Peapod expands its popular meal kit line to include six new recipes

Peapod expands its popular meal kit line to include six new recipes

Skokie, Illinois, United States, 2018-Feb-09 — /EPR Retail News/ — Peapod, our online grocery business in the U.S., announced this week the expansion of its popular meal kit line to include six new recipes. Peapod began offering meal kits in 2014 as one of the first retailers to combine the convenience of meal kits with online grocery delivery. The expansion comes as the brand is seeing a 104% increase in new customer purchases year over year, with the meal kits receiving an average rating of 4.4 out of 5 stars.

“We know that our customers enjoy a home-cooked meal but also value shortcuts to help simplify the cooking process,” said Spencer Baird, Peapod Senior Vice President of Merchandising. “In fact, according to a recent survey we conducted, ready-to-serve and cook mixes are the most valued shortcut among home cooks with nearly one-third of adults planning to purchase a meal kit in 2018. By shopping on Peapod, you can complete your weekly grocery shop with all of the essentials and add in a meal kit for a busy weekday night.”

Each kit contains pre-measured, pre-cut and pre-washed fresh ingredients for a home-cooked meal without all of the prep time. All of the kits are affordably priced – many are less than $5 per serving – and range from two to six servings. Peapod’s delivery model also allows it to use significantly less packaging compared to other meal kit providers, eliminating ice packs or other insulation.

SOURCE: Ahold Delhaize


Elizabeth Psaros
+1 617 7708987

Ahold USA brands strengthen their digital capabilities and optimize their eCommerce offerings with new initiatives

Ahold USA brands strengthen their digital capabilities and optimize their eCommerce offerings with new initiatives

Zaandam, The Netherlands, 2017-Oct-16 — /EPR Retail News/ — Are you looking for more savings, faster shopping and a more transparent connection with your local grocer? The Ahold USA brands are working hard to make it happen.

Stop & Shop, Giant Food Stores, Martin’s Food Markets and Peapod have launched a series of initiatives to strengthen their digital capabilities and optimize their eCommerce offerings. With investments in digital coupons, new websites, mobile app improvements and a new recipe center, the brands are further improving the customer experience in the digital age.

Here are some of the milestones:

  • One million new digital users (and counting) over the last year
  • More than 179 million digital coupon activations so far this year — a 179% increase compared to the previous year
  • New responsive brand websites, leading to 20% growth in web traffic over the last year
  • A 76% increase in monthly app users and tripling of mobile app downloads
  • Over one million social media followers across platforms

The brands have improved the digital circular experience, letting customers quickly clip relevant items, browse bonus buys, add items to their shopping lists, and even load coupons directly onto their loyalty cards.

To help customers with meal planning, more than 3,700 recipes featured in Ahold USA’s monthly Savory consumer magazine are available in an online shopping tool and customers can transfer ingredients directly into their Peapod shopping carts.

Knowing that connecting digitally can create a stronger relationship with customers, this year the Ahold USA brands launched a new YouTube video campaign, “Fresh Stories,” with engaging videos about their fresh product suppliers, and expanded their social media presence by launching on Instagram.

SOURCE: Ahold Delhaize


Ellen van Ginkel
Director External Communications
+31 88 6595134

Peapod introduces easier way to enjoy fresh and local seasonal produce by offering Peapod Local Farm Box

Teaming with FarmLogix, Peapod adds even more selection to make savoring local summer produce easier than ever

QUINCY, MA, 2015-8-3— /EPR Retail News/ —, the country’s leading online grocer, is making it even easier to enjoy fresh and local seasonal produce by offering a new Peapod Local Farm Box. Throughout the summer, Peapod customers in New York City, New Jersey, Eastern Massachusetts, Rhode Island, Pennsylvania, Maryland, Washington, DC , Virginia, Illinois, Indiana and Wisconsin will have the option of adding a box of produce from local farms to their virtual grocery cart. Developed in partnership with Farmlogix, a company that connects local farmers to businesses, Peapod’s Local Farm Box is a convenient alternative to committing to a season-long Community Sustainable Agriculture (CSA) farm share. At $34.99 a box, the Peapod Local Farm Box is a low-cost and flexible way for consumers to support local farmers while enjoying the convenience of home delivery.

Peapod customers will be able to order Peapod’s Farm Box beginning in late June or early July depending on location. Each box will contain five unique items from local farms, with approximately 10 – 14 pounds of produce per box. Items included will vary weekly depending on the farmers’ harvest and Peapod customers can view what’s included in each week’s box, along with recipes and a feature on the source farmers, when placing their orders.

“We know our customers love supporting local farms and enjoying the best, fresh produce in season, which is why we’re so excited to introduce the Local Farm Box,” said Peg Merzbacher, vice president of regional marketing for Peapod. “It’s easy to add the Farm Box to your grocery order and have it delivered along with your favorite national and store brands.”

Peapod’s Local Farm Box is one of many innovative offerings from the leading online grocer to meet the evolving needs of the modern grocery shopper. Peapod also recently released a refreshed mobile application to make shopping easier than ever, including Order Genius, an intuitive technology that can predict a customer’s order based on purchases made on and at Stop & Shopand Giant stores. To learn more about Peapod, visit or the brand’s social media channels @PeapodDelivers.

