REI Englewood, Colorado store to relocate to Greenwood Village in the fall of 2017

Co-op will continue to invest in local outdoor places, including $160,000 in local Colorado nonprofits this year

SEATTLE, 2017-May-10 — /EPR Retail News/ — Outdoor co-op REI today (05.08.17) announced plans to relocate its Englewood, Colorado store to nearby Greenwood Village in the fall of 2017. After nearly two decades in its current location, the new store will carry a larger assortment of gear and apparel to make it easier for the more than 365,000 active co-op members throughout the region to get outside. At its new location, REI will continue to support the local outdoor community by investing $160,000 in Colorado nonprofits this year to make a positive, lasting impact on trails, parks and waterways.

“The REI Englewood team is very excited to continue to serve our members and customers in the southern Denver metro communities at our new Greenwood Village store this fall,” said store manager Kris Reale. “To be able to support this outdoor community in a larger space just a couple miles from our current location will help all of us to inspire each other to get outside. This new store will show how we bring the outdoors in and connect the local community to a life outdoors. We can’t wait for this fall when we can join the community at the new Greenwood Village co-op.”

The new store will be located in Greenwood Village on Arapahoe Road and I-25, less than five miles from the current location. At 45,000 square feet, the store will offer a wider selection of gear for the region’s most popular outdoor activities, including mountain biking, climbing and snow sports. The store will feature a bike shop and ski and snowboard shop for maintenance and repairs from highly trained experts. REI has eight other stores throughout Colorado, with nearby locations in Denver (15 miles away), Lakewood (20 miles) and Colorado Springs (49 miles). The co-op also opened a new store in Dillon, Colorado on May 5.

REI Outdoor School will continue to offer a robust schedule of in-store and field classes and experiences for mountain biking, hiking, climbing, backpacking, snow-sports and more. In addition the store will host presentations by well-known authors and athletes. The majority of programming will be free, as is the case at REI stores across the country. Across the Front Range, REI Outdoor School’s programming increased by more than 28% over the last year in its focus to help people live a life outside. This summer, join REI Outdoor School across the Front Range for an array of programs designed for women, including Force Wednesday events at the co-op’s flagship in Denver.

REI opened its Englewood location in 1998 and has developed strong relationships throughout the Colorado outdoor community since first coming to Denver in 1983. In 2017, REI plans to invest $160,000 in local nonprofits that steward and increase access to nearby outdoor places. REI teams will support a series of trail service projects this summer, leading up to the co-op’s sponsorship of the Golden Giddyup mountain bike festival in September. REI also partners with nonprofits that impact some of the state’s most iconic outdoor places, including the Volunteers for Outdoor Colorado, Colorado Youth Corps Association and the Colorado Fourteeners Initiative, and most recently the Friends of Dillon Ranger District.

About REI
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 16 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 147 stores in 36 states. If you can’t visit a store, you can shop at REI.comREI.com/REI-Garage or the free REI shopping app. REI isn’t just about gear. You can take the trip of a lifetime with REI Adventures, a global leader in active adventure travel that runs 170 custom-designed itineraries on every continent. REI’s Outdoor School is run by professionally-trained, expert-instructors who teach beginner- to advanced-level courses about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to–and steward–the outdoor places that inspire us.

SOURCE: REI

Contact:

REI Public Affairs
(253) 395-5958
prrequests@rei.com

REI Outdoor School and Stanley Hotel partner to offer outings, classes and events to visitors to Estes Park

REI Outdoor School and the iconic Stanley Hotel have partnered to offer a wide range of outings, classes and events to hotel guests, local residents and visitors to Estes Park  

SEATTLE & ESTES PARK, COLO., 2016-Jun-22 — /EPR Retail News/ —With summer activity planning in full gear among adventurers everywhere, leading outdoor educator REI Outdoor School and the iconic Stanley Hotel have partnered to offer a wide range of outings, classes and events to hotel guests, local residents and visitors to Estes Park. REI Outdoor School instructors will guide day trips into Rocky Mountain National Park, staff an outdoor concierge called REI Basecamp, and host activities across the property.

“The Stanley’s focus to be a health and wellness center complements how the co-op and REI Outdoor School inspire an outdoor lifestyle,” said John Sheppard, REI divisional vice president of Outdoor Programs. “From day outings that give hikers a fresh perspective about one of the country’s beloved national parks to sessions where participants can master the art of s’more making at a roaring campfire, we look forward to offering classes and events for all outdoor interests.”

