REI expands 2018 REI Outessa series with retreats and festivals

Series expands in 2018 with retreats and fests to grow the community of women in the outdoors

SEATTLE, 2018-Jan-15 — /EPR Retail News/ — REI, the nation’s largest consumer co-op and leader of outdoor experiences that inspire a life outside, announces the expansion of the 2018 REI Outessa series – outdoor events designed to grow and strengthen the community of women in the outdoors. The REI Outessa property now offers three unique event series beginning this summer, including retreats, festivals, and a virtual join in so women can select the experience that’s best for them, whether close to home or a destination location.

For the third year, REI Outessa will offer retreats for women who want to push their limits and learn new skills through immersive experiences during a three-day weekend. In 2018, there will be two Outessa retreats held in inspiring mountain settings: a new location in North Lake Tahoe at Squaw Valley, California from Aug. 2-5 and, for the second time due to its popularity with participants, the White Mountains of Waterville Valley, New Hampshire from Sept. 13-16.

Women can fully customize their retreat experience. For example, participants can join workshops like Wilderness Survival, Map and Compass Navigation, Sunrise Yoga, and Reframe on Goal Setting, and activities such as rock climbing, mountain biking, standup paddle boarding, and introduction to backpacking, taught by top REI Outdoor School female instructors and brand partners. The day starts with a full breakfast before heading out to the trail, crag, or water, while evenings are filled with chef-inspired meals and fireside relaxation complete with s’mores, wine, inspirational speakers, and conversation. In 2017 the retreat series brought close to 1,000 women together to experience the outdoors and find their community of likeminded women.

New for 2018 will be REI Outessafest. These one-day festivals will take place near urban centers and will bring together thousands of people to connect through female-forward music, art, wellness, and adventure. Inspired by women but open to families, friends, and allies, REI Outessafest celebrates life outside by spending a full day in nature. REI Outessafest tickets will go on sale in late spring.

In order to provide many different ways in which women can engage with REI Outessa, REI will also host a virtual join in for the first time. For a low entry fee, participants from all over the country will come together on one day to pledge miles and work toward a collective goal REI will set. Women, their friends, families, and allies can conquer these miles on their own time while empowering women in their communities and potentially meeting new friends that have the same common goals. Women can engage with others through hiking, walking, paddling, or running to reach a milestone achievement. Additional details will be announced this summer.

“From experienced adventurers to women completely new to the outdoors, to women who are traveling with a crew to those who are participating alone with an interest to find their community, REI Outessa offers something for everyone,” said Sally Johnson, senior manager, events marketing at REI. “REI Outessa celebrates a life outside and helps break down some of the barriers women face to spending time outside. The growth of the series will allow women to choose the best experience for them while tapping into the inspiration and empowerment that comes through being in nature. We’re so excited to welcome everyone in 2018.”

REI Outessa partners include some of the best outdoor brands and products. These organizations share an interest to inspire more women to have an active outdoor life. Top partners include Garmin, Osprey, Sea to Summit, Smartwool, The North Face, Hydro Flask, PROBAR, Salomon, Maui Jim, and Yakima.

Outessa is part of REI’s broader effort called Force of Nature to advance gender equity in the outdoors. Force of Nature aims to ensure women are just as inspired and equipped as men to embrace life outside. Launched in 2017, Force of Nature featured four components: over 1,000 events designed for women, a comprehensive marketing effort to change the male-dominated imagery of people in the outdoors, an increased effort to develop and offer high-quality technical gear and apparel for women, and a $1 million commitment to support nonprofits that create opportunities for women in the outdoors.

Visit www.Outessa.com to learn about the retreat locations and dates. Tickets for the REI Outessa retreats will go on sale on Feb. 5. On this day, participants can also begin to build their schedules for the three-day weekend.
The 2017 REI Outessa recap video can be viewed HERE and 2017 photos can be found HERE. Like REI Outessa on Facebook for news and updates on 2018 dates.

About REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 16 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 152 stores in 36 states. If you can’t visit a store, you can shop at REI.comREI-Garage.com or the free REI shopping app. REI isn’t just about gear. You can take the trip of a lifetime with REI Adventures, a global leader in active adventure travel that runs more than 170 custom-designed itineraries worldwide. The REI Outdoor School is run by professionally-trained, expert-instructors who teach beginner- to advanced-level courses about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.

