Pandora Jewellery Line Launches Online Mag

The Copenhagen-based jeweller behind the Pandora bracelets range is set to venture into online publishing to help it to stay in contact with its millions of customers worldwide.

The first issue of the online magazine will launch on 20th June 2011 and will be sent to the 1.6 million members of their website-based Pandora Club.

The magazine will feature behind the scenes insights into the brand, fashion shoots, style tips and the stories behind customer’s purchases of Pandora jewellery and bracelets. Published six times per year, the magazine will initially launch in an international format which the company eventually hopes to be able to adapt with local content such as special events and promotions.

The launch of the magazine marks an important step in the evolution of the company. Since the UK launch in 2006 the company’s product range, which now includes rings and watches, has been selling at a phenomenal rate. The company has managed supply and demand successfully, due in large part to its integrated designs, manufactures and distribution.

Founded in 1982, Pandora jewellery is today sold in more than 55 countries on six continents through over 10,000 points of sale, including more than 450 Pandora branded concept stores as well as online from stores such as thejewelhut.co.uk.

Whilst the financial projections were made successfully, what could not have been seen is the way in which consumers have taken the brand to their hearts. Pandora bracelets have become very different from a standard jewellery product; it has taken on a life of its own and has become a part an important constituent of the lives of its wearers. This symbiotic relationship has created many repeat customers who have made their charm bead collection an integral part of their lives.

Mikkel Berg, executive marketing director, quoted in a recent Marketing Week article, said: “This magazine rewards our customers’ loyalty and gives new opportunities for them to share their thoughts with each other and the company.”

To ensure that you get your copy sign up online on the Pandora website at pandora.net. For more information on Pandora jewellery, visit popular UK jewellery site the Jewel Hut at http://www.thejewelhut.co.uk.

Via EPR Network
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Hollywood starlet Cameron Diaz is set to become the latest high profile celebrity to endorse TAG Heuer watches

Although an official announcement is yet to be made, reputable sources report that Diaz is set to join Leonardo DiCaprio as an ambassador for the popular, prestigious watch brand.

TAG Heuer watches, which are particularly popular in Diaz’s native US, have long been associated with some of Hollywood’s biggest stars; prior to DiCaprio’s current role as ambassador, Brad Pitt and Uma Thurman both featured in TAG Heuer campaigns.

With sources pointing to Diaz being next in line to the TAG Heuer ambassador throne, the company’s reputation for attracting the Hollywood elite is as strong as ever.

Diaz can currently be seen in cinemas in hit comedy ‘Bad Teacher’, where she stars alongside ex Justin Timberlake, and was last year ranked by Forbes Magazine as the third highest-paid actress in Hollywood.

The actress’s box office appeal has spanned over a decade of cinema, from her breakout turn in ‘There’s Something About Mary’ to dramatic roles (‘In Her Shoes’, ‘My Sister’s Keeper’), indie endeavours (‘Being John Malkovich’, ‘A Life Less Ordinary’) and successful franchises (‘Shrek’, ‘Charlie’s Angels’).

Her new role as TAG Heuer ambassador will cast Diaz in a promotional role for the Swiss watch brand. Upon an official announcement, promotional shots featuring Diaz wearing a timepiece will be expected shortly afterwards.

TAG Heuer watches have provided watch fans and collectors with the best in Swiss ‘avant-garde’ since 1860. Many of the brand’s watches have gone on to become iconic examples of watch-making craftsmanship, including the Carrera line and the infamous Monaco. TAG’s long-established relationship with the field of motorsports means Diaz will feel right at home, following her stint behind the wheel of an Indy Race Car in the first ‘Charlie’s Angels’ movie.

For more information on TAG Heuer watches and for all the latest ambassador developments, visit the Watch Hut at http://www.thewatchhut.co.uk.

Via EPR Network
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