Credit Crunch Is Good News For Online Retailer Right Price Furniture

Furniture buying is recognised as a good barometer of economic activity but as more people search for bargains online it has been good news for a South Wales-based internet retailer, Right Price Furniture. The company reports that turnover is actually up by 62% compared to 2 years ago and it now employs more staff to cope with the demand.

Right Price Furniture

Right Price Furniture was established by furniture entrepreneur Darren James who recognised the opportunities to sell furniture online after many years experience of operating traditional furniture showrooms. “Critics said no-one would buy furniture online, but this has been proved not to be the case,” says Mr James. He set out to‘extend’ his Bridgend showroom by adding a virtual shop display that could be seen across the whole of the UK. The process was not without difficulty, and he has become an expert on solving both the tangible problems, such as reliable nationwide furniture delivery, and the less tangible but equally formidable challenges of achieving a high prominence on the internet.

Right Price Furniture was one of the first UK companies to break the mould of traditional furniture retailing by going online and using the cost savings to offer furniture at prices up to 60% lower than on the high street. Not surprisingly, the move was not popular with other retailers but since the Credit Crunch more of them are turning to the internet in search of sales.

Mr James believes Right Price Furniture’s success is due to getting the balance right between traditional high street retail and internet-only retail – which has mushroomed since the Credit Crunch. Right Price Furniture retains a showroom at its Bridgend headquarters and also has its own furniture workshops to provide wax and lacquer finishes to customers’ specifications and undertake minor repairs.

“High Street retailers that go online are still trying to support high overhead costs. Internet only retailers may – or may not – be reliable and they have no way of dealing with the inevitable percentage of returns occurring with this type of operation,” explains Mr James. “Customers are reassured by the fact that they can visit us in person, while our workshops mean we are able to provide a professional finishing and repairs service. Customers feel confident they can return any purchases they are not entirely satisfied with.”

Right Price Furniture sells traditional and contemporary styles of wooden furniture through its website, in oak, ash, pine, dark and painted finishes. It is also the UK’s largest retailer of solid oak furniture from West Country-based Devonshire Pine Ltd, one of Britain’s last remaining commercial-scale furniture makers. “Selling on the internet will continue expanding in the future,” predicts Mr James. “And we have proved it is possible, even with products such as furniture, to be successful. There will always be some who try to use it as a quick way to make money, but we aim to be here for the long term and believe competitive prices and good service are the keys to success.”

Via EPR Network
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Pine Solutions Has Been Placed 86th In The Sunday Times Fast Track 100, Which Lists The Fastest Growing UK Businesses

Pine Solutions, the leading online furniture specialist, has been named the 86th fastest growing business in the UK by the Sunday Times in its Fast Track 100, a list of the most rapidly growing businesses in the UK.

Pine Solutions, which is based in Norwich, has seen a 350% growth in the business over the last three years, thanks to a sharp rise in the online purchasing of furniture. The company now handles over 2000 orders a month to homes across the UK.

“Three years a go we had six employees and a turnover of £1.8 million. Since then our sales have grown an average of 58% a year and our 2008 turnover reached £7.2 million,” said Kevin Johnson, Managing Director of Pine Solutions“The growth has been both challenging and very exciting, but we have successfully stayed ahead of our competitors by cornering a niche in the market.”

He continued; “A massive growth area for the business has undoubtedly been oak furniture, as we were the first company to sell a large range of (this type of furniture) online. This enabled us to become very competitive in the top quality furniture market and broaden our customer base.”

The placement on the Sunday Times Fast Track 100 list is considered a real indicator for some of the ‘companies to watch’. Last year’s list included Innocent Drinks, Gü chocolate pudding, Silver Cross prams and Tyrrells Potato Chips.

About Pine Solutions:
Since Pine went online in 2002, it has become one of the UK’s largest online suppliers of pine and oak furniture. Despite an ever-increasing furniture range, the company is always committed to keeping delivery times to a minimum and is proud of its average 6 day lead-time.

Pine Solutions work in partnership with a number of international furniture suppliers to make sure only the best quality pieces of furniture are available to customers, boasting close business relationships with some of the UK’s leading suppliers; Flexiload and Alan Reilly.

Most of Pine Solutions large collection of Scandinavian Pine furniture originates from a long established, family-run Danish furniture designer and manufacturer. The timeless ‘Scandinavian Collection’ continues to offer quality pine furniture. Pine Solutions is also pleased to trade with Segusino, who manufacture beautiful rustic Mexican pine furniture. Segusino comply with fair trade ethics and source their wood from managed forests.

Via EPR Network
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