Contact:
Media Requests:
For more information or to request an interview, please contact REI Public Affairs at
(253) 395-5958, prrequests@rei.com

Source: REI

REI announces its second REI Outessa retreats — a three-day outdoor adventures designed to connect women with the outdoors

Three summer events in California, Oregon and New Hampshire

SEATTLE, 2017-Feb-23 — /EPR Retail News/ — REI, the outdoor co-op and national specialty retailer, announced its 2017 REI Outessa retreats with three immersive, three-day outdoor adventures designed to connect women with the outdoors in a supportive learning environment. Now in its second year, the getaways are filled with activities and inspiration, offer access to coveted gear and products, serve up great food and wine, and create the environment for making new friends and lasting memories. Registration is now open at www.REI.com/Outessa.

“Whether you are an experienced outdoors person or someone who’s thinking about trying new activities, Outessa is about getting away from it all and reconnecting with the outdoors,” said Susan Viscon, REI senior vice president of merchandising and board member of Camber Outdoors. “We heard some amazing stories from participants last year and we are expanding the retreats in 2017. This fun environment is designed by – and for – a supportive community of women who like adventure.”

More than 20 of REI Outdoor School’s top female instructors will partner with leading outdoor brands to host a full range of adventures, including hiking, trail running, mountain biking, rock climbing, trail photography, paddle boarding, kayaking, climbing, yoga, backpacking, wilderness survival training, outdoor cooking and more.

Registration for REI Outessa is $799 per person, which includes classes led by REI’s professional guides, use of on-site gear, chef-prepared meals, wine and beer, evening entertainment, inspirational speakers, and a goodie bag packed with products and gear.

2017 REI Outessa events will be held at three breathtaking mountain playgrounds. Destinations were chosen for their inspirational alpine environments, sweeping views, pristine lake, and adventure-ready terrain with miles of trails for running, hiking and mountain biking. Each offer resort hospitality and proximity to major airports, making travel easy for participants. The dates and locations are:

  • July 14-16: Kirkwood Mountain Resort in Kirkwood, California near South Lake Tahoe
  • August 18-20: Mt. Hood Skibowl in Government Camp, Oregon and 12 miles from the Mt. Hood National Forest
  • September 22-24: Waterville Valley Resort in Waterville, New Hampshire in the White Mountain National Forest

Customized Retreats
REI Outessa attendees will customize their weekend from start to finish. They will choose accommodations from three options: resort rooms or condos; “fancy camp” deluxe camping with fully-outfitted canvas tents, amenities and a concierge; and DIY camping at Camp REI, where guests bring their own gear. Participants will also select their daily schedules from more than 200 activities based on personal interests, outdoor goals and skill levels.

Each morning, women will start their day with a full breakfast before heading out on the trail, crag or water for small group adventures. Evenings are filled with chef-prepared meals and fire-side relaxation complete with s’mores, wine and beer, inspirational speakers, and conversations that reflect on the day.

“Last year, REI Outessa was a transformational experience for hundreds of women. Together with our brand partners, we helped women tap into an emotional and profound connection to the outdoors,” said Sally Johnson, the events manager for REI who helped create the Outessa series. “The beauty of these weekends is that every women discovers something about herself – physical or emotional. Women leave with a supportive tribe to draw boundless inspiration and encouragement from and a new appreciation for living a life outside.”

REI will again be joined by more than 20 companies that represent some of the best outdoor brands and lifestyle products. Major sponsors include Big Agnes, Hydro Flask, Igloo, KEEN, Leatherman, Nuun, OluKai, Osprey, Petzl, Pro Bar and Salomon. Every company at the three-day weekend will engage with participants through experiences, product samples and brand ambassadors who share their passion for the outdoors.

To learn more about the retreats and locations of the epic weekends, visit www.REI.com/Outessa.

About REI
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 6 million active members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 149 stores in 36 states. If you can’t visit a store, you can shop at REI.comREI-Garage.com or the free REI shopping app. REI isn’t just about gear. You can take the trip of a lifetime with REI Adventures, a global leader in active adventure travel that runs 170 custom-designed itineraries on every continent. REI’s Outdoor School is run by professionally-trained, expert-instructors who teach beginner- to advanced-level courses about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to–and steward–the outdoor places that inspire us.

Contact:
REI Public Affairs
(253) 395-5958
prrequests@rei.com

Source: REI