has been to take care of our associates and treat them fairly and with respect,” said Tom Lenkevich, president, GIANT/MARTIN’S. “We know our associates’ continued dedication to our customers will provide excellent service in the coming weeks. We are also making a best in class commitment to take care of our people with a strong severance package.”

The following stores will close on July 10:

  • 6401 Centralia Road, Chesterfield
  • 5201 Chippenham Crossing Center, Richmond
  • 11361 Midlothian Turnpike, Richmond
  • 4660 Monticello Avenue, Williamsburg

The following stores will close on August 2:

  • 253 North Washington Highway, Ashland
  • 12601 Jefferson Davis Highway, Chester
  • 200 Charter Colony Parkway, Midlothian
  • 7045 Forest Hill Avenue, Richmond
  • 5700 Brook Road, Richmond

“We want to thank our associates for their hard work and dedication over the years, and we are grateful for the loyalty of our many customers,” continued Lenkevich.

Contact:

Ellen van Ginkel
Director External Communications
media.relations@aholddelhaize.com
+31 88 6595134

Source: Ahold Delhaize