“Each summer, more than 100,000 people stay and visit at The Stanley Hotel. This season is shaping up to be busy and we couldn’t be more pleased to feature the expertise of REI Outdoor School,” said John Cullen, owner of The Grand Heritage Group and The Stanley Hotel. “The partnership between REI and The Stanley blends two great brands in an exciting new way to experience Estes Park and the Rocky Mountains.”

Throughout the summer, REI Outdoor School instructors will host a range of hikes in Rocky Mountain National Park with transportation and gourmet backcountry meals. Small groups will explore some of the park’s most spectacular views and trails that navigate waterfalls, crystal clear sub-alpine lakes and one of the park’s oldest trails through aspen, pine, spruce and fir forests. At the hotel, REI will host an assortment of classes and events, including “How to Climb a 14-er,” “Phone Photography,” “First-Aid Essentials,” and weekly s’mores and whiskey/wine pairings. Special events will include camp cooking with popular chefs from Estes Park, Boulder and Denver. Geocaching, outdoor games and campfire socials make for ongoing fun on and off the trail.

“For a century and a half Estes Park has served as the gateway to mountain recreation amidst scenery among the most spectacular in Colorado,” said Jim Pickering, Estes Park resident and prizewinning author/editor of more than 30 books on the history of Estes Park, Rocky Mountain National Park, Colorado and the American West. “REI’s partnership with the historic Stanley Hotel creates a unique opportunity for visitors and the community to explore this outdoor world in new and different ways and with greater appreciation.”

REI Outdoor School is available across the country in the co-op’s 145 stores in 35 states. Last year, nearly 254,000 people learned a new activity or advanced their skills through free and low-cost in-store classes, field programs and day outings for cycling, paddling, fitness, hiking and camping, climbing, snow sports, photography and wilderness medicine. REI is one of the largest providers of wilderness medicine education through its collaboration with the National Outdoor Leadership School – last year more than 4,800 people were taught a solid foundation of first aid skills. In addition, over 4,330 people learned how to ride a bike, one of the co-op’s most popular classes. The new REI Basecamp at The Stanley Hotel complements the company’s education assortment, with a focus on Rocky Mountain National Park.

To kick off the co-op’s partnership with The Stanley, the REI Village will be at the hotel on Friday, June 24 from 10 am until 6 pm. Hotel guests and the community are invited to visit the branded experience that celebrates the national park centennial and a life outdoors.  Interactive features include an Instagram postcard station, customized leather keychain stamping and make-your-own sunglasses. The REI Village will be in Rocky Mountain National Park on Saturday, June 25 at the visitor center.

In addition to REI Outdoor School’s presence at the hotel, the co-op’s active travel company REI Adventures offers four fully guided trips into Rocky Mountain National Park that range from four to six days. As the “Official Outdoor Retailer” for the National Park Centennial celebration, the company is donating 10 percent of the retail price for each REI Adventures’ national park trip to the National Park Foundation through 2016. Lastly, the co-op unveiled a dynamic digital trail guide earlier this year to enable deeper experiences across the park system. Called the REI Co-op Guide to the National Parks, the free app is powered by the collective knowledge of the outdoor community.

About REI
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 6 million active members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 145 stores in 35 states. If you can’t visit a store, you can shop at REI.comREI.com/outlet or the free REI shopping app. REI isn’t just about gear. You can take the trip of a lifetime with REI Adventures, a global leader in active adventure travel that runs 150 custom-designed itineraries on every continent. REI’s Outdoor School is run by professionally-trained, expert-instructors who teach beginner- to advanced-level courses about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to–and steward–the outdoor places that inspire us.

About The Stanley Hotel
The historic Stanley Hotel, located in Estes Park, Colorado, is one of the state’s most iconic landmarks. Located less than a mile from Rocky Mountain National Park, the hotel is a gathering point for adventurers and explorers from around the world. For over 109 years, The Stanley Hotel’s been a basecamp for hiking, climbing, fishing and exploring in one of the world’s most stunning natural playgrounds. The Stanley’s storied origins trace back to inventor and pioneer F.O. Stanley, who founded the hotel and played a fundamental role in the establishment of the town of Estes Park and the Rocky Mountain National Park. The hotel is listed on the National Register of Historic Places and is a member of Historic Hotels of America.

For more information or to request an interview, please contact REI Public Affairs at
(253) 395-5958, prrequests@rei.com

Source: REI