About Peapod
Peapod – an Ahold USA company – is the country’s leading Internet grocer, serving 24 U.S. markets throughout Connecticut, Illinois, Indiana, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Virginia, Washington, D.C. and Wisconsin. Founded in 1989 as a smart shopping option for busy households, today Peapod has delivered more than 30 million grocery orders. Customers can order online or on Peapod’s free mobile app for delivery to homes and workplaces or pick-up at many convenient locations. For more information on Peapod, call 1.800.5.PEAPOD (1.800.573.2763), e-mail or visit

Peg Merzbacher
(617) 770-6259

Lindsay Durr
(617) 585-5782

Ahold’s U.S. internet grocer Peapod celebrates an impressive 25 years in business

Carlisle, Pennsylvania, United States, 2014-10-6— /EPR Retail News/ — This year, our U.S. internet grocer Peapod celebrates an impressive 25 years in business – the company’s founders truly invented the online grocery industry and continue to build on their success today, as part of Ahold’s omni-channel offering in partnership with our U.S. divisions.

Looking back at the early days

Before there was e-commerce of any sort, there were two brothers, Thomas and Andrew Parkinson, who in 1989 were developing a new way to shop. With DOS programming software, dial-up modems and floppy disks, they created, and shopping from a computer for home-delivered goods was born. Peapod was, indeed, the first online grocery service, giving customers first in Chicago and later in 23 other U.S. markets the convenience and value of shopping on their own terms – anytime, anywhere.

“We wanted to fundamentally improve people’s lives by making it easier to shop,” said Andrew Parkinson, president, CEO and co-founder of Peapod, who also served as delivery driver along with his brother and their wives in the early Peapod days. “We did that by bringing an interactive shopping experience to a broad customer market.”

Peapod today

Today, Peapod is 25 years young and 1,500 employees strong. Peapod offers more than 15,000 items in its digital aisles, has filled more than 29 million grocery orders across 24 U.S. markets, and continues to leverage its relationship with our U.S. divisions and America’s finest supermarkets: Stop & Shop, Giant Landover and Giant Carlisle. That kind of growth and success has not gone unnoticed as more and more e-stores enter the grocery space, from digital giants to locally based start-ups. However, Peapod remains focused on cutting-edge advancements in mobile technology to continue pioneering the space and making shopping in Peapod’s complete grocery store via smartphones and tablets the most convenient, indispensable way to go.

Andrew continued, “First and foremost, Peapod is a grocer. And we are proud to partner with some of the premier supermarkets in the country. By leveraging the food expertise of Ahold’s retail companies and combining it with Peapod’s dedication to innovative mobile technology and improving the digital customer experience, we are uniquely positioned to offer our customers options to shop for their groceries how, where and when they want. We pack a one-two punch that places us at the top of the pack of online grocery retailers.”

Mobile solutions for savvy shoppers

“A large segment of our customers is time-starved, tech-savvy Millennial moms – always on the go, never without their smart phones,” said Andrew. “Our aim is to bring convenience to their lives, and we recognized early on that that means putting mobile first.”

The free Peapod smart phone and tablet app released in 2010 was the first of its kind. Today 40% of the company’s total sales come from mobile devices, and 70% of its mobile sales are from apps. What’s next? “We’re not developing technology for technology’s sake,” Andrew added. “Our direction is to further develop and amplify the digital experience and, frankly, continue to re-engineer the way we used to shop.” For example, Peapod allows shoppers to sort groceries according to nutritional needs, so instead of scanning every product’s nutrition label for dairy-free, egg-free, gluten-free, etc., Peapod serves up only those products that meet the shoppers’ requirements.

Spearheading the continued mobile innovation are members of Peapod Propulsion Labs, a digital innovation center in downtown Chicago launched by the Parkinsons in early 2014. “The idea is for the advancements to be exciting but relevant to multiple generations and to make sure we are well positioned to serve the future wave of digital natives,” said Thomas Parkinson, Peapod’s Chief Technology Officer and co-founder.

From DOS to Digital

When the Parkinson brothers started Peapod in 1989, it was a two-person operation based out of the family garage. Customers were required to have RAM space on their original Macintosh desktops, a dial-up modem and a floppy disk drive – a far cry from today’s mobile app, iCloud storage and easy-click checkout.

“If you look back at our first instructional video and compare it to the technology we have now, it’s pretty amusing,” said Thomas.

A customer placed grocery orders online using Peapod’s software, and the brothers would hand-pick the desired items themselves at a local grocery store and deliver them to the customer’s home.

Fast forward 25 years, and Peapod operates sophisticated fulfillment centers, most with distinctive climate controlled zones, including several zones specific to produce type. Peapod’s friendly delivery drivers arrive promptly at customer homes and businesses or on-the-go customers swing by convenient Pick-Up locations to collect their orders in under five minutes. Its transportation fleet of its familiar green delivery trucks seeks to use the most environmentally friendly fuel and technology available.

25 years young

With 25 years behind it, Peapod is just getting started. Momentum continues, as Peapod continues to use a mix of innovative supply chain options to meet dynamic and growing customer demand. In addition to Peapod’s traditional home delivery service, more than 200 Pick-Up locations were launched in two short years, most in locations connected to the supermarkets operated by our U.S. divisions. Exciting partnerships with local artisans and small-batch vendors continue to come online, expanding Peapod’s product diversity, particularly in the areas of organic and sustainable foods.

“At 25, we’ve come into our own. We’re the best of a grocery store plus more,” said Andrew. “We’ll celebrate this milestone by continuing to deliver the most convenient shopping experience, with the most diverse selection of products, at the best value, to our customers.”

25 Years of Firsts

In 1989, Peapod was the world’s first total e-commerce company. Since then, there have been a number of additional milestones.

  • The first to handle client service online (1990)
  • The first to sort by price and unit price (1991)
  • The first to offer targeted and personalized ads (1995)
  • The first to establish shopping centers equipped with eight different temperature zones (2001)
  • The first to go mobile (2010)
  • The first in the U.S. to launch virtual grocery stores, installing more than 100 virtual shopping